Institut Milton H. Erickson de Belgique

What Institut Milton H. Erickson de Belgique does

Institut Milton H. Erickson de Belgique (IMHEB, legal entity Imheb srl) is a Belgian psychotherapy training and treatment institute founded in 1984 by Gérald Brassine, headquartered in La Hulpe, Brabant wallon. The company develops and teaches a proprietary trauma-therapy methodology called Psychothérapie du Trauma Réassociative (PTR), delivered through strategic conversational hypnosis (Hypnose Conversationnelle Stratégique) in which the patient remains active and verbal throughout the session. IMHEB runs a tiered training catalog spanning a foundational PTR base formation (Belgium or visio), advanced synthesis training (France or Belgium), intensive training (Switzerland), Palo Alto systemic-brief modules, and more than fifteen specialized workshops covering maternity trauma, children, sexuality, chronic pain, emergencies, addictions, self-esteem, high potential, narcissistic abuse, harassment, self-hypnosis, psychopathology, attachment, and psychotic spectrum. The institute also operates a formal certification track with supervised clinical practice reports, individual supervisions, and free online intervisions for the credentialed practitioner network.

The business model combines B2B professional training revenue with B2C therapy services delivered indirectly through a directory of certified practitioners across Belgium, Luxembourg, France, Switzerland, the Netherlands, Spain, Ireland, the UK, Egypt, and Nicaragua. Pricing is not publicly disclosed and is communicated via registration forms; payment is in euros with VAT included. Go-to-market relies on event-driven activity (training cohorts, conferences, webinars, an online practitioner directory) supported by content marketing through the imheb.be website, founder-led LinkedIn presence, Facebook, media appearances, and patient/practitioner testimonials. Distribution is hybrid: direct in-person training in Belgium, France, and Switzerland, plus online/visio delivery and a channel-style referral network of certified practitioners for therapy services.

Operationally, IMHEB is a small, founder-led, private Belgian limited liability company with 11-50 employees, no external funding, no M&A activity, and no disclosed revenue. All pedagogical content, protocols, manuals, videos, and the PTR, Hypnose Conversationnelle Stratégique, and IMHEB marks are held as exclusive IP. The institute is GDPR-compliant and operates under a published déontologique charter, with the methodology authority and quality control concentrated in founder Gérald Brassine, who also authors the canonical reference book on PTR.

Name

Institut Milton H. Erickson de Belgique

Legal name

Imheb srl

Website

https://imheb.be

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Institut Milton H. Erickson de Belgique (IMHEB) is a Belgian psychotherapy institute founded in 1984 that develops and teaches the proprietary PTR trauma-therapy methodology and Hypnose Conversationnelle Stratégique, training healthcare professionals and serving individual patients through a certified practitioner network across Europe and beyond.

Ownership category

akta.pro rank

Product category

Psychotherapy Training and Clinical Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Professional and Management Development Training (611430)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Psychotherapy training
• Clinical hypnotherapy
• Trauma therapy
• Professional certification
• Continuing education

Headquarters

HQ city

La Hulpe

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Professional Training Programs: Revenue from multi-level training programs including PTR base formation, synthesis training, intensive training, specialized workshops, anamnesis workshops, observation sessions, and certifications for hypnotherapists and healthcare professionals.
2. Therapy/Consultation Services: Individual therapy sessions using PTR and strategic conversational hypnosis for trauma treatment, psychosomatic illnesses, and general psychotherapy, provided through a network of certified practitioners.
3. Certification Services: Certification program for practitioners who complete full training and pass final evaluation, including quiz and supervised clinical practice reports.
4. Supervision and Intervision: Individual supervisions and free online group intervisions for trained practitioners, providing ongoing professional development and case support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Institut Milton H. Erickson de Belgique (IMHEB) is a Belgian non-profit training and clinical practice that delivers professional training programs and therapy services in conversational strategic hypnosis and reassociative trauma psychotherapy (PTR). Its offerings include foundational, synthesis, and intensive training curricula, IMHEB certification, individual and group supervision, specialized workshops (Palo Alto, addictions, psychosomatics, OCD, burnout, etc.), and direct clinical services such as short-term therapy, trauma treatment, psychosomatic treatment, general psychotherapy, and reduced-fee hypnotherapy sessions.

Product overview

Institut Milton H. Erickson de Belgique (IMHEB) is a therapeutic institute founded in 1984, offering a unified methodology centered on Hypnose Conversationnelle Stratégique (Strategic Conversational Hypnosis) and Psychothérapie du Trauma Réassociative (PTR). The core product is the PTR methodology, a specialized trauma therapy approach initiated by Gérald Brassine. The service portfolio includes therapeutic treatments (trauma, psychosomatic diseases, general psychotherapy) and an extensive training ecosystem comprising the foundational PTR Formation de Base, advanced synthesis training, intensive programs, and over 15 specialized workshops covering topics such as chronic pain, addictions, self-esteem, children, sexuality, and more. Supporting services include professional certification, individual supervision, free online intervisions, and session observation. The institute operates primarily in Belgium with practitioners across Europe and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Hypnose Conversationnelle Stratégique – PTR Core clinical therapy service delivered using IMHEB's conversational strategic hypnosis approach combined with the PTR reassociative trauma therapy framework; intended for adult patients presenting with trauma, psychosomatic, anxiety, depression, or general psychotherapy needs.

Quantifiable outcome

• Rapid symptom resolution in single to few sessions reported in patient testimonials
• +1 more outcomes

Named customers7 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Guild of Hypnotists: One of the largest US-based hypnosis certifying organizations. Comparable as a broad hypnotherapy training and certification body, though more generalist than IMHEB's trauma-specialized PTR methodology.
• Erickson Coaching International: Applies Milton H. Erickson principles to professional coaching rather than therapy. Shares the Erickson IP lineage with IMHEB and represents an adjacent commercialization path for Ericksonian methodology.
• Milton H. Erickson Foundation: The global umbrella organization for Milton H. Erickson–affiliated institutes, including IMHEB. Directly comparable as the overarching network in which IMHEB operates and against whose standards the institute is implicitly benchmarked.
• International Society of Hypnosis (ISH): Global scientific and professional society for hypnosis. Overlaps with IMHEB's clinical hypnosis focus and provides alternative training and certification pathways for therapists interested in Ericksonian approaches.

Emerging players

• EMDR Institute: Original US-based EMDR training organization founded by Francine Shapiro. Comparable to IMHEB as a single-founder, single-methodology trauma therapy training brand with proprietary curriculum and certification.
• Somatic Experiencing Trauma Institute: Trains therapists in Peter Levine's Somatic Experiencing approach. A direct comparable as a proprietary, branded trauma therapy training program with international reach and a similar founder-led methodology.
• EMDR Europe Association: Pan-European body accrediting EMDR trauma therapy training. Competes with IMHEB for the same therapist training budgets in the trauma treatment space and represents the dominant evidence-based alternative methodology.

Others

• General Hypnotherapy Register: UK-based self-regulatory register for hypnotherapists. Comparable as an ecosystem participant that defines the professional standards against which IMHEB-certified UK practitioners are positioned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HypnoseConversationnelleStrategiquePTR
• LinkedInlinkedin.com/company/imheb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Institut Milton H. Erickson de Belgique