Northfield Insurance Agency
- Company typePrivate
- Founded1948
- HeadquartersNorthfield, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Northfield Insurance Agency firmographics
Firmographics- Name
- Northfield Insurance Agency
- Legal name
- Northfield Insurance Agency
- Website
- https://nfldins.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Northfield Insurance Agency industry classification
Industry- Product category
- Independent Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Commercial Lines Insurance Brokerage (FSAEADAB), Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
Keywords
Where Northfield Insurance Agency is headquartered
LocationHeadquarters
- HQ city
- Northfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northfield Insurance Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance Commissions: The primary revenue stream for independent insurance agencies typically comes from commissions paid by insurance carriers (Westfield, Medica, Indiana Insurance) on policies sold and renewed. Commissions are earned on new policy sales as well as renewal premiums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing tailored to individual customer needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Northfield Insurance Agency product offering
Product offeringCore offering
Northfield Insurance Agency is an independent insurance brokerage that sells and services personal lines (homeowners, renters, auto, motorcycle, boat, recreational vehicle), commercial lines (business and commercial insurance), life and health insurance (including Medicare and group health), and bonds. The agency represents multiple carriers including Westfield, Medica, and Indiana Insurance, sourcing coverage for individuals, families, and businesses primarily in the Northfield, MN area.
Product overview
Northfield Insurance Agency is an independent insurance agency offering a comprehensive portfolio of insurance products. Their offerings include Homeowners Insurance and Renters Insurance for property protection, Auto Insurance, Motorcycle Insurance, Boat Insurance, and Recreational Vehicle Insurance for vehicle coverage, Business Insurance and Commercial Insurance for enterprise protection, and Health Insurance (including Medicare, individual/family, and group plans) and Life Insurance for personal coverage. They also provide Bonds services. As an independent agency, they represent multiple insurance carriers including Westfield, Medica, and Indiana Insurance, enabling them to shop around and tailor coverage options to each client's specific needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance Coverage protecting the structure of a home, personal belongings, and personal liability for homeowners with or without mortgages, sourced through the agency's multiple carrier partnerships.
- Renters Insurance Coverage for personal belongings of renters in houses, apartments, or condos, protecting valuables regardless of location, sourced through the agency's carrier partnerships.
- Auto Insurance Vehicle insurance coverage for standard vehicles and electric cars, meeting state requirements with options to compare rates across multiple providers represented by the agency.
- Motorcycle Insurance Coverage for motorcycles sourced through multiple insurance providers represented by the agency, offering competitive rates and coverage options.
- Boat Insurance Comprehensive insurance for all types and sizes of boats, including options to combine with a homeowner's policy for added savings.
- Recreational Vehicle Insurance Specialized coverage for recreational vehicles, with the agency shopping multiple carriers to find the best coverage options for family adventures.
- Business Insurance Insurance solutions covering various industries including contractors, manufacturers, and school districts, addressing unique risks associated with each sector.
- Commercial Insurance Robust insurance solutions for commercial entities including property, liability, and specialized policies protecting commercial operations at every level, including hard-to-place or unusual business risks.
- Health Insurance Health coverage options including Medicare plans, individual and family policies, and group health insurance for businesses, sourced through carrier partnerships including Medica.
- Life Insurance Policies providing financial security for loved ones in the event of an unforeseen tragedy, designed to fit unique family situations.
- Bonds Professional bond services providing coverage needs through multiple insurance company partnerships.
Companies that use Northfield Insurance Agency
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Northfield Insurance Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Northfield Insurance Agency partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- WestfieldcoreWestfield is one of the trusted insurance carriers represented by Northfield Insurance Agency, providing property and casualty insurance products to customers.
- MedicacoreMedica is one of the trusted insurance carriers represented by Northfield Insurance Agency, providing health insurance products including Medicare plans.
- Indiana InsurancecoreIndiana Insurance is one of the trusted insurance carriers represented by Northfield Insurance Agency for property and casualty coverage.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Northfield Insurance Agency competitors and assessment
Company assessmentDirect peers
- Country Financial: Midwest-based mutual insurance company with a strong local agent distribution model in Minnesota, offering comparable personal and commercial lines products to Northfield's customer base.
- Hub International: Large North American insurance brokerage aggregator that acquires and consolidates independent agencies like Northfield, providing retail P&C, commercial, life, and health placement. Hub is a natural acquirer and direct comparison as an independent agency model.
- Brown & Brown: Diversified insurance brokerage built largely through roll-up of independent agencies. Operates in retail, commercial, and specialty lines with a multi-carrier model analogous to Northfield.
- Acrisure: Tech-enabled insurance brokerage aggregator that has rapidly acquired hundreds of independent agencies. Represents a likely acquirer profile and a direct comparable business model based on independent agency consolidation.
- Leavitt Group: Regional insurance brokerage aggregator that partners with independent agencies across the Mountain West and Midwest. Comparable in business model and an active acquirer of community-based agencies like Northfield.
Broad incumbents
- State Farm: Largest U.S. personal lines carrier operating through captive local agents. Competes directly with Northfield for homeowners, auto, and life customers in the Northfield, MN market via its own agent force.
- Arthur J. Gallagher: Global insurance brokerage and risk management firm with a large retail agency segment. Provides comparable independent agency products at much greater scale across commercial, personal, and specialty lines.
- Marsh McLennan Agency: Middle-market brokerage arm of Marsh McLennan serving commercial and personal lines. Comparable in offering multi-line insurance placement but operates at materially larger scale than Northfield.
- Allstate: National personal lines carrier with a captive agent distribution model. A direct competitor for Northfield's personal lines customers in the Northfield, MN market.
Others
- TrustedChoice: National network and marketing brand for independent insurance agents. Northfield participates in the independent agency ecosystem that TrustedChoice promotes, making it a comparable ecosystem peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Northfield Insurance Agency social profiles
Digital presenceNorthfield Insurance Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northfield Insurance Agency leadership team
Management profileNumber of profiles
Profiles5 records
Northfield Insurance Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northfield Insurance Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northfield Insurance Agency
What does Northfield Insurance Agency do?
Northfield Insurance Agency is an independent insurance brokerage that sells and services personal lines (homeowners, renters, auto, motorcycle, boat, recreational vehicle), commercial lines (business and commercial insurance), life and health insurance (including Medicare and group health), and bonds. The agency represents multiple carriers including Westfield, Medica, and Indiana Insurance, sourcing coverage for individuals, families, and businesses primarily in the Northfield, MN area.
Is Northfield Insurance Agency a public or private company?
Northfield Insurance Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northfield Insurance Agency founded?
Northfield Insurance Agency was founded in 1948. It employs 1 to 10 people.
Where is Northfield Insurance Agency based?
Northfield Insurance Agency is headquartered in Northfield, United States, in the North America region.
How does Northfield Insurance Agency make money?
One revenue line is on record: insurance Commissions.
Who are Northfield Insurance Agency's main competitors?
Direct peers on record are Country Financial, Hub International, Brown & Brown, Acrisure and Leavitt Group. Broad incumbents are State Farm, Arthur J. Gallagher, Marsh McLennan Agency and Allstate. TrustedChoice is listed as an others.
Does Northfield Insurance Agency have an API?
No public API is recorded for Northfield Insurance Agency.
What industry is Northfield Insurance Agency in?
Northfield Insurance Agency's product category is Independent Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAB, Commercial Lines Insurance Brokerage. Its NAICS code is 5242 and its SIC code is 6411.