Reusify BV

What Reusify BV does

Reusify BV is an Amsterdam-based, privately held Dutch company founded in 2023 that operates a digital platform designed to replace single-use disposable cups with reusable ones at cafés and corporate workplaces in the Netherlands. The company combines a physical product—a 240ml stainless steel, double-walled vacuum-insulated, BPA-free, dishwasher-safe reusable cup—with a mobile application that uses QR code scanning to track individual reuse behavior, accumulate points, and quantify environmental impact for both consumers and partners. The platform also includes a weekly Coffee Quest game where the fastest reuse events win a €10 gift card at the Back to Black café in Amsterdam, serving as a gamification and retention mechanism.

Reusify serves three distinct customer segments: individual consumers who purchase the cup through the website shop and use the app to earn rewards; cafés and coffee shops that join the Café Partner Program to digitize loyalty stamp cards, access a partner portal with customer behavior insights, and source partner-rate cups at €6 per unit; and corporate clients that participate in the B2B Partner Program, paying per-employee monthly subscription fees (€0.25–€1 depending on company size) to deploy QR stickers in canteens and kitchens and generate verified sustainability reports. The company leverages content marketing (a sustainability blog authored by the CEO), TikTok creator partnerships, LinkedIn branding, and an email waitlist for city expansion as its go-to-market channels, while product-led growth is driven through the self-serve mobile app.

Revenue is generated through three streams: hardware sales of the Reusify Cup (€4–€6 per unit depending on volume), B2B SaaS subscription fees, and annual café partnership memberships. Both recurring revenue streams are currently offered free of charge under beta programs—3 months for B2B and 1 year for cafés—indicating an early customer-acquisition phase. The company is privately held, has not disclosed external funding rounds beyond a single angel investor (Thomas Modeneis, also serving as Interim CTO), and operates with a small team of 1–10 employees comprising the founders, a Head of Marketing, contract developers, and a freelance designer.

Name

Reusify BV

Legal name

Reusify B.V.

Website

https://reusify.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Reusify BV is an Amsterdam-based Dutch company that combines a stainless steel reusable cup with a QR-code-tracking mobile app to help Dutch cafés, corporate clients, and individual consumers replace single-use disposable cups and measure environmental impact.

Ownership category

akta.pro rank

Product category

Reusable Cup Platform

akta.pro industry

PRIMARYIMALAMAE

Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store)

Industrials, Manufacturing & Construction/Packaging & Containers/Sustainable Packaging Solutions

SECONDARYEUAIANAE

Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops)

Energy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/Resource Recovery & Circular Economy Services (Reuse, Take-back, Refurbishment)

SECONDARYBPAFAFAH

Loyalty, Rewards & Retention Platforms

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Reusable coffee cups
• Sustainability tracking app
• QR code rewards
• Café loyalty platform
• Corporate sustainability program

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Reusable Cup Sales (Hardware): Sale of stainless steel reusable cups to individual consumers, cafés, and B2B corporate clients. Cups are priced at €6 per unit for partner rate, with volume discounts for larger B2B orders (€4-6 per cup depending on company size)
2. B2B SaaS Subscription: Monthly subscription fees from corporate clients based on company size: €1/month for <500 employees, €0.5/month for <5000 employees, €0.25/month for >5000 employees. Includes access to Partner Portal, sustainability reporting, and onboarding.
3. Café Partnership Membership: Annual membership for café partners including onboarding, marketing materials, app page, Partner Portal access, and customer behavior insights. Beta program offers 1 year free membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Reusify sells a 240ml stainless steel reusable cup paired with a QR-code-based mobile application that tracks reuse behavior and environmental impact. The platform also serves corporate clients and cafés through partner programs that include onboarding, marketing materials, customer behavior insights, and verified sustainability reports, with gamified weekly rewards through the Coffee Quest game.

Product overview

Reusify BV operates a platform combining a physical product (the Reusify Cup stainless steel reusable cup) with a mobile rewards application. The ecosystem includes the Reusify Mobile App for consumers to scan QR codes, track environmental impact, and earn rewards through the Coffee Quest game; the Reusify B2B Partner Program for corporate sustainability initiatives; and the Reusify Café Partner Program for café owners. The Reusify Partner Portal provides onboarding, marketing, and analytics tools to both B2B and café partners. The company is headquartered in Amsterdam with operations across The Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Reusify Cup

Quantifiable outcome

• 3 billion disposable cups thrown away in Netherlands every year; only 1% recycled
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Back to Black (Amsterdam)minorGTM or Marketing PartnerBack to Black is a café in Amsterdam that partners with Reusify as the prize provider for the weekly Coffee Quest game. The fastest player each week wins a €10 gift card at Back to Black.
• Møka CoffeeminorChannel Partner/ Reseller/ DistributorMøka Coffee is a café partner that uses Reusify's reusable cup system. The café's representative Angela provided a testimonial praising Reusify's environmental focus.
• Mesa 325minorChannel Partner/ Reseller/ DistributorMesa 325 is a café partner that joined Reusify's sustainability initiative. The café's representative Leonor expressed appreciation for the interesting and admirable partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• r.Cup: German reusable cup provider with a deposit-return model serving cafés, events and corporate clients. Directly comparable reuse infrastructure play in the German-speaking market that overlaps Reusify's café and B2B value proposition.
• Muuse: Singapore-headquartered reusable cup platform offering branded reuse systems to cafés and corporates with an app-based tracking layer. Closest direct analogue to Reusify in combining a physical cup, partner network, and consumer engagement app.
• CupClub: UK-based reusable cup-as-a-service platform targeting offices and cafés with tracked cup circulation. Comparable B2B-led reuse model that also emphasises app-based impact reporting for corporate clients.
• RECUP: Germany's leading reusable cup deposit system with thousands of participating cafés and strong brand recognition. Comparable to Reusify in serving the DACH/NL reusable-cup ecosystem, but operates a deposit-based return model rather than free-floating cups.
• Algramo: Chilean-origin refill-at-point-of-sale packaging platform expanding into Europe. Comparable as a reusable/refill packaging system for FMCG and food-service, with similar corporate sustainability reporting angle.

Regional players

• Globelet: Australia/New Zealand-based reusable cup washing and logistics service for cafés and events. Comparable back-end reuse logistics support layer; not yet a direct competitor in the Netherlands but a useful proxy for the operational backbone Reusify must eventually build.

Emerging players

• Huskee: Reusable coffee cup brand with a cup-exchange program at participating cafés. Comparable reuse-for-coffee proposition, with partial overlap on café network effects, but primarily a hardware brand rather than a SaaS platform.
• KeepCup: Australian reusable cup brand sold primarily direct-to-consumer and through cafés. Comparable reusable cup product and brand, but lacks the partner-network and SaaS-style tracking layer that Reusify is built around.
• Vytal: European deposit-based reusable container network for takeaway food and drink. Overlaps with Reusify on the reusable-packaging-as-a-service thesis for food-service venues, with a broader container focus.

Broad incumbents

• Loop (TerraCycle): TerraCycle's reusable packaging platform partnering with major CPG brands and retailers. Operates at much larger scale across multiple packaging categories; broader incumbent competing for the same corporate reuse/ESG budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reusify BV