Firemark Insurance Agency

What Firemark Insurance Agency does

Firemark Insurance Agency is an independent insurance agency founded in 1979 and headquartered in Houston, Texas, operating as FireMark Insurance Agency LLC. The agency sells personal and commercial insurance products — including homeowners, auto, flood, renters, life, motorcycle, boat/watercraft, recreational vehicle, and business insurance — to individuals, families, and small-to-mid-size businesses. It is licensed in Texas, Tennessee, and Arizona, and has insured over 25,000 homes cumulatively across its three-state footprint.

As an independent agency, Firemark does not underwrite risk; it earns commissions by brokering policies from 22+ A.M. Best 'A' rated insurance carriers including Chubb, Progressive, Travelers, Mercury, and National General. Its distribution model combines online quote-request forms, phone-based direct sales, a customer Refer a Friend program, and Affiliated Business Arrangements with home builders and mortgage companies that funnel new home buyers into the agency at closing. Core go-to-market differentiation is the ability to shop multiple carriers for competitive pricing and to coordinate coverage with builder and lender requirements during real-estate transactions.

The business operates on a commission-based revenue model with no proprietary technology platform, no disclosed funding, and headcount in the 1-10 range. There is no evidence of AI, automation, or data-driven underwriting tooling; operations rely on standard website forms, phone-based agent service during business hours, and carrier back-office systems. The agency functions as a long-tenured regional broker whose principal assets are its brand, carrier relationships, and builder-affiliate referral pipeline.

Name

Firemark Insurance Agency

Legal name

FireMark Insurance Agency LLC

Website

https://firemarkinsuranceagency.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Firemark Insurance Agency is a Houston-based independent insurance brokerage founded in 1979, licensed in Texas, Tennessee, and Arizona, selling personal and commercial insurance from 22+ A-rated carriers to individuals, families, and small businesses via builder partnerships, phone, and online quotes.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency (Personal and Commercial Lines)

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Homeowners insurance quote
• Commercial insurance services
• Multi-carrier insurance broker

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, Firemark Insurance Agency earns commissions from insurance carriers for policies sold. They represent numerous A.M. Best 'A' rated insurance companies and offer competitive prices deviated from the state benchmark rate.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Firemark Insurance Agency is an independent insurance agency that sells personal and commercial insurance policies on behalf of 22+ A.M. Best "A" rated carriers. It offers Auto, Homeowners (multiple policy forms), Tenant Occupied/Dwelling Fire, Flood, Renters, Individual Life, Motorcycle, Boat & Watercraft, Recreational Vehicle, and Business insurance, coordinating coverage with home builders and mortgage companies at closing.

Product overview

Firemark Insurance Agency is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The core offerings include Auto Insurance, Homeowners Insurance (available in multiple policy forms including HO A+, HO B, HO C, HO 3, HO 4, and HO 5), Tenant Occupied Home/Dwelling Fire Insurance, Flood Insurance, Renters Insurance, Individual Life Insurance (Term, Whole, Universal, and Variable Universal), Motorcycle Insurance, Boat & Watercraft Insurance, and Recreational Vehicle Insurance. The agency also provides Business Insurance including general liability and workers compensation. As an independent agency representing multiple A.M. Best 'A' rated insurance carriers, they serve customers in Texas, Tennessee, and Arizona with personalized coverage packages tailored to individual needs and budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage for personal autos, including standard, high-risk, and classic vehicles. Protects against accidents, collisions, liability, and comprehensive damage. Sold to individual consumers and families in Texas, Tennessee, and Arizona.
• Homeowners Insurance Primary owner-occupied home insurance covering structure, personal belongings, liability, and additional living expenses. Available in multiple policy forms (HO A+, HO B, HO C, HO 3, HO 4, HO 5). For homeowners in Texas, Tennessee, and Arizona.
• Tenant Occupied Home (Dwelling Fire) Insurance Texas dwelling fire policies for rental properties, seasonal homes, and secondary residences. Designed for landlords and investment property owners.
• Flood Insurance Federal government program flood insurance covering homes, condos, mobile homes, businesses, and rentals in flood zone areas. Includes building, contents, and replacement cost coverages.
• Renters Insurance Coverage protecting renters from fire, theft, water damage, and liability risks. Includes personal property and liability coverage.
• Individual Life Insurance Term and whole/permanent life insurance policies including term, whole life, universal life, and variable universal life options for income replacement, final expenses, and inheritance.
• Motorcycle Insurance Motorcycle and ATV coverage including bodily injury, property damage, medical payments, comprehensive, collision, and uninsured motorist coverage.
• Boat & Watercraft Insurance Coverage for boats, jet skis, and personal watercraft including physical damage, liability, personal liability, medical payments, and property damage protection.
• Recreational Vehicle Insurance Insurance coverage for motorcycles, ATVs, boats, RVs, campers, and trailers, as well as coverage for trailers attached to recreational vehicles.
• Business Insurance Commercial and business insurance including general liability, workers compensation, and business owner policies tailored to industry-specific risks. For small and mid-size businesses and global providers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core.

• Bristol WestcoreOthersInsurance carrier partner offering auto insurance products. Listed on their sample list of insurance carriers.
• CentralcoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• ChubbcoreOthersPremium insurance carrier partner. Listed on their sample list of insurance carriers.
• Insurors IndemnitycoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• MDOWcoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• SageSurecoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• American Bankers Insurance Co. of FLcoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• Allied Trust InsurancecoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• Atlas General (Southern, Gulfstream, Tower Hill, Republic)coreOthersInsurance carrier partner offering multiple brand options. Listed on their sample list of insurance carriers.
• Centauri InsurancecoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• HOAICcoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• MercurycoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• National GeneralcoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• Neptune FloodcoreOthersInsurance carrier partner specializing in flood insurance. Listed on their sample list of insurance carriers.
• Occidental Fire & CasualtycoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• ProgressivecoreOthersMajor insurance carrier partner. Listed on their sample list of insurance carriers.
• SafecocoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• Safepoint InsurancecoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• State AutocoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• TravelerscoreOthersMajor insurance carrier partner. Listed on their sample list of insurance carriers.
• Universal North AmericacoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.
• Velocity Risk UnderwriterscoreOthersInsurance carrier partner. Listed on their sample list of insurance carriers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brown & Brown: National insurance distribution firm offering personal, commercial, and specialty products across the US. Overlaps with Firemark in independent multi-carrier distribution and personal lines focus, but with much broader geographic and product footprint.
• HUB International: Large global insurance brokerage offering personal, commercial, and benefits through carrier intermediation. Operates in adjacent space with overlapping customer base and multi-carrier brokerage model, but at significantly larger scale and broader scope than Firemark.
• Eric Insurance: Regional property and casualty insurer distributed predominantly through independent agents, with strong concentration in the Midwest. Overlaps with Firemark's personal lines focus and agent-based distribution, but operates upstream as a carrier rather than as an independent agency.

Emerging players

• Lemonade: Digital direct-to-consumer insurer using an AI-driven, app-based underwriting and claims model. Competes for the same personal lines customers as Firemark but bypasses the agent channel entirely; relevant as a strategic threat and as a benchmark for the digital experience Firemark does not offer.

Direct peers

• Burns & Wilcox: Specialty insurance brokerage distributing personal and commercial lines through a network of carrier partnerships. Comparable to Firemark in its multi-carrier specialist brokerage model, with particular overlap in non-standard and specialty personal lines Firemark also carries.
• TWFG (The Woodlands Financial Group): Texas-rooted independent insurance agency offering personal and commercial lines. Highly comparable business model and Texas regional base; meaningful reference point for Firemark given similar geographic concentration and independent agency structure.
• Higginbotham: Texas-headquartered independent insurance brokerage offering personal, commercial, and employee benefits across multiple states. Highly comparable to Firemark in independent multi-carrier distribution, Texas regional roots, and personal/commercial mix — but at much larger scale.
• Insurance Office of America: Large independent insurance agency offering personal, commercial, and benefits products through direct and partnership channels. Comparable independent multi-carrier distribution model with similar client mix to Firemark, including personal and small-commercial coverage.
• Goosehead Insurance: Independent personal lines agency with a comparison-shopping model across many carriers and a franchise/distributed agent structure. Closely comparable to Firemark's independent multi-carrier, personal lines-focused approach with growth built on cross-carrier comparison and digital lead intake.
• Leavitt Group: Independent insurance agency network offering personal, commercial, and life & health coverage through partner agencies across multiple states. Comparable independent agency structure and personal/commercial product breadth to Firemark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/firemarkins
• Facebookfacebook.com/FiremarkIns

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firemark Insurance Agency