Tecnoprogress
Tecnoprogress is an Italian digital agency founded in 1994 in Arco (Trento), serving 900+ hospitality and tourism clients across Trentino and Lake Garda with web design, custom software, branding, and digital marketing services. It also sells Lucrezia Host, an AI voice concierge for hotels co-developed with Graffiti S.r.l.
- Company typePrivate
- Founded1994
- HeadquartersArco, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tecnoprogress does
Tecnoprogress is a digital agency headquartered in Arco, in the Trentino province of Italy, founded in 1994 by Roberto and operating continuously for 30 years. The company delivers web design, custom software, e-commerce, branding, and digital marketing services, with a clear vertical specialization in hospitality and tourism — particularly hotels, agriturismi, and tourism operators in the Lake Garda and Trentino region. Beyond its regional agency work, Tecnoprogress operates a broader portfolio that includes the BikeFarm concept (launched 2012) and the INUP Tourism consultancy, which monetizes a proprietary methodology branded Revenuemarketing®.
The company's core technology surface is its Lucrezia Host platform, an AI voice concierge for the hospitality sector launched in 2024. Lucrezia Host incorporates natural language processing, generative AI, speech synthesis, autonomous agent behavior, and knowledge retrieval to automate guest interactions on behalf of properties. The product was co-developed with Italian firm Graffiti S.r.l., distributing AI research and development responsibility across two partners. Lucrezia Host represents the company's primary move into productized, recurring-revenue technology and signals a shift from pure service work toward a hybrid services-plus-SaaS model.
Tecnoprogress' business model combines project-based agency engagements (one-time build fees for websites, e-commerce platforms, and branding), recurring managed services (hosting, maintenance, ongoing digital marketing), consulting fees via INUP Tourism, and subscription revenue from Lucrezia Host. With roughly 10-12 employees and 900+ active clients spanning three decades of operation, the firm operates as a privately held, founder-led micro-agency with a regional concentration in Northern Italian tourism. There are no publicly disclosed funding rounds or external investors.
Tecnoprogress firmographics
Firmographics- Name
- Tecnoprogress
- Legal name
- Tecnoprogress S.p.A.
- Website
- https://tecnoprogress.net
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tecnoprogress is an Italian digital agency founded in 1994 in Arco (Trento), serving 900+ hospitality and tourism clients across Trentino and Lake Garda with web design, custom software, branding, and digital marketing services. It also sells Lucrezia Host, an AI voice concierge for hotels co-developed with Graffiti S.r.l.
- Ownership category
- akta.pro rank
Tecnoprogress industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Social Media Creative Agencies (Content & Community) (MPAAAAAE), Paid Social Advertising (BPAFACAB), Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where Tecnoprogress is headquartered
LocationHeadquarters
- HQ city
- Arco
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Tecnoprogress business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Web Development Services: Design and development of websites for tourism, businesses, and e-commerce. Services include UX design, mobile-first approach, SEO optimization, and professional photography.
- Custom Software Development: Development of bespoke web-based management software for businesses, including CRM integration, invoice management, and custom workflows.
- Digital Marketing Services: SEO positioning, social network management, Facebook/Instagram Ads, Google Ads advertising campaigns, email marketing and newsletter services.
- Branding and Visual Identity: Logo design, brand identity development, copywriting and translations, photography and video production, brochure and catalog design.
- Lucrezia Host (AI Concierge): AI voice concierge service for hospitality properties, providing 24/7 guest support through QR code interaction in multiple languages.
- INUP Tourism Revenue Marketing: Revenue marketing consulting services including pricing strategy, promotion coordination, and performance measurement for hospitality businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Tecnoprogress product offering
Product offeringCore offering
Tecnoprogress is an Italian web agency that designs and develops custom websites, e-commerce platforms, and bespoke software for businesses, with a strong focus on the hospitality and tourism sector. It also provides digital marketing (SEO, paid ads, social media), branding, and photography services, and sells Lucrezia Host, a proprietary AI voice concierge platform for hotels and tourism properties. Over 30 years it has delivered more than 3,000 websites for 900 active clients across Italy.
Product overview
Tecnoprogress is a web agency offering a comprehensive portfolio of digital services centered on website development, digital marketing, and custom software solutions. The core offering includes website development across three verticals: tourism (hotels, campsites, resorts), business/companies, and e-commerce. The company has developed 3,000 websites for 900 active clients over 30 years. Their flagship AI product is Lucrezia Host, a voice AI concierge platform developed in partnership with Graffiti for the hospitality industry. Supporting services include custom software development, digital marketing (SEO, social media, advertising, email), visual identity/branding, and INUP Tourism consulting for revenue management strategy.
Differentiator
Problem solved
Functional benefit
Brands
- Lucrezia Host: AI Vocal Concierge platform for hospitality sector that speaks guests' language, provides information about facilities, services, and territory through QR code interaction.
Products and services
- Lucrezia Host AI-powered voice and text concierge platform for hospitality properties that automatically detects the guest's language and responds 24/7 to questions about the property, services, and local territory, accessed via QR codes placed in rooms, apartments, or campsites.
- Website Development Services
Quantifiable outcome
- +36% revenue growth for Crosina Holiday over two years
- +5 more outcomes
Companies that use Tecnoprogress
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Tecnoprogress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature3 records
Tecnoprogress partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Graffiti S.r.l.coreCo-development partnership for Lucrezia Host AI Voice Concierge product. Graffiti S.r.l. (located in Riva del Garda, TN) collaborated with Tecnoprogress to create the AI-powered hospitality concierge solution featuring automatic language detection and QR code interaction.
- INUP TourismcoreRelated consulting company specializing in Revenue Marketing for hospitality. Operates as a separate entity under related ownership (Marco Mason as CEO, Ilenia Morandi and Luisa Torboli as Founders) providing Revenuemarketing® consulting, digital advertising, concept development, and hospitality strategy services.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Tecnoprogress competitors and assessment
Company assessmentOthers
- TrustYou: Global hospitality guest experience platform offering review management, surveys, and AI-powered guest insights. Adjacent competitor to Lucrezia Host in the hospitality guest engagement space, operating at much larger scale.
Broad incumbents
- Dentsu Italy: Italian operations of global advertising group Dentsu, providing full-service creative, media, and digital marketing. Competes for the same Italian enterprise clients Tecnoprogress serves but with vastly larger resources and global reach.
- Ogilvy Italy: Italian branch of WPP-owned Ogilvy network providing advertising, branding, and digital transformation services. Overlaps with Tecnoprogress on branding, creative, and digital marketing for larger Italian brands.
- Publicis Groupe Italy: Italian arm of Publicis Groupe, one of the world's largest advertising and communications networks. Offers overlapping digital, creative, and media services at significantly greater scale and broader vertical coverage than Tecnoprogress.
Direct peers
- Connexia: Milan-based digital marketing and communications agency providing integrated digital strategy, content, social, and performance marketing. Overlaps directly with Tecnoprogress on digital marketing services (SEM, paid social, content) for Italian enterprise clients.
- Webranking: Italian digital agency specializing in SEO, web marketing, and performance-driven digital campaigns for SMEs and enterprises. Closely matches Tecnoprogress on SEO, Google Ads, and project-based digital delivery to Italian regional clients.
- Different: Italian creative communications agency offering branding, digital marketing, and content services to corporate clients across Italy. Comparable in service mix (creative + digital) and Italian mid-market focus, though with broader vertical exposure than Tecnoprogress's hospitality specialization.
- Adacto: Italian web agency offering web development, e-commerce, and digital marketing services to SMEs. Comparable in scale, project-based service model, and Italian regional client base to Tecnoprogress.
Emerging players
- Hotelkit: Italian-Brazilian hospitality operations platform providing internal communication and task management for hotels. Overlaps with Lucrezia Host on the hotel guest/staff digital experience layer and shares Tecnoprogress's hospitality vertical focus.
- Travel Appeal: Italian hospitality tech platform offering reputation management, guest intelligence, and digital marketing tools for hotels and destinations. Directly adjacent to Lucrezia Host in guest experience and overlaps with Tecnoprogress's hospitality digital marketing focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tecnoprogress social profiles
Digital presenceTecnoprogress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tecnoprogress leadership team
Management profileNumber of profiles
Profiles11 records
Tecnoprogress subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tecnoprogress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tecnoprogress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tecnoprogress
What does Tecnoprogress do?
Tecnoprogress is an Italian web agency that designs and develops custom websites, e-commerce platforms, and bespoke software for businesses, with a strong focus on the hospitality and tourism sector. It also provides digital marketing (SEO, paid ads, social media), branding, and photography services, and sells Lucrezia Host, a proprietary AI voice concierge platform for hotels and tourism properties. Over 30 years it has delivered more than 3,000 websites for 900 active clients across Italy.
Is Tecnoprogress a public or private company?
Tecnoprogress is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tecnoprogress founded?
Tecnoprogress was founded in 1994. It employs 1 to 10 people.
Where is Tecnoprogress based?
Tecnoprogress is headquartered in Arco, Italy, in the Europe region.
How does Tecnoprogress make money?
Six revenue lines are on record. Web Development Services are the primary driver. The others are custom Software Development, digital Marketing Services, branding and Visual Identity, lucrezia Host (AI Concierge) and INUP Tourism Revenue Marketing.
Who are Tecnoprogress's main competitors?
TrustYou is listed as an others. Broad incumbents are Dentsu Italy, Ogilvy Italy and Publicis Groupe Italy. Direct peers are Connexia, Webranking, Different and Adacto. Emerging players are Hotelkit and Travel Appeal.
Does Tecnoprogress have an API?
No public API is recorded for Tecnoprogress.
What industry is Tecnoprogress in?
Tecnoprogress's product category is Digital Agency Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 541810 and its SIC code is 7311.