What Propmodo does

Propmodo is a privately held commercial real estate (CRE) media brand founded in 2017 and headquartered in Carlsbad, California, operating as Propmodo, Inc. with a 1-10 person team. The company produces editorial coverage, data visualization, podcasts, newsletters, webinars, and paid educational workshops targeted at CRE professionals — investors, developers, asset managers, property managers, brokers, and operators — across the Office, Multifamily, Industrial, Retail, Life Sciences, and Hospitality sectors. Its core technology stack is a WordPress-based content management platform augmented by Highcharts-powered interactive data dashboards in its Essential Metrics section, which tracks real-time CRE market indicators including the prime rate, 10-year treasury yield, office occupancy, CRE delinquency rates, CRE prices, construction spending, and housing starts.

The company's product portfolio spans five podcast series (Decoding Real Estate, Costly Capital, Beyond Smart Buildings, Inside Affordable Housing, Busting PropTech Buzzwords), two newsletter properties reaching 100,000+ subscribers, a webinar series co-presented with major CRE operators and technology vendors, and a dedicated Office to Residential Playbook sub-brand (playbook.propmodo.com). Propmodo monetizes through a multi-stream revenue model: advertising and sponsorships embedded throughout editorial and newsletter inventory, 100,000+ newsletter subscriptions, partner content and affiliate referrals labeled 'In partnership with' (with 20+ named partners including MRI Software, Brivo, Livly, Allegion, Calix, Gensler, and Continental Properties), and paid live workshops priced at $299 per ticket such as the AI in Real Estate Capital Raising workshop delivered via Zoom in partnership with Thesis Driven.

Distribution is entirely digital and self-serve, with no physical or reseller channels. The company is bootstrapped, with no disclosed funding rounds, parent company, or institutional investors. Its go-to-market is primarily event- and content-driven: free editorial content drives newsletter signups and audience reach, which in turn supports premium monetization through sponsored content, webinars, and paid workshops. Co-founders Franco Faraudo and Travis Barrington (CEO) lead the operation.

Name

Propmodo

Legal name

Propmodo, Inc.

Website

https://propmodo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Propmodo is a privately held commercial real estate media brand producing editorial coverage, newsletters, podcasts, webinars, and paid workshops for 100,000+ CRE professionals across office, multifamily, industrial, retail, life sciences, and hospitality sectors.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Trade Media & Market Intelligence

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Commercial real estate news
• Cre market analysis
• Proptech media
• Cre newsletters
• Cre educational workshops

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising and Sponsorships: Propmodo generates revenue through display advertising, sponsored content, and partner brand placements throughout its website and newsletters. The site prominently features 'Partner Offer' sections, sponsored articles, and partner logos alongside editorial content. Partner logos and branded content sections are embedded throughout article pages and category sections.
2. Newsletter Subscriptions: The platform operates a newsletter subscription model with 100,000+ subscribers receiving actionable strategies and industry trends. The site promotes a general newsletter as well as a technology-focused newsletter, monetized through advertising alongside the subscriber audience.
3. Educational Workshops and Events: Propmodo charges $299 per ticket for its live, instructor-led educational workshops (e.g., 'AI in Real Estate Capital Raising'), which are live 2-hour sessions with interactive Q&A, recordings, tool guides, and templates included. Webinars are hosted in partnership with technology companies.
4. Partner Content and Sponsored Resources: Sponsored and partner-branded content produced in collaboration with technology vendors, CRE software companies, and industry service providers. Content is clearly labeled as 'In partnership with' and drives affiliate referrals to partner platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Propmodo is a commercial real estate-focused digital media brand that produces and distributes editorial news, market analysis, podcasts, newsletters, webinars, and paid educational workshops for CRE professionals. Its core offerings include the Essential Metrics real-time data dashboard tracking key CRE market indicators, a network of five podcast series, a 100,000+-subscriber newsletter program, and the Office to Residential Playbook resource. Revenue is generated through advertising, sponsored partner content, and paid live training sessions delivered on Zoom.

Product overview

Propmodo is a commercial real estate news and analysis media platform offering content across multiple formats: podcasts (Decoding Real Estate, Costly Capital, Beyond Smart Buildings, Inside Affordable Housing, Busting PropTech Buzzwords), email newsletters (100,000+ subscribers), live webinars, and educational workshops. The platform provides a real-time Essential Metrics data dashboard tracking CRE market indicators. Propmodo also offers resource content including the Office to Residential Playbook for conversion economics. The platform covers technology topics including AI adoption, data analytics, smart buildings, and construction tech across CRE industry sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Propmodo Playbook: A playbook/guide focused on office-to-residential conversion projects, featuring case studies, calculators, and analysis of conversion economics.

Products and services

• Decoding Real Estate Propmodo's flagship podcast series featuring interviews with industry leaders on commercial real estate trends, technology adoption, and market insights; distributed on Apple Podcasts and Spotify for CRE professionals.
• Costly Capital Podcast series exploring capital markets, interest rates, and their impact on real estate investment and affordable housing; distributed on Apple Podcasts and Spotify.
• Beyond Smart Buildings: The 8 Principles of Intelligent Space Podcast series focused on building intelligence, smart building technology, and intelligent space design; distributed on Apple Podcasts and Spotify.
• Inside Affordable Housing Podcast series addressing the affordable housing crisis and solutions in the property industry; distributed on Apple Podcasts and Spotify.
• Busting PropTech Buzzwords Educational podcast breaking down PropTech concepts including AI, IoT, and API in real estate; distributed on Apple Podcasts and Spotify.
• Propmodo Newsletters Email newsletters (general and technology-focused) delivering actionable strategies and industry trends to over 100,000 real estate professionals, monetized through advertising alongside the subscriber audience.
• Essential Metrics Real-time market data dashboard tracking key CRE indicators including Prime Rate, US 10-Year Treasury, Occupancy, CRE Delinquency, CRE Prices, CRE Loans, Construction Spending, and Housing Starts; delivered via interactive Highcharts visualizations on the Propmodo website.
• Webinars Live industry webinars featuring expert speakers covering multifamily management, capital planning, technology adoption, smart buildings, security, and market outlooks; hosted in partnership with technology companies and CRE operators.
• Office to Residential Playbook Comprehensive resource covering office-to-residential conversion economics, capital stack, permitting, case studies, and expert commentary; hosted at playbook.propmodo.com.
• Educational Workshops Live, instructor-led interactive workshops for real estate professionals on specialized topics such as AI in capital raising, delivered via Zoom with recording, tool guides, templates, and interactive Q&A. Priced at $299 per ticket.

Quantifiable outcome

• 100,000+ newsletter subscribers
• +1 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

20 partnerships are on record, tiered minor and core.

• Continental PropertiesminorStrategic or Co-development Partner · 9 January 2026Continental Properties is a speaker and featured partner in Propmodo's 'Inside the 2026 Outlook for Multifamily Management and Performance' webinar. Continental Properties contributes expertise on multifamily housing operations, expense control, and asset performance management.
• SWTCHminorStrategic or Co-development Partner · 9 January 2026SWTCH is a co-presenter and webinar partner in Propmodo's multifamily management webinar series. SWTCH provides expertise on EV (electric vehicle) infrastructure for multifamily properties, addressing capital planning and technology adoption topics.
• BountiminorStrategic or Co-development Partner · 9 January 2026Bounti is a webinar partner in Propmodo's multifamily outlook webinar, contributing insights on property technology adoption and capital planning for multifamily operators.
• MRI SoftwarecoreGTM or Marketing PartnerMRI Software partners with Propmodo to produce industry research content including the Commercial Real Estate Pulse Check Report and Multifamily Pulse Check Report. MRI Software's research is featured prominently on Propmodo's platform as partner content, driving awareness and lead generation for MRI Software's CRE software solutions.
• Thesis DrivencoreStrategic or Co-development PartnerThesis Driven is a co-presenter of Propmodo's 'AI in Real Estate Capital Raising' educational workshop. Instructor Paul Stanton of Thesis Driven delivers the curriculum on AI tools for investor sourcing, marketing, outreach, and deal execution. The workshop is presented 'in partnership with' Thesis Driven.
• CalixminorGTM or Marketing PartnerCalix partners with Propmodo on sponsored content promoting its SmartMDU influencer playbook for digital resident experience in multifamily properties. Calix's content drives awareness of its connectivity and smart living platform targeting multifamily property operators.
• Partner Engineering and Science, Inc.minorGTM or Marketing PartnerPartner Engineering and Science, Inc. (PESI) partners with Propmodo on sponsored content related to data analytics and AI in commercial real estate. PESI provides engineering and environmental consulting services featured as 'In partnership with' branded content on Propmodo's platform.
• SnapInspectminorGTM or Marketing PartnerSnapInspect partners with Propmodo on sponsored content covering property condition assessments and visual inspection technology for commercial property management. SnapInspect's property inspection software is promoted through Propmodo's Operations and Property & Facilities Management sections.
• AllegionminorGTM or Marketing PartnerAllegion partners with Propmodo on sponsored content covering student housing technology and mobile credentials for access control. The partnership promotes Allegion's physical security and access control solutions for multifamily and student housing properties.
• BrivominorStrategic or Co-development PartnerBrivo co-presents a Propmodo webinar on 'Managing Multifamily at Scale With Smart Automation' alongside Livly. Brivo provides smart building access control expertise as part of the webinar content on multifamily automation.
• LivlyminorStrategic or Co-development PartnerLivly co-presents a Propmodo webinar on managing multifamily at scale with smart automation alongside Brivo. Livly contributes resident experience platform expertise for multifamily property management technology.
• CohesionminorStrategic or Co-development PartnerCohesion co-presents a Propmodo webinar on smart building trends alongside Aditum. Cohesion provides building intelligence platform expertise covering technology adoption in commercial properties.
• AditumminorStrategic or Co-development PartnerAditum co-presents a Propmodo webinar on smart building trends alongside Cohesion. Aditum contributes CRE technology expertise to the webinar covering technology trends shaping commercial buildings.
• CoveminorStrategic or Co-development PartnerCove co-presents a Propmodo webinar on the next wave of security and access control alongside Deep Sentinel. Cove provides security and access control technology expertise as part of the webinar covering emerging security technology in commercial real estate.
• Deep SentinelminorStrategic or Co-development PartnerDeep Sentinel co-presents a Propmodo webinar on security and access control alongside Cove. Deep Sentinel contributes AI-powered security surveillance expertise to the webinar covering next-generation access control technology.
• AislelabsminorGTM or Marketing PartnerAislelabs partners with Propmodo on sponsored content covering WiFi analytics and retail real estate technology. Aislelabs's location analytics platform is promoted through Propmodo's retail and technology coverage.
• EnertivminorGTM or Marketing PartnerEnertiv partners with Propmodo on sponsored content related to industrial real estate and building data analytics. Enertiv's energy benchmarking and building data platform is featured in Propmodo's industrial sector coverage.
• OfficeSpace SoftwareminorStrategic or Co-development PartnerOfficeSpace Software co-presents a Propmodo webinar on the rise of agentic AI in facilities management. The partnership covers workplace management technology and AI-driven facilities operations for commercial real estate.
• GenslerminorStrategic or Co-development PartnerGensler is a featured expert in Propmodo's webinar on evaluating the economics and capital stack of office-to-residential conversions. Gensler's architecture and design expertise contributes to Propmodo's Development coverage on office-to-residential conversion projects.
• AlefyminorGTM or Marketing PartnerAlefy is featured as a key player in Propmodo's AI in CRE guide, specifically covering due diligence risk flagging for CRE lenders. Alefy's technology is highlighted in Propmodo's editorial content as a solution for catching blind spots in loan and lease files.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Commercial Observer: Commercial Observer is a CRE-focused media brand covering real estate finance, development, and technology — closely aligned with Propmodo's editorial remit and audience of CRE investors, operators, and lenders. Both publish deal-driven CRE journalism and partner-content stories.
• Bisnow: Bisnow is the largest U.S. commercial real estate news, events, and media platform covering CRE sectors Propmodo also targets. It competes directly with Propmodo for CRE audience attention, newsletter subscribers, and sponsor/advertiser dollars across multifamily, office, industrial, and retail.
• Connect CRE: Connect CRE is a media and events business for the commercial real estate industry, running award programs, conferences, and editorial. The peer match focuses on its shared events + editorial + sponsored content GTM aimed at CRE professionals — overlapping with Propmodo's webinar/workshop model.
• The Real Deal: The Real Deal covers commercial and residential real estate news with an emphasis on transactions, capital markets, and industry players. It overlaps with Propmodo's coverage of CRE investment strategies, valuation/lending, and policy — competing for the same advertiser base (brokers, lenders, PropTech firms).
• GlobeSt / ALM Real Estate Media: GlobeSt provides commercial real estate news and analysis alongside paid events and research reports. Comparable to Propmodo's combination of editorial, webinars, and sponsored reports as a multi-format CRE media product competing for the same enterprise advertising spend.

Emerging players

• Multifamily Dive: Multifamily Dive is a vertical media outlet covering multifamily housing operations, technology, and policy — overlapping with one of Propmodo's strongest sector categories (multifamily webinars, partners including Continental Properties, Brivo, Livly, SWTCH). Comparable as a target for the same PropTech sponsor dollars.
• PERE (Private Equity Real Estate) by PEI Group: PERE covers private equity real estate investing — adjacent to Propmodo's capital-raising, valuation/lending, and investment-strategy coverage. Comparable as a paid-research and editorial model aimed at institutional capital allocators in real estate, with overlap on Propmodo's investment-strategy newsletter audience.

Broad incumbents

• JLL (Research and Insights): JLL is a global CRE services firm whose research division publishes benchmark reports and market outlooks that compete for the same decision-maker attention as Propmodo's Essential Metrics and policy/finance coverage. Both produce authoritative CRE market intelligence consumed by investors and operators.
• CBRE (Research and Insights): CBRE's research arm publishes widely cited CRE market reports and digital insights. As the largest CRE brokerage globally, CBRE competes for the same editorial influence that Propmodo sells to sponsors, and its publications serve an overlapping audience of institutional investors and operators.
• BiggerPockets: BiggerPockets is a large real estate investing content/community platform with podcasts, webinars, and a membership community. Comparable as a media-to-paid-product funnel in real estate, though skewing residential; overlaps with Propmodo on podcast-driven engagement and paid educational content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propmodo
• YouTubeyoutube.com/propmodo
• Facebookfacebook.com/1669318029965535
• LinkedInlinkedin.com/company/propmodo
• Instagraminstagram.com/propmodo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propmodo