ERA Evergreen Real Estate Company

What ERA Evergreen Real Estate Company does

ERA Evergreen Real Estate Company is a privately held residential real estate brokerage operating as a franchisee of ERA Franchise Systems LLC. Founded in 2001 and headquartered at 14 Church St, Suite 102, Bluffton, South Carolina, the firm serves buyers and sellers across the South Carolina and Georgia Low Country, including Hilton Head Island, Bluffton, Beaufort, and Savannah. Ownership is concentrated with Broker/Owner Michael Gonzalez and Broker-in-Charge Kristy Gonzalez, supported by a team of named licensed agents and a Manager of Office Operations. The firm reports cumulative lifetime volume of $2B+ in real estate sold across 6,800+ transactions over 20+ years of operation.

The firm's core offerings are organized around a Buyer's Plan (a structured six-step buying process) and Next Level Marketing (a seller marketing program featuring professional photography, staging, Matterport 3D walkthroughs, custom property websites, and Facebook advertising). Supporting modules include a Curaytor-powered property search platform, a New Construction Home Search via ShowingNew.com, financing assistance through Fairway Independent Mortgage, a human-generated Home Value Report, commercial real estate services, neighborhood guides, and the 'Own The Recovery' weekly video podcast. Marketing channels span content marketing, email newsletters, paid social, and SEO-optimized neighborhood landing pages.

The business operates a pure transaction-based revenue model, earning commissions on closed buyer and seller representations in residential and commercial deals; no subscription, recurring, or software revenue streams are disclosed. Customer concentration is dispersed across individual SMB consumers and segmented niche groups (military relocations, retirees, new construction buyers). The firm has no external institutional investors, no disclosed M&A activity, and no funding rounds, consistent with a family-operated regional franchise model.

Name

ERA Evergreen Real Estate Company

Legal name

Evergreen Real Estate Co LLC

Website

https://eraevergreen.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

ERA Evergreen is a privately held ERA franchise brokerage providing residential and commercial real estate services to buyers and sellers across the South Carolina and Georgia Low Country (Hilton Head, Bluffton, Beaufort, Savannah), generating revenue through transaction commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Hilton Head Island

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Sales Commission: Traditional real estate brokerage earning commissions on residential and commercial property transactions. Agents represent buyers and sellers in the Low Country region of SC and GA.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ERA Evergreen Real Estate Company is a full-service real estate brokerage that represents residential home buyers, home sellers, and new construction buyers across the South Carolina and Georgia Low Country region. Its core offerings are the Buyer's Plan, a six-step guided home purchase process, and Next Level Marketing, a comprehensive seller program combining professional photography, 3D virtual tours, staging, custom property websites, and Facebook advertising.

Product overview

ERA Evergreen Real Estate Company is a next-generation real estate brokerage serving the South Carolina and Georgia Lowcountry region (Hilton Head Island, Bluffton, Beaufort, and Savannah). The company operates a platform-plus-services model centered around two core offerings: the Buyer's Plan (a structured six-step buying process) and Next Level Marketing (a comprehensive seller program). Supporting these core services are multiple integrated modules including a property search platform, new construction home search powered by ShowingNew.com, financing assistance through Fairway Mortgage, 3D virtual tours using Matterport technology, human-generated home valuation reports, commercial real estate services, neighborhood guides, and a blog content hub. The company differentiates through technology-enabled marketing including professional photography, Matterport 3D tours, Facebook advertising, and custom property websites, while maintaining a human-touch approach with local agent expertise. The company is affiliated with the ERA national franchise system, which enables access to the Military Rewards program and broader referral network.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer's Plan A structured six-step home buying process guiding residential buyers from initial consultation and wishlist creation through mortgage pre-approval, property viewings, offer submission, negotiation, and final closing, delivered by ERA Evergreen's agents.
• Next Level Marketing A comprehensive seller marketing program featuring professional photography, professional staging, 3D walkthrough video tours, custom property websites, and Facebook advertising, designed to maximize listing visibility and drive buyer interest for home sellers.
• Home Search Platform An online property listing search engine (search.eraevergreen.com) supporting map and list views with filtering by location, property type, price, and other criteria for residential and commercial properties in the Low Country region.
• New Construction Home Search A specialized search platform powered by ShowingNew.com that enables buyers to browse new construction homes with filtering by location, price range, bedrooms, bathrooms, and square footage, with ERA Evergreen agent representation provided at no additional cost to the buyer.
• Financing Assistance Mortgage planning, loan programs, and pre-approval services for buyers, facilitated through the in-house mortgage specialist Scott Ely at Fairway Independent Mortgage as a partnership-driven service integrated with the home buying process.
• Home Value Report A human-generated comparative market analysis providing home valuations based on MLS data, local agent expertise, property condition, and neighborhood analysis, distinguishing ERA Evergreen from algorithmic estimates like Zestimates.
• Commercial Services Commercial real estate services for buyers and sellers of commercial properties, delivered through the same listing platform with commercial property type filtering and ERA Evergreen agent representation.
• ERA Real Estate Military Rewards A military relocation program offering cash-back rewards and specialized assistance for military personnel buying or selling homes, accessible through the ERA national franchise network for active duty service members, veterans, and their families.

Quantifiable outcome

• Average 7 days on market for listings
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Fairway Independent Mortgage / Scott ElycoreStrategic or Co-development PartnerScott Ely from Fairway Independent Mortgage in Bluffton/Hilton Head serves as the preferred mortgage partner for ERA Evergreen clients. The partnership provides home loan solutions, mortgage planning, and financing guidance integrated with the home buying process.
• ERA Franchise Systems LLCcoreChannel Partner/ Reseller/ DistributorERA Evergreen operates as an ERA franchisee, utilizing the national ERA brand, marketing resources, technology platform, and referral network while maintaining local ownership and operational control.
• CuraytorcoreTechnology or IntegrationCuraytor provides the website platform, sales and marketing software, and technology infrastructure powering the ERA Evergreen online presence, listing searches, and digital operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Better Homes and Gardens Real Estate: National residential real estate franchise that competes in suburban and lifestyle markets similar to the Low Country, with a comparable brand-affiliated brokerage model.
• Coldwell Banker: Major national real estate franchise with offices in the Hilton Head / Bluffton / Savannah area; offers residential brokerage with similar agent-driven, brand-affiliated model.
• RE/MAX: Global real estate franchise with agents in the SC/GA Low Country; competes on residential brokerage with a similar commission-based, agent-centric structure.
• Keller Williams Realty: Largest US real estate franchise by agent count with presence in the Low Country; competes head-to-head for residential listings and buyer representation.
• Century 21: Global real estate franchise operating in the same coastal SC/GA markets; offers overlapping residential and commercial brokerage services to similar buyer and seller segments.
• Weichert, Realtors: National real estate franchise operating in the same Low Country corridor; competes for the same residential buyers/sellers with a similar franchise + local-agent model.

Emerging players

• Compass: Technology-forward national real estate brokerage; overlaps with ERA Evergreen's tech-enabled seller marketing thesis and is expanding into suburban and lifestyle markets.

Others

• Fairway Independent Mortgage: Mortgage lender that is both a strategic partner of ERA Evergreen and an adjacent ecosystem player; comparable because the embedded mortgage relationship is a meaningful differentiator vs. competitors that lack similar partnerships.

Broad incumbents

• Berkshire Hathaway HomeServices: Large national real estate brokerage brand with agents across coastal South Carolina and Georgia; competes on luxury and primary residential representation with a broader portfolio.
• Sotheby's International Realty: Luxury-focused international real estate brand with offices in the Hilton Head / Bluffton area; targets the high-end of the same market ERA Evergreen serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLo1DCWFQUCipAZhKjCZAJxhAkIT7R3VkH
• Facebookfacebook.com/ERAEvergreen
• Xx.com/ERAEvergreen
• LinkedInlinkedin.com/company/era-evergreen-real-estate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERA Evergreen Real Estate Company