SwitchCo

What SwitchCo does

Pricewise (operating at energievergelijken.nl / pricewise.nl) is an Amsterdam-headquartered Dutch independent price comparison and switching platform founded in 2008 (the input SwitchCo firmographics block lists a 2011 founding date and 1–10 employees, which is inconsistent with the broader dataset and should be treated as low-confidence). The platform aggregates offerings from 22+ energy suppliers (UnitedConsumers, ENGIE, Energiedirect, Budget Thuis, Greenchoice, Eneco, Essent, Vattenfall, Oxxio) and a broader set of insurance, internet/TV, SIM-only mobile, and loan providers, and runs six vertical comparators: Energie Vergelijker, Autoverzekering Vergelijker, Zorgverzekering Vergelijker, Internet en TV Vergelijker, Sim Only Vergelijker, Geld Lenen Vergelijker, and Woonverzekering Vergelijker.

The underlying product is a self-serve, browser-based comparison engine that personalizes results by Dutch postcode and household consumption profile, supports fixed/variable/dynamic tariff structures, surfaces total costs inclusive of cashback, and integrates iDIN for secure retrieval of consumption data from network operators. The platform administers the full switching process on the consumer's behalf — cancellation of the incumbent contract, coordination with the new supplier, and management of a 14-day cooling-off right — reducing the procedural friction of changing provider. Content and review are anchored by an in-house energy expert (Hans de Kok, 20+ years' industry experience) and supported by SEO-driven editorial, newsletters, and customer testimonials.

The business is consumer-facing and free at the point of use; revenue is generated exclusively via affiliate/referral commissions paid by suppliers when a customer completes a switch through the platform, with no disclosed subscription or transaction fees to the consumer. Commercial leverage comes from negotiated exclusive cashback placements with key suppliers (up to €455 per switch) used to differentiate offers in the comparison output. The company is registered with the Dutch Chamber of Commerce (KvK 61737747) and the Authority for the Financial Markets (AFM 12017061) for loan comparison. No funding rounds, acquisitions, leadership changes, or M&A activity are disclosed in the input data.

Name

SwitchCo

Legal name

Pricewise

Website

https://energievergelijken.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Pricewise is a Dutch independent price comparison and switching platform that aggregates energy, insurance, internet/TV, SIM-only mobile, and loan products for Dutch residential consumers, monetizing exclusively via referral commissions from participating suppliers.

Ownership category

akta.pro rank

Product category

Price Comparison Platform

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

akta.pro secondary industries

Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA), Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK)

Keywords

• Price comparison platform
• Energy contract comparison
• Insurance comparison services
• Utility switching platform
• Consumer switching service

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Referral/Switching Fees from Suppliers: Pricewise earns commissions from energy suppliers and other service providers when customers complete switching transactions through the platform. Exclusive deals and cashback offers suggest negotiated commercial arrangements with participating suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SwitchCo operates Pricewise, an independent Dutch online price comparison and switching platform that lets residential consumers compare and switch energy contracts, insurance products (auto, home, health), internet/TV bundles, SIM-only mobile plans, and loans. The platform aggregates offerings from 22+ energy suppliers and dozens of other providers, displays personalized deals based on postcode and consumption data, includes exclusive cashback incentives, and handles the administrative switching process on behalf of customers.

Product overview

Pricewise operates as a multi-category price comparison and switching platform, offering comparison services across six primary verticals: energy contracts (fixed, variable, and dynamic), auto insurance, health insurance, internet/TV bundles, mobile SIM-only plans, and loans. The platform aggregates offerings from multiple providers (energy suppliers, insurers, ISPs, lenders) and enables consumers to compare, switch, and receive exclusive cashback incentives. Users input their postal code and consumption data to receive personalized recommendations with pricing estimates. The service is free for consumers, with revenue generated through referral fees from providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Energie Vergelijker Online comparison tool that lets Dutch households compare electricity and gas contracts from multiple energy suppliers, including fixed, variable, and dynamic tariff options, with real-time pricing, consumption-based estimation, and exclusive cashback offers; the platform handles the full switching process on the consumer's behalf.
• Autoverzekering Vergelijker Auto insurance comparison service covering WA, WA+, and all-risk coverage options, with built-in tools for road tax calculation and daily vehicle value estimation, allowing Dutch drivers to compare and switch car insurance policies.
• Zorgverzekering Vergelijker Health insurance comparison and switching service that helps Dutch consumers compare health insurance providers and plans, including 2026 premiums, and complete the switching process.
• Internet en TV Vergelijker Comparison tool for internet, TV, and bundled 'alles-in-1' packages from Dutch providers including Ziggo, KPN, Odido, Youfone, and Budget Thuis, enabling consumers to compare and switch broadband and TV services.
• Sim Only Vergelijker Mobile phone plan comparison service offering SIM-only options including unlimited calling and monthly cancellable plans, allowing Dutch consumers to compare and switch mobile subscriptions.
• Geld Lenen Vergelijker Loan comparison platform covering personal loans, auto financing, home renovation loans, solar panel loans, and business financing options, helping Dutch consumers compare borrowing terms across lenders.
• Woonverzekering Vergelijker Home insurance comparison service covering contents insurance (inboedelverzekering) and building insurance (opstalverzekering), allowing Dutch homeowners and renters to compare and switch home insurance policies.

Quantifiable outcome

• Average savings of €341 per year on energy bills
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• UnitedConsumerscoreChannel Partner/ Reseller/ DistributorEnergy supplier featured as top-ranked deal on Pricewise platform with 1-year fixed contract at €143.52/month plus €455 cashback. Relationship involves exclusive deal placement and customer referral.
• ENGIEcoreChannel Partner/ Reseller/ DistributorInternational energy supplier listed on Pricewise platform with competitive deal (€144.15/month, €400 cashback).
• EnergiedirectcoreChannel Partner/ Reseller/ DistributorEnergy supplier with 1-year fixed contract offering at €144.28/month and €380 cashback through Pricewise.
• Budget ThuiscoreChannel Partner/ Reseller/ DistributorBudget energy supplier offering competitive rates (€144.60/month, €405 cashback) through Pricewise platform.
• GreenchoicecoreChannel Partner/ Reseller/ DistributorSustainable energy supplier offering green energy contracts through Pricewise (€144.73/month, €350 cashback).
• EnecocoreChannel Partner/ Reseller/ DistributorMajor Dutch energy supplier with contracts available on Pricewise platform.
• EssentcoreChannel Partner/ Reseller/ DistributorMajor Dutch energy supplier with contracts available on Pricewise platform.
• VattenfallcoreChannel Partner/ Reseller/ DistributorInternational energy supplier with offerings on Pricewise platform.
• OxxiocoreChannel Partner/ Reseller/ DistributorDutch energy supplier listed on Pricewise platform.
• KPNcoreChannel Partner/ Reseller/ DistributorMajor Dutch telecommunications provider with internet and TV packages available through Pricewise.
• ZiggocoreChannel Partner/ Reseller/ DistributorMajor Dutch cable provider with internet, TV, and bundle packages available through Pricewise.
• OdidocoreChannel Partner/ Reseller/ DistributorDutch mobile provider with SIM-only and mobile plans available through Pricewise.
• Hans de KokminorOthersEnergy expert with 20+ years experience in fixed costs who provides expert review and verification of Pricewise content. Appears in media including Radar, Business Insider, and De Telegraaf.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/energievergelijken-nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwitchCo