Smartway2
Smartway2 is a UK-based software company founded in 2014 that provides a mobile workplace resource booking tool, enabling employees and facility managers to reserve desks, meeting rooms, and related assets. It serves hybrid-workplace organizations from its Chesham headquarters.
- Company typePrivate
- Founded2014
- HeadquartersChesham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Smartway2 does
Smartway2 is a United Kingdom-based private software company founded in 2014 and headquartered in Chesham. Per its self-description, the company provides a simple and intuitive way to book workplace resources on the move, positioning it in the workplace experience / desk and meeting room booking category that serves organizations adopting hybrid work models. The product is targeted at employees and facility managers who need to reserve desks, meeting rooms, and other workplace assets from mobile devices, addressing a workflow that sits between calendar platforms and integrated workplace management systems (IWMS).
The company operates with a very small team of 1-10 employees under a two-person senior leadership group consisting of John T. Anderson as CEO & Managing Director and Martin Hiles as Director / Managing Director. No details on underlying technology architecture, integrations (e.g., Microsoft 365, Google Workspace, access control systems), proprietary features, or platform capabilities were available in the supplied data, as the company website returned only a loading/verification page. There is no disclosed information on pricing model, go-to-market motion, customer segments, named customers, partnerships, or funding history, which limits deeper technical and commercial assessment.
From a business model perspective, the category Smartway2 operates in is consistent with a B2B SaaS licensing model — typically per-seat, per-location, or per-booking — sold to enterprise and mid-market customers' real estate, facilities, and IT functions. However, with no disclosed pricing, revenue, funding, or installed-base data, the revenue mechanics of Smartway2 specifically are not verifiable from the input. The combination of a decade of operating history with a sub-10-person headcount suggests either a deliberately small, profitable niche operation or a company that has struggled to scale, and this distinction cannot be resolved from the available data.
Smartway2 firmographics
Firmographics- Name
- Smartway2
- Website
- https://smartway2.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smartway2 is a UK-based software company founded in 2014 that provides a mobile workplace resource booking tool, enabling employees and facility managers to reserve desks, meeting rooms, and related assets. It serves hybrid-workplace organizations from its Chesham headquarters.
- Ownership category
- akta.pro rank
Smartway2 industry classification
Industry- Product category
- Workplace Resource Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)
- akta.pro secondary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
Keywords
Where Smartway2 is headquartered
LocationHeadquarters
- HQ city
- Chesham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Smartway2 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Smartway2 product offering
Product offeringCore offering
Smartway2 provides a simple and intuitive mobile booking platform that enables employees to reserve workplace resources such as meeting rooms and desks while on the move. The solution is designed to streamline the reservation of shared office resources for organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartway2 Workplace Booking A mobile application that allows employees to book workplace resources such as meeting rooms and desks while on the move, targeted at organizations seeking to streamline shared-resource scheduling.
Companies that use Smartway2
Customer profileIdeal customer profiles1 record
Smartway2 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smartway2 partnerships and signals
Strategic signalRecent moves3 records
Smartway2 competitors and assessment
Company assessmentDirect peers
- OfficeRnD: Workspace and meeting room booking platform aimed at flexible offices and hybrid workplaces, competing head-to-head with Smartway2 on room/desk booking.
- Skedda: Booking platform for spaces and rooms (notably in coworking and hybrid settings), offering a similar mobile-first booking UX to Smartway2.
- Condeco: Direct competitor offering meeting room and workspace scheduling software for enterprises globally, closely overlapping with Smartway2's core use case.
- Robin: Workplace experience platform with meeting room and desk booking, directly comparable to Smartway2's mobile workplace resource booking proposition.
- Matrix Booking: UK-based workplace booking and desk management vendor, a closely comparable European peer to Smartway2 serving similar hybrid work use cases.
Emerging players
- Teem (by Events.com): Workplace and meeting room scheduling solution; comparable to Smartway2 on the room-booking core, with adjacent event/visitor tooling.
- Tactic: Hybrid workplace software combining room/desk booking and office mapping, representing a comparable emerging alternative to Smartway2.
Broad incumbents
- iOFFICE: Workplace and facility management software including meeting room booking, broader IWMS-style incumbent that overlaps Smartway2's use case.
- Envoy: Workplace experience platform offering desk booking, room scheduling and visitor management, with broader scope but overlapping core functionality.
- EMS Software: Established enterprise workplace and event management suite from Accruent; overlaps with Smartway2 on room booking but serves broader facility needs.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Smartway2 social profiles
Digital presenceSmartway2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartway2 leadership team
Management profileNumber of profiles
Profiles2 records
Smartway2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartway2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartway2
What does Smartway2 do?
Smartway2 provides a simple and intuitive mobile booking platform that enables employees to reserve workplace resources such as meeting rooms and desks while on the move. The solution is designed to streamline the reservation of shared office resources for organizations.
When was Smartway2 founded?
Smartway2 was founded in 2014. It employs 1 to 10 people.
Where is Smartway2 based?
Smartway2 is headquartered in Chesham, United Kingdom, in the Europe region.
Who are Smartway2's main competitors?
Direct peers on record are OfficeRnD, Skedda, Condeco, Robin and Matrix Booking. Emerging players are Teem (by Events.com) and Tactic. Broad incumbents are iOFFICE, Envoy and EMS Software.
Does Smartway2 have an API?
No public API is recorded for Smartway2.
What industry is Smartway2 in?
Smartway2's product category is Workplace Resource Management Software. Its primary akta.pro industry code is IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison), with a secondary code of BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center). Its NAICS code is 5182 and its SIC code is 7372.