De Salas
De Salas is a privately held, family-owned luxury real estate brokerage in Madrid operating four offices in La Moraleja, Mirasierra, Conde Orgaz, and Barrio Salamanca. It brokers high-end residential sales and rentals for high-net-worth individuals, supported by legal, relocation, and content marketing services.
- Company typePrivate
- Founded1988
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What De Salas does
De Salas is a privately held, family-owned luxury real estate brokerage headquartered in Madrid, Spain, operating under the legal entity DE SALAS INTERNATIONAL REALTY, S.L. Founded in 1988 by Fernando de Salas and Dominique Duchesne on the foundation of a 1960 family practice, the firm operates four physical offices in Madrid's most exclusive residential zones — La Moraleja (headquarters in Alcobendas), Mirasierra, Conde Orgaz (Hortaleza), and Barrio Salamanca (Serrano) — staffed by 28 employees organized into dedicated neighborhood teams. Its core offering is the brokerage of luxury residential property sales and rentals across these zones, with property prices ranging from approximately EUR 300,000 to over EUR 20 million per unit.
The business model is commission-based, supplemented by ancillary fee-generating services including legal advisory through partner firm Anaford Abogados, relocation assistance, moving services, immigration support, and short-term and seasonal rentals extended into Mallorca. Distribution is primarily direct field sales through the four offices, augmented by an owned-media funnel consisting of a multilingual website (Spanish, English, French), a weekly newsletter reaching 13,000+ HNW subscribers, a YouTube channel with 350+ property videos approaching 500,000 cumulative views, a 38-episode podcast titled 'Hablamos de Madrid,' and a print and digital De Salas Excellence Magazine.
The underlying technology stack is modest and typical of a luxury services firm rather than a proptech: a WordPress-based website with Matterport 3D virtual tour integration, WhatsApp Business for lead capture, Google Analytics and Microsoft Clarity for web analytics, Google SSO for user authentication, and a CRM that the third-generation leadership has begun augmenting with AI-driven process automation. The firm claims leadership status in properties sold within its three principal operating zones, holds a gold medal from the Official College of Real Estate Agents of Madrid, and was named one of the Top 100 Best of the Best luxury real estate agencies globally by Luxury Lifestyle Awards in 2025.
De Salas firmographics
Firmographics- Name
- De Salas
- Legal name
- DE SALAS INTERNATIONAL REALTY, S.L.
- Website
- https://desalas.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Salas is a privately held, family-owned luxury real estate brokerage in Madrid operating four offices in La Moraleja, Mirasierra, Conde Orgaz, and Barrio Salamanca. It brokers high-end residential sales and rentals for high-net-worth individuals, supported by legal, relocation, and content marketing services.
- Ownership category
- akta.pro rank
De Salas industry classification
Industry- Product category
- Luxury Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Luxury & High-End Residential BrokerageBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate BrokerageLuxury Vacation Rental ManagementBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management
Keywords
Where De Salas is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
De Salas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Property Sales Commission: Commission-based revenue from luxury residential property sales in Madrid's exclusive neighborhoods. The company acts as intermediary between buyers and sellers, providing full-service brokerage including market valuation, negotiation, legal management, and post-sale follow-up.
- Property Rental Services: Rental commission from luxury residential property rentals, including long-term and seasonal rentals in Madrid's premium areas and Mallorca.
- Related Services: Additional services including relocation assistance, moving services, immigration support, and legal advisory referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Luxury residential sales and rentals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
De Salas product offering
Product offeringCore offering
De Salas is a luxury real estate brokerage operating in Madrid's most exclusive neighborhoods (La Moraleja, Mirasierra, Conde Orgaz, and Barrio Salamanca), intermediating the purchase, sale, and rental of high-end residential properties for affluent individuals and international buyers. The firm supplements brokerage with legal advisory, relocation, moving, and immigration support services across a four-office, 28-person operation with over 35 years of market presence.
Product overview
De Salas is a luxury real estate agency in Madrid operating as a single integrated platform offering property sales, rentals, and value-added services. The core offering comprises property sales (Venta) and rentals (Alquiler) in Madrid's most exclusive neighborhoods. These are complemented by supporting modules including video property presentations, Matterport virtual tours, legal advisory services, a weekly newsletter sent to 13,000+ subscribers, the 'Hablamos de Madrid' podcast, relocation services, moving services, and immigration support. The company has over 24,000 clients and has produced 350+ videos to market properties. All services are unified under the De Salas Luxury Homes brand operating four offices in La Moraleja, Mirasierra, Conde Orgaz, and Barrio Salamanca.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales (Venta) Full-service brokerage for selling luxury homes in La Moraleja, Mirasierra, Conde Orgaz, and Barrio Salamanca, including property valuation, market analysis, buyer pre-qualification, negotiation, and legal coordination. Aimed at owners of high-end Madrid residences.
- Property Rentals (Alquiler) Luxury residential rental brokerage in Madrid's premium neighborhoods, including long-term and seasonal rentals, with filtering by price, zone, and property type. Targeted at high-net-worth tenants and landlords of premium Madrid properties.
- Legal Advisory Services (Asesoría Jurídica)
Quantifiable outcome
- 3-2-1 success formula: for every three visits, two offers, and one sale
- +1 more outcomes
Companies that use De Salas
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
De Salas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature4 records
De Salas partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, supporting and minor.
- Anaford Abogados (Fernando Antón De Salas)coreFernando Antón De Salas serves as legal counsel specialist in commercial and real estate law, associated with the Anaford law firm. He provides specialized legal advisory services for De Salas clients in property transactions.
- MatterportsupportingVirtual tour technology provider enabling immersive 3D property viewing experiences for international clients.
- Luxury Lifestyle AwardsminorInternational awards organization that recognized De Salas as one of the Top 100 best real estate agencies globally in 2025.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
De Salas competitors and assessment
Company assessmentDirect peers
- Engel & Völkers Madrid: Global luxury real estate franchise with a strong Madrid presence focused on high-end residential sales and rentals; directly comparable to De Salas's luxury brokerage model, target clientele (HNW individuals and international buyers), and neighborhood specialization in Madrid's premium zones.
- Lucas Fox International Properties: Spain-headquartered luxury real estate agency specializing in premium residential properties across Madrid, Barcelona, Ibiza, and Mallorca; directly comparable to De Salas in focusing on international HNW buyers, multilingual sales, and high-end villa/apartment brokerage.
- Knight Frank Spain: Global luxury real estate consultancy with a Madrid office serving high-net-worth residential buyers and sellers in prime central neighborhoods; competes for the same international luxury buyer pool and high-value Madrid transactions as De Salas.
- Berkshire Hathaway HomeServices Spain: Global luxury real estate brand with a Madrid franchise network; competes in the same high-end residential market segments with international referral flow similar to De Salas's multilingual buyer acquisition strategy.
- Barnes Madrid: French-founded international luxury real estate agency with a dedicated Madrid office serving HNW buyers of premium properties in Salamanca, Chamberí, and surrounding prime districts; closely comparable to De Salas in business model and client profile.
- Chestertons Spain: UK-headquartered international luxury real estate agency with Spanish operations; serves HNW buyers in Madrid's prime zones with multilingual sales support and a comparable boutique-brokerage model to De Salas.
Broad incumbents
- Savills Spain: Global real estate services firm with significant Madrid presence covering prime residential sales, valuations, and advisory; overlaps with De Salas in luxury residential brokerage but offers a broader institutional service portfolio.
- Coldwell Banker Spain: Global real estate franchise with a Madrid network serving mid-to-upper-tier residential property buyers and sellers; comparable to De Salas in agent-led luxury brokerage model but with broader (less exclusively luxury) positioning.
- Sotheby's International Realty (Spain): Global luxury real estate network with affiliates in Madrid; offers broader international reach and brand prestige than De Salas but with similar focus on ultra-high-net-worth residential transactions in Madrid's most exclusive neighborhoods.
Regional players
- Cristina Cifuentes / Formentor Luxury Real Estate: Boutique luxury real estate agency focused on Madrid's most exclusive neighborhoods (Salamanca, Chamberí, Retiro); directly comparable to De Salas in target market, scale, and service offering for high-end Madrid residential transactions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
De Salas social profiles
Digital presenceDe Salas financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Salas leadership team
Management profileNumber of profiles
Profiles8 records
De Salas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Salas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Salas
What does De Salas do?
De Salas is a luxury real estate brokerage operating in Madrid's most exclusive neighborhoods (La Moraleja, Mirasierra, Conde Orgaz, and Barrio Salamanca), intermediating the purchase, sale, and rental of high-end residential properties for affluent individuals and international buyers. The firm supplements brokerage with legal advisory, relocation, moving, and immigration support services across a four-office, 28-person operation with over 35 years of market presence.
Is De Salas a public or private company?
De Salas is a private company. It is classified as family owned and is currently operating.
When was De Salas founded?
De Salas was founded in 1988. It employs 11 to 50 people.
Where is De Salas based?
De Salas is headquartered in Madrid, Spain, in the Europe region.
How does De Salas make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Services and related Services.
Who are De Salas's main competitors?
Direct peers on record are Engel & Völkers Madrid, Lucas Fox International Properties, Knight Frank Spain, Berkshire Hathaway HomeServices Spain, Barnes Madrid and Chestertons Spain. Broad incumbents are Savills Spain, Coldwell Banker Spain and Sotheby's International Realty (Spain). Cristina Cifuentes / Formentor Luxury Real Estate is listed as a regional player.
Does De Salas have an API?
No public API is recorded for De Salas.
What industry is De Salas in?
De Salas's product category is Luxury Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAIAD, Luxury Vacation Rental Management. Its NAICS code is 53121 and its SIC code is 6531.