Geotrace

What Geotrace does

Geotrace (legal entity GEOTRACE GmbH & Co. KG, operated by SISpro-connect GmbH & Co. KG) is a German telematics provider founded in 2006 and headquartered in Waldbrunn, Germany, with 11–50 employees. The company delivers a GPS/GNSS-based tracking platform (mygeotrace.de) that supports real-time location of vehicles, construction machinery, yachts and vessels, valuable movable assets, recreational vehicles, pets, and lone workers. Underlying technology layers multi-constellation GNSS (GPS, GALILEO, GLONASS, BEIDOU) with multi-network connectivity (GSM via Vodafone/Tele2 plus satellite networks Iridium, Inmarsat, and Globalstar) and integrates third-party hardware from approximately 15 device manufacturers, presenting tracking data on Google Maps, Google Earth, and OpenStreetMap.

The product portfolio spans core vertical solutions (vehicle tracking, fleet management, construction machine tracking, yacht telemetry, asset/object tracking, pet tracking, RV/caravan tracking, recreational safety) and add-on modules (GEOTRACE-medWatch health monitoring via smartwatch, GEOTRACE-Tracker smartphone app substituting for hardware, GEOTRACE-AKTIV active theft protection with optional remote immobilization, and a man-down safety module for lone workers). The platform includes statistical reporting, geofencing, CRM integration, and emergency response coordination, with BSI-certified web/penetration testing for security posture.

The commercial model is B2B direct sales with month-to-month subscription contracts (initial one-month term, 4-week cancellation notice), hardware provided during the contract period but retained as company property, and quote-based pricing with no public rate card. Customer segments are highly fragmented across construction/industrial, marine, fleet operators, lone workers, RVs, pets, and cultural institutions. GTM relies on the corporate website (German/English), free 10–20 minute online product demonstrations, newsletter capture, and a direct customer support hotline, with no evidence of channel partners, resellers, or paid digital advertising at scale. The company is privately held under a GmbH & Co. KG structure with managing director Matthias Nürnberger, with no disclosed external investors, funding rounds, M&A activity, or parent company.

Name

Geotrace

Legal name

GEOTRACE GmbH&Co.KG

Website

https://geotrace.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Geotrace is a German telematics provider offering GPS/GNSS-based tracking across GSM and satellite networks for vehicles, construction equipment, yachts, assets, lone workers, and pets via a subscription platform with month-to-month contracts.

Ownership category

akta.pro rank

Product category

Telematics & GPS Tracking Services

NAICS

Satellite Telecommunications (517410)

SIC

Transportation Services (4700)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

GIS & Spatial Data Management Platforms (BPAMANAK), Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ), Geofencing, Security & Theft Recovery (TLABAJAJ)

Keywords

• GPS tracking systems
• Fleet management software
• Telematics services
• Asset tracking solutions
• Vehicle security tracking

Headquarters

HQ city

Waldbrunn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Tracking Services: Monthly subscription model for GPS tracking services including access to web portal, real-time tracking, and monitoring capabilities. Contracts initially for one month with month-to-month renewal and 4-week cancellation notice. Hardware (tracking devices) provided during contract period but remains company property.
2. Hardware Rental: GEOTRACE hardware devices are provided to customers during the contract period but remain company property. Customers are responsible for installation and removal. Hardware includes GPS tracking units supporting GSM, Iridium, Inmarsat, and Globalstar networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Geotrace provides a GPS/GNSS-based telematics and tracking platform that delivers real-time location monitoring, fleet management, asset security, and personnel safety solutions. The platform integrates multiple satellite and cellular networks (GSM, Iridium, Inmarsat, Globalstar) and is accessed through a web-based portal (mygeotrace.de) and mobile apps, supporting vehicle tracking, construction machine tracking, yacht telemetry, object security, pet tracking, and lone worker safety use cases.

Product overview

GEOTRACE is a telematics and tracking system platform operated by SISpro-connect GmbH & Co. KG based in Germany. The platform integrates multiple tracking solutions including vehicle tracking, fleet management, construction machine tracking, yacht telemetry, asset/object tracking, pet tracking, and recreational safety tracking. Core technology includes GPS/GALILEO satellite positioning with meter-range accuracy, supported by GSM and satellite networks (Iridium, Inmarsat, Globalstar) for global coverage. The platform offers specialized add-on modules including GEOTRACE-medWatch for medical sensor monitoring, GEOTRACE-Tracker smartphone app, GEOTRACE-AKTIV enhanced theft protection, and lonely worker safety features. Users access the system through the web-based GEOTRACE portal (mygeotrace.de) with tracking data displayed on digital maps (Google Maps, Google Earth, OpenStreetMap). The platform supports various third-party tracking hardware from manufacturers including Falcom, Telic, Quecklink, and others across GSM, Iridium, and Globalstar networks.

Differentiator

Problem solved

Functional benefit

Brands

• GEOTRACE-medWatch: Tracking app that monitors medical sensor data (e.g., pulse) combined with smartwatches like Apple Watch and Samsung Watch 3.
• GEOTRACE-Tracker
• GEOTRACE-AKTIV

Products and services

• Fahrzeugortung (Vehicle Tracking)

Quantifiable outcome

• Meter-level GPS positioning accuracy
• +1 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• IridiumcoreTechnology or IntegrationIridium is a core technology partner providing global satellite communication via 66 active satellites enabling worldwide tracking coverage including maritime applications. Geotrace supports Iridium devices including IRIDIUM Extreme 9575 and various Iritrack modules.
• InmarsatcoreTechnology or IntegrationInmarsat provides global satellite communication services for maritime and remote area tracking. Geotrace supports Inmarsat-enabled devices for worldwide coverage.
• GlobalstarcoreTechnology or IntegrationGlobalstar provides satellite network connectivity for tracking devices. Geotrace supports Globalstar hardware including SPOT Gen3 with SOS Button.
• SISpro-connect GmbH & Co. KGcoreTechnology or IntegrationSISpro-connect GmbH & Co. KG is the operator, technical developer, and service provider for Geotrace. Responsible for website realization, graphic design, programming, and system operations. Fully liable partner is SISpro GmbH.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• GPS Insight: GPS Insight provides GPS fleet tracking, vehicle telematics, and asset management for commercial fleets and construction equipment — closely aligned with Geotrace's fleet management and construction machine tracking products and SMB/mid-market customer base.
• Geotab: Geotab is a leading global provider of GPS fleet telematics and vehicle tracking, offering a web-based platform, hardware devices, and analytics for fleet management — directly comparable to Geotrace's core vehicle tracking and fleet management offering, though at significantly larger scale.
• Samsara: Samsara provides a unified IoT platform with GPS fleet tracking, asset monitoring, worker safety, and telematics across vehicles, equipment, and personnel — closely matching Geotrace's multi-vertical tracking portfolio (fleet, construction, lone worker, asset) and SaaS subscription model.
• Spireon (LoJack): Spireon, owner of LoJack, provides vehicle and asset GPS tracking, theft recovery, and fleet telematics — directly comparable to Geotrace's vehicle tracking, asset/object tracking, and theft protection (GEOTRACE-AKTIV) offerings.

Emerging players

• Fleetio: Fleetio provides fleet management software with GPS tracking integrations for vehicle fleets — overlapping with Geotrace's fleet management and vehicle tracking use cases, though Fleetio is primarily a software platform rather than a hardware-integrated telematics provider.
• Trackimo: Trackimo offers compact GPS tracking devices with global satellite and cellular coverage for vehicles, assets, pets, and people — directly comparable to Geotrace's multi-network approach and consumer/pet tracking products (PET2) at a smaller, more consumer-leaning scale.
• Tive: Tive is an emerging provider of real-time supply chain visibility with GPS asset trackers and shipment monitoring — partially overlapping with Geotrace's asset/object tracking and multi-network connectivity story, though focused on logistics use cases.

Broad incumbents

• Verizon Connect: Verizon Connect is a large incumbent offering GPS fleet management, vehicle tracking, and asset monitoring as part of a broader telematics portfolio backed by a major telecom carrier — overlapping with Geotrace's vehicle and fleet tracking products and cellular connectivity approach.
• Webfleet (Bridgestone): Webfleet is a major European fleet telematics provider owned by Bridgestone, offering GPS vehicle tracking, fleet management, and connected car services — directly comparable to Geotrace's fleet and vehicle tracking products with a much larger pan-European footprint.
• Trimble Transportation: Trimble offers a broad portfolio of telematics, fleet management, and asset tracking solutions for transportation, construction, and logistics — overlapping with Geotrace's fleet management, construction machinery tracking, and asset tracking use cases as part of a much larger enterprise platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geotrace