Blue Agency

What Blue Agency does

Blue Agency B.V. is a Dutch online marketing agency headquartered in Nieuwkuijk, Netherlands, operating as a private B.V. and a portfolio company of The Line Group since May 2024 (formerly known as Social Catch). The firm delivers managed-service online advertising across Meta (Facebook, Instagram), Google Ads, LinkedIn, YouTube, and TikTok, paired with email marketing automation through a MailBlue/ActiveCampaign partnership and AI-assisted content creation (image, video, text). Its core technology stack is industry-standard — no proprietary platform is disclosed — and the firm's differentiation rests on integrated full-funnel methodology combining paid acquisition, conversion optimization, and email automation rather than on unique software.

The company serves Dutch SMBs (MKB and MKB+) seeking to outsource online marketing, with case studies spanning e-commerce (BHsupport: 1213% revenue growth in 1.5 years), SaaS (MailBlue: 263% paying customer growth in one year), and coaching (De Gelukkige Eter: revenue ramp from €40K to nearly €300K annually). Customer logos also include enterprise and nonprofit names such as WD-40, Bilderberg, Pipoos, Shoefresh, Noddies, Porro Opleidingen, and Hart voor Zorg. The go-to-market is consultative and sales-led, anchored by a "groeigesprek" (growth conversation) intake funnel and 6-month growth plans, with no disclosed app, no API, and no published pricing.

Blue Agency's revenue mechanics combine monthly retainer managed services (€80-€150/hour typical), subscription-based MailBlue automation, and a performance-based option. The firm employs between 11 and 50 people, has not raised venture funding, and reports no parent-company-driven acquisitions beyond the May 2024 integration into The Line Group. The leadership team is led by founder/owner Dennis van den Berge, with Account Director Matthijs van Beurden and dedicated Online Advertisers such as Tess Luijten. Geographic operations remain Netherlands-only, with no disclosed international expansion.

Name

Blue Agency

Legal name

Blue Agency B.V.

Website

https://theblueagency.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Agency is a Dutch online marketing agency (Nieuwkuijk, Netherlands) providing managed paid advertising across Meta, Google, LinkedIn, YouTube, and TikTok, combined with MailBlue/ActiveCampaign email automation and AI-assisted content creation for Dutch SMB clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Online advertising services
• Marketing automation
• Paid media management
• Digital marketing agency
• Email funnel automation

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising Management Services: Managed service retainer model where Blue Agency manages client advertising campaigns on platforms including Meta (Facebook/Instagram), Google Ads, LinkedIn, YouTube, and TikTok. Pricing based on hourly rates (€80-€150) or monthly retainer agreements.
2. Marketing Automation Services: Email marketing and funnel setup services via MailBlue (ActiveCampaign partner), including funnel strategy, implementation, and optimization.
3. Strategy and Consulting: Strategic kick-off sessions and growth planning services, including 6-month growth blueprints for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Blue Agency is a Dutch online marketing agency that manages paid advertising campaigns across Facebook, Instagram, Google Ads, LinkedIn, YouTube, and TikTok for businesses, combined with email marketing automation via MailBlue (a Dutch ActiveCampaign partner). The agency delivers managed-service retainer engagements including campaign strategy, audience targeting, creative optimization, marketing funnel setup, AI-assisted content creation, and SEO services targeting sustainable online growth for SMBs.

Product overview

Blue Agency is a digital marketing agency offering a suite of online advertising and marketing automation services. Its core portfolio consists of paid advertising across Facebook, Instagram, Google Ads, LinkedIn Ads, YouTube, and TikTok, combined with marketing automation via MailBlue (a Dutch certified partner of ActiveCampaign), content creation (including AI-assisted image and video production), and SEO optimization. These services are unified by a data-driven customer journey methodology that combines traffic generation with funnel optimization and email automation. The agency positions itself as both a strategic and execution partner, helping SMB and SMB+ clients grow through measurable online performance marketing. A notable structural feature is that Blue Agency was formerly known as Social Catch and is under The Line Group since May 2024; its founders Dennis van den Berge and Youri Meuleman continue to operate MailBlue in close collaboration with Blue Agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Facebook Advertising Paid advertising management on the Facebook platform, including campaign strategy, audience targeting, creative optimization, and ongoing performance monitoring to generate leads, website traffic, and sales for clients.
• Instagram Advertising Visual-first paid advertising on Instagram as part of Meta's unified ad ecosystem, managed with targeting, creative optimization, and continuous campaign improvement.
• Google Ads Search and display advertising on Google's advertising network, including keyword strategy, bid optimization, and conversion-focused campaign management to reach potential customers at the moment of search intent.
• MailBlue Marketing Automation Email marketing automation and funnel management powered by ActiveCampaign through MailBlue, enabling personalized email sequences triggered by customer behavior, lead nurturing, and customer retention campaigns.
• Content Creation (Content Creatie) End-to-end content production including visual assets, video, social media posts, copy, and ad creatives, with AI-assisted generation of images and videos for marketing campaigns.
• SEO Optimization (SEO Optimalisatie) Search engine optimization services to improve organic website visibility and rankings, supporting increased organic traffic alongside paid advertising efforts.

Quantifiable outcome

• 1213% revenue growth for e-commerce client BHsupport in 1.5 years with 7.55 average ROAS
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Partnerships

Two partnerships are on record, tiered core.

• The Line GroupcoreStrategic or Co-development Partner · 1 May 2024Since May 2024, Blue Agency is part of The Line Group. The Line Group focuses on branding, creation, and concept development while Blue Agency focuses on measurable online growth. This partnership enables companies to receive both strategic/creative and marketing execution support from one group.
• MailBluecoreTechnology or IntegrationMailBlue is the Dutch certified partner of ActiveCampaign. Blue Agency operates as a MailBlue specialist, offering email marketing automation, funnel setup, and marketing automation services using the MailBlue/ActiveCampaign platform. Dennis van den Berge, co-founder of Blue Agency (formerly Social Catch), also co-founded MailBlue.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dept: Dept is a large Dutch-headquartered digital agency offering paid media, creative, and technology services to enterprise clients globally. Comparable to Blue Agency as both are Dutch-rooted digital agencies, but Dept operates at significantly larger scale and serves enterprise customers with broader integrated offerings.
• WebFX: WebFX is a US-based digital marketing agency offering paid media, SEO, content, and marketing automation as integrated services. Comparable to Blue Agency across the full digital marketing stack, though WebFX operates at much greater scale with proprietary tech (MarketingCloudFX) that Blue Agency lacks.
• Tinuiti: Tinuiti is a large US-based performance marketing agency managing paid media, SEO, and CRM/email across major platforms (Meta, Google, Amazon, TikTok). Comparable to Blue Agency on service portfolio and data-driven performance approach, but at significantly larger scale serving enterprise clients.

Direct peers

• Disruptive Advertising: Disruptive Advertising is a US-based digital agency specializing in paid media management (Google, Meta, YouTube) and conversion rate optimization for SMB and mid-market clients. Comparable to Blue Agency on paid-media execution, funnel methodology, and results-driven SMB positioning.
• Yellowgrape: Yellowgrape is a Dutch digital agency focused on performance marketing, paid advertising, and marketing automation for B2B and B2C clients. Similar to Blue Agency in service scope (paid media + automation), Dutch market focus, and SMB-to-enterprise segment targeting.
• KlientBoost: KlientBoost is a performance marketing agency focused on paid media (Google, Meta, LinkedIn Ads) and conversion rate optimization for SaaS and e-commerce. Comparable to Blue Agency in paid-media specialization, SMB-to-mid-market client mix, and emphasis on measurable ROAS outcomes.
• Springbok Agency: Springbok is a digital marketing agency specializing in paid social (Facebook/Instagram Ads) and Google Ads for e-commerce and SaaS brands. Comparable to Blue Agency on paid-social execution and SMB-to-mid-market Dutch client base, with similar retainer-style engagement model.
• Greenhouse Group: Greenhouse Group is a Dutch digital performance agency specializing in paid media, SEO, and marketing technology for mid-market and enterprise clients. Directly comparable to Blue Agency in service mix (Meta/Google Ads, automation, content) and Dutch SMB-to-mid-market positioning.

Others

• ActiveCampaign (technology partner): ActiveCampaign is the underlying email marketing automation platform used by Blue Agency via its MailBlue partnership. Comparable as the technology backbone of Blue Agency's marketing automation services, though it is an enabling platform rather than a direct competitor.
• MailBlue: MailBlue is the Dutch certified partner of ActiveCampaign, co-founded by Blue Agency's original founders Dennis van den Berge and Youri Meuleman. Comparable as the technology and integration backbone of Blue Agency's automation offering, with significant overlap in leadership, but it is an enabler/partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theblueagency.nl
• LinkedInlinkedin.com/company/theblueagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Agency