National Exterminating

What National Exterminating does

National Exterminating is a family-owned pest control company founded in 1974 and headquartered in Warner Robins, Georgia, serving residential and commercial clients across Middle Georgia. The company operates within a 50-75 mile radius covering 10+ cities including Macon, Forsyth, Milledgeville, Perry, and Fort Valley, and reports serving thousands of homeowners and businesses. Its service portfolio is anchored by three core offerings: indoor pest control (ants, roaches, spiders, bed bugs, rodents, etc.), termite control, and seasonal mosquito control. The company employs Integrated Pest Management (IPM) practices and holds certified specialist status for two industry-leading termite treatment systems: the Sentricon baiting system (with a lifetime repair-and-retreat warranty) and Termidor liquid treatment (with a 15-year warranty). Both certifications require training unavailable to unlicensed operators, and the company's termite expertise is positioned in one of the most termite-infested states in the U.S.

The business is structured around recurring service agreements with monthly, bimonthly, or quarterly visit frequencies, plus annual termite monitoring. Pricing for indoor pest control ranges from $380/year (quarterly) to $540/year (monthly), with termite and mosquito services priced by quote. The company uses a direct, field-sales model with no channel partners, franchisees, or third-party distributors; customers initiate contact via phone and licensed technicians are dispatched from the Warner Robins headquarters. Marketing is conducted through a company blog, organic search, customer testimonials, and community partnerships (Robins Regional Chamber, Home Builders Association of Middle Georgia, Air & Space Forces Association).

Leadership is multi-generational: founder Jim Hegwood (deceased) was succeeded by his son Roger Hegwood (President) and granddaughter Hilary Hegwood (Vice President), who joined in 2013. The leadership team includes General Manager Gene Ussery (since 1997), Office Manager Tammy Etheridge (since 1992), and other long-tenured staff. The company maintains a 4.7-star Google rating across 460+ reviews, with multiple customer testimonials citing decade-plus service relationships. There is no external funding, no public listing, and no parent company; the business remains independently owned and operated.

Name

National Exterminating

Legal name

National Exterminating

Website

https://national-pest.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

National Exterminating is a family-owned pest control company founded in 1974, serving residential and commercial clients across Middle Georgia from its Warner Robins headquarters. It offers indoor pest control, termite treatment (Sentricon and Termidor), and seasonal mosquito control on recurring service agreements.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Commercial General Pest Control (Non-Specialty) (HSAMAAAL)

akta.pro secondary industries

Crawling Insect Control (Ants, Roaches, Silverfish, Earwigs, Crickets) (HSAMAAAA), Natural/Organic Mosquito, Tick & Flea Treatments (HSAMAEAH)

Keywords

• Pest control services
• Termite treatment
• Mosquito control
• Integrated pest management
• Residential extermination

Headquarters

HQ city

Warner Robins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Indoor Pest Control Service Agreements: Recurring service agreements sold on a monthly, bimonthly (every 60 days), or quarterly basis with annual contracts. Customers receive scheduled treatments with guaranteed re-treatment if pests return before the next scheduled visit. Monthly plans are designed for high-risk or critical environments; bimonthly is the most popular for homeowners; quarterly serves lower-risk or preventative needs.
2. Termite Control Service Agreements: Ongoing termite protection plans using Termidor or Sentricon systems, including annual inspections and monitoring. Backed by repair-and-retreat warranties (15-year for Termidor; lifetime for Sentricon) for the duration of the active service agreement.
3. Mosquito Control Service Agreements: Seasonal mosquito control from March through October, available monthly, bimonthly (every 60 days), or quarterly. Treatments include barrier sprays, larvicide applications, and property walkthroughs to identify harborage areas. Satisfaction guarantee with free re-treatment if mosquito activity rebounds unexpectedly.
4. One-Time and Event Treatments: One-time mosquito treatments for outdoor events (wedding, party, reunion) applied one to two days before the event. Also available as one-time pest control treatments. Less consistent revenue but addresses episodic demand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

National Exterminating provides professional pest control services to residential and commercial customers across Middle Georgia under monthly, bimonthly, or quarterly service agreements. Core offerings include indoor pest control (ants, roaches, spiders, rodents, bed bugs, silverfish, centipedes, earwigs), termite treatment via the Sentricon baiting system and Termidor liquid treatment, and seasonal mosquito control. Services are delivered on-site by licensed technicians using Integrated Pest Management (IPM) practices with EPA-registered products and include guaranteed re-treatment between scheduled visits.

Product overview

National Exterminating offers a comprehensive pest control service portfolio centered around three core services: Indoor Pest Control, Termite Control, and Mosquito Control. The termite control program features two distinct branded products—Sentricon (a baiting system) and Termidor (a liquid treatment)—each with specific warranty coverage. Indoor pest control and mosquito control services operate on customizable service agreements with monthly, bimonthly (every 60 days), or quarterly visit frequencies. The company serves both residential homeowners and commercial businesses across Middle Georgia using Integrated Pest Management (IPM) practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Pest Control Comprehensive indoor pest control service for homes and businesses using Integrated Pest Management (IPM) practices to eliminate and prevent infestations of ants, roaches, spiders, bed bugs, silverfish, earwigs, centipedes, millipedes, and rodents. Delivered via scheduled service agreements with free re-treatment if pests return between visits.
• Termite Control Termite treatment and prevention service offering both Termidor liquid treatments and Sentricon baiting systems with repair-and-retreat warranties (15-year for Termidor, lifetime for Sentricon) for the duration of the active service agreement. Includes annual inspections and monitoring.
• Sentricon Termite Baiting System Environmentally responsible termite baiting system using tamper-resistant stations placed around the property perimeter. Bait stations contain Always Active Recruit HD termite bait that termites prefer over wood, eliminating entire colonies including the queen. Includes continuous monitoring and a lifetime repair-and-retreat warranty under active service agreement.
• Termidor Liquid Treatment EPA-registered liquid termiticide (fipronil-based) applied to soil around foundation perimeters via trenching. Creates an undetectable lethal barrier; uses the Transfer Effect where exposed termites spread the active ingredient through the colony via normal social contact, eliminating the entire colony rather than individual foragers. Backed by a 15-year repair-and-retreat warranty.
• Mosquito Control Seasonal mosquito control service running March through October using EPA-registered barrier sprays, larvicide applications, and property walkthroughs to identify harborage areas. Available on monthly, bimonthly (every 60 days), or quarterly subscription plans, with one-time event treatments for outdoor gatherings. Includes satisfaction guarantee with free re-treatment if mosquito activity rebounds.
• Commercial Pest Control Full-service pest control for Middle Georgia businesses including restaurants, warehouses, medical offices, retail storefronts, and multi-unit properties. Provides fast, discreet extermination and prevention services tailored to commercial properties, with flexible service frequencies designed to avoid disrupting business operations.

Quantifiable outcome

• Termites cause more than $5 billion in damage to structures in the US each year; Georgia ranks as the second most termite-infested state in the country.
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Air & Space Forces Association — Community PartnerminorGTM or Marketing PartnerNational Exterminating is a community partner of the Air & Space Forces Association, supporting the men and women of Robins Air Force Base. This partnership reflects the company's commitment to the local Warner Robins community and its military families.
• Robins Regional ChambercoreGTM or Marketing PartnerActive member of the Robins Regional Chamber, the primary business organization for the Warner Robins and Middle Georgia region. Membership supports community engagement and local business networking.
• Home Builders Association of Middle GeorgiacoreGTM or Marketing PartnerActive member of the Home Builders Association of Middle Georgia, supporting local growth and home construction community. This membership generates referrals for termite inspections and new construction pretreatments.
• St. Jude Dream Home GiveawayminorGTM or Marketing PartnerNational Exterminating supports the St. Jude Dream Home Giveaway as a community sponsor, contributing to charitable home giveaways that benefit St. Jude Children's Research Hospital.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• McCall Service: Southeast regional pest control company founded in 1928, offering residential and commercial pest, termite, and mosquito control. Closely comparable long-history family-style operation serving Georgia, Florida, and the Carolinas.
• Allgood Pest Solutions: Family-owned regional pest control provider based in the Southeast U.S., with similar residential and commercial service offerings, subscription agreements, and termite specialization.
• Massey Services: Family-owned pest and termite control company headquartered in Florida with significant Southeast presence. Closely comparable subscription-based recurring service model, termite specialization, and family-led operation.
• Arrow Exterminators: Family-owned Southeast regional pest control company serving Georgia and surrounding states. Direct competitor with similar service model (subscription agreements, termite treatments, mosquito control), broader Southeast footprint, and family-business DNA comparable to National Exterminating.
• Northwest Exterminating: Family-owned regional pest control company serving the Southeastern U.S. with termite, mosquito, and general pest services. Comparable family-business structure, recurring service model, and integrated pest management approach.

Broad incumbents

• Rentokil Initial: Global pest control and hygiene services conglomerate (parent of Terminix in North America). Comparable service offerings at massive global scale, with significantly greater resources and broader service portfolio including commercial hygiene and specialty disinfection.
• Rollins: Public company (parent of Orkin) operating one of the largest pest control service networks in North America. Direct competitor at the corporate level with broadly comparable residential and commercial pest, termite, and mosquito services.
• Orkin: Largest pest control company in North America (subsidiary of Rollins), offering residential and commercial pest, termite, and mosquito services nationally. Directly comparable service portfolio, but vastly larger scale, marketing budget, and geographic reach than National Exterminating.
• Terminix: Major national pest control brand (now part of Rentokil Initial) offering termite, general pest, and mosquito control. Comparable service offerings including termite baiting and liquid treatments, with significantly greater brand recognition and capital resources.

Regional players

• Bug Out Pest Control: Smaller Georgia-based pest control competitor serving select Georgia markets. Comparable service offerings including termite, general pest, and mosquito control, but with limited regional overlap with National Exterminating's Middle Georgia footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NationalExterminatingCompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Exterminating