Hot Yoga Plus

What Hot Yoga Plus does

Hot Yoga Plus is an independently owned yoga studio founded in 2014 and operating from a single physical location at 416 Grove Park Road in Memphis, Tennessee. The studio serves individual yoga practitioners, aspiring yoga teachers, and dedicated retreat participants with a diversified class menu that includes heated Power Flow and Power Flow Basics, non-heated Yin Yoga and Restorative, lightly heated Hot Sculpt Pilates, Aerial Power Yoga and Aerial Flow using hammocks, Ashtanga Vinyasa, a 45-minute Power Espresso Flow, and Deep Stretch and Release. The operating model is direct-to-consumer: customers register for classes online through the MINDBODY platform, visit the studio for in-person sessions, and access a co-branded retail shop via Grind City Designs.

The studio generates revenue across four streams. Recurring class-based memberships and packs are the core, including monthly unlimited at $180, a Preferred Plus membership at $120 with a $39 setup fee, an annual unlimited at $1,350, and packaged class bundles ranging from a $25 single class to a 20-class pack at $330 with no expiration. Teacher training is a higher-margin secondary stream, with a Yoga Alliance-accredited 200-Hour Power Vinyasa program at $3,150 and an advanced 300-Hour program layered on top. Premium destination retreats (e.g., the April 2025 JOY Yoga Retreat in Japan) and retail merchandise complete the revenue mix.

The company employs 51-100 people and has trained hundreds of students through its teacher training programs over the past decade. It holds no disclosed institutional or venture backing, maintains a single-studio geographic footprint in Memphis, and relies primarily on community-driven word-of-mouth, its website, and MINDBODY for customer acquisition. There are no AI/ML capabilities, public APIs, mobile apps, patents, or third-party recognition of note.

Name

Hot Yoga Plus

Legal name

Hot Yoga Plus

Website

https://hotyogaplus.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Hot Yoga Plus is an independently owned Memphis, Tennessee yoga studio founded in 2014 that offers heated and non-heated yoga classes, aerial yoga, Pilates sculpt, and Yoga Alliance-accredited 200- and 300-hour teacher training programs to local individual practitioners and aspiring teachers.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Hot yoga classes
• Yoga studio memberships
• Yoga teacher training
• Wellness studio services
• Aerial yoga sessions

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Class Memberships and Packs: The studio generates revenue primarily through class-based memberships and class packs. Membership options include monthly unlimited ($180/month), Preferred Plus membership ($120/month with $39 setup fee), annual unlimited ($1,350/year), and weekly unlimited ($55). Class packs range from single classes ($25) to 10-class packs ($190) and 20-class packs ($330) with no expiration.
2. Teacher Training Programs: The studio offers Yoga Alliance-certified teacher training programs (200-Hour and 300-Hour Power Vinyasa Yoga Teacher Training). Tuition is $3,150 for the 200-hour program with an Early Bird rate of $2,850. Programs include weekend workshops and core modules covering topics like yoga philosophy, anatomy, sequencing, and assisting.
3. Yoga Retreats: The studio organizes destination yoga retreats, such as the JOY Yoga Retreat in Japan (April 6-13, 2025), as premium offerings that generate additional revenue and attract dedicated customers.
4. Retail Shop: The studio maintains an online shop (grindcitydesigns.com/hotyogaplus/shop/home) for yoga retail merchandise including apparel and accessories. The studio provides complimentary mat and towel rental for first-time visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hot Yoga Plus operates a single physical yoga studio in Memphis, TN offering in-studio yoga classes across heated, lightly heated, and non-heated modalities (Power Flow Basics, Power Flow, Yin Yoga, Hot Sculpt Pilates, Restorative, Aerial Power Yoga, Aerial Flow, Ashtanga Vinyasa, Power Espresso Flow, and Deep Stretch & Release). The studio also delivers Yoga Alliance-certified 200-Hour and 300-Hour Power Vinyasa yoga teacher training programs, destination yoga retreats, and unlimited or class-pack memberships, with branded retail merchandise available through a partner storefront.

Product overview

Hot Yoga Plus is a yoga studio offering a diverse range of in-studio yoga and fitness classes including Power Flow Basics, Power Flow, Yin Yoga, Hot Sculpt Pilates, Restorative, Aerial Power Yoga, Aerial Flow, Ashtanga Vinyasa, Power Espresso Flow, and Deep Stretch & Release. The studio provides Yoga Alliance accredited teacher training programs (200-Hour and 300-Hour certifications) and international yoga retreats. Membership options include unlimited class packages and class packs ranging from single classes to 20-class bundles. Classes are held at their Memphis, TN studio location.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Flow Basics A foundational yoga class for beginners wanting to learn or practice the basics of yoga, taught in a lightly heated room.
• Power Flow A dynamic style of yoga that links breath and movement through challenging sequences, taught in a heated room.
• Yin Yoga Postures held for several minutes allowing deep work into the body's connective tissues, in a non-heated room.
• Hot Sculpt Pilates A high-energy strength and cardio workout combining elements of Pilates, strength training, and yoga, taught in a lightly heated room.
• Restorative Passive yoga postures done with the support of blankets, blocks, and other props to deeply relax body and mind, in a non-heated room.
• Aerial Power Yoga Classes using aerial hammocks to explore alignment, core engagement, and joint stabilization, in a non-heated room.
• Aerial Flow Aerial yoga class focused on flow movements using aerial hammocks.
• Ashtanga Vinyasa A set-sequence class including traditional Primary and Secondary Series postures: standing and seated poses, forward folds, twists, arm balances, backbends, and inversions, taught in a lightly heated room.
• Power Espresso Flow A faster-paced version of Power Flow condensed to 45 minutes.
• Deep Stretch & Release Yin-style postures held for 2 to 10 minutes to work deep into connective tissues, taught in a lightly heated room.
• 200-Hour Yoga Alliance Power Vinyasa Yoga Teacher Training Yoga Alliance-accredited 200-hour teacher certification program covering Power Vinyasa yoga teaching methods, including weekend workshop modules led by instructors Emily Smith and Kimberly Proctor. Tuition $3,150 with Early Bird rate of $2,850.
• 300-Hour Yoga Alliance Power Vinyasa Yoga Teacher Training Advanced 300-hour Yoga Alliance-accredited teacher training program for those already holding a 200-hour certification, with core modules on yoga philosophy, sequencing, anatomy, and assisting, plus elective workshops.
• JOY Yoga Retreat International destination yoga retreat experience, with a Japan retreat scheduled for April 6-13, 2025, offered as a premium immersive yoga offering.
• Unlimited Class Memberships Recurring unlimited-class memberships including Preferred Plus ($120/month with $39 setup fee and 30-day cancellation), 1 Month Unlimited ($180), 1 Week Unlimited ($55), and 1 Year Unlimited ($1,350), plus a first-time customer special of $22 for two weeks unlimited.
• Class Packs Class packages including 1 class ($25), 10 classes ($190), and 20 classes ($330 with no expiration), allowing students without an active membership to attend classes.
• Hot Yoga Plus Retail Shop Branded yoga apparel and accessories sold through the Grind City Designs online storefront at grindcitydesigns.com/hotyogaplus/shop/home, with a 7-day return policy for unworn items with tags attached.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Grind City DesignsminorChannel Partner/ Reseller/ DistributorHot Yoga Plus partners with Grind City Designs for the studio's online retail shop. The shop (grindcitydesigns.com/hotyogaplus/shop/home) sells yoga merchandise including apparel and accessories. This partnership enables the studio to offer retail merchandise without operating its own e-commerce infrastructure.
• Yoga AlliancecoreOthersYoga Alliance is the national accrediting organization for yoga teachers. Hot Yoga Plus offers 200-Hour and 300-Hour Yoga Alliance-certified teacher training programs. This accreditation validates the studio's teacher training curriculum and provides graduates with recognized credentials for teaching yoga professionally.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• YogaWorks: YogaWorks is a multi-region yoga studio operator offering diverse class styles (vinyasa, yin, restorative) plus Yoga Alliance-accredited teacher training programs. Highly comparable on multi-modality offering, teacher training depth, and membership-based economics.
• CorePower Yoga: CorePower Yoga is the largest U.S. hot yoga chain with hundreds of studios offering heated Power Flow-style classes, teacher training, and membership packages. It is the most directly comparable peer to Hot Yoga Plus on heated yoga, Power Flow naming, multi-tiered membership, and teacher training.
• Y7 Studio: Y7 Studio operates a chain of heated, hip-hop-vibe yoga studios with a similar demographic focus on hot vinyasa flow. It competes directly on heated yoga, lifestyle branding, and a strong community-driven identity like Hot Yoga Plus.
• Modo Yoga: Modo Yoga is a global hot yoga studio franchise (formerly 'Yoga to the People'-style lineage) offering heated, accessible vinyasa with teacher training and 200-hr certifications. Direct comparable on heated hot yoga, accessibility, and Yoga Alliance-accredited teacher training.

Emerging players

• TruFusion: TruFusion is a multi-modal yoga and fitness studio franchise offering yoga, Pilates, kickboxing, and HIIT under one roof. Directly comparable on hybrid class menu (Hot Sculpt, aerial, restorative, vinyasa) and franchise-style expansion model.
• Gaia (Gaia Inc.): Gaia is a subscription-based online yoga and meditation streaming platform. It is not a physical peer but competes for the same yoga practice minutes and budgets; relevant as a substitute risk emerging against brick-and-mortar hot yoga studios.

Regional players

• Memphis Athletic Club: Memphis Athletic Club is the largest locally based fitness and racquet club in Memphis. Competes for local wellness share-of-wallet in the same Memphis geography but operates as a broader fitness club rather than a hot yoga specialist.

Broad incumbents

• Equinox: Equinox is a luxury fitness operator offering yoga, Pilates, and group classes as part of premium club memberships. Overlaps on heated yoga and Pilates Sculpt, but competes as a premium diversified operator rather than a dedicated yoga studio.
• Life Time Fitness: Life Time operates premium multi-amenity fitness clubs nationwide that include yoga, pilates, and group class programming as part of a much broader wellness portfolio. Competes for share-of-wallet but is a broader incumbent rather than a hot-yoga specialist.
• Club Pilates: Club Pilates is a nationwide Pilates-focused franchise with hot sculpt/Pilates-style classes that overlap with Hot Yoga Plus's Hot Sculpt Pilates offering. Comparable on boutique single-modality studio unit economics, but not a yoga specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hot_yoga_plus
• Facebookfacebook.com/hotyogaplusmemphis
• LinkedInlinkedin.com/company/hot-yoga-plus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hot Yoga Plus