Trascar

What Trascar does

Trascar S.r.l. is an Italian industrial automation company headquartered in Bomporto, Modena, that designs, manufactures, and commercializes integrated intralogistics systems for industrial clients. Founded in 1973 (with one source citing 1975), the company employs 101–250 people and operates globally across Italy, France, China, Turkey, and the United States. Its core technology stack comprises automated storage and retrieval systems (ASRS) with vertical and horizontal stacker cranes, robotic palletising and depalletising stations (Cartesian and 5/6-axis anthropomorphic robots), goods-to-person solutions (Perfect Pick GTP vertical buffer, Infinity Goods-to-Picker ASRS, Miniload Sorter & Pick, Sure Sort), autonomous mobile robots and automated guided vehicles (the WonderBot product family), unscrambler robots for container orientation, and an internally developed warehouse management software (WMS). These systems are tailored to demanding environments including refrigerated warehouses, clean rooms, and high-throughput distribution centers.

The company sells through a direct enterprise sales-engineering motion: consultants visit client facilities, produce CAD designs and 3D simulations, install the system, and provide operator training. Revenue is generated from three streams — capital equipment sales (hardware and integrated automation), software/WMS licensing bundled with installations, and recurring professional services including scheduled and preventive maintenance, revamping, spare parts, and 24/7 remote support via VPN. Trascar serves eight primary verticals: food and beverage, automotive, pharmaceutical, e-commerce, textile, manufacturing and foundry, furniture and panels, and clothing/apparel. Named enterprise customers include Fercam, MEMC Electronic Materials, Hexis S.A.S., Bauli Group, CTL, Antonio Capaldo, Stacchiotti, Century Aluminum, Texbond, Union Industries, and Kipas Mensucat. In 2023, Trascar acquired U.T.I.T. (Unione Tecnologie Industrie Tessili), consolidating its position as world leader in textile automation and creating a dedicated business unit (U.T.I.T. Trascar Solutions) for bobbin transport, cleaning, palletising, and packaging systems. The company is privately held with a share capital of €1,000,000 and no external institutional funding rounds recorded.

Name

Trascar

Legal name

TRASCAR S.R.L.

Website

https://trascar.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Trascar is an Italian industrial automation company that designs and delivers integrated intralogistics systems — ASRS warehouses, robotic palletising, goods-to-person picking, AMR/AGV, and WMS software — to enterprise clients across food, pharma, automotive, textile, and e-commerce sectors.

Ownership category

akta.pro rank

Product category

Industrial Warehouse Automation Systems

NAICS

Material Handling Equipment Manufacturing (33392), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL)

akta.pro secondary industries

Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN), Industrial & Warehouse Robotics (HDAAAIAA), Fulfillment Execution & Task Management (Pick/Pack/Ship) (TLAEACAD)

Keywords

• Warehouse automation systems
• Automated storage retrieval
• Robotic palletizing systems
• Warehouse management software
• Material handling automation

Headquarters

HQ city

Bomporto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automation Systems and Equipment Sales: Design, manufacturing, and commercialization of automated warehouse systems, palletizing/depalletizing machines, conveyor systems, picking systems, and robotic handling equipment sold as capital equipment to industrial clients.
2. Software and WMS Licensing: Internally developed warehouse management software (WMS) and related software solutions provided with automation systems and potentially for existing installations.
3. Professional Services: Consulting, engineering, installation, training, and after-sales services including scheduled maintenance, preventive maintenance, on-site assistance, system updates, revamping, and 24/7 remote assistance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Trascar designs, manufactures, and integrates industrial logistics automation systems, including automated warehouses (ASRS with stacker cranes), robotic palletizing and depalletizing systems (Cartesian and 5/6-axis anthropomorphic robots), goods-to-person and picking solutions, AMR/AGV material handling (WonderBot line), unscrambler robots, and internally developed WMS warehouse management software. The company delivers end-to-end project services — consulting, CAD/3D simulation design, installation, on-site training, after-sales maintenance, revamping, and 24/7 remote support — for industrial clients across food, pharmaceutical, automotive, e-commerce, textile, foundry, manufacturing, and furniture sectors.

Product overview

Trascar is a provider of integrated industrial logistics automation solutions headquartered in Bomporto, Modena, Italy. The company offers a comprehensive portfolio of automation products and services organized around core systems including Automated Warehouses (ASRS) with vertical and horizontal stacker cranes, Palletising and De-palletising Systems using Cartesian and anthropomorphic robots, Goods-to-Person Solutions (encompassing Perfect Pick GTP vertical buffers, Infinity ASRS, Miniload Sorter & Pick, and Sorter systems), Picking Systems (Goods-to-Person and Person-to-Goods), AMR and AGV Handling Systems (WonderBot product line), Unscrambler Robots for container orientation, and WMS Warehouse Management Software. The company also provides complementary services including Sales Engineering and Consulting, After-Sales Maintenance, 24/7 Service support, Revamping and Modernisation, Training Services, and Green Field project design. Through its U.T.I.T. business unit acquired in 2023, Trascar offers specialized textile industry automation solutions including bobbin transport, cleaning, palletising, and packaging systems. Trascar serves diverse sectors including food, pharmaceutical, automotive, e-commerce, fashion, foundry, manufacturing, furniture, and textiles.

Differentiator

Problem solved

Functional benefit

Brands

• WonderBot: Product line including AMR (Autonomous Mobile Robots) and AGV (Automated Guided Vehicles) for warehouse automation and material handling.
• WonderBox
• WonderPick
• WonderBot ARM
• UTI.T Trascar Solutions

Products and services

• Automated Warehouses (ASRS)

Quantifiable outcome

• Space optimization up to 85%
• +6 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• U.T.I.T.coreStrategic or Co-development Partner · 1 January 2023Acquisition of U.T.I.T. (leader worldwide in textile industry automation) in 2023, consolidating Trascar's world leadership in the textile automation sector. This led to the creation of a dedicated business unit for high-quality textile automation services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Swisslog: Swisslog (a KUKA subsidiary) designs and integrates AS/RS, goods-to-person, palletizing, and WMS solutions for warehouses and distribution centers — directly overlapping Trascar's core intralogistics automation portfolio across similar enterprise customers.
• AutoStore: AutoStore's cube-based goods-to-person ASRS competes directly with Trascar's Infinity and Perfect Pick GTP, and is reshaping the small-parts warehouse automation market with a strong recurring software/technology revenue model.
• SSI Schaefer: Global provider of modular storage (including SSI Orbiter), conveyor, picking, and WMS solutions; competes with Trascar on AS/RS, palletizing, and integrated intralogistics for industrial and retail customers.
• Knapp: Austrian-headquartered Knapp builds AS/RS, shuttle-based goods-to-person systems (OSR), picking, and warehouse software — a direct comparable to Trascar's Infinity ASRS, Perfect Pick GTP, and WMS stack in fashion, pharma, and food.
• Dematic: Dematic (KION Group) is a global leader in automated warehouses, conveyor/sortation, AS/RS, and WMS — competing head-to-head with Trascar for integrated intralogistics projects in food, retail, and manufacturing.
• Mecalux: Spanish-headquartered intralogistics integrator offering AS/RS, palletizing, conveyor, and WMS — a closest European geographic competitor to Trascar with overlapping mid-market positioning across food, retail, and manufacturing.
• TGW Logistics Group: TGW delivers automated storage, picking, conveyor, and WCS/WMS solutions with a strong European footprint in fashion, grocery, and industrial distribution — comparable to Trascar in scale, vertical mix, and integrated project delivery.

Emerging players

• Locus Robotics: Locus provides AMR-as-a-service for piece-picking in fulfillment centers — adjacent to Trascar's Person-to-Goods picking solutions and a useful benchmark for the recurring-RaaS model that Trascar's project-based sales model lacks.
• GreyOrange: GreyOrange focuses on AI-driven AMR fleets and fulfillment orchestration software for warehouses, representing the emerging flexible-automation wave that is increasingly competing with Trascar's WonderBot AMR/AGV and integrated picking offerings.

Broad incumbents

• KUKA: KUKA is a broad industrial robotics and automation incumbent (parent of Swisslog) and competes with Trascar on palletizing robots and integrated automation cells across automotive, food, and pharmaceutical customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSdTp_ZDKvX2TTziiy6N1_g

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trascar