Herbalist & Alchemist

What Herbalist & Alchemist does

Herbalist & Alchemist, Inc. is a privately held, founder-led herbal supplements manufacturer headquartered in Washington, New Jersey, operating continuously for over 35 years and producing more than 250 SKUs from a nucleus of approximately 300 clinically used botanicals. The company was founded by David Winston RH(AHG), an internationally recognized ethnobotanist, author, and lecturer who remains President, with Beth Lambert serving as CEO. Its core product categories include single extracts in alcohol and glycerin formats, herbal compound formulas, capsules, herbal oils, bitters, support kits, and specialized formulas organized by clinical use case (adaptogens, cardiovascular, cognitive, digestive, immune, respiratory, stress/sleep, endocrine, children's health, and pet/veterinary).

Name

Herbalist & Alchemist

Legal name

Herbalist & Alchemist, Inc.

Website

https://herbalist-alchemist.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Herbalist & Alchemist is a privately held Washington, New Jersey manufacturer of 250-plus spagyric herbal extracts and compound formulas founded by David Winston in the late 1980s, selling direct-to-consumer, to credentialed practitioners and health-food wholesalers, and through its own retail store.

Ownership category

akta.pro rank

Product category

Herbal Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Herbal supplements
• Botanical extracts
• Spagyric alchemy
• Herbal compound formulas
• Dietary supplements

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (Retail): Direct-to-consumer sales of herbal extracts, formulas, capsules, and supplements through the company website. Products are sold at MSRP with free shipping on orders over $75. Customers can also purchase at the retail store location.
2. Wholesale Product Sales: B2B wholesale accounts for qualified professionals including herbalists, health food stores, practitioners, and apothecaries. Wholesale pricing offered with free shipping on orders over $200. Accounts require professional credentials for approval.
3. Loyalty Rewards Program: My H&A Wellness Rewards Program where customers earn 1 point per dollar spent. Quarterly rewards of 10% off for earning 250 points. This encourages repeat purchases and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Herbalist & Alchemist manufactures and sells over 250 full-spectrum herbal supplements, including single extracts (alcohol-based tinctures and alcohol-free glycerites), herbal compound formulas, capsules, herbal oils, and support kits. Products are formulated by David Winston RH(AHG) using proprietary Spagyric Alchemy processing and Bio-Specific extraction methodology, and are sold directly to consumers and through wholesale accounts to professional herbalists, practitioners, and health food stores.

Product overview

Herbalist & Alchemist is an herbal supplement company offering a comprehensive portfolio of over 250 spagyric herbal extracts and professional-quality compound formulas developed by David Winston RH(AHG). The product line includes single extracts (alcohol-based tinctures and alcohol-free glycerites), herbal compound formulas organized by health category (adaptogens, cardiovascular, cognitive, digestive, immune, respiratory, stress/sleep, endocrine, and more), children's health products, and support kits. The company uses a proprietary Bio-Specific™ extraction process with Spagyric Alchemy processing that maintains full spectrum nutrients. Products are categorized by condition (Adaptogens, Alteratives, Cardiovascular/Circulatory, Digestion, Endocrine/Thyroid, Immune, Kidney & Urinary Tract, Liver, Lymphatic, Mental Clarity/Nootropics, Musculoskeletal, Respiratory, Skin/Hair/Nails, Stress/Sleep, Vision/Oral/Ear Health) and by type (Capsules, Herbal Oils & Ointments, Compound Formulas, Single Extracts, Solid Extracts, Sprays & Bitters, Alcohol-Free Formulas, Support Kits, Mushrooms). Key formulas include adaptogenic blends (Energy Adapt™, Daily Adapt™, Fit Adapt™, Calm Adapt™), cognitive support products (Lion's Mane Extract, Clarity Compound™, Focus Formula™), cardiovascular formulas (Cardio Compound™, Healthy Heart Compound™, Ginkgo/Horse Chestnut Compound™), digestive bitters (Original Bitters™, Spiced Bitters™, Old World Bitters™, Bitter Roots™), liver support (Thistles Compound™, Alterative Compound™), immune support (VX Immune Support™, Immune Adapt™), respiratory formulas (Lung Relief™, Respiratory Calmpound™), stress/sleep formulas (Phytocalm™, Serenity Compound™, Tension Relief™), and specialized products for women's health, thyroid function, and children's health.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Adapt™ Stimulating combination of adaptogens, nootropics, and mood balancing herbs including Gotu Kola, Red Ginseng, Rhodiola root, Holy Basil, Mimosa bark, Maca root, and Rosemary for energy support.
• Daily Adapt™ Balanced daily support formula combining Eleuthero root, Oat milky seed, Gotu Kola, Rhodiola root, and American Ginseng root for everyday adaptogenic support.
• Lion's Mane Extract Nootropic mushroom extract combining separately processed mycelial and fruiting body extracts for memory and focus support. Contains erinacines from mycelia and hericenones from fruiting body.
• Cardio Compound™ Cardiovascular support formula combining Hawthorn berry/flower/leaf, Linden flower, Motherwort, Olive leaf, and European Mistletoe to help maintain healthy blood pressure levels already in a normal range.
• Phytocalm™ Sleep support formula combining Skullcap flowering tops, Hops strobiles, Oat milky seed, Passionflower herb, California Poppy whole plant, and Valerian root to promote relaxation and healthy sleep patterns.
• Tension Relief™ Stress support formula containing Motherwort flowering tops, Oat milky seed, Blue Vervain flowering tops, Bacopa, and Polygala root to maintain calm demeanor and mindset.
• Focus Formula™ Memory and concentration formula containing Hawthorn fruit and flower, Lemon Balm, Oat milky seed, Bacopa, Ginkgo, and Skullcap for focused concentration.
• Thistles Compound™ Liver support formula containing Blessed Thistle, Dandelion root, Milk Thistle seed, Turmeric, Watercress and Oregon Grape root to support healthy liver function and hepatocyte function.
• Alterative Compound™ Lymphatic, liver, bowel and kidney function support formula containing Buckthorn bark, Burdock root, Red Clover flower, Bladderwrack seaweed, Licorice root, Oregon Grape root, Poke root, Turmeric, Prickly Ash bark, and Quassia wood.
• Original Bitters™ Digestive support formula balancing cooling bitters Dandelion root, Gentian and Artichoke with warming bitters Angelica and Orange peel, with Peppermint leaf.
• Thyroid Calmpound™ Thyroid function balancing formula containing Bugleweed herb, Lemon Balm flowering tops, and Motherwort flowering tops to balance excess thyroid function.
• Women's Calmpound™ Female hormonal balance formula containing Chaste Tree berry, Motherwort flowering tops, Skullcap flowering tops, Blue Vervain flowering tops, and Pulsatilla herb or root.
• VX Immune Support™ Immune support formula containing Elderberry fruit, Hyssop herb, Isatis root, Japanese Honeysuckle flowers, Lemon Balm, Lomatium root, and St. John's wort for healthy immune function.
• Lung Relief (Antispasmodic)™ Respiratory support formula containing Mullein leaf, Wild Cherry bark, Licorice root, Wild Lettuce herb, Khella seed, and Lobelia herb for healthy respiratory function.
• Emotional Relief™ Emotional balance support formula containing St. John's wort flowering tops, Lemon Balm flowering tops, Mimosa bark, Black Cohosh root, Holy Basil herb, Lavender flowers, and Night-Blooming Cereus stem.
• Skullcap Extract Traditional Native American nervine remedy extracted from Certified Organic Scutellaria lateriflora herb for stress and nervous system support.
• Lemon Balm Extract Nervine extract from Certified Organic Melissa officinalis flowering tops, traditionally used for gentle, non-toxic support especially for children.
• Lemon Balm Glycerite Alcohol-free glycerin extract from Melissa officinalis for nervous system balance, suitable for children due to its gentle, non-toxic nature.
• Catnip Glycerite Alcohol-free extract from Certified Organic Nepeta cataria flowering tops, a folk remedy for digestion support for both children and adults.
• Iron Extract™ Nutrient-dense herbal tonic containing Beet succus, Alfalfa herb, Parsley, Stinging Nettle leaf, Yellow Dock root, Ashwagandha root, Blackstrap Molasses, and Watercress for folate and iron enhancement.
• Healthy Kid's Compound™ Children's immune support formula containing Echinacea root, Elderberry fruit, Lemon Balm herb, and Orange Extract for healthy immune function in children.
• Kid's Calmpound™ Glycerite Alcohol-free children's nervous system balance formula containing Catnip herb, Chamomile flowers, Oat milky seed, and Skullcap herb for emotional balance.
• Healthy Kid's Support Kit Alcohol-free children's apothecary kit containing Healthy Kid's Compound, Kid's Calmpound Glycerite, Kid's Tummy Relief, and Compound Mullein Oil for comprehensive children's health support.
• Immune Adapt™ Immune system support formula containing Codonopsis root, Eleuthero root, Reishi mushroom and mycelium, Schisandra berry, Astragalus root, Bai-Zhu Atractylodes rhizome, Licorice root, and Ligustrum berry.

Quantifiable outcome

• Shelf life of 5+ years for properly made and stored extracts
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Veterinary Botanical Medicine Association (VBMA)minorOthersHerbalist & Alchemist supports the work of the VBMA and is working to sponsor and develop their educational programs for veterinary herbal medicine.
• National Animal Supplements Council (NASC)minorOthersH&A is a member of NASC and supports their collaborative work to record the safe use of botanicals and other dietary supplements for pets.
• American Herbal Products Association (Animal Products Committee)minorOthersH&A is a member of the Animal Products Committee of the American Herbal Products Association.
• David Winston's Center for Herbal StudiescoreStrategic or Co-development PartnerDavid Winston RH(AHG), founder and President of H&A, operates the Center for Herbal Studies. This provides direct connection between product development and herbal education, creating a vertically integrated approach to herbal learning and product application.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mountain Rose Herbs: Eugene, OR-based Certified B Corp supplying bulk herbs, extracts, and herbal products to both consumers and practitioners. Comparable in sustainability ethos, organic sourcing, and dual consumer/wholesale distribution, though stronger on raw herbs than finished extracts.
• Standard Process: Whole food and herbal supplement manufacturer with a strong practitioner (especially chiropractic and integrative medicine) wholesale channel. Comparable in the professional/healthcare practitioner go-to-market motion and condition-specific formula structure.
• Gaia Herbs: Brevard, NC-based herbal supplement brand with overlapping categories (adaptogens, immune, women's health) and a similar DTC plus practitioner channel strategy. Larger in scale than H&A but operates in the same premium, traceable, organically-sourced positioning.
• WishGarden Herbs: Long-established (1979) Colorado-based liquid herbal extract company with similar compound formula approach targeting women, children, and acute conditions. Sells DTC and through practitioners, mirroring H&A's formula breadth and clinical positioning.
• Herb Pharm: Williams, OR-based herbal extract manufacturer with a comparable artisanal, practitioner-focused positioning and Certified B Corp status. Sells tinctures, glycerites, and compound formulas through DTC, wholesale, and health food stores — the closest head-to-head analogue to H&A in the US market.
• Wise Woman Herbals: Cottage Grove, OR-based maker of liquid herbal extracts and compounds sold primarily to licensed healthcare practitioners. Closely aligned with H&A's practitioner-only wholesale channel, low-alcohol and alcohol-free glycerite formats, and clinical formulation philosophy.
• Banyan Botanicals: Specializes in Ayurvedic and adaptogenic herbal supplements, selling DTC plus wholesale to practitioners and health food stores. Overlaps with H&A on adaptogen, digestive, and women's health formulas with a similar practitioner-trust go-to-market.

Broad incumbents

• Planetary Herbals (Source Naturals): Established Western and Ayurvedic herbal supplement brand selling compound formulas across categories similar to H&A's adaptogen, immune, and cardiovascular lines. A larger, broader-portfolio competitor rather than a niche specialist.
• Nature's Way: One of the largest US herbal supplement brands, owned by Schwabe. Overlaps heavily with H&A's condition categories (adaptogens, immune, women's health) but competes on mass-market distribution and brand awareness rather than artisanal extraction.
• A. Vogel (Bioforce): Swiss herbal supplement brand with a broader international footprint and fresh-plant extract focus. Competes with H&A in the same plant-based, clinically-formulated category but at a larger scale and with much wider retail distribution in Europe and North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/herbalistandalchemist
• LinkedInlinkedin.com/company/herbalist-&-alchemist-inc-
• Instagraminstagram.com/herbalist_alchemist_inc
• Xx.com/davidwinston

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbalist & Alchemist