Focus AV
Focus AV is a privately held Perth-headquartered commercial AV integrator that designs, installs, and supports Microsoft Teams Rooms, Zoom Rooms, LED video walls, digital signage, and control room systems for enterprise, mining, education, and venue customers across Western Australia, Victoria, and New South Wales, with an in-house team of 20+ specialists and a recurring Focus Care support subscription layer.
- Company typePrivate
- Founded2017
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Focus AV does
Focus AV is a privately held Australian commercial audio-visual integration company founded in 2017 and headquartered in Perth, Western Australia. The company designs, supplies, installs, and supports integrated AV systems for meeting rooms, boardrooms, training spaces, control rooms, large venues, and digital signage deployments across corporate, mining, education, entertainment, healthcare, and construction sectors. Its core technology portfolio spans Microsoft Teams Rooms and Zoom Rooms installations, custom LED video walls and scoreboards, IPTV and MATV distribution, digital signage (Fusion Signage), sound masking (Biamp Cambridge Qt X, Roadworx), acoustic treatment (Autex), and control room solutions (Datapath Aetria), integrating third-party hardware from Logitech, Neat, Samsung, Vuepix, Aurora, Shure, Q-SYS, Crestron, Panasonic, and Lightware. All design, installation, programming, and commissioning work is performed by an in-house team of 20+ specialists with no use of subcontractors.
The business operates a hybrid revenue model combining one-time hardware sales and professional services (project-based) with a growing recurring managed-services layer branded as Focus Care, which offers four tiered annual subscription support packages (Focus Time, Focus Proactive, Essentially Focused, Ultra Focused) with defined response-time guarantees, preventative maintenance, spare stock access, and client portal access. Go-to-market is enterprise field sales targeting mid-to-large organizations in Western Australia, Victoria, and New South Wales, with free site assessments leading to fixed-fee proposals and dedicated project management through handover. Distribution is entirely direct, supported by regional offices in Perth (HQ and CBD), Melbourne, and Sydney. Named customers include RAC, West Coast Eagles, CBH Group, Edith Cowan University, Curtin University, Newmont, Multiplex, Hale School, Brightwater Care Group, and Hub Australia.
The company is independently owned with no disclosed external funding, parent company, or subsidiary structure, and operates under Managing Director Colin Tross. Notable operating milestones include 381+ unique projects completed since 2017, 1,500+ TV screens installed, 247 Microsoft Teams Meeting Rooms deployed in 2024, 10+ major venues activated, and 35,000,000+ LED lights illuminated. Focus AV does not develop proprietary software or AI, positioning itself as a solutions integrator whose value lies in vendor-agnostic design, in-house execution quality, and post-install service rather than product ownership.
Focus AV firmographics
Firmographics- Name
- Focus AV
- Legal name
- Focus AV
- Website
- https://focusav.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Focus AV is a privately held Perth-headquartered commercial AV integrator that designs, installs, and supports Microsoft Teams Rooms, Zoom Rooms, LED video walls, digital signage, and control room systems for enterprise, mining, education, and venue customers across Western Australia, Victoria, and New South Wales, with an in-house team of 20+ specialists and a recurring Focus Care support subscription layer.
- Ownership category
- akta.pro rank
Where Focus AV is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Focus AV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- AV Equipment Sales: Sale and installation of AV equipment including LED screens, digital signage, meeting room systems, audio equipment, displays, and related hardware from trusted Australian suppliers
- Professional AV Services: Design, project management, installation, commissioning, programming, and training services for AV systems across commercial spaces
- Focus Care Support Packages: Recurring support contracts providing ongoing maintenance, phone support, reactive reports, preventative maintenance visits, spare stock access, and user training. Tiers include Focus Time, Focus Proactive, Essentially Focused, and Ultra Focused
- Custom AV Solutions: Bespoke AV system design and installation tailored to specific client requirements for unique spaces and use cases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Focus Time - Basic reactive support with phone support and reactive reports |
| Subscription | Annual | Focus Proactive - Adds planned preventative maintenance and PPM health reports |
| Subscription | Annual | Essentially Focused - Adds spare stock access, user-refresher training, and 1-5 business day response guarantee |
| Subscription | Annual | Ultra Focused - Full support with next business day response, client portal access, and free minor programming changes |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Focus AV product offering
Product offeringCore offering
Focus AV designs, installs, commissions, and supports commercial audio-visual systems for businesses across Australia. Core offerings include meeting room AV, Microsoft Teams Rooms, Zoom Rooms, large LED screens, digital signage, control room AV, IPTV/MATV systems, acoustic treatment, and sound masking, complemented by ongoing managed support through its Focus Care subscription packages.
Product overview
Focus AV is a commercial audio-visual solutions provider offering integrated AV system design, installation, and ongoing support services. Their portfolio centers on core service offerings including Meeting Room AV Solutions, Microsoft Teams Rooms, Zoom Rooms, Large LED Screens, Digital Signage, Control Room AV, IPTV Systems, MATV Systems, Acoustic Treatment, Sound Masking, Large Venue AV, Office Furniture integration, and Focus Care Support Packages. The company resells and integrates a comprehensive range of third-party AV hardware and software including Logitech video conferencing products (Rally Bar family, Tap controllers, Rally cameras, MeetUp, Sight, RoomMate, Swytch, Spot, Logi Dock), Samsung commercial displays and The Wall micro-LED, Vuepix and Aurora LED screens, Crestron control systems, Q-SYS audio processing, Shure microphones, Neat conference devices, Biamp Cambridge Qt X sound masking, Autex Acoustics acoustic treatment products, Fusion Signage digital signage software, Datapath Aetria video wall controllers, Lightware Taurus UCX extenders, and Panasonic projectors. Focus AV operates as a solutions integrator rather than a product manufacturer, delivering tailored AV solutions across Western Australia for corporate, mining, education, entertainment, and construction sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Focus Care: Comprehensive AV support packages including Focus Time, Focus Proactive, Essentially Focused, and Ultra Focused tiers offering maintenance, phone support, and reactive reports.
Products and services
- Meeting Room AV Solutions Custom-designed meeting room AV systems for boardrooms, breakout areas, and conference rooms tailored to space size, shape, and purpose, supporting seamless video conferencing and collaboration for corporate and enterprise customers.
- Microsoft Teams Rooms Professional Microsoft Teams Room (MTR) installation and configuration including computer, camera, microphone, and display setup for simplified meeting experiences with single-button operation.
- Zoom Rooms Zoom-certified Zoom Rooms installation enabling HD video collaboration for hybrid teams with high-quality video conferencing, room booking, and content sharing capabilities.
- Large LED Screens Custom-sized LED big screens and digital signage solutions for sports venues, corporate spaces, entertainment venues, and stadiums with content management via iPad controller and purpose-built applications.
- Digital Signage LED digital signage solutions with cloud-based drag-and-drop software for communicating with customers or employees across single or multiple locations.
- Control Room AV Custom-designed control room AV systems for mining, corporate, and mission-critical environments with IT-friendly integration, low overheads, operator-friendly interfaces, and 10GbE-ready infrastructure.
- IPTV Systems IPTV installation for delivering live TV, streaming services, training videos, and emergency broadcasts over internet protocol with 4K and HD quality streaming.
- MATV Systems Master Antenna Television systems for commercial and multi-unit properties providing centralized TV and radio signal distribution certified to Australian standards.
- Acoustic Treatment Acoustic panelling and soundproofing solutions including Autex Acoustics Quietspace range to reduce echo, improve speech clarity, and enhance video conferencing quality.
- Sound Masking Sound masking solutions using Biamp Cambridge Qt X and Roadworx systems to add controlled background sound for improved privacy and reduced distractions in open-plan workspaces.
- Large Venue AV AV solutions for entertainment venues of all shapes and sizes including auditoriums, theatres, stadiums, and multifunction spaces with consistent audience experience delivery.
- Focus Care Support Packages Ongoing AV technical support packages (Focus Time, Focus Proactive, Essentially Focused, Ultra Focused) providing scheduled maintenance, spare stock access, preventative maintenance visits, and client portal access on annual subscriptions.
Quantifiable outcome
- 247 Teams Meeting Rooms installed in 2024
- +3 more outcomes
Companies that use Focus AV
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles4 records
Focus AV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Focus AV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZoomcoreCertified Zoom Rooms partner providing installation and integration of Zoom Rooms technology. Focus AV is certified by Zoom to install and configure Zoom Rooms for hybrid meeting environments.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Focus AV competitors and assessment
Company assessmentDirect peers
- Pro AV Solutions: One of Australia's largest commercial AV integrators, offering design, installation, and support for meeting rooms, digital signage, control rooms, and large venues across Australia — directly overlapping Focus AV's full service portfolio.
- AV Project Group: Perth-headquartered commercial AV integrator focused on boardrooms, training rooms, and integrated AV systems — a like-for-like competitor in Focus AV's home market of Western Australia.
- Rutledge AV: Australian commercial AV integrator delivering Microsoft Teams Rooms, Zoom Rooms, digital signage, and control room solutions — a close direct competitor serving the same enterprise and mid-market customer base as Focus AV.
Emerging players
- Neat (Neatframe): Video conferencing hardware vendor whose products (Neat Bar, Neat Board) Focus AV resells; comparable in targeting hybrid meeting spaces and representing an emerging alternative to traditional integrator-delivered solutions.
Others
- Biamp: Pro audio and conferencing hardware manufacturer whose Cambridge Qt X sound masking and Tesira platforms are integrated by Focus AV in workplace installations; comparable as a key supply chain partner in the AV integration value chain.
- Crestron Electronics: Global manufacturer of AV control, video conferencing, and room scheduling hardware that Focus AV integrates across multiple projects; relevant as a key technology partner whose product roadmap directly shapes Focus AV's solution portfolio.
- Logitech: Major video conferencing hardware vendor (Rally Bar, Tap, MeetUp) that Focus AV resells and installs at scale; relevant as both a supply dependency and a competitive threat as Logitech deepens direct enterprise sales.
Broad incumbents
- CCS Presentation Systems: US-based AV integration and collaboration services firm providing design, build, and managed services for enterprise meeting spaces, comparable in business model and customer profile to Focus AV.
- AVI Systems: Large North American AV integration and collaboration services provider with a full portfolio spanning MTR, Zoom Rooms, digital signage, and control rooms; represents the scaled incumbents Focus AV competes against as it expands.
- Vistacom: Established commercial AV integrator with strong control room and mission-critical operations expertise, comparable to Focus AV's mining control room offerings but operating at significantly larger scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Customer concentration
Focus AV social profiles
Digital presenceFocus AV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Focus AV leadership team
Management profileNumber of profiles
Profiles1 record
Focus AV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Focus AV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Focus AV
What does Focus AV do?
Focus AV designs, installs, commissions, and supports commercial audio-visual systems for businesses across Australia. Core offerings include meeting room AV, Microsoft Teams Rooms, Zoom Rooms, large LED screens, digital signage, control room AV, IPTV/MATV systems, acoustic treatment, and sound masking, complemented by ongoing managed support through its Focus Care subscription packages.
Is Focus AV a public or private company?
Focus AV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Focus AV founded?
Focus AV was founded in 2017. It employs 11 to 50 people.
Where is Focus AV based?
Focus AV is headquartered in Perth, Australia, in the Oceania region.
How does Focus AV make money?
Four revenue lines are on record. AV Equipment Sales are the primary driver. The others are professional AV Services, focus Care Support Packages and custom AV Solutions.
Who are Focus AV's main competitors?
Direct peers on record are Pro AV Solutions, AV Project Group and Rutledge AV. Neat (Neatframe) is listed as an emerging player. Others are Biamp, Crestron Electronics and Logitech. Broad incumbents are CCS Presentation Systems, AVI Systems and Vistacom.
Does Focus AV have an API?
No public API is recorded for Focus AV.