Agricultural Machinery Plumed

What Agricultural Machinery Plumed does

Maquinaria Agrícola Plumed S.L. is a family-owned, multi-brand agricultural machinery distributor headquartered in Monreal del Campo, Teruel (Spain), with a secondary branch in the city of Teruel. Founded in 1985 by Félix López and now administered by his sons Félix Miguel López and Juan López Plumed, the company operates more than 20 employees — over half drawn from the local community — and has served eastern Spain's agricultural sector for over three decades.

The company's core business is the exclusive distribution of leading agricultural brands — New Holland (tractors, combine harvesters, balers), KUHN (crop handling and forage equipment), Promodis (CARGO and FÓRMULA DIRECTA lines plus 100,000+ spare-part references), Solano Horizonte (implements), and Larrosa Arnal (seeders) — alongside the DJI Agriculture drone portfolio. Around this distribution layer, Plumed has built a proprietary precision-agriculture product family: the ALP slurry applicator range (ALP ECO, ALP Plus, TRITALP variants) with patented 5-section independent distribution, the AXC Purín GPS slurry control platform, the AXC FITO phytosanitary control system, the AgroXcontrol irrigation and water management platform, and the Purín Tester slurry analysis kit. Services span workshop repairs, irrigation design and installation (pumps, drip, pivots, solar pumping at 450+ meter depths), and 100+ municipal water-supply contracts. Distribution is via two physical retail/service locations and concessionary resellers across Aragón, with field service delivery into Castilla-La Mancha, Valencia, and Castellón.

Commercially, Plumed generates revenue through unit-priced hardware sales (machinery, parts, ALP applicators priced €1,995–€3,995 per system), project-based irrigation installation work, warranty and aftersales service fees, and — under its Kit Digital / Next Generation EU accreditation — 12-month fixed-price digitalization subscriptions (€2,000–€18,000 per segment) for website, e-commerce, CRM, BI, and cybersecurity delivery to rural SMEs. The company also participates in FITE-funded R&D (Porci-techno) for slurry valorization. Customers are predominantly small-to-mid agricultural and livestock operators across eastern Spain, and the business is structurally exposed to cycles in farm capital spending and to the continuity of its exclusive OEM partnerships.

Name

Agricultural Machinery Plumed

Legal name

Maquinaria Agrícola Plumed S.L.

Website

https://plumed.es

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Spanish agricultural machinery dealer in Aragón distributing New Holland, KUHN, Promodis, and DJI equipment to farmers, while selling its own ALP slurry applicators, AXC precision-control platforms, irrigation systems, and Kit Digital digitalization services.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Distribution

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tank Mixing, Transfer & Chemical Handling Systems (Induction Hoppers, Loaders) (AFAAADAG)

akta.pro secondary industries

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI), Aerial Application Compliance & Drift Management Services (Recordkeeping, Buffer Planning) (AFACAIAM), Aerial Fertilizer & Micronutrient Application (AFACAIAD)

Keywords

• Agricultural machinery distribution
• Agricultural spare parts
• Irrigation system installation
• Precision agriculture equipment
• Agricultural drone solutions

Headquarters

HQ city

Monreal Del Campo

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of agricultural machinery through exclusive dealership agreements with major brands including New Holland tractors, combines, balers, Kuhn equipment, and Promodis products. Also distributes Solano Horizonte and Larrosa Arnal equipment.
2. Parts and Spare Parts: Permanent stock of over 100,000 reference parts for tractors, combines, and agricultural machinery. Offers DIADEM brand batteries, workshop equipment, supplies, and lubricants.
3. Workshop and Repair Services: Specialized technical service for maintenance and repairs. Post-sale support including trained operators and high parts inventory to minimize machine downtime.
4. Irrigation Installation and Maintenance: Design, installation, and repair of irrigation and pumping systems including submersible pumps, surface pumps, solar pumping solutions, pivots, drip irrigation, and water supply systems.
5. Digitalization Services (Kit Digital): As an accredited digitalization agent under Kit Digital program, provides digital solutions including websites, social media management, e-commerce, customer management, office tools, business intelligence, and cybersecurity to SMEs and self-employed professionals.
6. Specialized Agricultural Equipment (ALP Applicators): Manufacture and sale of ALP manure applicators with precision distribution technology for agricultural use.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Agricultural Machinery Plumed is a multi-brand agricultural machinery dealer and technology integrator based in Monreal del Campo, Teruel, Spain. The company distributes tractors, combines, balers, implements, and irrigation systems under exclusive agreements with New Holland, KUHN, Promodis, Solano Horizonte, Larrosa, and DJI, while also manufacturing the proprietary ALP line of precision slurry applicators and selling its own AXC Purín, AXC FITO, AgroXcontrol, and Purín Tester digital agriculture tools. It additionally operates an authorized Kit Digital digitalization agency providing digital transformation services to agricultural SMEs.

Product overview

Agricultural Machinery Plumed operates as a multi-brand agricultural machinery distributor and technology integrator rather than a single unified product. The portfolio spans two distinct layers: (1) distributed equipment brands — New Holland tractors and combines, KUHN implements, Promodis multi-brand equipment with own-label CARGO and FÓRMULA DIRECTA lines, Solano Horizonte implements, and Larrosa Arnal seeders — alongside a full irrigation systems division; and (2) proprietary digital products including AXC Purín (GPS slurry management), AXC FITO (pesticide control), AgroXcontrol (irrigation/water management), and Purín Tester (slurry analysis). The proprietary ALP slurry applicator line (ALP ECO, ALP ECO TC, ALP Plus, TRITALP Plus, TRITALP KONTAC ECO) forms a distinct product family developed by the company. DJI agricultural drones are distributed as a technology product. As a Kit Digital agent, Plumed also delivers third-party digitalization solutions (website, e-commerce, CRM, BI) to agribusiness clients.

Differentiator

Problem solved

Functional benefit

Brands

• ALP (Aplicadores ALP): Precision slurry/manure applicator developed by Maquinaria Agrícola Plumed SL, featuring independent sections, uniform distribution, and sectorized closing for automation and GPS control.
• AgroXcontrol

Products and services

• ALP Applicator (Aplicadores ALP) Precision slurry distributor developed in-house by Plumed, featuring 5 independent sections with central feed, sectorized closure, sequential folding under 2.55 m for road transport, and working widths of 3, 5, 8, 10, or 12 meters. Sold to livestock farmers and contractors needing precision manure application.
• Purín Tester Handheld analytical kit for determining fertilizer composition and units in livestock slurry, enabling agronomic, environmental, and economic optimization of slurry use. Sold to livestock farmers and agricultural advisors.
• AXC FITO Phytosanitary application control system that precisely controls pesticide dose per hectare, automatically generates field notebooks, and manages plant protection product inventories. Sold to crop farmers needing regulatory-compliant spray records.
• AXC Purín Homologated GPS-enabled platform for real-time administrative control of livestock manure application, controlling applied dose, maximum allowed per plot, and work orders from the vehicle cabin. Sold to livestock operators and contractors managing slurry as a proximity fertilizer.
• AgroXcontrol Irrigation and water management control platform providing remote monitoring and control of pumping, irrigation, and water supply systems, with energy auditing and preventive maintenance capabilities. Sold to farmers and municipalities managing water infrastructure.
• DJI Agricultural Drones Agricultural drone systems including MG-1, MG-1S, MG-1P, T16 spray drones plus P4 Multispectral and Phantom 4 RTK imaging platforms for crop spraying, monitoring, and precision agriculture. Distributed under DJI partnership.
• Irrigation Systems (Riegos) Full-range irrigation design, installation, and maintenance service covering pumps, drip systems, wells, micro-sprinklers, flow measurement, pivot systems, and solar pumping. Delivered on-site to farms and municipalities across Teruel, Zaragoza, Guadalajara, Valencia, and Castellón.
• Technical Spare Parts Store Spare parts retail service offering over 100,000 reference parts, DIADEM batteries, workshop equipment, supplies, and lubricants for tractors, combines, and agricultural machinery.
• Taller & Aftersales Service Specialized multi-brand workshop service with high spare-part stock, trained technicians, and rapid aftersales support for tractors, combines, and agricultural machinery.
• Kit Digital Agent Services Accredited digitalization services under Spain's Kit Digital program providing solutions for website and internet presence, social media management, e-commerce, customer management, virtual office tools, business intelligence, process management, electronic invoicing, secure communications, and cybersecurity for SMEs and self-employed professionals.

Quantifiable outcome

• More than 100 municipalities trust their water supply installations
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• New HollandcoreChannel Partner/ Reseller/ Distributor · 1 January 1985Exclusive dealer of New Holland full product range including tractors, combine harvesters (market leaders for 30+ years), balers, and compact construction equipment. Principal supplier and main brand partner for over three decades.
• KUHNcoreChannel Partner/ Reseller/ Distributor · 1 January 1985Exclusive dealer of KUHN agricultural equipment. KUHN is a world leader in agricultural machinery with over 2,000 international patents. Products cover crop handling, forage production, livestock, and landscape maintenance.
• PromodiscoreChannel Partner/ Reseller/ Distributor · 1 January 1985Exclusive dealer of Promodis brand products. Promodis offers CARGO brand transport and tillage equipment and FÓRMULA DIRECTA for interior farm equipment. Also provides access to 100,000+ parts references and DIADEM batteries.
• DJIcoreTechnology or IntegrationPartner for DJI Agriculture drone technology. DJI offers agricultural drones (MG-1, MG-1S, MG-1P, T16), multispectral and RTK imaging drones, and specialized data management software used in over 30 countries.
• Solano HorizonteminorChannel Partner/ Reseller/ DistributorDistributor of Solano Horizonte agricultural implements including cultivators, disc harrows, seeders, fertilizer spreaders, sprayers, and atomizers. One of the main manufacturers in Europe.
• Larrosa ArnalminorChannel Partner/ Reseller/ DistributorDistributor of Larrosa Arnal seeders including telescopic extendable models and pneumatic direct seeding equipment. Larrosa holds patents for their innovative seeder designs.
• Kit Digital / acelerapyme.escoreStrategic or Co-development PartnerAccredited digitalization agent under the Spanish Kit Digital program (Next Generation EU). Provides digital solutions to SMEs and self-employed professionals including websites, e-commerce, business management, and cybersecurity services.
• FITE (Fondo de Inversiones de Teruel)minorStrategic or Co-development PartnerParticipant in 'Porci-techno' project funded by FITE for developing technologies to improve pig manure efficiency and produce higher value-added slurries for agricultural use.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• John Deere: World's largest agricultural machinery manufacturer offering tractors, combines, and precision ag solutions — competes with Plumed's distributed New Holland and KUHN lines for farmer equipment spend.
• CLAAS: German family-owned agricultural machinery manufacturer, global leader in combine harvesters and forage harvesting equipment — directly competes with New Holland and KUHN lines distributed by Plumed in Spanish markets.
• Krone: German agricultural machinery manufacturer specializing in forage harvesting, balers, and transport equipment — competes with Plumed's distributed KUHN forage and New Holland baler lines.
• Kverneland Group: Major agricultural implement manufacturer (now part of Kubota) selling tillage, seeding, spraying, and forage equipment through European dealer networks — comparable to Plumed's distributed implement portfolio (KUHN, Solano Horizonte, Larrosa).
• SDF Group (Same Deutz-Fahr): Italian-headquartered tractor and harvester manufacturer (Same, Deutz-Fahr, Lamborghini Trattori brands) — competes with New Holland tractors distributed by Plumed in the Spanish tractor market.
• Pöttinger: Austrian agricultural machinery manufacturer specializing in grassland, harvesting, tillage, and seeding equipment — competes with Plumed's distributed implement lines and operates a comparable European dealer model.
• CNH Industrial (New Holland parent): Parent company of New Holland — Plumed's principal brand partner for 30+ years. CNH's brand and dealer network strategy directly shapes Plumed's distribution business model and contract terms.
• KUHN Group: World-leading agricultural machinery manufacturer (2,000+ international patents) covering crop handling, forage production, and livestock equipment — Plumed is KUHN's exclusive dealer in eastern Spain, and KUHN also competes with Plumed's ALP line in slurry/manure handling.

Direct peers

• Vogelsang: German manufacturer of slurry/manure application equipment including precision dribble bar systems and trailing shoe applicators — directly comparable to Plumed's proprietary ALP Purín applicator line in product category and target customer (livestock farmers managing slurry).
• Bauer Group: Austrian manufacturer of irrigation, slurry management, and separation equipment — directly comparable to Plumed across both the irrigation design/installation business and the slurry applicator product line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCv5qqAamDSi47FM0cWdoFAg/videos
• Facebookfacebook.com/MaquinariaAgricolaPlumedSl
• Instagraminstagram.com/maquinariagricolaplumed
• Xx.com/maqplumed

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agricultural Machinery Plumed