Pack-net
Pack-net is a UK-based cloud telephony and SIP trunking provider founded in 2003, serving over 500 SMEs and IT resellers via its proprietary Metis platform on rolling 30-day contracts.
- Company typePrivate
- Founded2003
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pack-net does
Packnet Limited (trading as Pack-net) is a privately held UK cloud telephony provider, founded in 2003 and headquartered at Sci-Tech Daresbury in Cheshire with a registered office in Manchester. The company delivers hosted VoIP, SIP trunking, business broadband, and pre-configured IP hardware to over 500 UK businesses, operating primarily through direct sales supplemented by a white-label reseller program for IT companies and managed service providers. Its entire service stack runs on the proprietary Metis platform, which handles provisioning, billing, diagnostics, real-time call dashboards, and broadband ordering for both Packnet and its channel partners.
The technology layer is interoperability-centric: Packnet's SIP trunks are validated against 3CX, FreePBX, Asterisk, and Microsoft Teams Direct Routing, and the Metis platform auto-provisions Yealink, Snom, and Gigaset handsets. Connectivity is sourced from Openreach and, since October 2025, from CityFibre, Trooli, and Freedom Fibre, enabling bundled broadband-plus-telephony offers. The company is Ofcom-regulated, registered with the Communications Ombudsman, a member of Comms Council UK, and ICO-registered (ZA111036).
Commercially, Packnet runs a modular recurring-revenue model. Direct customers pay £7.50/month per SIP extension and £6.50/month per SIP trunk channel on rolling 30-day contracts, with no long-term commitment; resellers receive discounted pricing from £5.00/extension plus full customer management tooling. Hardware is sold one-time and pre-configured for plug-and-play deployment, and broadband contributes a second recurring stream alongside telephony. The target market is UK SMEs, with named customers spanning IT services, social care, research, creative, and business services, and a vertical-specific go-to-market motion across Professional Services, Call Centres, Estate Agents, Marketing & PR, and IT resellers.
Pack-net firmographics
Firmographics- Name
- Pack-net
- Legal name
- Packnet Limited
- Website
- https://pack-net.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pack-net is a UK-based cloud telephony and SIP trunking provider founded in 2003, serving over 500 SMEs and IT resellers via its proprietary Metis platform on rolling 30-day contracts.
- Ownership category
- akta.pro rank
Pack-net industry classification
Industry- Product category
- Cloud Business Telephony
- NAICS
- Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industry
- Dedicated Internet Access (DIA) & Business Broadband (HDAIAFAD)
Keywords
Where Pack-net is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Pack-net business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Hosted Telephony Services: Monthly recurring subscription services including SIP extensions, geographic numbers, and hosted PBX features. Billed monthly or annually with 30-day payment terms.
- SIP Trunk Channels: Monthly recurring charges for SIP trunk channels enabling voice connectivity for customer PBX systems
- VoIP Hardware Sales: One-time sales of IP phones, conference phones, routers, and switches. Hardware comes pre-configured and plug-and-play ready.
- Business Broadband: Connectivity services ranging from ADSL to Fibre Leased Lines, including SoGEA, FTTC, FTTP, and Gfast services
- Reseller Services: White-label VoIP platform access for resellers to manage their own customer base, including all customer management features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Direct - SIP Extensions |
| Subscription | Monthly | Direct - UK Geographic Numbers |
| Subscription | Monthly | Direct - SIP Trunk Channels |
| Subscription | Monthly | Direct - Fax2Email |
| Per seat | Monthly | Direct - Call Recording |
| Subscription | Monthly | Direct - Conference Numbers |
| Subscription | Monthly | Reseller Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Pack-net product offering
Product offeringCore offering
Pack-net provides cloud-hosted business telephony for UK organisations, including a complete Hosted Telephony VoIP package, SIP Trunking for connecting existing PBX systems to the PSTN, and Business Broadband connectivity (ADSL to Fibre Leased Lines) over Openreach and alt-net fibre providers. Service management, provisioning, billing, and reseller administration are delivered through the proprietary Metis online platform, with plug-and-play IP hardware supplied for endpoints.
Product overview
Pack-net is a cloud phone system provider offering a unified VoIP service powered by the Metis platform. The core offering consists of Hosted Telephony (complete VoIP package) and SIP Trunking, supplemented by Business Broadband connectivity. The Metis platform serves as the central management interface for extensions, trunks, diagnostics, dashboards, queues, and broadband ordering. Additional products include 3CX (PBX/video conferencing), Switchboard (call management), Dashboard (real-time analytics), VoIP Hardware, Fax2Email, Conference Numbers, and Call Recording. The company targets businesses ranging from SMEs to enterprises across vertical sectors including Professional Services, IT, Call Centres, and Estate Agents.
Differentiator
Problem solved
Functional benefit
Brands
- Metis: The online provisioning and management software platform used by Packnet for VoIP services, accessible at voip.mymetis.co.uk and mymetis.co.uk
Products and services
- Hosted Telephony Complete cloud-hosted VoIP phone system for UK businesses; all updates, features, and maintenance are managed in the cloud by Pack-net engineers, with PBX features included at no extra cost.
- SIP Trunking Connects customer PBX systems (3CX, FreePBX, Asterisk) to the PSTN over SIP, with compatibility also proven for Microsoft Teams Direct Routing.
- Business Broadband
Quantifiable outcome
- Phone system up and running within 24 hours with plug-and-play hardware
- +2 more outcomes
Companies that use Pack-net
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
Pack-net technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Pack-net partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- CityFibrecoreMajor UK alternative fibre network provider (alt-net) offering gigabit-capable full fibre connectivity, expanding Packnet's reach across millions of UK premises.
- MetiscoreMetis is the core cloud platform powering Packnet's VoIP services. It provides the online provisioning, management, and billing platform used by Packnet and their customers for all VoIP services including extensions, trunks, numbers, and call routing.
- OpenreachcorePrimary UK fibre network provider for broadband connectivity services. Provides the underlying copper and fibre infrastructure (SoGEA, FTTC, FTTP) that supports Packnet's hosted telephony deployments.
- YealinkcoreIP phone manufacturer with devices supported by Packnet's Metis auto-provisioning platform. Phones can be automatically configured with extension details, settings, and firmware upon connection.
- SnomcoreIP phone manufacturer supported by Packnet's auto-provisioning platform. Snom devices can be configured automatically through the Metis platform.
- GigasetcoreDECT phone and base station manufacturer. Packnet offers Gigaset hardware and provides configuration support for Gigaset devices in their VoIP network.
- DrayTekcoreNetwork equipment manufacturer providing business-grade routers and switches for Packnet's connectivity solutions.
- 3CXcoreIP PBX and video conferencing software. Packnet's SIP trunk services are proven compatible with 3CX systems.
- FreePBXcoreOpen-source PBX software platform. Packnet's SIP trunking services are compatible with FreePBX systems.
- Microsoft TeamscoreMicrosoft Teams Direct Routing support through Packnet's SIP trunk service, enabling outbound and inbound calling within the Teams platform using Session Border Controller (SBC) setup.
- Comms Council UKminorIndustry trade body for communications providers. Packnet is a member and subscribes to codes of practice.
- Ombudsman ServicesminorAlternative dispute resolution (ADR) scheme for communications providers. Packnet is registered with Communications Ombudsman service for dispute resolution.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Pack-net competitors and assessment
Company assessmentEmerging players
- Twilio: Twilio is a cloud communications platform providing programmable voice, SIP trunking, and UCaaS-adjacent APIs. It overlaps with Packnet in SIP trunking and telephony infrastructure but competes through API-first and developer-led channels rather than SMB reseller programmes.
Direct peers
- VoIP Unlimited: VoIP Unlimited is a UK VoIP and connectivity specialist serving SMBs and resellers with hosted telephony and SIP trunking. Comparable to Packnet in scale, customer profile, and bundled broadband-plus-voice proposition.
- Gradwell Communications: Gradwell is a long-standing UK cloud communications provider offering hosted VoIP, SIP trunking, and broadband to SMBs and resellers. It mirrors Packnet's product mix, target customer profile, and channel-led GTM.
- Gamma Communications: Gamma is a leading UK provider of cloud telephony, SIP trunking, and broadband to SMEs and channel partners. It directly competes with Packnet across hosted PBX, SIP trunking, and white-label reseller programs in the UK market.
- 1VOIP (Titan Technology): 1VOIP is a UK-focused cloud telephony and SIP trunking provider serving small businesses and resellers. Closely mirrors Packnet's product range, SME target market, and reseller-friendly positioning.
Broad incumbents
- 8x8: 8x8 is a global UCaaS and contact-centre-as-a-service provider with cloud phone, voice, and collaboration tools. Competes with Packnet in cloud PBX but with enterprise-grade features and a global go-to-market.
- RingCentral: RingCentral is a global UCaaS leader delivering cloud phone, contact centre, and collaboration tools to SMBs and enterprises. It competes with Packnet in cloud PBX but with a much richer product suite and global footprint.
- Vonage (Ericsson): Vonage, now part of Ericsson, is a global cloud communications provider offering UCaaS, SIP trunking, and APIs. It overlaps with Packnet in hosted telephony and SIP trunking but operates at significantly larger scale and broader scope.
- BT Business: BT Business offers Cloud Voice, SIP trunking, and connectivity across the UK. It overlaps with Packnet's hosted telephony and broadband offerings but at much larger scale and with incumbent-carrier reach.
Regional players
- TalkTalk Business: TalkTalk Business is a major UK connectivity and hosted voice provider serving SMBs and partners. Comparable in UK geography, target SMB segment, and bundled voice-and-broadband positioning.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pack-net social profiles
Digital presencePack-net compliance and trust
Trust signalCompliance4 records
Pack-net financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pack-net leadership team
Management profileNumber of profiles
Pack-net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pack-net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pack-net
What does Pack-net do?
Pack-net provides cloud-hosted business telephony for UK organisations, including a complete Hosted Telephony VoIP package, SIP Trunking for connecting existing PBX systems to the PSTN, and Business Broadband connectivity (ADSL to Fibre Leased Lines) over Openreach and alt-net fibre providers. Service management, provisioning, billing, and reseller administration are delivered through the proprietary Metis online platform, with plug-and-play IP hardware supplied for endpoints.
Is Pack-net a public or private company?
Pack-net is a private company. It is classified as unknown and is currently operating.
When was Pack-net founded?
Pack-net was founded in 2003. It employs 11 to 50 people.
Where is Pack-net based?
Pack-net is headquartered in Manchester, United Kingdom, in the Europe region.
How does Pack-net make money?
Five revenue lines are on record. Hosted Telephony Services are the primary driver. The others are SIP Trunk Channels, voIP Hardware Sales, business Broadband and reseller Services.
Who are Pack-net's main competitors?
Twilio is listed as an emerging player. Direct peers are VoIP Unlimited, Gradwell Communications, Gamma Communications and 1VOIP (Titan Technology). Broad incumbents are 8x8, RingCentral, Vonage (Ericsson) and BT Business. TalkTalk Business is listed as a regional player.
Does Pack-net have an API?
No public API is recorded for Pack-net.
What industry is Pack-net in?
Pack-net's product category is Cloud Business Telephony. Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of HDAIAFAD, Dedicated Internet Access (DIA) & Business Broadband. Its NAICS code is 517111 and its SIC code is 7385.