NEUBLCK

What NEUBLCK does

NEUBLCK is a privately held, full-service advertising, digital, and communications agency founded in 2003 and headquartered in Düren, Germany, with a secondary office in Cologne. The firm is structured as a GmbH & Co. KG, with Christian Dietz as sole managing director (Geschäftsführer) and NEUBLCK Verwaltungs GmbH serving as the personally liable general partner. Its core differentiator is a proprietary neuromarketing methodology branded as 'Gehirngerechte Informationen' (brain-friendly information), operationalized through tools such as the Neuro-Marken-Canvas and a free Express-Check brand analysis. This methodology is applied across every deliverable the agency produces.

The service portfolio covers online marketing, graphic and corporate design, social media management, website design and development, SEO and the newly added Generative Engine Optimization (GEO), content marketing, brand strategy and crisis communication, podcast production, radio advertising, and television advertising including RTL Addressable TV campaigns. Underlying technology is mainstream martech — WordPress-based web builds, HubSpot CRM, Asana project management, Canva design tooling, and Google Analytics / Meta Pixel / LinkedIn Pixel / Matomo for analytics — with the proprietary layer being the neuromarketing creative framework rather than any software platform. The agency runs an active content engine (16+ blog posts, NEULETTER newsletter) and maintains presence across Instagram, LinkedIn, and Facebook.

The business model is professional services revenue: predominantly project-based, bespoke-scoped engagements quoted individually with detailed itemized proposals, supplemented by ongoing social media management and content retainers. Pricing is not publicly disclosed. The target customer is the German Mittelstand — mid-sized companies typically in the €10M to €1B revenue range — alongside regional Rhineland businesses, B2B brands, and select consumer-facing brands. Disclosed clients span financial services (Sparkasse Düren, Genève Invest), social insurance (DGUV), energy (RurEnergie), social enterprise (Rurtalwerkstätten, Schweizerische Blindenwerkstatt), manufacturing (Feron, Vetter), and consumer goods (Superwurm, Eurorad), indicating a diversified portfolio with no disclosed anchor dependency. Geographic reach covers Germany plus six additional European countries, with active delivery in Frankfurt, Munich, Berlin, and Palma de Mallorca.

Name

NEUBLCK

Legal name

NEUBLCK GmbH & Co. KG

Website

https://neublck.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

NEUBLCK is a privately held, full-service German advertising and digital agency (founded 2003, Düren/Cologne) that applies a proprietary neuromarketing methodology to branding, web, social media, SEO, content, and broadcast work for the German Mittelstand across diverse industries in Germany and six European countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Durren Durren

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Marketing & Creative Services: NEUBLCK generates revenue primarily through custom project engagements, including website design and development, corporate design, social media management, content creation, marketing strategy, TV/radio/podcast production, and crisis communication. Projects are quoted on a bespoke basis, with detailed proposals breaking down individual work packages. Revenue is generated as one-time project fees with some ongoing retainer-style client relationships for social media management and content production.
2. Social Media Management Retainers: Ongoing social media account management including content creation, scheduling, community management, and paid social ads (Meta Ads). Clients receive individualized social media packages tailored to their industry and goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

NEUBLCK is a full-service advertising, digital, and communications agency that delivers marketing strategy, graphic and corporate design, social media management, website design and SEO/GEO, content marketing, podcast/radio/TV advertising, and crisis communication. All services are unified by a proprietary neuromarketing methodology (Gehirngerechte Informationen / brain-friendly information) designed to make marketing outputs cognitively and psychologically effective.

Product overview

NEUBLCK is a full-service advertising, digital, and communications agency based in Düren and Cologne, Germany, founded in 2003. Their core offering is a comprehensive portfolio of marketing services unified by a proprietary neuromarketing methodology that applies neuroscience and psychology to all creative and strategic work. The portfolio includes Online Marketing (performance campaigns, targeting, advertising), Design (graphic design, corporate design, logos, print materials), Social Media (strategy, content creation, community management, advertising), Websites & SEO/GEO (web design, development, search engine optimization, and generative engine optimization), Content Marketing (text creation, blogs, articles), Strategy (brand strategy, crisis communication), Podcast Production, TV Advertising (including RTL Addressable TV Ads), Radio Advertising, and Corporate Design services. All offerings are delivered through the lens of neuromarketing—designing cognitively and psychologically effective communications that resonate with target audiences' brain patterns. The company positions itself as the agency for 'spannende Marken' (exciting brands) with a focus on serving the German Mittelstand (mid-market companies).

Differentiator

Problem solved

Functional benefit

Products and services

• Online Marketing

Quantifiable outcome

• Consense Group website won 'Ausgezeichnete Website' at the Neuro Web Award 2026 — demonstrating neuromarketing effectiveness in practice.
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• OMT (Online Marketing Tagung)minorGTM or Marketing Partner · 1 September 2025NEUBLCK's CEO Christian Dietz spoke at the OMT conference in September 2025. OMT is a major German online marketing industry event. NEUBLCK uses the speaking opportunity for thought leadership and brand visibility within the German digital marketing community.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency serving established and emerging German brands. Comparable to NEUBLCK in being an independent, creative-led German agency with a strong methodology/storytelling angle.
• LOOP: Vienna- and Berlin-based digital creative agency serving brands across German-speaking Europe. Comparable to NEUBLCK's digital-first, full-service mid-market positioning, with similar audience in DACH-region Mittelstand and consumer brands.
• achtung!: Hamburg-based digital creative agency blending brand strategy, content, and digital product. Directly comparable to NEUBLCK in offering integrated digital marketing for mid-market German clients, though at a larger headcount and broader capability set.
• Kolle Rebbe: Hamburg-based independent creative agency focused on brand experience, content, and digital. Comparable to NEUBLCK as an independent German creative agency with strong storytelling and integrated capabilities.
• Fischer Appelt: Hamburg- and Munich-based independent full-service agency covering brand, content, digital, and corporate communications. Comparable to NEUBLCK as an independent German agency combining brand strategy, digital execution, and corporate communications.

Broad incumbents

• Serviceplan Group: Munich-headquartered Europe's largest owner-managed agency group covering brand, digital, content, and media. Overlaps with NEUBLCK's full-service positioning but operates at vastly greater scale across multiple international offices.
• BBDO Germany: German arm of the BBDO Worldwide creative network. Comparable to NEUBLCK as a full-service advertising agency serving German enterprise and consumer clients, but with the scale and global network reach of an international holding company.
• Scholz & Friends: Hamburg-headquartered full-service creative agency with deep German Mittelstand and enterprise clients. Comparable as a German-speaking, full-service agency serving B2B and B2B2C brands, but operating at significantly larger scale and broader geographic reach than NEUBLCK.
• Jung von Matt: One of Germany's leading creative agency networks with deep digital, brand, and social capabilities. Comparable to NEUBLCK's full-service and creative methodology positioning, but at materially larger scale and broader geographic footprint.
• Ströer: Cologne-headquartered German digital out-of-home and online marketing group. Comparable as a Cologne-based German digital marketing services provider, though operating at much larger scale with a media-owner business model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/neublck
• LinkedInlinkedin.com/company/neublck
• Instagraminstagram.com/neublck
• Xx.com/neublck

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEUBLCK