Impact Group

What Impact Group does

Impact Group Inc. (doing business as Impact Group Scenic Arts Services) is an Indianapolis-based scenic arts fabrication studio founded in 1990 by Grayson Kneisley. The company designs and builds custom sets, props, arch tunnels, facades, themed environments, and event décor for a regional client base spanning event planners, corporations, universities, healthcare systems, professional sports franchises, and nonprofit fundraisers. Its service portfolio covers the full project lifecycle — consultation and conceptual design, fabrication, scenic painting, and on-site installation — plus a recurring-use Event Decor Rental Collection inventory. Notable recent work includes the Friends-themed environments at Zoobilation 2024 (Indianapolis Zoo), the Monument Circle Block Party supporting Purdue University's Indianapolis campus announcement, the Indiana Jones conference takeover at the Old National Centre, and brand-compliant installations for Riley Children's Health's centennial celebration.

The business operates a custom, project-based fabrication model with quote-driven pricing, no published rate cards, and no public revenue disclosure. Go-to-market is sales-led and relationship-driven: the company maintains recurring vendor status with multiple Indianapolis-area event planning firms (Accent Indy, Boldly Chic, Engledow Events) that channel projects to Impact Group, supplemented by a portfolio website, Instagram presence, and client testimonials. The team is described as small and diversified (1-10 employees), with leadership anchored by founder Grayson Kneisley and team members Lindsey Kneisley and Kyle Johnson. Geographic scope is primarily Indianapolis metro and broader Midwest, with selective outreach to marquee clients outside the region (e.g., NASCAR/Talladega Speedway).

Impact Group Inc. is a privately held corporation with no disclosed parent company, institutional investors, or external funding rounds. There are no patents, trademarks, regulatory actions, mergers, acquisitions, or leadership transitions in the source data. Certifications and compliance information are not disclosed. The company has no mobile application, public API, or disclosed technology integrations beyond a standard Squarespace website and social media presence, and core technology is craft-based scenic fabrication rather than software or AI-enabled systems.

Name

Impact Group

Legal name

Impact Group Inc.

Website

https://impactgroupinc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Impact Group Inc. is a privately held Indianapolis scenic arts fabrication studio, founded in 1990, that designs, builds, and installs custom sets, props, themed environments, and event décor for event planners, universities, healthcare systems, sports franchises, and nonprofits across the Midwest.

Ownership category

akta.pro rank

Product category

Event Production and Scenic Fabrication Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

akta.pro secondary industries

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG), Event Theming, Mood Boards & Concept Design (HSACAOAH), Decor Props & Themed Set Rentals (HSACAFAK), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Scenic arts fabrication
• Custom event décor
• Set construction services
• Event prop rentals
• Scenic design studio

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Scenic Design Services: Bespoke scenic design services for events, film, theater, and corporate productions. Revenue generated through project-based custom fabrication and design consulting.
2. Event Decor Rentals: Rental of extensive event décor inventory including themed installations, props, and scenic elements for one-time or recurring events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Impact Group Scenic Arts is a full-service scenic arts studio that designs, fabricates, and installs custom sets, props, backdrops, and themed décor for special events, theatrical performances, and corporate productions. The studio also maintains an extensive rental inventory of event decor and scenic elements that clients can hire to match a chosen theme, with offerings spanning consultation, conceptual design, fabrication, and on-site installation.

Product overview

Impact Group Scenic Arts is a full-service scenic arts studio offering a comprehensive suite of services including Custom Scenic Design, Set Construction & Painting, Custom Fabrications, Event Decor Rental Collection, Consultation & Collaboration, and Installation & Support. The company specializes in transforming client visions into extraordinary experiences through the creation of sets, backdrops, and interactive exhibits for special events, theatrical performances, and corporate stage sets. They work with event planners, venue coordinators, video producers, and architects to craft immersive environments by integrating color, texture, and innovative design.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Scenic Design Tailored scenic design services for events, film, theater, schools, and corporate productions, translating each client's vision and goals into a designed scenic concept.
• Set Construction & Painting End-to-end build of durable, high-quality sets and backdrops, from concept through completion, including scenic painting for theatrical, event, and corporate productions.
• Custom Fabrications Custom fabrication of scenic elements such as arch tunnels, facades, bars, stage backdrops, and themed installations, built via in-house design, precision engineering, and skilled craftsmanship.
• Event Decor Rental Collection Rental of an extensive inventory of themed event decor and high-quality props that can be customized and matched to any event theme for one-time or recurring events.
• Consultation & Collaboration Pre-production consultation and collaborative design refinement, working closely with client teams to scope needs and translate ideas into buildable scenic concepts.
• Installation & Support On-site installation and integration of scenic elements into the client's event or venue, ensuring the built elements are properly assembled and presented.

Quantifiable outcome

• High client satisfaction evidenced by multiple testimonial quotes praising quality, professionalism, and exceeding expectations

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Accent IndycoreGTM or Marketing PartnerEvent planning company and recurring client. Testimonial describes Impact Group as 'mainstays in my vendor line up for the majority of my programs.' Collaborated on annual industry awards event 'Something Wicked this way comes.'
• Boldly ChiccoreGTM or Marketing PartnerEvent planning and design company. Testimonial states 'Boldly Chic is absolutely our go-to for bringing big event ideas to life.' Ongoing collaboration on creative installations.
• MBSA EventscoreStrategic or Co-development PartnerEvent planning company. Collaborated on Gleaners' Huddle Against Hunger event at Lucas Oil Stadium, creating walk-through arches, custom bar installations, and producing themed environments.
• Engledow EventsminorGTM or Marketing PartnerEvent planning company listed among partners, indicating ongoing working relationship for event installations.
• Purdue for Life FoundationcoreGTM or Marketing PartnerUniversity alumni foundation. Multiple collaborations including Purdue Day of Giving selfie museum (first ever), Boilermaker Ball annual gala, Women's Conference, and Monument Circle Block Party for Indianapolis campus announcement.
• Indianapolis Zoo / ZoobilationminorGTM or Marketing PartnerAnnual Zoobilation fundraiser. 2024 project recreated Friends TV show environments including Central Perk and apartment sets.
• Indianapolis ColtsminorGTM or Marketing PartnerNFL team. Listed as partner with horseshoe entrance and Colts-themed installations.
• JDRFminorGTM or Marketing PartnerType 1 Diabetes research nonprofit. Created Hope Gala centerpieces featuring blue and gold megaphone designs.
• Riley Children's HealthcoreGTM or Marketing PartnerChildren's hospital. Testimonial notes collaboration on 100th birthday celebration requiring strict brand compliance. Delivered quality prototypes and brainstormed materials within budget.
• Old National CentreminorGTM or Marketing PartnerEvent venue in Indianapolis. Indiana Jones conference takeover with custom facades, entrances, and stage scenes.
• Gleaners Food BankminorGTM or Marketing PartnerFood bank nonprofit. Huddle Against Hunger event at Lucas Oil Stadium with walk-through arches and custom bars.
• NioSummitminorGTM or Marketing PartnerListed as partner, likely a conference or summit organization.
• Marian UniversityminorGTM or Marketing PartnerPrivate university in Indianapolis. Listed as partner.
• Ivy Tech Community CollegeminorGTM or Marketing PartnerCommunity college system in Indiana. Listed as partner.
• DamarminorGTM or Marketing PartnerIndianapolis organization. Listed as partner.
• EightElevenminorGTM or Marketing PartnerIndianapolis organization. Listed as partner.
• REVminorGTM or Marketing PartnerIndianapolis organization. Listed as partner.
• NBEminorGTM or Marketing PartnerListed as partner.
• IN Roof BallroomminorGTM or Marketing PartnerEvent venue in Indianapolis. Listed as partner.
• ANnRogersminorGTM or Marketing PartnerListed as partner.
• DMC IndyminorGTM or Marketing PartnerDestination management company in Indianapolis. Listed as partner.
• RTRminorGTM or Marketing PartnerListed as partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pink Sparrow: High-end scenic fabrication studio producing custom environments, props, and builds for events, retail, and film. Directly comparable to Impact Group in custom set construction, theming, and on-site installation capabilities.
• Design Build Experience (DBE): Event fabrication and scenic design firm producing branded environments, custom structures, and immersive installations. Directly competitive in the custom scenic/event fabrication niche.
• Atomic Design: Scenic fabrication shop specializing in custom builds, signage, and event environments for brands and agencies. Closely mirrors Impact Group's end-to-end design-build-install model for experiential marketing.
• Allied Experiential: Full-service experiential agency with in-house scenic fabrication producing brand activations, stages, and custom builds. Overlaps directly with Impact Group's event fabrication offering for corporate and brand clients.
• Show & Tell Productions: Scenic fabrication and event production company creating custom sets, stages, and branded environments. Comparable craft, customer base, and end-to-end service model.

Broad incumbents

• Sparks: Global experiential marketing agency with custom scenic fabrication in-house for trade shows, brand activations, and corporate events. A larger incumbent competitor for marquee experiential budgets.
• Jack Morton Worldwide: Global brand experience agency with scenic fabrication capabilities as part of a broader creative/strategy portfolio. Competes for the same corporate event and brand activation budgets but at significantly larger scale.
• MKG: Creative experiential agency building brand experiences, custom scenic elements, and live events for major brands. Comparable offering positioned upmarket with broader strategic services.
• George P. Johnson Experience Marketing: Large-scale experiential marketing agency producing branded environments and immersive installations. Competes for the same enterprise client base with deeper teams and global delivery.

Regional players

• C2 Creative: Brand activation and event fabrication agency based in the Midwest producing custom scenic builds and corporate events. Closest geographic competitor to Impact Group, serving overlapping Indianapolis/Midwest clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImpactGroupInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Group