hubtobee
French B2B SaaS company (founded 2015) selling Hubtobee Flex for hybrid-work management and Hubtobee Travel for eco-responsible business travel, sold to large enterprises and SMEs via annual subscriptions. Acquired by Swiss peer deskbird AG in February 2024.
- Company typePrivate
- Founded2015
- HeadquartersBoulogne-billancourt, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What hubtobee does
Hubtobee is a French B2B SaaS developer founded in 2015 and headquartered in Boulogne-Billancourt (registered entity Hubtobee SAS, RCS Nanterre, share capital €1,026,449). The company sells two software products to enterprise and SME customers: Hubtobee Flex, a hybrid-work management suite covering telecommuting policy enforcement, desk hoteling and flex-office reservations, team calendar coordination, and workspace-occupancy analytics; and Hubtobee Travel, an eco-responsible business-travel application focused on optimizing professional travel and reducing the carbon footprint of mobile teams. The product narrative frames both tools as bio-inspired by the collective intelligence of bee colonies, though no AI/ML implementation is disclosed. The platform integrates with major workplace and HR systems including ADP, Microsoft Teams, Google Workspace, Peoplespheres, KDS, Mapspeople, and IZIX, and uniquely couples with Dalkia's smart-lighting infrastructure to enable badge-based desk and meeting-room booking.
The company pursues an enterprise field-sales motion with quote-based annual subscriptions, multi-language support (French, English, Portuguese), and a content-led marketing approach including HR-targeted e-books and a blog on hybrid-work themes. Named enterprise customers include Allianz, Siemens, Safran, Apsys (Airbus), ArianeGroup, Inetum, Lefebvre Dalloz (spelled "Lafebvre Dalloz" in source), CESi, and Paritel, with the platform deployed to 50,000+ end users across client organizations. Hubtobee is GDPR-compliant and acts as a data processor for client employee data under French and EU data-protection law.
Effective February 8, 2024, Hubtobee was acquired by deskbird AG, a Swiss workplace-management company headquartered in St. Gallen (CHE-193.964.133). Following the deal, Hubtobee continues to operate as a brand under deskbird ("Hubtobee by deskbird"), with Louis de Veron continuing as CEO/Président of the French SAS. The deskbird AG parent has share capital of CHF 238,196 and is led by co-CEOs Ivan Cossu and Jonas Hess. No venture capital or private equity funding rounds for Hubtobee are disclosed in the input data, and revenue figures are not publicly reported.
hubtobee firmographics
Firmographics- Name
- hubtobee
- Legal name
- Hubtobee SAS
- Website
- https://hubtobee.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- French B2B SaaS company (founded 2015) selling Hubtobee Flex for hybrid-work management and Hubtobee Travel for eco-responsible business travel, sold to large enterprises and SMEs via annual subscriptions. Acquired by Swiss peer deskbird AG in February 2024.
- Ownership category
- akta.pro rank
hubtobee industry classification
Industry- Product category
- Hybrid Work Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)
- akta.pro secondary industry
- Itinerary Management & Trip Collaboration Apps (THALAMAE)
Keywords
Where hubtobee is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
hubtobee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Hubtobee Flex: Annual subscription model for hybrid work management software. Contracts typically run for 12 months initial term with automatic renewal. Billed annually with prices quoted in euros.
- SaaS Subscription - Hubtobee Travel: Subscription-based business travel optimization platform with eco-responsible travel management features.
- Professional Services & Support: Implementation support, training, and onboarding services included within subscription. Additional paid services available for customization beyond standard scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with annual billing |
| Subscription | Annual | Support and maintenance included |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
hubtobee product offering
Product offeringCore offering
Hubtobee develops and sells B2B SaaS software for hybrid work management (Hubtobee Flex) and eco-responsible business travel optimization (Hubtobee Travel). The platform enables organizations to manage telecommuting policies, desk hoteling, flex office reservations, team calendar coordination, and workspace occupancy analytics, while also optimizing professional travel and reducing carbon footprint. The underlying technology is bio-inspired by the collective intelligence of bee colonies and integrates with major HRIS and collaboration systems.
Product overview
Hubtobee is a French B2B SaaS company offering a portfolio of two core software products: Hubtobee Flex for hybrid work management (encompassing remote work policy enforcement, desk hoteling, flex office reservations, and space analytics) and Hubtobee Travel for eco-responsible business travel optimization. Both products are bio-inspired by collective bee intelligence. The company has operated since 2015 and was acquired by Swiss company deskbird in February 2024. The product ecosystem also includes HR educational content (e-books) addressing hybrid work implementation.
Differentiator
Problem solved
Functional benefit
Brands
- Hubtobee Flex: Hybrid work management solution for telecommuting and flex office management.
- Hubtobee Travel
Products and services
- Hubtobee Flex SaaS solution for hybrid work management enabling organizations to manage remote work policies, flex office desk reservations, space occupancy tracking, and shared work calendars. Features include desk and meeting room booking, team planning visibility, and analytics dashboards on workspace utilization and work-from-home patterns.
- Hubtobee Travel An eco-responsible business travel application that optimizes professional travel management, strengthens human connections, manages team mobility for nomadic workers, and reduces carbon footprint.
Quantifiable outcome
- Reduce real estate and energy costs through optimized office space utilization
- +1 more outcomes
Companies that use hubtobee
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
hubtobee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
hubtobee partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- InetumcoreStrong technological partnership where Inetum serves as both integration partner and customer. Inetum uses Hubtobee Flex internally while also offering technology partnership for implementation. Strategic collaboration on hybrid work solutions.
- Dalkia Smart Lighting ServicescoreCombined solution integrating Hubtobee FLEX with Dalkia's smart lighting technology to enable three-click desk and meeting room booking. Light communicates directly with employee badges to transfer anonymized occupancy data, eliminating need for QR codes or under-desk sensors. Revolutionary approach to hybrid workspace management.
- ADPcoreIntegration partnership with ADP, a major human capital management platform. Allows seamless data synchronization between Hubtobee Flex and ADP HR systems for user management and organizational data.
- Microsoft TeamscoreNative integration with Microsoft Teams enabling hybrid work coordination through the Teams platform. Part of broader Microsoft ecosystem integration including Outlook calendar sync.
- Google WorkspacecoreIntegration with Google Workspace ecosystem including Google Calendar through hubtobeeflex extension. Enables meeting room availability search and calendar synchronization.
- deskbirdflagshipHubtobee was acquired by deskbird in February 2024. deskbird is a Swiss company (deskbird AG) registered in St. Gallen. The acquisition represents a new chapter in Hubtobee's history, combining two leaders in workplace management.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
hubtobee competitors and assessment
Company assessmentDirect peers
- deskbird: Swiss workplace/hybrid-work management SaaS company that acquired Hubtobee in February 2024. Operates a parallel product in desk booking and hybrid office coordination, targeting the same European enterprise customer base.
- Envoy: US-headquartered workplace platform offering desk booking, visitor management, and hybrid-work coordination. Directly competes with Hubtobee Flex on desk hoteling and occupancy analytics for enterprise customers.
- OfficeSpace Software: Workplace and facility management platform with hybrid work, desk booking, and space utilization analytics. Overlaps with Hubtobee Flex's core feature set for enterprise RE/FM teams.
- Traveldoo: European corporate travel management platform (formerly BCD Travel subsidiary) offering business-travel booking, expense, and policy tools. Closely comparable to Hubtobee Travel for the French/European market.
- Robin: Hybrid workplace management SaaS providing desk reservations, room booking, and presence analytics. Closely comparable in product scope to Hubtobee Flex and competes for mid-market and enterprise logos.
- Smartway2: Workplace scheduling and meeting-room booking software for enterprises. Competes for the same meeting-room and desk-booking use cases addressed by Hubtobee Flex.
- Kadence: Hybrid work operations platform focused on distributed team coordination and office scheduling. Targets a similar enterprise persona (HR, real estate, operations) as Hubtobee Flex.
Emerging players
- Workplaceless: Niche enterprise platform focused on remote/hybrid workforce operations and policy adherence. Overlaps with Hubtobee Flex on hybrid policy enforcement and managerial visibility for distributed teams.
Broad incumbents
- Eptura: Broad workplace/facility management suite (formed from iOFFICE + Condeco) covering hybrid work, space management, and visitor management. Competes with Hubtobee Flex as part of a wider portfolio for global enterprises.
- Microsoft (Viva Workplace / Teams): Broad incumbent bundling workplace, presence, and hybrid-work features into the Microsoft 365/Teams ecosystem. Already a Hubtobee integration partner, but represents long-term competitive bundling risk for Hubtobee Flex.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
hubtobee social profiles
Digital presencehubtobee compliance and trust
Trust signalCompliance1 record
hubtobee financial estimates
Financial estimateRevenue estimate
Valuation estimate
hubtobee leadership team
Management profileNumber of profiles
Profiles2 records
hubtobee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hubtobee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hubtobee
What does hubtobee do?
Hubtobee develops and sells B2B SaaS software for hybrid work management (Hubtobee Flex) and eco-responsible business travel optimization (Hubtobee Travel). The platform enables organizations to manage telecommuting policies, desk hoteling, flex office reservations, team calendar coordination, and workspace occupancy analytics, while also optimizing professional travel and reducing carbon footprint. The underlying technology is bio-inspired by the collective intelligence of bee colonies and integrates with major HRIS and collaboration systems.
Is hubtobee a public or private company?
hubtobee is a private company. It is classified as corporate owned and is currently acquired.
When was hubtobee founded?
hubtobee was founded in 2015. It employs 1 to 10 people.
Where is hubtobee based?
hubtobee is headquartered in Boulogne-billancourt, France, in the Europe region.
How does hubtobee make money?
Three revenue lines are on record. SaaS Subscription - Hubtobee Flex is the primary driver. The others are saaS Subscription - Hubtobee Travel and professional Services & Support.
Who are hubtobee's main competitors?
Direct peers on record are deskbird, Envoy, OfficeSpace Software, Traveldoo, Robin, Smartway2 and Kadence. Workplaceless is listed as an emerging player. Broad incumbents are Eptura and Microsoft (Viva Workplace / Teams).
Does hubtobee have an API?
No public API is recorded for hubtobee.
What industry is hubtobee in?
hubtobee's product category is Hybrid Work Management Software. Its primary akta.pro industry code is IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison), with a secondary code of THALAMAE, Itinerary Management & Trip Collaboration Apps. Its NAICS code is 54151 and its SIC code is 8744.