Grouse Mountain

What Grouse Mountain does

Grouse Mountain is a four-season mountain resort located in North Vancouver, British Columbia, 15 minutes from downtown Vancouver. Founded in 1926 and now celebrating its centennial, the resort operates as a 501-1,000 employee business owned by Northland Properties Corporation. It is the fourth-largest ski resort in Canada by skiable terrain and generates approximately 1.3 million-plus annual visitors across its winter and summer programming.

The resort's core attractions include the Skyride and the newly replaced Blue Grouse Gondola (8-passenger, commissioned December 2024), 26 ski runs, an expanded snowmaking system, the Grouse Grind hiking trail, the Grouse Mountain Wildlife Refuge (housing two grizzly bears), the Eye of the Wind (a 61-meter wind turbine with an integrated viewing pod), paragliding, ice skating, the Theatre in the Sky, and a recently opened Grouse Bike Park built at a $6.99 million capital cost. A new Grouse Gravity Coaster is slated for the 2025/2026 period.

Grouse Mountain generates revenue through a diversified mix of ticket and pass sales (lift tickets, annual passes, summer attractions), on-mountain food and beverage, retail, weddings and private events, film production location fees, and educational programs that serve 20,000+ students annually. Customer segments include individual leisure visitors, families, school groups, corporate event clients, and wedding parties. The 2025-2026 Winter Season and Centennial Festival represent a coordinated push to expand year-round visitation and brand engagement, with CIBC serving as a newly signed official banking partner to support customer acquisition.

Name

Grouse Mountain

Legal name

Northland at Grouse, Limited Partnership

Website

https://grousemountain.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grouse Mountain is a four-season mountain resort in North Vancouver, BC, founded in 1926 and owned by Northland Properties. It serves over 1.3 million annual visitors with skiing, hiking, the Eye of the Wind, a wildlife refuge, and a new bike park and gondola.

Ownership category

akta.pro rank

Product category

Mountain Resort and Alpine Recreation

NAICS

Skiing Facilities (713920), Amusement and Theme Parks (71311)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Mountain, Glacier & Alpine Nature Tours (THAJAIAF)

Keywords

• Mountain resort operations
• Ski resort services
• Outdoor recreation experiences
• Wildlife conservation programs
• Alpine tourism attractions

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Mountain Admission & Lift Tickets: Roundtrip mountain access via Red Skyride or Blue Grouse Gondola, including access to various attractions, wildlife refuge, shows, and activities. Revenue from day tickets, sunset special tickets, and download tickets for hikers who climbed up.
2. Season Passes & Annual Memberships: Year-round mountain access passes offering unlimited visits with discounts and additional benefits. Includes annual passes and corporate pass programs.
3. Bike Park Passes & Tickets: Revenue from the Grouse Bike Park including day tickets, 3-day passes, twilight tickets, and season passes. Additional revenue from bike rentals and lessons.
4. Activity Add-Ons: Premium experiences including Tandem Paragliding ($269/person), Mountain Zipline Tours, Mountain Ropes Adventure, Breakfast with the Bears, and Grouse Gravity Coaster rides.
5. Food & Beverage: Multiple dining venues including The Observatory (fine dining), Altitudes Bistro, The Rusty Rail BBQ, Lupins Café, Starbucks, BeaverTails, Grizzly Lookout Café, and Grouse Grind Coffee Bar.
6. Retail & Shopping: Alpine shopping at the mountaintop retail outlets offering merchandise, apparel, and gifts.
7. Education Programs & Camps: Over 20,000 school children participate in subsidized Adventures in Education Programs annually. Additional revenue from Adventure Day Camps for kids, mountain bike camps, and educational field trips including First Nations Cultural Program.
8. Private Events & Weddings: Venue rentals for private events, weddings, elopements, corporate team building, film and television productions, and group sales.
9. Winter Sports & Activities: Skiing, snowboarding, snowshoeing, ice skating, sleigh rides, Peak of Christmas festival, and 24 Hours of Winter events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Grouse Mountain operates as a four-season alpine resort in North Vancouver, British Columbia, accessed year-round via the Blue Grouse Gondola. The resort sells lift-served skiing and snowboarding, the North Shore's only chairlift-accessed mountain bike park, the signature Grouse Grind hiking trail, wildlife viewing at an on-mountain grizzly bear refuge, and a suite of adventure attractions (zipline, ropes course, paragliding). It is owned and operated by Northland Properties Corporation.

Product overview

Grouse Mountain is a four-season mountain resort and tourist attraction offering a diverse portfolio of products and services centered around alpine recreation, wildlife experiences, dining, and events. The core offering includes ski and snowboard access during winter months and mountain activities including the famous Grouse Grind hiking trail, Grouse Gravity Coaster, Mountain Ziplines, and Mountain Ropes Adventure during summer. The resort's flagship attraction is the Grouse Bike Park, the North Shore's only chairlift-accessed mountain bike park featuring trails built by Gravity Logic. Additional experiences include the Wildlife Refuge home to grizzly bears Grinder and Coola, Birds in Motion demonstrations, Lumberjack Shows, Tandem Paragliding, and cultural programming at the hiwus Feasthouse. The resort operates multiple dining venues including The Observatory fine dining restaurant, Altitudes Bistro, and The Rusty Rail BBQ. Ticketing products include Mountain Admission Tickets, Annual Passes, Sunset Special Tickets, and Bike Park passes. The resort hosts signature events including the Centennial Festival, Peak of Christmas holiday celebration, 24 Hours of Winter, Movies on the Mountain, Seek the Peak Relay, and annual mountain bike race series. Educational programs serve over 20,000 school children annually through field trips and the Adventures in Education program.

Differentiator

Problem solved

Functional benefit

Brands

• Grouse Grind: World-famous hiking trail known as the 'Mother Nature's Stairmaster', a 2.9km mountain hike with 853m elevation gain.
• Grouse Mountain Refuge for Endangered Wildlife
• Eye of the Wind
• Grouse Bike Park
• Grouse Gravity Coaster
• Peak of Christmas

Products and services

• Grouse Mountain Lift-Accessed Mountain Bike Park Chairlift-served downhill mountain biking on the North Shore's only lift-accessed bike park, designed by Gravity Logic; serves mountain bike enthusiasts of varying skill levels.

Quantifiable outcome

• Over 20,000 students participate in education programs annually
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• CIBCcoreGTM or Marketing Partner · 22 October 2025Multi-year partnership bringing exclusive benefits to CIBC credit cardholders including priority access at gondola lines, 10% off at The Observatory Restaurant, 15% off Mountain Admission/Lift/Bike Day Tickets on select dates, and student discounts. The partnership celebrates Grouse Mountain's centennial anniversary in 2026.
• Destination VancouvercoreGTM or Marketing PartnerOfficial destination marketing organization for Vancouver, BC, representing over 1,000 tourism businesses in Metro Vancouver. Promotes Grouse Mountain as a premier leisure, business, meetings and group travel destination.
• Granville Island BrewingminorGTM or Marketing PartnerCanada's original microbrewery based in Vancouver, BC since 1984. West Coast inspired award-winning beers crafted with fine natural ingredients. Beer offerings available at Grouse Mountain dining venues.
• Molson Coors CanadaminorGTM or Marketing PartnerLeading brewer delivering brands including Coors Light, Molson Canadian, Rickard's, and Pilsner. Provides beer products throughout Grouse Mountain food and beverage outlets.
• Coca-ColaminorGTM or Marketing PartnerOfficial cold drink sponsor of Grouse Mountain. Coca-Cola beverage brands supplied throughout all food and beverage outlets and offered to guests mountain-wide.
• ElanminorGTM or Marketing PartnerSlovenia-based ski and snowboard manufacturer since 1945. Produces award-winning skis and snowboards with modern designs and high-tech materials. Products available at Grouse Mountain retail.
• North Shore NewsminorGTM or Marketing PartnerLocal community newspaper serving North and West Vancouver since 1969. Media partner delivering 60,000 papers weekly. Has received over 200 awards for newspaper and website excellence.
• Comor SportsminorGTM or Marketing PartnerOfficial sponsor of Dirt Over the City race series at Grouse Bike Park, providing prizing and support for the grassroots MTB race events.
• Giant BicyclesminorGTM or Marketing PartnerOfficial sponsor of Dirt Over the City race series at Grouse Bike Park, providing prizing and support for the grassroots MTB race events.
• Family Services of the North ShorecoreOthersNon-profit community-based agency committed for over 60 years to making deep and lasting impact across the North Shore. Offers counselling, support, education, and volunteer engagement. Grouse Mountain supports through events including Seek the Peak and Peak of Christmas.
• Metro Vancouver Regional Parks FoundationcoreOthersOnly registered charity dedicated to supporting Metro Vancouver Regional Parks, including Grouse Mountain Regional Park. Supports conservation, education and enhancement projects through unique programs and funding opportunities.
• North Shore RescuecoreOthersVolunteer community-based search and rescue team performing approximately 130 operations annually. Supported through Grouse Mountain events including Seek the Peak and Multi Grouse Grind Challenge.
• Vancouver Adaptive Snow Sports (VASS)coreOthersProvides skiing and snowboarding programs for persons with disabilities. Grouse Mountain provides full access to participants, coaches and volunteers, enabling people with disabilities to access outdoor winter sports.
• Grizzly Bear FoundationcoreOthersPartners with Grouse Mountain for annual Bear-thday Fun-draiser to raise awareness and funds for orphaned Grizzly cub rewilding. Supports Project Rewild - innovative research providing science and best practices for rewilding efforts in British Columbia.
• Squamish NationcoreStrategic or Co-development PartnerFirst Nations partnership including home of the First Nation's Snowboarding Team. The hiwus Feasthouse promotes Coast Salish culture staffed by Squamish Nation program leaders through the Hiwus First Nations Cultural Program.
• Gravity LogiccoreTechnology or IntegrationLeading professional mountain bike trail and park design and construction company based in Whistler with North Shore roots. Founded in 2007 with combined 75+ years of experience. Designed and built Grouse Bike Park with footprint spanning over 700 kilometers across 60 resorts in 22 countries.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Grouse Mountain Refuge for Endangered Wildlife: Listed here only as a reference node — the on-mountain wildlife conservation program is a sub-brand of Grouse Mountain rather than a true peer. Excluded conceptually but retained for awareness of the wildlife-refuge model that Kicking Horse also operates.
• Northland Properties Corporation: Parent company of Grouse Mountain; diversified hospitality and real estate group owning hotels (Sandman, Sutton Place), restaurants, and other recreation assets. Provides strategic, capital, and operational synergies relevant to Grouse's positioning.

Regional players

• Big White Ski Resort: BC interior family-oriented ski resort offering lift-served skiing, snowshoeing, and on-mountain village lodging. Comparable ski product and family programming, but not adjacent to a major metro like Grouse.
• Sun Peaks Resort: BC interior four-season resort with skiing, mountain biking, and family programming. Operates a similar year-round model with lift-accessed bike park comparable to Grouse Bike Park, though in a different region.
• Revelstoke Mountain Resort: BC interior destination ski resort known for high vertical, cat skiing, and heli skiing. Comparable lift-served skiing, snow sports, and on-mountain dining but targets destination tourists in a different geography than Grouse's urban-adjacent market.
• Kicking Horse Mountain Resort: BC interior ski resort offering lift-served skiing and a grizzly bear refuge ( Boo) — directly comparable wildlife attraction to Grouse's grizzly bear program. Competes for destination skiers in Western Canada.

Direct peers

• Cypress Mountain: The other major Vancouver-area ski resort located on the North Shore, also offering lift-served skiing, snowshoeing, and tubing with comparable proximity to downtown Vancouver. Directly competes with Grouse for the same metro day-tripper market.
• Mount Seymour: Third North Vancouver ski resort competing head-to-head with Grouse for Greater Vancouver skiers, snowboarders, snowshoers, and tubing visitors. Smaller scale but offers similar four-season family programming.

Broad incumbents

• Whistler Blackcomb: Largest ski resort in North America, owned by Vail Resorts, and the dominant destination competitor in BC. Overlaps with Grouse on ski and four-season mountain experiences but operates at vastly greater scale, lodging depth, and international brand recognition.
• Vail Resorts: Global ski resort operator (Whistler Blackcomb, Vail, Park City, etc.) with the Epic Pass ecosystem and four-season mountain programming. Operates broadly in the same industry as Grouse via its BC flagship, providing ecosystem and pricing benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grousemountain
• Facebookfacebook.com/grousemountain
• Instagraminstagram.com/grousemountain
• LinkedInlinkedin.com/company/grouse-mountain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grouse Mountain