Linkwise Affiliate Marketing Network

What Linkwise Affiliate Marketing Network does

Linkwise is the first and largest affiliate marketing network in Greece, founded in 2008 and operating as a privately held Greek IKE (private capital company) headquartered in Nea Ionia, Athens. The company operates a two-sided performance marketing marketplace that connects 500+ advertisers — primarily Greek and select international e-commerce brands across retail, travel, fashion, electronics, and logistics — with a network of 15,000+ affiliates, publishers, influencers, and content creators. Its go-to-market is dual-sided: it recruits and manages affiliates via a self-serve interface (with manual approval within 2-3 working days) while onboarding advertisers through direct sales and a dedicated advertiser self-serve portal. Dedicated affiliate managers support both sides of the marketplace at no additional cost.

The company operates on a custom-built proprietary tracking and management platform that provides real-time reporting, deeplinking, multi-channel attribution, and validated commission status tracking. The platform is delivered through multiple user surfaces: an Affiliate Interface for publishers (link generation, creatives, real-time statistics, payments), an Advertiser Platform for brands (program management, invoicing, creative distribution), a native Android mobile app (first in the Greek affiliate sector), a Chrome browser extension for on-site deeplink generation, and specialized promotional tools including Adlinks (in-article link insertion), Product Widgets (multi-product creative units), and Offer Feed (programmatic coupon/deal integration for coupon sites). Payments to affiliates are processed monthly on the 15th, via PayPal or bank transfer, with a minimum payment threshold of €20.

Linkwise earns revenue through a performance-based commission model: advertisers pay only for validated sales or leads generated by affiliates, with Linkwise retaining a portion of each transaction. Pricing is not publicly disclosed and varies by advertiser program. The company has remained bootstrapped and founder-led since inception, with no disclosed institutional funding, and supplements its network operations with an active content and events program (the INSIGHTS vertical-specific event series and SMART UP educational workshops) to deepen community engagement and support retention on both sides of the marketplace.

Name

Linkwise Affiliate Marketing Network

Legal name

LINKWISE IKE

Website

https://linkwi.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Linkwise is a Greek performance marketing company founded in 2008 that operates the country's first and largest affiliate network, connecting 500+ advertisers with 15,000+ affiliates and publishers across retail, travel, fashion, and logistics on a pay-for-results commission model.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Software

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

akta.pro secondary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Affiliate marketing network
• Performance marketing platform
• Affiliate tracking software
• Commission-based marketing
• Publisher network services

Headquarters

HQ city

Acharne

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission-based Affiliate Marketing: Linkwise operates as an affiliate network, earning commissions on sales or leads generated by affiliates for advertiser programs. Advertisers pay commissions only for validated results (sales or leads). Affiliates earn commissions based on performance, with Linkwise retaining a portion.
2. Performance Marketing Services: The company provides affiliate program management services, connecting advertisers with a network of 15,000+ publishers and creators. Revenue is generated through successful campaign performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Linkwise operates a custom-built affiliate marketing network that connects 500+ advertisers (e-commerce brands) with 15,000+ publishers, influencers, and content creators across Greece and Southeast Europe. The platform provides real-time tracking, deeplinking, campaign management, and commission processing on a pay-for-performance basis. Supporting tools include an advertiser self-service portal, an affiliate interface, a Chrome extension, an Android mobile app, Adlinks, Product Widgets, and an Offer Feed for programmatic coupon integration.

Product overview

Linkwise operates as a unified affiliate marketing network with multiple integrated product modules built on a custom-built platform. At its core is the Linkwise Affiliate Network — a performance marketing platform connecting 500+ advertisers with 15,000+ affiliates. The platform is accessed through two distinct user interfaces: the Affiliate Interface for publishers to manage programs, generate links, and track commissions, and the Advertiser Platform for brands to monitor performance and manage promotional materials. Supporting the core platform are specialized tools including Adlinks (article-embedded promotional messages), Product Widgets (multi-product creative units), and Offer Feed (programmatic coupon embedding). A Chrome browser extension enables on-site program discovery and deeplink generation, while an Android mobile app provides real-time statistics access. An ongoing event series (INSIGHTS and Smart Up) provides education to the network community.

Differentiator

Problem solved

Functional benefit

Products and services

• Linkwise Affiliate Network Platform Flagship performance marketing platform that connects 500+ advertisers with 15,000+ affiliates and publishers across Greece and Southeast Europe, providing tracking infrastructure, real-time reporting, commission management, and campaign tools for affiliate marketing programs.
• Advertiser Platform Self-service web portal for advertisers to monitor affiliate program performance, track invoice payments from Linkwise, and manage promotional material distributed to affiliates.
• Affiliate Interface Self-service portal for affiliates and publishers to manage affiliate programs, generate tracking links, access creatives and banners, view real-time statistics and commission reports, and process payments.
• Linkwise Mobile App Native Android application enabling affiliates to monitor their dashboard, detailed statistics, reports, and program listings on mobile devices without accessing the web interface.
• Linkwise Chrome Browser Extension Chrome browser extension that displays a green indicator when visiting a Linkwise advertiser website, provides program details, and auto-generates affiliate deeplinks with SubID support.
• Adlinks Promotional tool enabling publishers to create text-based promotional messages with optional logo that can be placed at the beginning, middle, or end of articles, with a 4-step creation wizard, customizable themes, and responsive design.
• Product Widgets
• Offer Feed Programmatic feed tool for affiliates managing deal and coupon sites, enabling automatic embedding of advertiser offers and coupons with customizable filtering by program, tag, and offer type.

Quantifiable outcome

• 500+ brands trust the network
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Awin: Global affiliate marketing network operating across Europe, the Americas, and APAC. Directly comparable to Linkwise in offering a two-sided performance marketing platform connecting advertisers with publishers, and a meaningful competitive threat within the Greek and broader European market.
• CJ Affiliate (CJ): One of the largest global affiliate networks, serving enterprise advertisers and publishers with tracking, attribution, and program management tools. Operates in Greece via cross-border programs and competes for the same enterprise advertiser set as Linkwise.
• Rakuten Advertising: Global affiliate and performance marketing network owned by Rakuten, offering advertiser-publisher matching, tracking, and reporting. Comparable in business model and enterprise advertiser focus to Linkwise.
• TradeDoubler: European-headquartered affiliate and performance marketing network with strong presence across Southern, Northern, and Eastern Europe. Directly comparable two-sided marketplace model and similar enterprise customer orientation.
• Webgains: European affiliate marketing network with localized operations across multiple markets. Competes with Linkwise for advertisers seeking cross-border affiliate reach and offers comparable tracking and reporting tools.
• Impact: Global partnership management platform covering affiliate, influencer, and B2B partnerships. Competes with Linkwise for performance marketing budgets, particularly with larger advertisers seeking unified cross-channel attribution.
• Admitad: International affiliate network with strong presence in EMEA, CEE, and emerging markets. Comparable two-sided marketplace and an active regional competitor to Linkwise in Southern/Eastern Europe.

Emerging players

• Partnerstack: SaaS-focused affiliate and partner management platform serving B2B and SaaS brands. Comparable affiliate-network mechanics but oriented to SaaS ecosystems rather than e-commerce retail and travel, which Linkwise serves.

Regional players

• Effiliation: Affiliate network headquartered in France serving European advertisers and publishers. Comparable business model and customer base, though primarily focused on French-speaking markets rather than Greece.

Broad incumbents

• Amazon Associates: The world's largest affiliate program, operating as a closed network on Amazon's own marketplace. Indirectly comparable through affiliate mechanics, though not a direct competitor since Linkwise serves multi-brand programs outside Amazon's platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LinkwiseTurkey
• Facebookfacebook.com/LinkwiseTurkey
• LinkedInlinkedin.com/company/linkwise

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linkwise Affiliate Marketing Network