Avivar

Incentive & Loyalty Management Softwareavivar.com

Avivar is a Lisbon-based technology company providing incentive, loyalty, and promotional program solutions for large enterprises via its Neocore platform, serving clients across automotive, consumer goods, financial services, and pharmaceuticals.

Company typePrivate
Founded2006
HeadquartersLisbon, Portugal
Headcount11–50
GTM typeB2B
OfferingSoftware

What Avivar does

Avivar is a Portuguese technology company founded in 2006 and headquartered in Lisbon that builds software for enterprise incentive, loyalty, and promotional programs. The company targets large enterprises across multiple sectors and operates the Neocore platform, a modular suite comprising NeoIncentive for sales incentive management, NeoEngage for employee and partner engagement, and NeoPromo for consumer promotional campaigns. The platform integrates at the API level with client ERP and CRM systems and is supported by a shared rewards catalog of approximately 12,000 items across multiple categories, deployed as a single suite across incentive, engagement, and promotional use cases.

The platform's technical architecture centers on API-based integration, embedded analytics for measuring program success and impact, and continuous improvement loops tied to program performance. Avivar's client roster includes Renault, Mercedes, and Toyota in automotive; L'Oréal and Heineken in consumer goods; BNP and BBVA in financial services; and Novartis in pharmaceuticals, indicating a multi-vertical enterprise go-to-market.

Avivar's business model is enterprise SaaS/services with multi-year contracts and performance-linked program execution. The company has been operating continuously since 2006, with the platform described as having been tested by hundreds of brands, which functions as the primary reference base for new enterprise sales. The model combines technology licensing with operational delivery of programs, supported by module-level packaging that allows clients to adopt individual use cases (NeoIncentive, NeoEngage, NeoPromo) or the full suite.

Avivar firmographics

Firmographics

Name: Avivar
Legal name: AVIVAR INC.
Website: https://avivar.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 11–50 employees
Short description: Avivar is a Lisbon-based technology company providing incentive, loyalty, and promotional program solutions for large enterprises via its Neocore platform, serving clients across automotive, consumer goods, financial services, and pharmaceuticals.
Ownership category
akta.pro rank

Avivar industry classification

Industry

Product category: Incentive & Loyalty Management Software
NAICS: Software Publishers (5132)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Loyalty, Rewards & Incentive Programs (BPAFAMAE)
akta.pro secondary industry: Rewards, Recognition & Merchandise Sourcing (Points, Catalogs, Gift Cards) (THAHANAC)

Keywords

Incentive programs
Loyalty programs
Employee motivation
Channel partner incentives
Promotional campaigns

Where Avivar is headquartered

Location

Headquarters

HQ city: Lisbon
HQ country: Portugal
HQ region: Europe

Offices1 record

Markets served

Avivar business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

Incentive & Loyalty Program Solutions: Turnkey solutions combining technological systems (Neocore platform, NeoIncentive, NeoEngage, NeoPromo), support services (autonomous, hybrid, or assisted management), and rewards catalog (~12,000 rewards and benefits). Revenue derived from software platform licensing, service fees, and reward fulfillment margins.
Performance-Linked Pricing: A significant portion of profitability is linked to the success of the project, meaning when the client grows, Avivar grows with them. This suggests a performance-based or outcome-linked revenue component.
Rewards Catalog & Fulfillment: Thousands of reward solutions available including products, experiences, travel, gift cards, vouchers, services, donations, monetary rewards, and rebate management. End-to-end logistics from warehouse storage to shipping to winners.

Pricing tiers

Model	Billing	Price
Subscription	Multi-year contract	Autonomous Management Model
Subscription	Multi-year contract	Hybrid Management Model
Subscription	Multi-year contract	Assisted Management Model

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Avivar product offering

Product offering

Core offering

Avivar delivers turnkey relational program solutions (incentive, loyalty, motivation, and promotional programs) for large enterprise brands, combining its proprietary Neocore technology platform (with NeoIncentive, NeoEngage, and NeoPromo configurations) and API-based ERP/CRM integration, three tiers of program management services (Autonomous, Hybrid, Assisted), and a rewards catalog of approximately 12,000 items including products, experiences, travel, gift cards, vouchers, services, donations, monetary rewards, and managed rebates. Revenue is generated through multi-year software subscriptions, performance-linked pricing, and rewards-fulfillment transaction fees.

Product overview

Avivar offers a unified platform ecosystem centered on the Neocore platform, which supports motivation, incentive, loyalty, and promotional programs. The platform comprises three main configurable modules: Neoincentive (for reward management), Neoengage (for engagement programs), and Neopromo (for promotional actions). These are complemented by three management service models (Autonomous/Hybrid/Assisted) and a catalog of approximately 12,000 rewards and benefits. The system provides API-based integration capabilities for connecting with client ERP/CRM systems.

Differentiator

Problem solved

Functional benefit

Products and services

Neocore Platform

Companies that use Avivar

Customer profile

Named customers42 records

Segments4 records

Ideal customer profiles4 records

Avivar technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Avivar partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Avivar competitors and assessment

Company assessment

Broad incumbents

Salesforce Loyalty Management: Salesforce Loyalty Management is a natively integrated loyalty solution within the Salesforce CRM ecosystem, serving enterprise clients with member management, promotions, and partner Marketplace. Represents the mega-suite competitive threat to Avivar's standalone loyalty platform.
Blackhawk Network: Blackhawk Network is a global branded payments and rewards network offering gift cards, digital rewards, and incentive solutions at massive scale. Comparable to Avivar in the rewards fulfillment and incentive monetization layer, though broader in scope.
Aimia: Aimia is a global loyalty analytics and program operator serving airlines, retailers, and financial services with end-to-end loyalty management. Overlaps with Avivar's consumer loyalty programs segment at larger scale.
Sodexo BRS (Benefits & Rewards Services): Sodexo BRS is a global employee benefits and rewards provider with proprietary technology and a large rewards marketplace. Overlaps with Avivar in employee motivation and incentive program delivery, but at materially larger scale and with multi-country infrastructure.

Direct peers

Tango Card: Tango Card (now part of Blackhawk) offers a digital rewards and incentive delivery platform powering employee recognition, channel incentives, and consumer promotions. Comparable to Avivar's Neocore + rewards catalog model with stronger API-first positioning.
Reward Gateway: Reward Gateway provides employee engagement, recognition, and rewards platform for mid-market and enterprise clients. Comparable to Avivar's enterprise internal programs segment with similar SaaS + rewards model.
ITA Group: ITA Group is a US-based turnkey incentive and loyalty solutions provider serving global enterprises with engagement, recognition, and rewards programs. Closely comparable to Avivar in offering technology + services + rewards catalog on multi-year contracts.
BI WORLDWIDE: BI WORLDWIDE (formerly Maritz) designs and manages global incentive, loyalty, and engagement programs for large enterprises across multiple verticals. Direct comparable to Avivar in combining program design, technology platform, and rewards fulfillment at enterprise scale.
Performance Incentives (PIM): PIM designs, implements, and manages sales incentive, channel loyalty, and employee recognition programs with proprietary technology and rewards fulfillment. Closely mirrors Avivar's combination of platform + managed services + rewards.
Hinda Incentives: Hinda Incentives provides turnkey incentive program design, fulfillment, and merchandise sourcing for enterprise clients. Directly comparable to Avivar's turnkey incentive programs and ~12,000-item rewards catalog approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Avivar compliance and trust

Trust signal

Compliance1 record

Avivar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Avivar leadership team

Management profile

Number of profiles

Profiles1 record

Avivar funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Avivar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avivar

What does Avivar do?

Is Avivar a public or private company?

Avivar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Avivar founded?

Avivar was founded in 2006. It employs 11 to 50 people.

Where is Avivar based?

Avivar is headquartered in Lisbon, Portugal, in the Europe region.

How does Avivar make money?

Three revenue lines are on record. Incentive & Loyalty Program Solutions are the primary driver. The others are performance-Linked Pricing and rewards Catalog & Fulfillment.

Who are Avivar's main competitors?

Broad incumbents on record are Salesforce Loyalty Management, Blackhawk Network, Aimia and Sodexo BRS (Benefits & Rewards Services). Direct peers are Tango Card, Reward Gateway, ITA Group, BI WORLDWIDE, Performance Incentives (PIM) and Hinda Incentives.

Does Avivar have an API?

Yes. The neo system provides an API that allows real-time integration of critical program data (e.g., sales) from external systems such as the client's ERP or CRM. There are also other forms of integration including file uploads via SFTP into a repository with reading routines, or uploading files directly into the system's back office. The API is designed for transmitting user and transaction data.

What industry is Avivar in?

Avivar's product category is Incentive & Loyalty Management Software. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of THAHANAC, Rewards, Recognition & Merchandise Sourcing (Points, Catalogs, Gift Cards). Its NAICS code is 5132 and its SIC code is 7372.