La Casera
La Casera is a 75-year-old Spanish beverage brand owned by Suntory Beverage & Food Europe, producing carbonated soft drinks and low-alcohol wine spritzers. It is the market leader in Spain's Tinto de Verano category, distributed through major Spanish retailers and Amazon.
- Company typePrivate
- Founded1949
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Casera does
La Casera is a 75-year-old Spanish beverage brand founded on 31 May 1949 and currently owned by Suntory Beverage & Food Europe (SBFE), with the Spanish website operated by Schweppes S.A. (trading as Suntory Beverage and Food Spain), headquartered in Madrid. The brand manufactures and markets a carbonated soft drink and low-alcohol spritzer portfolio organized into three lines: "Baja Graduación" (Tinto de Verano Clásico at 3.5% vol., Tinto de Verano Limón at 3.4% vol., and 0.0% alcohol-free variants, plus Blanco de Verano at 2.5% vol. and an Aperitivo range with Sidra, Vermut, and Verdejo variants); "El Refresco Ligero" (Gaseosa, Limón, Manzana, Hierbabuena — all zero-sugar, zero-calorie); and "Refrescos Clásicos" (Cola, Naranja, Limón). Tinto de Verano La Casera is the category leader in Spain with more than 30 million liters sold in the last year; 98% of the portfolio is low-calorie or zero-calorie, and the brand has reduced sugar content by 42% since 2006.
The underlying technology is beverage formulation and carbonation rather than software: differentiated products include the Tempranillo wine-based Tinto de Verano, the Verdejo-based Blanco de Verano, Mediterranean lemon juice, and multiple format sizes (33cl cans, 1L PET, 1.5L PET, 1.2L/1.5L glass). A 100% sustainable packaging target is set for 2030 (recycled or plant-based PET, elimination of plastic rings, lighter glass and film). The business model is consumer packaged goods retail: revenue is generated through one-time unit sales to end consumers via major Spanish retail chains (Carrefour, Eroski, Alcampo, El Corte Inglés, Hipercor) and Amazon Spain. Go-to-market is dual-track: (1) direct-to-consumer/mass retail distribution and (2) event-driven brand-building, including the I Campeonato Nacional de Bravas co-organized with Madrid Fusión 2024, a chef collaboration with two-Michelin-starred Paco Morales, and an official sponsorship of the Spanish men's and women's senior national football teams (RFEF) through 2028.
La Casera firmographics
Firmographics- Name
- La Casera
- Legal name
- SCHWEPPES S.A
- Website
- https://lacasera.es
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Casera is a 75-year-old Spanish beverage brand owned by Suntory Beverage & Food Europe, producing carbonated soft drinks and low-alcohol wine spritzers. It is the market leader in Spain's Tinto de Verano category, distributed through major Spanish retailers and Amazon.
- Ownership category
- akta.pro rank
La Casera industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where La Casera is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
La Casera business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Consumer packaged goods - retail sales: La Casera generates revenue through the manufacture and sale of carbonated beverages and low-alcohol spritzers (Tinto de Verano, Blanco de Verano, classic sodas, light refreshers) via retail distribution channels including supermarkets, hypermarkets, and online marketplaces throughout Spain.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
La Casera product offering
Product offeringCore offering
La Casera is a Spanish beverage manufacturer that produces and sells carbonated soft drinks and low-alcohol summer wine spritzers. The portfolio spans three categories: Baja Graduación (Tinto de Verano Clásico and Limón, plus 0.0% alcohol-free variants, and Blanco de Verano at 2.5% vol), El Refresco Ligero (zero-sugar/zero-calorie Gaseosa, Hierbabuena, Limón, Manzana), and Refrescos Clásicos (Cola, Naranja, Limón). Products are sold in 33cl cans, 1L and 1.5L PET bottles, and 1.2L / 1.5L glass bottles through Spanish supermarkets, hypermarkets, and Amazon.
Product overview
La Casera is a Spanish beverage company producing a portfolio of carbonated soft drinks and low-alcohol summer wines. The product lineup consists of three main categories: (1) Baja Graduación (Low Alcohol) - including Tinto de Verano variants (Clásico and Limón, both in regular and 0.0 alcohol-free versions) and Blanco de Verano; (2) El Refresco Ligero (Light Refreshers) - sugar-free/zero-calorie sodas including Gaseosa (the original flagship soda), Hierbabuena, Limón, and Manzana; (3) Refrescos Clásicos - traditional sodas including Cola, Naranja, and Limón. The brand was founded in 1949 and is owned by Suntory Beverage & Food Spain. The company emphasizes sustainability with 98% of its portfolio being low-calorie or zero-calorie products.
Differentiator
Problem solved
Functional benefit
Brands
- Tinto de Verano La Casera: Flagship product combining La Casera soda with Tempranillo wine, available in Classic and Lemon varieties with alcohol and 0.0 alcohol-free versions.
- Blanco de Verano
- Aperitivo La Casera
- Gaseosa La Casera
- Refrescos Ligeros La Casera
- Refrescos Clásicos La Casera
Products and services
- Tinto de Verano Limón Sparkling summer wine drink made with Tempranillo wine, natural lemon juice from Mediterranean orchards, and carbonated water. Alcohol content 3.4% vol. Sold in multiple formats through Spanish supermarkets.
- Tinto de Verano Limón 0,0 Alcohol-free version of the classic Tinto de Verano Limón, allowing consumption at any time while maintaining the original taste.
- Tinto de Verano Clásico Classic sparkling summer wine drink combining the effervescent character of La Casera with balanced Tempranillo wine. Alcohol content 3.5% vol.
- Tinto de Verano Clásico 0,0 Alcohol-free version of the classic Tinto de Verano, maintaining the authentic taste without alcohol.
- Blanco de Verano White wine drink with grape must and natural lemon juice. Alcohol content 2.5% vol. Made with Verdejo variety white wine.
- Gaseosa The original transparent, light soda with zero sugars and zero calories. Backed by over 75 years of quality and heritage.
- Hierbabuena Light refreshing soda with minty flavor made with natural lime juice and natural mint and spearmint aromas. Zero sugars and zero calories.
- Limón (Light Refresher) Light refreshing soda with lemon flavor made with lemon juice from concentrate and intense lemon infusion. Zero sugars and zero calories.
- Manzana Light refreshing soda with authentic apple essence made with apple juice from concentrate. Zero sugars and zero calories, gluten-free.
- Naranja Classic orange-flavored soda now without sugars or calories. Made with orange juice from concentrate.
- Cola Classic cola soda with vibrant authentic taste. Low in calories, gluten-free, lactose-free, and suitable for vegans.
Quantifiable outcome
- 98% of portfolio is low-calorie or zero-calorie
- +3 more outcomes
Companies that use La Casera
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
La Casera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Casera partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Real Federación Española de Fútbol (RFEF)flagshipTinto de Verano La Casera became an official sponsor of both the men's and women's senior national football teams (Selección absoluta masculina y femenina) of Spain. The partnership runs through 2028, covering major tournaments including the FIFA World Cup. The agreement was presented at the José Villalonga Auditorium in Madrid, with participation by Aitor Karanka (Technical Director), Mario García León (Marketing Director of Suntory Beverages & Food Iberia), and players Ferran Torres and Pedro Porro. The brand celebrates Spanish football victories and national team culture.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
La Casera competitors and assessment
Company assessmentDirect peers
- Sprite: Coca-Cola-owned lemon-lime carbonated soft drink competing head-to-head with La Casera's Limón and Gaseosa variants in Spanish convenience and supermarket channels.
- Fanta: Coca-Cola-owned fruit-flavored carbonated soft drink that competes directly with La Casera's orange, lemon, and manzana SKUs in Spanish retail and foodservice channels.
- Orangina Suntory: Fellow Suntory Beverage & Food Europe brand with shared corporate parentage. Both target European markets with fruit-flavored carbonated soft drinks and benefit from Suntory's distribution network.
- Codorníu: Historic Spanish sparkling wine and cava producer with deep Spanish retail presence. Comparable to La Casera in heritage (Codorníu was founded in 1551) and competes in the wine-based refreshment occasion.
- Schweppes: Sister brand under the same Suntory Beverage & Food Europe parent (Schweppes S.A. actually manages La Casera's Spanish operations). Both produce carbonated soft drinks and mixers in overlapping Spanish and European retail channels.
- Freixenet: Leading Spanish sparkling wine (cava) producer with strong national distribution. Highly relevant peer given La Casera's expansion into Blanco de Verano and wine-based spritzer territory.
- Don Simon: Spanish beverage brand owned by J. García Carrión that directly competes in the Tinto de Verano category and Spanish soft drinks market through similar supermarket distribution channels.
Broad incumbents
- PepsiCo: Global CPG beverage and snacks incumbent with strong Spanish presence via brands like Kas and Pepsi. Competes with La Casera across cola, fruit sodas, and broader refreshment occasions.
- Coca-Cola: Global CPG beverage incumbent and direct competitor in the cola and lemon-lime segments where La Casera competes. Operates broadly across all beverage categories with massive distribution scale in Spain.
Regional players
- San Miguel: Iconic Spanish beer brand with overlapping foodservice and hospitality distribution channels. Competes for the same Spanish social-occasion beverage occasions, particularly at bars and restaurants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
La Casera social profiles
Digital presenceLa Casera financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Casera leadership team
Management profileNumber of profiles
Profiles1 record
La Casera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Casera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Casera
What does La Casera do?
La Casera is a Spanish beverage manufacturer that produces and sells carbonated soft drinks and low-alcohol summer wine spritzers. The portfolio spans three categories: Baja Graduación (Tinto de Verano Clásico and Limón, plus 0.0% alcohol-free variants, and Blanco de Verano at 2.5% vol), El Refresco Ligero (zero-sugar/zero-calorie Gaseosa, Hierbabuena, Limón, Manzana), and Refrescos Clásicos (Cola, Naranja, Limón). Products are sold in 33cl cans, 1L and 1.5L PET bottles, and 1.2L / 1.5L glass bottles through Spanish supermarkets, hypermarkets, and Amazon.
Is La Casera a public or private company?
La Casera is a private company. It is classified as corporate owned and is currently operating.
When was La Casera founded?
La Casera was founded in 1949. It employs 1 to 10 people.
Where is La Casera based?
La Casera is headquartered in London, United Kingdom, in the Europe region.
How does La Casera make money?
One revenue line is on record: consumer packaged goods - retail sales.
Who are La Casera's main competitors?
Direct peers on record are Sprite, Fanta, Orangina Suntory, Codorníu, Schweppes, Freixenet and Don Simon. Broad incumbents are PepsiCo and Coca-Cola. San Miguel is listed as a regional player.
Does La Casera have an API?
No public API is recorded for La Casera.
What industry is La Casera in?
La Casera's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2086.