iSquad

What iSquad does

iSquad Solutions Pvt. Ltd. (operating as iSquad) is a privately-held, India-based digital marketing services agency headquartered in Kolkata, founded in 2017 by Deep Shah and Samiran Das. The company delivers a full-stack marketing and development portfolio to SMB clients, spanning SEO, paid search (Google Ads, PPC), paid social (Facebook Ads), organic social media management, content writing, graphic design, website development across multiple platforms (WooCommerce, WordPress, OpenCart, Magento, Shopify, WiX, custom PHP, ASP.Net), and custom software development. Underlying tooling includes Screaming Frog for technical SEO audits, analytics tagging for website performance tracking, and A/B testing methodologies for PPC campaign optimization. Service delivery follows a three-step process — Marketing Plan, Execution, Growth & Scale — with work segmented into milestones governed by scope-of-work documents; SEO and digital marketing packages are non-refundable and carry a 30-day cancellation notice.

The business model is professional services on a quote-based, milestone-billed engagement structure. GTM is sales-led, with inbound demand generated through the isquadweb.com website (Request a Quote / Make an Enquiry CTAs), supported by social media channels (Facebook, X/Twitter, Instagram), contact forms capturing budget signals, and country-specific phone lines including an Australian number (+61) and two Indian numbers. The company does not publicly disclose pricing tiers and has no disclosed funding, M&A, or institutional investors.

iSquad reports serving more than 325 clients and completing 975+ projects across five international markets — Australia, UK, USA, New Zealand, and Canada — with all named case-study clients being SMB local-services businesses (pest control, vehicle inspection, packing and moving, driver training). The firm employs 50+ specialists across design, web programming, content, and marketing functions. Documented client outcomes include 4X traffic gains versus competitors within six months (Aman Pest Control), 200% Goal Conversion uplifts in the first month, and 336% search visibility gains within four months (Koala Box).

Name

iSquad

Legal name

iSquad Solutions Pvt. Ltd.

Website

https://isquadweb.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

iSquad is a Kolkata-based digital marketing agency founded in 2017 that delivers SEO, paid search, social media, web development, graphic design, and custom software services to SMB clients across Australia, UK, USA, New Zealand, and Canada.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

Keywords

• Digital marketing services
• Search engine optimization
• Website development
• Pay per click advertising
• Social media marketing

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Professional services revenue model providing digital marketing services including SEO, social media marketing, website development, PPC advertising, content writing, graphic design, and software development. Projects are broken down into milestones/breakthroughs. SEO and digital marketing packages are non-refundable with 30-day cancellation notice. Work is segregated into breakthrough stages with scope of work documents.
2. Software Development Projects: Custom software development services billed per project with milestone-based payment structure. No refunds for completed work or once dummy designs are accepted and development proceeds. Clients receive control of finished work if project ends by mutual agreement.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

iSquad is a digital marketing services agency that delivers SEO, social media marketing, pay-per-click and Google/Facebook ads management, content writing, graphic design, custom website development (WooCommerce, WordPress, OpenCart, Magento, Shopify, etc.), and custom software development to businesses seeking to grow their online presence. Engagements are project-based, structured around milestone/breakthrough stages, with quote-based pricing obtained through the company's website.

Product overview

iSquad is a digital marketing services company offering a comprehensive suite of online marketing and development services. The portfolio includes Social Media Marketing, Search Engine Optimization (SEO), Website Development (using platforms such as WooCommerce, WordPress, OpenCart, Custom PHP, Magento, CMS Made Simple, Shopify, WiX, and ASP.Net), Pay Per Click Advertising (PPC), Content Writing, Graphic Designing, Custom Software Development, Google Ads Management, and Facebook Ads. These services are delivered as discrete offerings that can address various client needs from brand building to lead generation, rather than as a unified SaaS platform with modular components.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing Digital marketing service focused on social media platforms (Facebook, Twitter, Instagram) to help businesses connect with target audiences, increase brand activity, improve data compilation, and achieve better conversion rates.
• Search Engine Optimization (SEO) SEO service that improves website ranking on search engine result pages to drive quality traffic, build public relations, and reduce advertising expenditure. Includes technical SEO audits using Screaming Frog and local SEO citation building.
• Website Development Custom website development service using platforms including WooCommerce, WordPress, OpenCart, Custom PHP, Magento, CMS Made Simple, Shopify, WiX, and ASP.Net to build credible brands and maximize brand awareness.
• Pay Per Click Advertising (PPC) Paid advertising management service on platforms like Google to target specific audiences actively searching for products or services, offering cost-effective campaigns with measurable performance and A/B testing of ad copy.
• Content Writing Content creation service producing website content, blogs, and social media posts with innovation and application tailored to business needs and target audiences.
• Graphic Designing Visual design service creating brand-specific websites and marketing materials with thematic color implementation and engaging creatives to strengthen brand value and attract audiences.
• Custom Software Development Custom software development service providing secure, reliable, and integrated solutions with constant analysis and quality assurance to meet business-specific requirements.
• Google Ads Management Specialized Google Ads management service including quality score improvement, strategic ad placement, optimal bidding, landing page optimization, and conversion rate enhancement.
• Facebook Ads Facebook advertising service utilizing audience targeting, brand awareness campaigns, budget optimization, and performance auditing to reach prospective customers on the platform.

Quantifiable outcome

• Clients average over one new paying client per day after SEO and digital marketing implementation
• +7 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• SmartSites: SmartSites is a U.S.-based full-service digital agency providing SEO, PPC, web design, and social media marketing to SMBs; its service mix, target customer, and deliverable structure closely mirror iSquad's offerings.
• Klientboost: Klientboost is a digital agency focused on PPC, CRO, and landing-page optimization for SaaS and SMB clients; its performance-marketing emphasis is comparable to iSquad's PPC and A/B testing-led services.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency delivering SEO, PPC, web design, and social media services to SMBs across multiple industries; its positioning as a one-stop growth agency is directly comparable to iSquad.
• HigherVisibility: HigherVisibility is an SEO- and digital-marketing agency focused on SMB lead generation through search, content, and web design; its service scope and SMB focus are highly comparable to iSquad.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in PPC, SEO, and CRO for SMB and e-commerce clients; comparable to iSquad on paid-media management and SEO-driven lead generation.
• Lounge Lizard: Lounge Lizard is a digital marketing and web design agency combining creative, web development, SEO, and PPC services for SMB clients; its blended creative-plus-performance model parallels iSquad's full-service approach.
• OuterBox: OuterBox is an SEO, web design, and digital marketing agency serving e-commerce and SMB clients; its bundled SEO-plus-development offering is analogous to iSquad's full-service SMB marketing stack.
• Ignite Digital: Ignite Digital is a Canadian digital marketing agency offering SEO, PPC, social media, and web design to SMBs; its geographic footprint and service mix are directly comparable to iSquad's Canada-serving operations.
• Coalition Technologies: Coalition Technologies is an SEO- and web-design-led digital agency serving SMB and mid-market clients with services overlapping iSquad's SEO, web development, and PPC offerings.

Broad incumbents

• WebFX: WebFX is a long-established, large-scale full-service digital marketing agency offering SEO, PPC, web design, and content; it is comparable to iSquad as a multi-service performance marketing agency serving SMBs and mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iSquadsolutions
• Facebookfacebook.com/iSquadWeb
• Instagraminstagram.com/isquadweb
• LinkedInlinkedin.com/company/isquad-solutions-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSquad