What Dia-log does

Dia-Log (legal entity yourdailydialog) is a Denver-based, founder-led wellness company founded in 2015 by Danica Collins to serve individuals living with diabetes through a combination of community, coaching, content, and merchandise. The platform centers on a diabetes-specific lifestyle thesis — "Insulin for Your Soul" / "Thrive With It" — and is organized into roughly ten interlocking sub-brands covering apparel (Insulin for Your Soul, Black Diabetic: Thrive With It, Dia-Log Fit), lifestyle goods (Dia-Log Coffee, Dia-Log Eats, Self Dia-Log, Diaversary), and content (Open Dia-Log blog, Highs & Hellows podcast, weekly "Dia-Log with Danica" community events). The founder's lived experience with Type 1 diabetes, combined with credentials in biotechnology, NBC-HWC health coaching, and fitness instruction, anchors the brand's authority and shapes the tone of the content and product design — including fitness apparel with pockets engineered for insulin pumps and continuous glucose monitors.

The technology stack is intentionally lean and outsourced: the e-commerce layer runs on Shopify with print-on-demand fulfillment through ShipBob, Printify, Printful, Contrado, and Printed Mint, while the digital wellness layer (Dia-Log Lounge) is built on the Healthie platform, which provides journaling, habit/mood/sleep/diabetes tracking, nutrition diary, and coaching infrastructure. Personalized Meal Planning adds an Instacart integration for grocery fulfillment, and a 60-second branching quiz on the site routes visitors to products and services.

The business model blends one-time DTC merchandise sales (apparel, journals, coffee, drinkware, self-care, and Diaversary gift items typically priced from $3.75 to $110.00), a recurring coaching subscription through the Dia-Log Lounge app, and higher-touch 1:1 health coaching with the founder. A portion of Dia-Log Coffee proceeds is directed to diabetes clinical research. Dia-Log is privately held, bootstrapped with no disclosed institutional funding, operates with 1–10 employees, and sells globally through its Shopify storefront with U.S.-centric operations anchored at its Denver headquarters.

Name

Dia-log

Legal name

yourdailydialog

Website

https://dia-log.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Dia-Log is a Denver-based, founder-led wellness platform serving people with diabetes through diabetes-specific apparel, journals, and coffee, paired with a Healthie-powered coaching app, personalized meal planning, a podcast, and an active community of events.

Ownership category

akta.pro rank

Product category

Diabetes Wellness Services

akta.pro primary industry

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)

akta.pro secondary industries

Diabetes Education & Insulin Management (Home-Based) (HSABACAJ), Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators) (HLAHAHAJ)

Keywords

• Diabetes wellness coaching
• Health coaching services
• Fitness apparel
• Meal planning service
• Wellness journaling

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Supply Chain, Personnel, Operations

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of branded merchandise including apparel, journals, candles, coffee, accessories, and diabetes management products through Shopify storefront.
2. Coaching Membership: Subscription-based access to Dia-Log Lounge app with twice-weekly coaching, community access, and personalized health coaching programs.
3. 1:1 Health Coaching: Personalized one-on-one coaching sessions with Danica Collins including tailored meal planning, flexible Zoom/app sessions, and wellness resources.
4. Dia-Log Coffee: Premium single-serve specialty coffee with portion of proceeds supporting diabetes clinical research.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dia-Log is a holistic diabetes wellness brand that sells direct-to-consumer merchandise including fitness apparel with diabetes device pockets, guided journals, specialty coffee, self-care, and kitchenware through a Shopify storefront, alongside subscription-based wellness coaching delivered through the Dia-Log Lounge app (powered by Healthie), 1:1 health coaching, personalized meal planning with Instacart integration, and community events. The integrated platform serves individuals with Type 1, Type 2, and other forms of diabetes seeking functional products, accountability, and community support.

Product overview

Dia-Log is a holistic diabetes wellness platform founded by Danica Collins (Danica the Diabetic), offering a multi-product portfolio centered around diabetes management and community support. The core platform includes the Dia-Log Lounge app (powered by Healthie) providing health tracking and coaching features, complemented by physical products including the 90 Day Guided Insulin for Your Soul Journal, apparel collections (Black Diabetic: Thrive With It, Dia-Log Fit, Insulin for Your Soul), lifestyle brands (Dia-Log Coffee with research proceeds, Dia-Log Eats, Self Dia-Log candles/self-care), and celebration products (Diaversary Collection). Services include 1:1 health coaching, a coaching membership program, personalized meal plans with Instacart integration, the Highs & Hellows podcast, and community events. The platform operates on a community-centric model targeting diabetics regardless of type, emphasizing proactive management and holistic wellness through journaling, coaching, apparel, and community building.

Differentiator

Problem solved

Functional benefit

Brands

• Dia-Log Lounge: A comprehensive diabetes holistic health management app offering mood tracking, habit tracking, diabetes tracking, journaling prompts, nutrition diary, coaching exercises, and mindfulness features.
• Dia-Log Coffee
• Dia-Log Fit
• Dia-Log Eats
• Self Dia-Log
• Dia-Log Voices
• Highs & Hellows
• Black Diabetic: Thrive With It
• Diaversary Collection

Products and services

• Dia-Log Lounge App Comprehensive diabetes holistic health management subscription app powered by Healthie, offering daily gratitude, journaling prompts, goal setting, mood/habit/sleep/diabetes trackers, nutrition diary, coaching exercises, coloring/doodling, mindfulness, and self-love content for individual subscribers.
• 90 Day Guided Insulin for Your Soul Journal 90-day guided journal designed to help individuals manage their diabetes journey holistically through mindful daily practices, journal prompts, and weekly reviews.
• Black Diabetic: Thrive With It Collection Apparel and merchandise collection inspired by and designed for the Black diabetic community, featuring t-shirts, sweatshirts, body suits, hats, and accessories celebrating thriving with diabetes.
• Dia-Log Fit Fitness and athletic apparel collection specifically designed for diabetics with special pockets for insulin pumps and glucose management devices, including yoga mats, workout guides, and sportswear.
• Dia-Log Coffee Premium single-serve specialty coffee collection featuring various roasts and flavors, with a portion of proceeds supporting clinical diabetes research.
• Dia-Log Eats Kitchenware and dining collection supporting healthy eating habits for diabetics, including cutting boards and aprons.
• Self Dia-Log Luxury self-care line featuring essential oils, artisan candles, premium journals, and sleep masks designed for diabetics but suitable for all.
• Diaversary Collection Products celebrating the anniversary of diabetes diagnosis, including gift wrap, mugs, glasses, napkins, plates, and commemorative items for marking this milestone.
• Insulin for Your Soul Collection Branded merchandise including journals, apparel, bags, accessories, and home goods supporting the diabetes lifestyle.
• 1:1 Health Coaching Personalized one-on-one diabetes coaching sessions with Danica Collins, a board-certified health and wellness coach, scientist, and fitness instructor living with Type 1 diabetes, including tailored meal planning and flexible Zoom or app sessions.
• Personalized Meal Plans Customized meal planning service with daily suggestions, real-time restaurant swaps, smart grocery lists, Instacart integration, customizable plans, real-time coaching, and swappable meals.
• Coaching Membership Program Twice-weekly coaching platform offering practical health and life coaching on diabetes management, self-improvement, mindset, journal prompts, nutritional impacts, and holistic living via the Dia-Log Lounge app.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• HealthiecoreTechnology or IntegrationHealthie is the technology platform powering the Dia-Log Lounge holistic health management app. Provides comprehensive, secure, and user-friendly health management platform infrastructure for member coaching, journaling, and tracking features.
• InstacartcoreTechnology or IntegrationIntegration for grocery shopping and meal planning service. Enables at-home delivery of groceries and meal ingredients for personalized meal planning subscribers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• College Diabetes Network: US-focused non-profit supporting young adults with diabetes through chapters, content, and community programs. Comparable as a community-led diabetes support organization, though narrower demographic focus and non-commercial.

Broad incumbents

• Virta Health: Clinically validated diabetes reversal and management platform with remote coaching and content. Comparable as a coaching-driven diabetes wellness platform, though targeting T2D reversal with a more clinical positioning and employer/payer channel focus.
• mySugr: Diabetes self-management app (acquired by Roche) with coaching, logging, and bolus calculation. Comparable as a digital diabetes wellness platform with a consumer coaching component, but at much larger scale and with deeper clinical integrations.
• Glucose Buddy: Long-standing diabetes tracking app with logging, A1C estimation, and community features. Comparable as a digital health tool serving the same audience, with substantially larger user base and broader feature set.

Direct peers

• One Drop: Direct-to-consumer diabetes management platform with coaching, AI-driven insights, and supplies delivery. Closely comparable business model combining coaching membership, content, and consumables for diabetics.
• Diathrive: Diabetes supplies and accessories retailer with community content around blood sugar management. Comparable as a DTC brand offering diabetes-specific products plus educational content for the patient community.
• Beyond Type 1: Non-profit diabetes community and content platform offering awareness, education, merchandise, and support programs. Directly comparable as a community-led, content-and-merchandise brand serving the T1D population, with a larger footprint and broader institutional partnerships.

Emerging players

• The diaTribe Foundation: Diabetes education and advocacy non-profit producing content, research, and community programs. Comparable as a content-first, community-driven organization serving the diabetes population, though non-commercial.
• Levels: Consumer metabolic health platform with CGM-based insights and wellness content. Comparable as a content-and-coaching platform in the diabetes/metabolic health consumer space, though focused on metabolic optimization rather than chronic disease management.
• Diabetes Strong: Diabetes content and resource platform with fitness-oriented guidance for diabetics. Comparable focus on active lifestyle and wellness content for the diabetes community, though primarily a media property rather than a product brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL28XdqbrKWaJjmplNsm4kGpDTSBpHyREF
• Facebookfacebook.com/sharer.php?u=https://www.dia-log.co
• Instagraminstagram.com/danicathediabetic
• Xx.com/yourdialogdaily
• LinkedInlinkedin.com/company/dia-log-the-insulin-for-your-soul

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dia-log