Natura Vitalis

What Natura Vitalis does

Natura Vitalis GmbH is a privately held German direct-to-consumer e-commerce company headquartered in Essen (Adlerstraße 29, HRB 14708) that sells natural nutritional supplements, cosmetics, and pet health products through its own online shop at naturavitalis.de. Its product portfolio spans dietary supplements organized by health focus (slimming, anti-aging, joints & bones, heart & bloodstream, immune system, gastrointestinal, orthomolecular, veins & legs, vitamins, and specialties), CBD products, three cosmetics sub-brands (NV Timeless, Gooddess, Secrets of perfect Hair), the Delphin T8 product line, and animal feed supplements for dogs. The company maintains a multi-language storefront (German, English, Spanish, Portuguese) and ships internationally via DHL, with stated delivery of 1–3 days within Germany and worldwide shipping availability.

The business operates a hybrid go-to-market combining owned e-commerce with a free telephone hotline (0800-6822222), TV-driven brand awareness ("Known from TV"), social media presence, and a B2C-style team partner referral network where independent partners purchase at up to 30% below retail and earn commissions on recommendations. Revenue is generated entirely through product sales (one-time e-commerce transactions, newsletter-driven repeat purchases with tiered 10–30% discounts, and partner-channel transactions). The company has accumulated multiple industry awards (CBD Award 2019, Biotech Award 2018, NV Award 2020, TOP Experten Siegel 2021, Winner NV Biotech 2017, Winner NV 2016) and is an official GOGREEN climate protection partner. Natura Vitalis is led by Managing Director Frank Felte, operates with a stated 1–10 employee footprint, and has no disclosed funding, institutional investors, or parent company.

Name

Natura Vitalis

Legal name

Natura Vitalis GmbH

Website

https://naturavitalis.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Natura Vitalis GmbH is a privately held German e-commerce retailer selling natural nutritional supplements, CBD products, cosmetics sub-brands (NV Timeless, Gooddess, Secrets of perfect Hair), and pet supplements directly to health-conscious consumers via its own online shop, telephone hotline, TV advertising, and an independent team partner referral network.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Pet and Pet Supplies Retailers (45991), Health and Personal Care Retailers (456)

SIC

Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Herbal & Botanical Supplements (CRADAGAD), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

Keywords

• Natural nutritional supplements
• Dietary supplements ecommerce
• Natural cosmetics brand
• CBD wellness products
• Orthomolecular nutrition

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of health supplements, cosmetics, and CBD products through the company's e-commerce platform. Products include food supplements (Slimming, Anti-Aging, Joints & Bones, Heart & Bloodstream, Immune System, Gastrointestinal, Veins & Legs, Vitamins, Orthomolecular, Specialities), cosmetics (NV Timeless, Gooddess, Secrets of Perfect Hair), and Delphin T8.
2. Team Partner Program: Independent team partners purchase products at preferential rates (up to 30% below retail) and earn additional remuneration for each product recommendation, generating referral-based revenue for the company.
3. Newsletter Subscription Revenue: Email newsletter marketing with tiered discount incentives (10-30% off) driving repeat purchases and customer loyalty.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Natura Vitalis operates a direct-to-consumer online shop selling natural nutritional supplements, cosmetics, and CBD-based wellness products. The product portfolio is organized by health focus areas (slimming, anti-aging, joints & bones, cardiovascular, immune, gastrointestinal, orthomolecular, veins & legs, vitamins, specialties) and includes three cosmetics sub-brands (NV Timeless, Gooddess, Secrets of perfect Hair), a specialized Delphin T8 product line, and animal feed supplements for dogs.

Product overview

Natura Vitalis is a German e-commerce company selling health supplements and cosmetics through a multi-category online store. The product portfolio includes food/dietary supplements organized by health focus (slimming, anti-aging, joints & bones, heart & bloodstream, immune system, gastrointestinal, orthomolecular, veins & legs, vitamins, and specialties), cosmetics with three sub-brands (NV Timeless, Gooddess, Secrets of perfect Hair), a specialized Delphin T8 product line, and animal feed supplements. The company operates as Natura Vitalis GmbH and offers its products primarily through its German e-commerce platform with international shipping capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• NV Timeless: Cosmetics sub-brand
• Gooddess
• Secrets of perfect Hair
• Delphin T8

Products and services

• Food supplements A broad range of natural dietary supplements sold across multiple health-focused categories including slimming, anti-aging, joints & bones, heart & bloodstream, immune system, gastrointestinal, orthomolecular, veins & legs, vitamins, and specialities, targeted at health-conscious consumers seeking natural health maintenance.

Quantifiable outcome

• Up to 30% discount for team partners on product purchases
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• GOGREEN ProgrammeminorStrategic or Co-development PartnerNatura Vitalis is an official partner of the GOGREEN programme, actively contributing to climate protection through environmental sustainability initiatives.
• DHLcoreTechnology or IntegrationDHL handles shipping and logistics for domestic and international deliveries. Domestic German shipping costs €5.95 with insurance included. International shipping available to Austria, Europe, and worldwide destinations.
• GOGREEN ProgrammeminorStrategic or Co-development PartnerClimate protection partnership through GOGREEN programme.
• PayPalcoreTechnology or IntegrationPayment processing partner for secure online transactions. Note: PayPal services cannot be used for products containing Cannabidiol (CBD) or Tetrahydrocannabinol (THC).
• Paysafe/PayolutioncoreTechnology or IntegrationPurchase on account ('Paysafe purchase on account') payment option allowing customers to pay within 14 days. Requires appropriate creditworthiness.
• DIMOCO Payment Services GmbHcoreTechnology or IntegrationPayment service provider for credit card processing. Credit card details are encrypted via SSL procedure and transmitted securely through DIMOCO.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GymBeam: GymBeam is a European DTC sports nutrition and supplements e-commerce retailer with multi-country shipping including Germany. Comparable on online-first supplement assortment and European footprint.
• Zec+ Nutrition: Zec+ is a German DTC brand specializing in fitness and health supplements with direct e-commerce plus a partner/team model. Comparable to Natura Vitalis on supplement category focus, German DACH market, and partner-driven distribution.
• Body & Fit: Body & Fit is a European supplements DTC retailer with broad sports nutrition and condition-specific supplement ranges. Comparable on category breadth, multi-country European shipping, and online-first distribution.
• nu3: nu3 is a German e-commerce retailer of nutritional supplements and functional foods, headquartered in Berlin. It directly competes with Natura Vitalis on DTC supplement assortment and condition-specific product lines for German-speaking consumers.
• Foodspring: Foodspring is a Berlin-based DTC nutrition brand selling supplements, protein, and functional foods online across Europe. Comparable health-condition assortment, e-commerce-led GTM, and DACH-anchored customer base.
• Fitmart: Fitmart is a German online retailer carrying sports nutrition, vitamins, and health supplements targeted at fitness-oriented consumers. Comparable assortment, channel (e-commerce), and DACH geography.
• Espara: Espara is an Austrian/German-market brand selling natural nutritional supplements and cosmetics with its own e-commerce presence. Comparable on natural/naturkosmetik positioning, multi-condition supplement catalog, and DACH customer focus.

Broad incumbents

• MyProtein: MyProtein, part of The Hut Group, is a large global DTC sports nutrition and supplements retailer with strong presence in Germany. Comparable core category (vitamins/supplements) and DTC e-commerce model, though much larger scale and broader fitness focus.
• Shop Apotheke: Shop Apotheke is a large German online pharmacy selling OTC medications, supplements, and health products DTC with international shipping. Overlaps on supplement assortment and online health retail, but operates a broader pharmacy/OTC catalog.
• DocMorris: DocMorris is a major European mail-order/online pharmacy offering supplements and health products to German consumers. Comparable on e-commerce supplement distribution, though part of a wider pharmacy business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/naturavitalis
• YouTubeyoutube.com/channel/UCt2fJ65wQfxsDvDlouXBsKw
• Facebookfacebook.com/naturavitalis
• Instagraminstagram.com/naturavitalis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natura Vitalis