WowBoxMe
Wowboxme Limited is a UK-based direct-to-consumer subscription box company that delivers monthly curated surprise boxes of new and pre-launch snacks, drinks, and alcoholic beverages to individual consumers, primarily across UK mainland with on-request international shipping.
- Company typePrivate
- Founded2017
- HeadquartersLeighton Buzzard, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
WowBoxMe firmographics
Firmographics- Name
- WowBoxMe
- Legal name
- Wowboxme Limited
- Website
- https://wowboxme.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wowboxme Limited is a UK-based direct-to-consumer subscription box company that delivers monthly curated surprise boxes of new and pre-launch snacks, drinks, and alcoholic beverages to individual consumers, primarily across UK mainland with on-request international shipping.
- Ownership category
- akta.pro rank
WowBoxMe industry classification
Industry- Product category
- Subscription Box Service
- NAICS
- Confectionery and Nut Retailers (445292)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro industry
- Subscription Boxes & Curated Product Subscriptions
Keywords
Where WowBoxMe is headquartered
LocationHeadquarters
- HQ city
- Leighton Buzzard
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WowBoxMe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Subscription Box Revenue: Recurring monthly subscription fees from monthly, 3-month, and 6-month plans. First box charged at signup, subsequent monthly boxes auto-renewed on the 1st of each month. Subscriptions run to end of calendar month with automatic renewal unless cancelled.
- Wow Direct Store: Online store where customers can purchase products found in their boxes, as well as merchandise. Points earned from reviews can be redeemed in store.
- WowPoints Redemption: Points earned through product reviews and referral program can be used to customize boxes and purchase merchandise, creating additional revenue through upsell and cross-sell opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Discovery Box - Most Popular |
| Subscription | Multi-year contract | 3-Month Subscription Plan |
| Subscription | Multi-year contract | 6-Month Subscription Plan |
| Subscription | One time/ perpetual license | First Box Introductory Offer |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
WowBoxMe product offering
Product offeringCore offering
WowBoxMe operates a direct-to-consumer subscription box business delivering monthly curated boxes of new and exciting food, snack, drink, wine and beer products to UK consumers. The flagship Discovery Box is priced at £9.99 per month (approximate retail value £25) and is available in monthly, 3-month and 6-month auto-renewing subscription plans. A companion Wow Direct Store (wowstoredirect.com) sells featured products and merchandise, with the WowPoints loyalty rewards system linking the two.
Product overview
WowBoxMe operates a subscription box service delivering curated surprise products monthly. The core offering is the Discovery Box (£9.99/month) containing treats, drinks, and snacks. Additional specialized boxes include Fine Wine boxes (red, white, or mixed), Craft Beer Box (6 beers, larger, and ales), Alcoholic Surprise Box (3-5 drinks), Surprise Snack Box, and Health Focused Box. The Wow Direct Store serves as a companion e-commerce platform where subscribers spend WowPoints earned through product reviews. Subscriptions range from monthly rolling plans to 3-month and 6-month terms, with pricing from £6.99 to £32.99 depending on the plan selected.
Differentiator
Problem solved
Functional benefit
Products and services
- Discovery Box (WowBox monthly subscription) Main monthly subscription box of curated new and innovative snacks, confectionery and drinks aimed at UK consumers who want to discover new food and drink products before they appear in mainstream retail.
- Wow Direct Store Separate e-commerce store selling individual products and merchandise found in WowBoxes, including one-off gift box purchases and items redeemable with WowPoints.
- Fine Wine Box (Red, White and Mixed) Subscription boxes containing exclusively red, exclusively white, or a mix of red and white fine wines for adult UK consumers interested in wine discovery.
- Craft Beer Box Subscription box of six craft beers, larger and ale products aimed at UK adults seeking beer discovery.
- Alcoholic Surprise Box Surprise subscription box containing 3 to 5 alcoholic drinks targeted at UK adults interested in discovering new alcoholic beverages.
- Surprise Snack Box Subscription box of new and innovative snacks, soft drinks, confectionery and grocery items aimed at consumers wanting products just released to market.
- Health Focused Box Health-conscious subscription box variant offering health-focused snacks and beverages.
Quantifiable outcome
- ~£25 retail value for £9.99 monthly subscription
Companies that use WowBoxMe
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
WowBoxMe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
WowBoxMe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- StripecorePayment processing provider handling all credit/debit card transactions. Stripe is described as PCI-DSS compliant with advanced security using SSL technology and encryption.
- Digital OceancoreCloud hosting provider for the website infrastructure.
- Major Beverage Brands (Coca-Cola, Britvic, Walkers, Lucozade, Red Bull, etc.)minorFeatured brand partners whose products appear in WowBox subscription boxes. Brands include Coca-Cola, Britvic, Walkers, Lucozade, Cawston, Red Bull, Radnor, Wow Hydrate, Lacka Foods, Valeo, Aqua Carpatica, Arla Foods. Products sourced for inclusion in surprise boxes.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
WowBoxMe competitors and assessment
Company assessmentBroad incumbents
- HelloFresh: Largest global meal-kit subscription brand operating in the UK; serves the broader 'food-by-subscription' category that WowBoxMe competes in for wallet share among UK consumers seeking curated food experiences.
- Birchbox: Pioneer of the curated monthly subscription box model (beauty); not a direct category competitor, but the established benchmark for D2C subscription commerce mechanics and WowPoints-style loyalty loops.
Direct peers
- Graze: UK-originated subscription snack box delivering curated portion-controlled snacks monthly; directly overlaps WowBoxMe's core Discovery Box model, target audience (UK snack lovers), and surprise-discovery positioning.
- Degustabox: UK monthly food and drink subscription box featuring branded grocery items from major CPGs; nearly identical model to WowBoxMe with overlapping brand partners and a similar £/month price point.
- Beer52: UK-based craft beer and snack subscription focused on discovery of independent breweries; closely comparable to WowBoxMe's Craft Beer Box and Surprise Alcoholic Box, sharing the UK D2C subscription gifting angle.
- Love With Food: US snack subscription box curating new and trending snacks monthly with a points/donation loyalty mechanic; directly comparable surprise-snack model and loyalty-programme approach to WowBoxMe's WowPoints.
- SnackCrate: International snack subscription delivering country-themed snack boxes globally; overlaps WowBoxMe's surprise-discovery model and targets international delivery markets that WowBoxMe serves only on request.
- Bokksu: Japanese snacks and tea subscription box emphasising curation and cultural discovery; comparable surprise-discovery model and tiered monthly/multi-month pricing structure to WowBoxMe.
Emerging players
- Vinebox: Wine-by-the-glass subscription delivering curated, portioned wines monthly; directly comparable to WowBoxMe's Fine Wine Box line in terms of target buyer and price-per-month positioning.
- Universal Yums: Country-of-the-month international snack subscription with gamified educational content; overlaps WowBoxMe's surprise-discovery mechanic and global shipping footprint but is younger and more niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WowBoxMe social profiles
Digital presenceWowBoxMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
WowBoxMe leadership team
Management profileNumber of profiles
Profiles1 record
WowBoxMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WowBoxMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WowBoxMe
What does WowBoxMe do?
WowBoxMe operates a direct-to-consumer subscription box business delivering monthly curated boxes of new and exciting food, snack, drink, wine and beer products to UK consumers. The flagship Discovery Box is priced at £9.99 per month (approximate retail value £25) and is available in monthly, 3-month and 6-month auto-renewing subscription plans. A companion Wow Direct Store (wowstoredirect.com) sells featured products and merchandise, with the WowPoints loyalty rewards system linking the two.
Is WowBoxMe a public or private company?
WowBoxMe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WowBoxMe founded?
WowBoxMe was founded in 2017. It employs 11 to 50 people.
Where is WowBoxMe based?
WowBoxMe is headquartered in Leighton Buzzard, United Kingdom, in the Europe region.
How does WowBoxMe make money?
Three revenue lines are on record. Subscription Box Revenue is the primary driver. The others are wow Direct Store and wowPoints Redemption.
Who are WowBoxMe's main competitors?
Broad incumbents on record are HelloFresh and Birchbox. Direct peers are Graze, Degustabox, Beer52, Love With Food, SnackCrate and Bokksu. Emerging players are Vinebox and Universal Yums.
Does WowBoxMe have an API?
No public API is recorded for WowBoxMe.
What industry is WowBoxMe in?
WowBoxMe's product category is Subscription Box Service. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions. Its NAICS code is 445292 and its SIC code is 5961.