JointStrong

What JointStrong does

JointStrong, legally JointStrong by Integrated Musculoskeletal Care, Inc., is a Florida-incorporated private healthcare services company founded in 1995 and headquartered in Tallahassee with a 11–50 employee footprint. The company operates a musculoskeletal (MSK) physical therapy platform built on its proprietary JointStrong Method, a standardized clinical methodology grounded in Mechanical Diagnosis and Therapy (MDT) that classifies patients into one of five management groups and collects patient-reported outcomes at every encounter. JointStrong delivers care through four channels: in-person physical therapy at its Tallahassee clinics and employer-sponsored on-site locations; virtual/telehealth PT delivered nationally via phone, tablet, or computer; a free consumer Self-Care mobile app that screens users for self-managed versus professional care pathways; and an Athletic Performance & Prevention program operated in partnership with Town Center Fitness. The company also sells a Corporate Solutions product offering employer-sponsored on-site providers, virtual care access, the self-care platform, and health coaching under an outcome-guaranteed pricing model that promises a 25% reduction in employer musculoskeletal spend.

JointStrong's customer base is bifurcated between individual patients and enterprise employers. Individual patients access care via insurance (Capital Health Plan, Aetna, Blue Cross Blue Shield, TriCare, Medicare, VA, auto, workers' compensation) or self-pay across all 50 states via telehealth and the Tallahassee clinics. Enterprise customers are concentrated in industrial and government employers — most prominently Michelin, which operates JointStrong clinics at seven or more US manufacturing sites across Alabama, South Carolina, and Indiana — with additional sites for Amcor (Evansville, IN), SRPMIC (Scottsdale, AZ), and a Coushatta location. Revenue mechanics combine standard insurance-billed fee-for-service PT, employer benefits/managed-services contracts (typically per-employee-per-month or value-based), and a free self-care app that functions as a top-of-funnel acquisition asset. The company reports 1.3 million+ cumulative patient encounters, 77% average patient improvement, and pain resolution in 5–6 visits versus a 6–10 visit traditional PT benchmark; corporate outcomes include 49% reduction in surgical rates and $1,216 average cost savings per member. The company is founder-led (Chad Gray, Mark Miller), privately held, has not raised external funding, and operates without disclosed financials.

Name

JointStrong

Legal name

JointStrong By Integrated Musculoskeletal Care, Inc.

Website

https://jointstrong.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

JointStrong by IMC is a Tallahassee-based MSK physical therapy provider operating in-person employer-sponsored clinics, nationwide telehealth, and a free self-care app. It serves individuals and enterprise employers (notably Michelin) using its proprietary MDT-based JointStrong Method.

Ownership category

akta.pro rank

Product category

Physical Therapy & Musculoskeletal Care Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)

akta.pro secondary industries

Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI), Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

Keywords

• Musculoskeletal care
• Physical therapy services
• Employer health benefits
• Telehealth physical therapy
• Pain management

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-Billed Physical Therapy: JointStrong accepts a wide variety of insurance plans including Capital Health Plan, Aetna, Blue Cross Blue Shield, TriCare, Medicare, Veterans Affairs (VA), Auto Insurance Providers, and Workers Compensation. Services are billed through standard insurance reimbursement for in-person and virtual physical therapy visits.
2. Employer Benefits / Corporate Solutions: JointStrong is included in employer benefits programs and offers corporate solutions including on-site care, virtual care, self-care platform, and health coaches. Employers pay for access to the JointStrong program to reduce their MSK health spend by 25%.
3. Self-Pay / Out-of-Pocket: JointStrong offers self-pay plans for patients without insurance coverage or those preferring to pay directly. Self-care app is provided free of charge.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

JointStrong delivers physical therapy and musculoskeletal (MSK) care services built on the proprietary JointStrong Method, which is grounded in Mechanical Diagnosis and Therapy (MDT) principles. The company provides in-person and virtual physical therapy to individual patients, a free self-care mobile app for self-managed MSK conditions, and corporate/employer solutions that deploy on-site clinics, virtual care, self-care access, and health coaching to reduce employer MSK spend.

Product overview

JointStrong is a musculoskeletal (MSK) care platform offering a unified portfolio of physical therapy services built around the JointStrong Method—a proprietary clinical methodology based on Mechanical Diagnosis and Therapy (MDT). The core offerings include In-Person Physical Therapy for one-on-one care at Tallahassee and employer-sponsored clinic locations nationwide, Virtual Physical Therapy (Telehealth) for remote consultations via phone, tablet, or computer, and a free Self-Care App that screens users to determine if self-care or professional PT is appropriate. Additional modules include Athletic Performance & Prevention for injury prevention coaching and Corporate Solutions for employer-sponsored MSK cost reduction programs that guarantee 25% savings on musculoskeletal spend. All services are supported by the JointStrong Method's standardized, data-driven approach to patient classification and treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Physical Therapy

Quantifiable outcome

• 77% average patient improvement
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MichelincoreStrategic or Co-development PartnerMichelin operates JointStrong physical therapy clinics at multiple US manufacturing plant locations including Tuscaloosa AL, Fort Wayne IN, Greenville SC (multiple locations), Anderson SC, Spartanburg SC, and Lexington SC. These on-site clinics provide physical therapy and occupational health services for Michelin employees.
• AmcorcoreStrategic or Co-development PartnerAmcor operates an employer-sponsored JointStrong physical therapy clinic at their Evansville, Indiana manufacturing facility to provide on-site care for employees.
• SRPMIC (Salt River Pima-Maricopa Indian Community)coreStrategic or Co-development PartnerSRPMIC operates an employer-sponsored JointStrong physical therapy clinic at their Scottsdale, Arizona location for community members and employees.
• Town Center FitnessminorStrategic or Co-development PartnerJointStrong partners with Town Center Fitness in Tallahassee to offer athletic performance and prevention services alongside physical therapy. The Center for Orthopedic Sports and Physical Therapy is located inside Town Center Fitness.
• IMC (Integrated Musculoskeletal Care)coreOthersJointStrong is a brand of Integrated Musculoskeletal Care, Inc. (IMC). The company is officially JointStrong by IMC and operates under the parent company's corporate structure, training programs, and clinical protocols.

Scale indicators9 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Kaia Health: App-based digital MSK therapy platform using computer-vision-guided exercises, sold primarily through employers and payers. Overlaps with JointStrong's self-care app and virtual PT offerings for the same MSK pain population.
• Hinge Health: The largest employer-sponsored digital MSK platform offering virtual PT, AI-guided exercise therapy, and wearable sensors. Directly competes with JointStrong for the same self-funded employer contracts and MSK virtual care buyers.
• RecoveryOne: Digital MSK platform providing virtual PT and condition-matched exercise programs to health plans, employers, and provider groups. Comparable to JointStrong's employer-sponsored virtual PT and standardized outcomes approach.
• Sword Health: Digital MSK and pelvic health platform pairing virtual PT with AI motion-tracking and FDA-listed devices. Competes head-to-head in employer-sponsored virtual MSK with JointStrong's virtual care and corporate solutions.
• Vori Health: Physician-led virtual MSK clinic combining medical, physical therapy, and health coaching, sold through employers and payers. Closely mirrors JointStrong's hybrid in-person plus virtual, outcomes-based MSK model.

Emerging players

• Limber Health: Digital MSK platform delivering remote therapeutic exercise and PT guidance to employers and health plans. Smaller-footprint competitor in the same virtual MSK employer space as JointStrong.
• Upswing Health: Virtual MSK triage and conservative-care platform that guides employees away from unnecessary surgery, sold to employers and benefits brokers. Aligns with JointStrong's MDT approach of avoiding unnecessary imaging, injections, and surgery.

Broad incumbents

• Select Medical: Diversified specialty care and rehab provider operating outpatient PT clinics, employer onsite programs, and post-acute services. Competes with JointStrong for employer MSK and workers' comp channels at much larger scale.
• Omada Health: Digital chronic-care platform including MSK along with diabetes, hypertension, and behavioral health, sold through employers and payers. Adjacent competitor in employer-sponsored virtual care with bundled chronic-condition benefits.
• ATI Physical Therapy: Large national outpatient PT provider with employer and workers' comp contracts. Represents the incumbent multi-site PT model JointStrong competes against in employer-sponsored care and in-person PT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JointStrong

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JointStrong