HealthStrong
HealthStrong (Amplar Allied Health) is an Australian healthcare provider within the Medibank Group delivering in-home care, telehealth, allied health, and chronic disease management services to government, corporate, not-for-profit, and consumer clients nationwide.
- Company typePrivate
- Founded1994
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What HealthStrong does
HealthStrong (operating as Amplar Allied Health) is an Australian healthcare services provider that operates as a subsidiary of Medibank Group's Amplar Health platform. The company delivers a broad portfolio of coordinated in-person and virtual care services across Australia through a national workforce of 1,750+ registered health professionals, reaching approximately 95% of Australian homes. Service lines span telehealth (24/7 Amplar Health Online Doctor), Hospital in the Home (HITH), Rehabilitation in the Home (RITH), allied health (physiotherapy, occupational therapy, podiatry, virtual dietetics), in-home nursing, chronic disease management (CarePoint complex care coordination, CareFirst health coaching, plus programs for type 2 diabetes, knee osteoarthritis, and cardiac rehabilitation), mental health (Virtual Psychology Clinic, Digital Guided Therapy, Mental Health Support, short-stay mental health hospitals), aged care (Support at Home, Commonwealth Home Support Programme, Virtual Nursing into Residential Aged Care), and acute home-hospital services (My Home Hospital, Transition Care, After Hospital Home Care).
The underlying technology stack combines virtual care platforms (phone and video consultations, online booking at amplarhealthclinic.com.au) with in-person care delivery and a clinical governance framework. FY24 operating scale included more than 2 million virtual health interactions, illustrating a mature hybrid digital-plus-physical delivery model rather than a pure software product.
The business model is a managed-services hybrid spanning B2G (federal and state government health contracts for home hospital, aged care, and chronic disease programs), B2B (corporate occupational health, wellness programs, and health checks), B2-NFP partnerships (co-created healthcare for underserved populations), and B2C (direct-to-consumer telehealth consultations, prescriptions, referrals, and medical certificates). Pricing is not publicly disclosed; revenue is generated through government and health-fund contracts, corporate service agreements, and per-consultation fees on the consumer telehealth platform.
HealthStrong firmographics
Firmographics- Name
- HealthStrong
- Legal name
- HealthStrong Pty Ltd ACN 155 277 919
- Website
- https://healthstrong.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- HealthStrong (Amplar Allied Health) is an Australian healthcare provider within the Medibank Group delivering in-home care, telehealth, allied health, and chronic disease management services to government, corporate, not-for-profit, and consumer clients nationwide.
- Ownership category
- akta.pro rank
HealthStrong industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (62161), Ambulatory Health Care Services (621), Offices of Physicians (6211)
- SIC
- Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Hospital-Based/Home Health System-Affiliated Skilled Home Health (HLADAFAB)
- akta.pro secondary industries
- Primary Care & General Medicine Virtual Care (HLALAAAA), Urgent Care & On-Demand Virtual Visits (HLALAAAB), Home Health Remote Patient Monitoring & Virtual Nursing Providers (HLAFAEAN), Cardiac & Pulmonary Clinical Home Health (e.g., CHF/COPD) (HSABACAI)
Keywords
Where HealthStrong is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
HealthStrong business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Government Health Contracts: Delivers healthcare solutions contracted by federal and state government health departments, including home hospital programs, aged care services, and chronic disease management programs
- Business/Corporate Health Services: Provides occupational health, health checks, and wellness programs to corporate clients and businesses
- Direct-to-Consumer Telehealth: Online Doctor service available 24/7 to individuals across Australia for consultations, prescriptions, referrals, and medical certificates
- Not-for-Profit Health Partnerships: Co-creates healthcare solutions with not-for-profit organisations to reach underserved populations
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
HealthStrong product offering
Product offeringCore offering
HealthStrong operates as Amplar Allied Health, delivering in-home, virtual, and in-hospital healthcare services across Australia. Core offerings include 24/7 telehealth doctor consultations (Amplar Health Online Doctor), Hospital in the Home, Rehabilitation in the Home, allied health services (physiotherapy, occupational therapy, podiatry, dietetics), in-home nursing, chronic disease management programs, mental health services, and residential aged care support.
Product overview
HealthStrong operates as Amplar Allied Health, a healthcare service provider delivering coordinated in-person and virtual care across Australia. The company offers a comprehensive portfolio of health services organized around care stages (prevention, management, recovery, ageing) and care settings (virtual, in-home, in-hospital). Core offerings include the Amplar Health Online Doctor (24/7 telehealth consultations), Hospital in the Home, Allied Health Services, Chronic Condition Management programs (CarePoint, CareFirst), Mental Health Services (Virtual Psychology Clinic, Digital Guided Therapy), and Aged Care services. The company leverages a national workforce of 1,750+ health professionals and virtual care capabilities to deliver integrated care pathways nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Amplar Health Online Doctor Virtual doctor consultation service providing 24/7 access to Australian-registered doctors via phone or video, offering prescriptions, referrals, and medical certificates where clinically appropriate. Available to individuals across Australia.
- Hospital in the Home (HITH) Acute care service enabling patients to receive hospital-level treatment in their own home as an alternative to traditional hospital admission. Designed for patients, governments, and health insurers seeking care delivery alternatives.
- Rehabilitation in the Home (RITH) Post-hospital or injury rehabilitation services delivered in patients' homes to support recovery, for patients requiring rehabilitation after acute events.
- Allied Health Services Professional allied health services including physiotherapy, occupational therapy, podiatry, and virtual dietetics tailored to individual needs. Serves patients referred by healthcare providers and contracted partners.
- Nursing In-home nursing care services providing professional nursing support for various health needs in the patient's home.
- Short Stay Hospital – Surgical Surgical care service providing short-stay hospital procedures for patients requiring localized surgical interventions.
- Complex Care Coordination – CarePoint Chronic disease management program coordinating complex care needs across multiple healthcare providers for patients with chronic conditions.
- Health Coaching – CareFirst Chronic disease health coaching service helping patients manage conditions like type 2 diabetes, cardiac issues, and knee osteoarthritis.
- Virtual Psychology Clinic Virtual mental health service providing access to psychologists via video consultations for mental health support.
- Digital Guided Therapy Digital mental health program providing guided therapeutic interventions and support tools.
- Short Stay Hospitals – Mental Health In-patient mental health services providing short-stay hospital care for mental health treatment.
- Virtual Nursing into Residential Aged Care Virtual nursing services bringing professional nursing expertise into residential aged care facilities.
- Support at Home Aged care services helping seniors receive support and care in their own homes.
- Commonwealth Home Support Programme Government-funded home support program providing entry-level aged care services to help seniors live independently at home.
- My Home Hospital Acute care-at-home service enabling eligible patients to receive hospital-level care in their homes, expanding system capacity while improving patient experience.
- After Hospital Home Care Post-discharge care service supporting patients after hospital stay with recovery and rehabilitation at home.
- Transition Care Service Step-down healthcare service supporting patients transitioning from hospital to home or residential care.
Quantifiable outcome
- 2 million+ virtual health interactions in FY24
- +2 more outcomes
Companies that use HealthStrong
Customer profileSegments4 records
Ideal customer profiles3 records
HealthStrong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HealthStrong partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Medibank GroupcoreHealthStrong operates as a business of Amplar Health, which is part of the Medibank Group. Medibank Health Solutions Pty Ltd ACN 078 934 791 is the parent business entity. Amplar Health is described as a business of Medibank, indicating deep integration within the group.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
HealthStrong competitors and assessment
Company assessmentBroad incumbents
- Telstra Health: Australian digital health subsidiary of Telstra providing telehealth, eReferral, and virtual care platforms to government and health providers. Comparable technology stack and customer base to HealthStrong's Online Doctor and Virtual Psychology Clinic, though with a more platform/enterprise SaaS orientation.
- Bupa Aged Care Australia: Australian arm of global health insurer Bupa, offering residential aged care and some home care services. Overlaps with HealthStrong's aged care portfolio, including Virtual Nursing into Residential Aged Care.
- Calvary Health Care: Large Australian not-for-profit hospital and aged care operator with community care and home-based services. Comparable to HealthStrong's short-stay hospital, mental health, and aged care offerings, though broader in scope including inpatient facilities.
Direct peers
- Silverchain Group: Australia's largest in-home care provider, delivering nursing, allied health, and hospital-in-the-home services across the country. Directly comparable to HealthStrong's HITH, RITH, nursing, and aged care offerings, and competes for the same government contracts.
- Royal District Nursing Service (RDNS/RDNS Silverchain): Historic Australian home nursing provider, now part of Silverchain, offering clinical home health and hospital substitution programs. Overlaps directly with HealthStrong's HITH and home nursing services.
- Kincare (KinCare Health Services): National provider of in-home aged care, disability, and nursing services in Australia. Comparable to HealthStrong's Support at Home, Commonwealth Home Support Programme, and home nursing offerings.
- BlueCare (UnitingCare Queensland): Large Australian community and in-home aged/health care provider offering nursing, allied health, and chronic disease programs. Operates in overlapping geographies and service categories with HealthStrong's aged care and chronic condition management lines.
Emerging players
- Tunstall Healthcare Asia Pacific: Provider of telecare, remote patient monitoring, and virtual care services with strong presence in Australia/NZ. Comparable to HealthStrong's virtual nursing and remote monitoring capabilities for aged and chronic care populations.
- Integrated Care (formerly Remedy Healthcare): Australian provider of home-based rehabilitation, chronic disease management, and hospital substitution programs. Directly comparable to HealthStrong's HITH, RITH, and CareFirst/CarePoint chronic care lines.
Regional players
- Home Support Services (HSS/Regis Healthcare): Australian aged care provider (Regis Healthcare) offering residential and in-home services. Comparable to HealthStrong's aged care support services, though with primary focus on residential facilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HealthStrong social profiles
Digital presenceHealthStrong financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthStrong leadership team
Management profileNumber of profiles
HealthStrong funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthStrong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthStrong
What does HealthStrong do?
HealthStrong operates as Amplar Allied Health, delivering in-home, virtual, and in-hospital healthcare services across Australia. Core offerings include 24/7 telehealth doctor consultations (Amplar Health Online Doctor), Hospital in the Home, Rehabilitation in the Home, allied health services (physiotherapy, occupational therapy, podiatry, dietetics), in-home nursing, chronic disease management programs, mental health services, and residential aged care support.
Is HealthStrong a public or private company?
HealthStrong is a private company. It is classified as corporate owned and is currently operating.
When was HealthStrong founded?
HealthStrong was founded in 1994. It employs 251 to 500 people.
Where is HealthStrong based?
HealthStrong is headquartered in Sydney, Australia, in the Oceania region.
How does HealthStrong make money?
Four revenue lines are on record. Government Health Contracts are the primary driver. The others are business/Corporate Health Services, direct-to-Consumer Telehealth and not-for-Profit Health Partnerships.
Who are HealthStrong's main competitors?
Broad incumbents on record are Telstra Health, Bupa Aged Care Australia and Calvary Health Care. Direct peers are Silverchain Group, Royal District Nursing Service (RDNS/RDNS Silverchain), Kincare (KinCare Health Services) and BlueCare (UnitingCare Queensland). Emerging players are Tunstall Healthcare Asia Pacific and Integrated Care (formerly Remedy Healthcare). Home Support Services (HSS/Regis Healthcare) is listed as a regional player.
Does HealthStrong have an API?
No public API is recorded for HealthStrong.
What industry is HealthStrong in?
HealthStrong's product category is Home Healthcare Services. Its primary akta.pro industry code is HLADAFAB, Hospital-Based/Home Health System-Affiliated Skilled Home Health, with a secondary code of HLALAAAA, Primary Care & General Medicine Virtual Care. Its NAICS code is 62161 and its SIC code is 8082.