Magis Advisory Group
Magis Advisory Group is a privately held Cleveland-based advisory firm providing employee benefits brokerage, HR consulting, retirement plan advisory, and financial planning services to mid-market employers and individual clients across the Midwest.
- Company typePrivate
- Founded2020
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Magis Advisory Group does
Magis Advisory Group, LLC is a privately held, mid-sized financial and benefits advisory firm headquartered in Cleveland, Ohio, founded in 2020 by Aaron Marinelli and Philip Amos following the merger of Chapman and Chapman with PJ Amos & Associates. The firm delivers a consolidated suite of services spanning employee benefits brokerage (group health, dental, vision, life, disability), HR consulting, corporate retirement plan advisory (401(k) and 403(b)), business succession planning, financial planning, wealth management, estate planning, Medicare consultation, and personal insurance. Its client base is split between mid-market employers and individual households in the Midwest United States.
The firm's underlying technology is limited to a customized proprietary internal software platform designed to enforce consistent adherence to best practices and standardized office processes; the company has no public-facing app, API, or SDK and operates no disclosed AI/ML capabilities. Service delivery is human-led and credential-driven, relying on a team of 24 named professionals — including co-founders with industry-recognized certifications (Health Rosetta Advisor, MSFS, CLU, ChFC, CAP), client advocates who act as intermediaries with carriers and providers, and senior consultants across benefits and retirement disciplines.
Magis generates revenue through a mix of insurance brokerage commissions, recurring financial advisory fees, and professional services fees for HR and retirement plan consulting. Securities and investment advisory services are offered through a partnership with Kestra Investment Services and Kestra Advisory Services (FINRA/SIPC-licensed), allowing the firm to extend into registered products without operating its own broker-dealer. Pricing is quote-based and tailored to client needs; the firm relies primarily on direct advisor relationships, professional network referrals, and content marketing through its website rather than paid acquisition channels.
Magis Advisory Group firmographics
Firmographics- Name
- Magis Advisory Group
- Legal name
- Magis Advisory Group, LLC
- Website
- https://magisadvisorygroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magis Advisory Group is a privately held Cleveland-based advisory firm providing employee benefits brokerage, HR consulting, retirement plan advisory, and financial planning services to mid-market employers and individual clients across the Midwest.
- Ownership category
- akta.pro rank
Magis Advisory Group industry classification
Industry- Product category
- Employee Benefits and Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Management Consulting Services (54161)
- SIC
- Insurance Agents, Brokers & Service (6411), Investment Advice (6282)
- akta.pro primary industry
- Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)
- akta.pro secondary industries
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Financial Planning–Led RIAs (FSAAACAB)
Keywords
Where Magis Advisory Group is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magis Advisory Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Insurance Brokerage and Consultation: Commission-based revenue from insurance products including group health, dental, vision, life, disability, and other group insurances. Also includes Medicare and individual health coverage consultation.
- Financial Advisory Services: Financial planning, wealth management, and estate planning services offered through registered representatives with Kestra Investment Services. May include ongoing advisory fees.
- Retirement Plan Services: Corporate retirement plan advisory including 401(k) and 403(b) plan development, regulatory compliance guidance, and ongoing investment advisory services.
- HR Consulting: Human resources consulting services for employers including benefits strategy, plan administration, and business succession planning.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Magis Advisory Group product offering
Product offeringCore offering
Magis Advisory Group is a privately held, mid-sized consulting firm that advises employers and individuals on employee benefits, HR, corporate retirement plans, business succession, and personal financial planning. Its employer-side services include group insurance brokerage, executive benefits, HR consulting, and 401(k)/403(b) plan design with compliance and ongoing investment advisory. Its individual-side services include estate planning, life and personal insurance, wealth management, financial planning, and Medicare/individual health coverage consultation.
Product overview
Magis Advisory Group is a privately held, mid-sized financial and benefits advisory firm offering a unified suite of consulting services. The company provides employee benefits (health, dental, vision, life, disability), HR consulting, corporate retirement plans (401k, 403b), business succession planning, financial planning, wealth management, estate planning, insurance needs analysis, Medicare guidance, and personal insurance. Services are delivered through a team of credentialed consultants and client advocates, utilizing proprietary internal software for consistent service delivery. The company partners with Kestra Investment Services for securities offerings and Kestra Advisory Services for investment advisory.
Differentiator
Problem solved
Functional benefit
Products and services
- Insurance Consultation and Brokerage Consulting and brokerage services for group health, dental, vision, life, disability, and other group insurances, offered to employers and businesses seeking to design and place comprehensive benefits programs.
- Employee Benefits
Companies that use Magis Advisory Group
Customer profileSegments3 records
Ideal customer profiles2 records
Magis Advisory Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Magis Advisory Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Magis Advisory Group competitors and assessment
Company assessmentDirect peers
- Hilb Group: Hilb Group acquires and operates middle-market insurance brokerages and benefits advisory firms, directly relevant to understanding the consolidation environment and the competitive set that targets Magis's employer benefits niche.
- Brown & Brown, Inc. Brown & Brown is a national insurance brokerage with an employee benefits practice group serving mid-market employers for group health, retirement, and ancillary benefits, closely aligned to Magis's employer-side benefits brokerage work.
- Alera Group: Alera Group provides employee benefits, financial services, HR consulting, and retirement plan advisory to mid-market employers, directly mirroring Magis's integrated advisory stack and owner-led regional delivery model.
- Hub International: Hub International is a global insurance brokerage with strong employee benefits, retirement, and wealth practices, competing head-to-head for the same mid-market benefits and corporate retirement plan work that Magis performs.
- Lockton Companies: Lockton is one of the largest independent insurance brokerages with deep employee benefits and retirement plan practices for mid-market and large employers, directly comparable in service mix to Magis's benefits and retirement advisory offerings.
- Hylant Group: Hylant is an Ohio/Midwest-headquartered insurance brokerage and employee benefits advisory. Its regional concentration and mid-market employer focus make it one of the closest geographic and service-line comparables to Magis's Cleveland-based practice.
- ABD Insurance & Financial Services: ABD Insurance & Financial Services is an independent brokerage providing employee benefits, retirement plan advisory, and wealth management to mid-market employers, matching Magis's full-service owner-led advisory approach.
- OneDigital: OneDigital is a national employee benefits, HR consulting, and financial advisory firm serving mid-market and large employers, directly comparable to Magis's bundled benefits + retirement + HR consulting motion targeting employers.
- NFP Corp: NFP is a large insurance brokerage and benefits advisory platform with retirement and wealth management practices, mirroring Magis's mix of group benefits brokerage, retirement plan advisory, and individual financial services for employer clients.
Broad incumbents
- Marsh McLennan: Marsh McLennan is a global insurance brokerage, risk management, and benefits consulting incumbent whose benefits and retirement consulting practices compete with Magis for larger mid-market and enterprise employers seeking scale resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magis Advisory Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magis Advisory Group leadership team
Management profileNumber of profiles
Profiles5 records
Magis Advisory Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magis Advisory Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magis Advisory Group
What does Magis Advisory Group do?
Magis Advisory Group is a privately held, mid-sized consulting firm that advises employers and individuals on employee benefits, HR, corporate retirement plans, business succession, and personal financial planning. Its employer-side services include group insurance brokerage, executive benefits, HR consulting, and 401(k)/403(b) plan design with compliance and ongoing investment advisory. Its individual-side services include estate planning, life and personal insurance, wealth management, financial planning, and Medicare/individual health coverage consultation.
Is Magis Advisory Group a public or private company?
Magis Advisory Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magis Advisory Group founded?
Magis Advisory Group was founded in 2020. It employs 11 to 50 people.
Where is Magis Advisory Group based?
Magis Advisory Group is headquartered in Cleveland, United States, in the North America region.
How does Magis Advisory Group make money?
Four revenue lines are on record. Insurance Brokerage and Consultation is the primary driver. The others are financial Advisory Services, retirement Plan Services and HR Consulting.
Who are Magis Advisory Group's main competitors?
Direct peers on record are Hilb Group, Brown & Brown, Inc., Alera Group, Hub International, Lockton Companies, Hylant Group, ABD Insurance & Financial Services, OneDigital and NFP Corp. Marsh McLennan is listed as a broad incumbent.
Does Magis Advisory Group have an API?
No public API is recorded for Magis Advisory Group.
What industry is Magis Advisory Group in?
Magis Advisory Group's product category is Employee Benefits and Financial Advisory Services. Its primary akta.pro industry code is FSAAACAF, Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)), with a secondary code of FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension). Its NAICS code is 523940 and its SIC code is 6411.