Head Over Heels Gymnastics

What Head Over Heels Gymnastics does

Head Over Heels Gymnastics is a privately-held, multi-location youth recreation business operating four state-of-the-art gym facilities across Central New Jersey (Parlin, Middletown, East Brunswick, and Shrewsbury). Founded circa 1984, the company serves children ages 6 months through teens with a comprehensive program suite spanning recreational gymnastics, tumbling, NinjaZone obstacle training, dance (ballet, tap, jazz, contemporary, hip-hop, lyrical, acro, musical theater, precision pom), USAG Women's Developmental and Xcel competitive teams, summer day camps, birthday parties, and a dedicated preschool facility (HOH Too). It also operates HOH Thrive, an occupational therapy program for children with special needs delivered by licensed Occupational Therapists. Coaches hold USAG, SafeSport, and CPR/First Aid certifications, and the dance faculty carries 150+ years of combined teaching experience.

The core technology layer is the iClassPro third-party SaaS platform for online registration, class scheduling, and recurring billing, supplemented by a SPOT TV observation system that lets parents watch classes live via QR code. The proprietary "Powerful Words Character Program" and the "HOH Whole-Child Advantage" weave physical skill development with monthly character themes (Respect, Responsibility, Kindness, Confidence, Teamwork, Perseverance). There are no disclosed patents, AI/ML capabilities, or proprietary software; the technology footprint is operations-grade rather than product-grade.

The business model is direct-to-consumer subscription recurring revenue: families enroll through the parent portal with automatic monthly tuition (10 equal payments September–June for the school year plus an 8-week summer session), an annual membership fee billed on each enrollment anniversary, and one-time birthday party packages starting at $799 with a $250 non-refundable deposit. Acquisition channels are organic social (Facebook, Instagram, TikTok), Google Maps/local search, scheduled gym tours, and word-of-mouth referrals. The USAG Women's Developmental Program has ranked among the top in New Jersey for over 20 years, and customer testimonials include families with 10+ years of continuous enrollment.

Name

Head Over Heels Gymnastics

Legal name

Head Over Heels Gymnastics

Website

https://headoverheelsgym.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Head Over Heels Gymnastics operates four youth recreation facilities in Central New Jersey offering gymnastics, ninja, dance, competitive team, summer camp, birthday party, and occupational therapy programs for children ages 6 months through teens.

Ownership category

akta.pro rank

Product category

Youth Gymnastics & Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Youth & Teen Personal Training (HSADAAAJ)

Keywords

• Youth gymnastics classes
• Recreational gymnastics programs
• Competitive gymnastics teams
• Children dance classes
• Summer camp programs

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Class Tuition: Recurring monthly tuition for gymnastics, ninja, dance, and tumbling classes. School year program runs September through June with 10 equal monthly payments. Summer session runs June through August. New families pay first month's tuition plus annual membership fee upon registration.
2. Annual Membership Fee: Annual membership fee charged to all families upon initial enrollment and on each anniversary date. Provides access to discounts on special events and advanced registration opportunities.
3. Birthday Party Packages: Package-based party bookings starting at $799 for up to 16 children (10 at HOH Too). Includes 1 hour of gym activities, 30 minutes in party room, professional coaches, and goodie bags. $250 non-refundable deposit required to secure date.
4. Pro Shop Merchandise: Online ProShop offering exclusive HOH branded merchandise including leotards, gymnastics grips, shoes, and apparel.
5. Competitive Team Training: USAG Women's Developmental Program and USAG Xcel competitive team programs with training commitments ranging from 6 to 20+ hours per week depending on level.
6. Summer Camp Program: Summer Fun & Fitness day camp for ages 4-14 with half-day and full-day options. Multi-week booking discounts and sibling discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Head Over Heels Gymnastics operates four physical gym facilities in Central New Jersey that deliver recreational and competitive gymnastics, ninja obstacle training, dance, summer camp, birthday parties, and occupational therapy programming for children ages 6 months through teens. Classes are scheduled through an iClassPro online registration and billing platform with recurring monthly tuition, an annual membership fee, and package-based birthday party bookings, complemented by branded merchandise sales through an online ProShop.

Product overview

Head Over Heels Gymnastics is a multi-location gymnastics, ninja, and dance studio chain operating four facilities across Central New Jersey (Parlin, Middletown, East Brunswick, and Shrewsbury). The company offers a comprehensive suite of programs including Parent Tot Classes, Preschool Gymnastics, School Age Gymnastics, NinjaZone obstacle training, and a Dance Program with multiple disciplines (ballet, tap, jazz, contemporary, hip-hop). Additional offerings include Competitive Teams (USAG Developmental and Xcel), the Summer Fun & Fitness day camp program, Birthday Parties, HOH Thrive occupational therapy services, and the HOH Too sub-brand dedicated to children ages 6 and under. The company also operates an online ProShop. Programs span children from 6 months through teens, serving both recreational and competitive athletes.

Differentiator

Problem solved

Functional benefit

Brands

• HOH Thrive: Occupational Therapy program combining movement, play, and gymnastics for children with special needs, guided by licensed Occupational Therapists.
• HOH Too

Products and services

• Parent Tot Classes

Quantifiable outcome

• Consistently ranked among top USAG Women's Developmental Programs in New Jersey for over 20 years
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Scoop to My LouminorGTM or Marketing PartnerLocal cake bakery partnership offering birthday party packages. Families booking parties receive 10% off birthday cake when ordering from Scoop to My Lou. Partnership provides convenience for families and cross-promotional opportunity.
• JD Sells NJminorOthersLocal real estate professional with advertising/partner presence on HOH events page. Community business relationship.
• Keansburg PizzaminorOthersLocal pizzeria with advertising/partner presence on HOH events page. Community business relationship.
• Divine Beauty Salon & SpaminorOthersLocal beauty salon with advertising/partner presence on HOH events page. Community business relationship.
• Orangetheory Fitness (Shrewsbury)minorOthersFitness studio partner with advertising presence on HOH events page. Both serve fitness-focused families in the Shrewsbury area.
• Oliv Lee CreatedminorOthersLocal creator/artist with advertising presence on HOH events page. Community business relationship.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Sky Zone Trampoline Park: Trampoline and active entertainment park for children and families offering classes, parties, and open jump. Competes for share-of-wallet and birthday party dollars, and overlaps with HOH's NinjaZone trampoline/foam-pit attractions.

Others

• iClassPro: Class registration and billing platform used by HOH and most youth activity businesses. Industry-enabling technology peer providing scheduling, billing, and parent portal infrastructure used across the gymnastics/studio category.
• USA Gymnastics: National governing body that sanctions HOH's competitive team programs. Industry-association counterpart providing competitive framework, certification, and ranking visibility that underpins HOH's competitive program credibility.

Direct peers

• The Little Gym: Franchised children's gymnastics and movement program for ages 4 months to 12 years. Direct competitor with similar curriculum, age range, parent-child class structure, and birthday party offerings; competes for the same Central NJ family demographic.
• My Gym Children's Fitness Center: International franchise offering structured gymnastics, sports, and movement classes for children from infancy through early teens. Closest comparable in age targeting, class structure, and birthday party model.
• Tumbles (Tumble Bee gymnastics brands): Children's gymnastics and movement program with parent-child classes, preschool gymnastics, and birthday parties. Directly comparable offering mix targeting families with young children.
• ASI Gymnastics: Multi-location gymnastics instruction provider with recreational and competitive team programs. Comparable in offering competitive USAG programs and recreational gymnastics across a multi-site footprint.

Broad incumbents

• British Swim School: Franchised youth swim instruction with similar subscription model, multi-site footprint, and family demographic. Different activity category but highly comparable business model and target customer.
• Goldfish Swim School: National franchise providing youth swim instruction with similar subscription-based recurring revenue model and family-oriented multi-location footprint. Adjacent category (aquatic vs. gymnastics) but comparable parent buyer, age range, and unit economics.

Regional players

• Stellar Gymnastics: Regional gymnastics training center serving youth recreational and competitive athletes in the Mid-Atlantic. Comparable operating model in similar geography that competes for competitive team talent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hohgym
• Instagraminstagram.com/hohgymnj
• TikToktiktok.com/@hohgymnj
• LinkedInlinkedin.com/company/head-over-heels-gymnastics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Head Over Heels Gymnastics