Surya Yoga Academy

Name

Surya Yoga Academy

Legal name

Surya Yoga Academy

Website

https://suryayogaacademy.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Yoga studio classes
• Hot yoga instruction
• Prenatal yoga
• Pilates fusion fitness
• Wellness workshops

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Drop-in and package class sales: Customers purchase individual classes or class packages (e.g., First Month Hot & Unheated Yoga $75 special). Classes are booked via MindBody online platform.
2. Gift cards: Gift cards sold through MindBody online platform for use on classes and services.
3. Workshop fees: Specialty workshops (e.g., Crow and Forearm Stand Workshop) priced at $40 in advance, $50 day of. Additional workshops include Love Notes, Vedic + Shamanic Sound & Mantra.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Surya Yoga Academy is a multi-location yoga studio operating in Hoboken (618 Washington Street) and Jersey City (341 Grove Street), New Jersey, delivering in-person hot yoga, unheated yoga, prenatal yoga, Pilates fusion, yoga sculpt, and athletic conditioning classes. The studio supplements its core class offerings with specialty workshops (such as Crow & Forearm Stand, Vedic & Shamanic Sound & Mantra, and Love Notes), gift cards, a 21-in-31 challenge program, and studio rentals, with bookings handled through the MindBody platform and a custom iOS/Android mobile app.

Product overview

Surya Yoga Academy operates as a multi-location yoga studio offering a comprehensive portfolio of yoga classes and wellness services. The core offering consists of heated yoga classes (Hot Yoga) and unheated yoga classes (Traditional Unheated Yoga), supplemented by specialized Prenatal Yoga for expectant mothers. The studio also provides workshops for advanced techniques, a mobile app for class booking, a wellness challenge program, and studio rental options. Classes are available at two New Jersey locations (Hoboken Midtown and Jersey City) with options for indoor, outdoor, livestream, and on-demand participation.

Differentiator

Problem solved

Functional benefit

Brands

• Surya: Core yoga practice brand offering Hot Yoga, Unheated Yoga, and various flow classes

Products and services

• Hot Yoga Classes Hot yoga classes held in heated rooms, including variations such as Surya Hot Flow, Surya Hot Flow Express, Surya Hot Candlelit Flow, Surya Hot Sculpt + Flow, Surya Hot Pilates Fusion, and Surya Hot26+ Athletic Conditioning, offered to practitioners of all levels.
• Unheated Yoga Classes Traditional yoga classes held at room temperature, including Open Flow, Surya Yin Flow, Surya Yin Yang Flow, and Surya Warm Yin, offered to practitioners of all levels.
• Prenatal Yoga Yoga classes designed for expectant and postnatal mothers, including PRENATAL Yoga for Moms, held at the Jersey City studio with specialized prenatal-trained instructors.
• Foundations of Crow and Forearm Stand Workshop A 2-hour workshop teaching arm balancing techniques including Crow Pose (Bakasana) and Forearm Stand (Pincha Mayurasana), priced at $40 in advance and $50 on the day of the workshop.
• Love Notes Workshop Specialty workshop presented by Surya Yoga Academy, listed alongside other workshops such as the Vedic + Shamanic Sound & Mantra Workshop.
• Vedic + Shamanic Sound & Mantra Workshop Specialty sound and mantra workshop delivered by Surya Yoga Academy, listed among the studio's workshops and retreats.
• 21 in 31 Challenge A wellness challenge program structured to encourage practitioners to attend 21 classes in 31 days at Surya Yoga Academy.
• Studio Rental Rental of the Hoboken studio space for events, private classes, or group gatherings, available via email inquiry.
• Gift Cards Digital and physical gift cards available for purchase through the MindBody online platform for use on yoga classes and workshops at Surya Yoga Academy.

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YogaWorks: Multi-location yoga studio brand offering vinyasa, power, restorative, prenatal, and yoga teacher training at urban and suburban studios — directly overlapping Surya's hot, unheated, prenatal, and specialty workshop mix.
• CorePower Yoga: Large US hot yoga and fitness studio chain with multi-location studios offering heated vinyasa, sculpt, and athletic conditioning classes — directly comparable to Surya's hot yoga, Pilates fusion, and Hot 26+ Athletic Conditioning formats.
• Y7 Studio: Urban yoga studio chain offering heated, candlelit flow and hip-hop themed classes in major US cities — directly comparable in heated class style, urban demographic, and digital booking experience.
• Hot 8 Yoga: Multi-location hot yoga studio chain offering heated flow, power, and sculpt classes with new-member pricing promotions — directly comparable to Surya's hot yoga core offering and intro pricing model.
• Pure Yoga: Premium urban yoga studio group with broad class menus (vinyasa, hot, restorative, prenatal) and teacher training programs — comparable in programming breadth and specialty workshop structure.
• Modo Yoga: International hot yoga studio chain focused on heated practice with community-oriented branding and consistent class formats — comparable to Surya's hot yoga emphasis and community-led GTM.
• Sky Ting Yoga: Multi-location NYC yoga studio offering flow, restorative, prenatal, and specialty workshops with strong digital and community presence — comparable to Surya in urban yoga programming and workshop monetization.

Broad incumbents

• Equinox: Luxury fitness club brand operating in NYC metro and other major cities with extensive yoga class programming as part of premium memberships — overlapping Surya's audience and metro geography but operating at much larger scale and broader scope.
• Life Time Fitness: National premium fitness club chain with extensive yoga class programming (hot, vinyasa, restorative, prenatal) inside larger fitness facilities — overlapping Surya's yoga offerings as part of a broader fitness portfolio rather than as a yoga-only specialist.

Emerging players

• Glo: Subscription-based online yoga and meditation platform offering on-demand and livestream classes across vinyasa, restorative, prenatal, and specialty styles — a digital-only competitor intersecting Surya's livestream/on-demand channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/suryayogaacad
• Facebookfacebook.com/SuryaYogaAcademy
• Instagraminstagram.com/suryayogaacademy
• LinkedInlinkedin.com/company/surya-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surya Yoga Academy