Erimover
Erimover is a Finnish wellness and fitness services provider delivering 100+ exercise and wellbeing programs through 300+ trained instructors to corporate clients, fitness centers, channel partners, public sector organizations, activity parks, and individuals in Finland.
- Company typePrivate
- Founded2013
- HeadquartersHelsinki, Finland
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Erimover does
Erimover Oy Ab is a privately-held Finnish wellness and fitness services provider headquartered in Helsinki, founded in 2013. The company delivers over 100 uniquely conceptualized exercise and wellness programs — spanning guided group classes, coaching, break exercise, expert lectures, team building, body composition measurements, content production, and SUP/stand-up paddleboarding — through a network of more than 300 trained instructors including exercise advisors, exercise scientists, nutrition advisors, physiotherapists, and chiropractors. Erimover reports delivering 2,500+ fitness sessions per month and claims 99% production reliability on regular fitness center classes, supported by a proprietary "7K" service delivery framework covering Coordination, concept Development, training, monitoring, Coverage, Partnership, and Experience.
The business model is professional-services based, with revenue generated through hourly and per-unit pricing (e.g., guided fitness classes starting at €75/hr, customer service staffing starting at €26/hr, SUP tours starting at €30/person, content production starting at €150 per blog post). The go-to-market is sales-led for B2B clients, supplemented by a structured channel partner program through which event venues, hotels, activity parks, fitness centers, and similar resellers bundle Erimover's services into their own packages. Six customer segments are addressed horizontally: corporate/enterprise, fitness centers, channel partners, public sector, activity parks, and individual consumers. Erimover is operationally domestic (Finland) and operates from a single Helsinki headquarters address (Vattuniemenkatu), with no app, no API, no patents, and no disclosed funding rounds; the company appears to be founder-controlled and growing organically with 251–500 employees.
Erimover firmographics
Firmographics- Name
- Erimover
- Legal name
- Erimover Oy Ab
- Website
- https://erimover.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Erimover is a Finnish wellness and fitness services provider delivering 100+ exercise and wellbeing programs through 300+ trained instructors to corporate clients, fitness centers, channel partners, public sector organizations, activity parks, and individuals in Finland.
- Ownership category
- akta.pro rank
Erimover industry classification
Industry- Product category
- Corporate Wellness Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Professional and Management Development Training (61143)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Corporate/Workplace Wellness Coaching (HSADAGAL)
Keywords
Where Erimover is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Erimover business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - Hourly Rates: Erimover charges per hour for guided fitness classes, customer service, sports monitoring, and course instruction. Pricing varies by service type and delivery mode (on-site vs. remote). Revenue is generated per service event rather than as a subscription.
- Content Production: One-time fees for blog posts, videos, and other wellness content produced for corporate intranets, newsletters, and social media channels.
- Equipment Rental: Rental of SUP boards and mobile SUP kiosks for events, retreats, or independent use, charged on a per-unit or per-day basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SUP Guided Classes |
| Unit Pricing | Pay-as-you-go | SUP Tours |
| Unit Pricing | Pay-as-you-go | SUP Board Rental |
| Unit Pricing | Pay-as-you-go | Regular Customer Service Shifts |
| Unit Pricing | Pay-as-you-go | Substitute Customer Service Shifts |
| Unit Pricing | Pay-as-you-go | Remote Customer Service |
| Unit Pricing | Pay-as-you-go | Courses at Activity Parks |
| Unit Pricing | Pay-as-you-go | Guided Fitness Classes at Activity Parks |
| Unit Pricing | Pay-as-you-go | Blog Posts |
| Unit Pricing | Pay-as-you-go | Videos |
| Unit Pricing | Pay-as-you-go | Mobile Fitness Sessions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Erimover product offering
Product offeringCore offering
Erimover is a Finnish wellness and fitness service provider delivering more than 100 conceptualized exercise and wellness programs — including guided group exercise classes, workplace break exercise, team building, coaching, expert lectures, health measurements, SUP sessions, and fitness-center customer service staffing — through a network of 300+ trained instructors to corporate clients, fitness centers, public-sector buyers, activity parks, channel partners, and individual consumers.
Product overview
Erimover is a wellness and fitness service provider offering over 100 conceptualized exercise and wellness services. The portfolio includes guided exercise classes (Ohjatut liikuntatunnit), coaching services (Valmennuspalvelut), expert lectures and workshops (Asiantuntijaluennot), break exercise programs (Taukoliikunta), content production, SUP services, and workplace wellness solutions (Työhyvinvointi). Services are delivered through a network of over 300 professional instructors and are offered to businesses, fitness centers, channel partners, public sector, activity parks, and individuals. The company operates on a service-delivery model rather than a software platform, providing in-person, remote, and hybrid wellness solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided Exercise Classes (Ohjatut liikuntatunnit) Over 100 conceptualized group exercise classes ranging from yoga to high-energy workouts, including special classes such as bubbles&yoga and beer&yoga, delivered at workplaces, fitness centers, activity parks, and venues.
- Team Building Customized team activities combining exercise, fun, and teamwork development designed to bring energy and team spirit to corporate groups.
- Expert Lectures and Workshops (Asiantuntijaluennot ja workshopit) Expert lectures and practical workshops on wellness, stress management, and coping that support daily wellbeing and work capacity for organizations and their employees.
- Break Exercise (Taukoliikunta) Quick, low-threshold movement sessions delivered at the workplace to refresh mind and body, promoting concentration, stamina, and wellbeing during the workday.
- Coaching Services (Valmennuspalvelut) Individual and small group coaching supporting goal-oriented development and improving work capacity and overall wellness.
- Measurements and Testing (Mittaukset ja testaukset) Comprehensive wellness measurements including InBody body composition assessments, fitness tests, and mobility analyses for organizations and individuals.
- Content Production (Sisällöntuotanto) Expert wellness content produced for company intranets, newsletters, and social media channels, including blog posts, videos, and infographics. Blog posts start at €150 + VAT and videos at €350 + VAT.
- SUP (Stand Up Paddleboarding) Summer SUP services including board rentals (from €15 + VAT per person), guided sessions (from €25 + VAT per person), and tours (from €30 + VAT per person) for beginners and experienced participants.
- Fitness Center Customer Service (Liikuntakeskuksen asiakaspalvelu) Comprehensive customer service and group-exercise staffing solutions for fitness centers, including recruitment, onboarding, scheduling, substitute coverage, and remote customer service, delivered under the proprietary 7K service model. Pricing starts at €25–€28 + VAT per hour.
- Exercise Supervision and Guidance (Liikunnanvalvonta ja -ohjaus) Sports monitoring, safety supervision, courses, and guided exercise sessions for activity parks, with hourly pricing starting at €50 + VAT and guided classes at €75 + 14% VAT.
- Workplace Wellness (Työhyvinvointi) Bundled workplace wellness service for corporate clients combining break exercises, wellness lectures, team building, coaching, and measurements into a single coordinated program; mobile fitness sessions start at €100 + VAT.
Quantifiable outcome
- 2,500+ fitness sessions delivered monthly
- +2 more outcomes
Companies that use Erimover
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Erimover technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Erimover partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- Biitsi (Suomen Beach Volley Oy)coreBiitsi is a Helsinki-based event services company (Pasila & Salmisaari) with approximately 30–40 employees, operating indoor beach volleyball facilities and corporate event venues. Erimover has been Biitsi's channel partner since 2018, supplying wellness content (yoga, Pilates, body care, dance) that Biitsi integrates into corporate recreation days and events. Erimover provides the content; Biitsi provides the facilities — together they create experiential wellness events.
- Trainer4YousupportingTrainer4You is part of Erimover's corporate group and provides professional training and education for fitness and wellness professionals. Erimover's staff benefit from Trainer4You's training programs, which include dozens of courses per year, giving Erimover's team preferential access to continuing education for instructors.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Erimover competitors and assessment
Company assessmentRegional players
- Smartum: Finland-based employee benefit platform that issues wellness, sports, and culture vouchers accepted at a network of Finnish service providers. Comparable because Smartum effectively sits between Erimover and many of its Finnish corporate buyers, shaping demand for the same workplace-wellness spend.
- ePassi: Finnish/Nordic employee benefits platform providing sports, wellness, and lunch vouchers to corporate clients. Comparable to Erimover as a complementary distribution and payment layer for the same workplace-wellness wallet that funds Erimover's services.
Broad incumbents
- Virgin Pulse: Large global corporate wellbeing platform combining digital programs, benefits navigation, and live services for enterprise HR. Comparable to Erimover in target buyer (corporate HR) and core value prop (driving down sick leave via employee wellness), but operates at vastly greater scale and as a software-led platform.
- Limeade: US-headquartered employee experience and wellbeing platform selling to large employers. Comparable to Erimover in addressing the same corporate wellness budget, but Limeade is software-first while Erimover is service-delivery-first.
Direct peers
- Wellable: Corporate wellness program provider combining a benefits platform with on-site and live wellness services for employers. Comparable to Erimover across the same buyer type and hybrid digital-plus-live service mix, albeit primarily in the US market.
- Wellhub (formerly Gympass): Global corporate fitness and wellbeing benefit marketplace that connects employers to gyms, studios, and wellness apps. Comparable to Erimover because both sell B2B access to physical wellness services to corporate buyers, although Wellhub operates a digital platform rather than a managed-instructor service.
- Previa: Nordic occupational health and workplace wellbeing provider delivering health profiles, lectures, training, and rehabilitation to corporate and public-sector clients. Direct analogue to Erimover's workplace wellness offering, though Previa is broader in clinical scope.
- Feelgood: Swedish corporate health services provider offering onsite health profiles, training, and rehabilitation to Nordic employers. Closely comparable to Erimover's corporate wellness segment in customer type and service mix, with a similar Nordic B2B go-to-market.
Others
- Les Mills: Global group fitness content creator and instructor education provider used by thousands of gyms worldwide. Comparable because Les Mills competes with Erimover's group exercise programming at the content/concept layer, even though it licenses rather than delivers services directly.
- Trainer4You: Finnish fitness and wellness professional training provider that sits within Erimover's corporate group. Comparable because it directly supplies Erimover's instructor pipeline, but is a B2C/B2B education provider rather than a competing wellness services business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Erimover social profiles
Digital presenceErimover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Erimover leadership team
Management profileNumber of profiles
Profiles1 record
Erimover funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Erimover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Erimover
What does Erimover do?
Erimover is a Finnish wellness and fitness service provider delivering more than 100 conceptualized exercise and wellness programs — including guided group exercise classes, workplace break exercise, team building, coaching, expert lectures, health measurements, SUP sessions, and fitness-center customer service staffing — through a network of 300+ trained instructors to corporate clients, fitness centers, public-sector buyers, activity parks, channel partners, and individual consumers.
Is Erimover a public or private company?
Erimover is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Erimover founded?
Erimover was founded in 2013. It employs 251 to 500 people.
Where is Erimover based?
Erimover is headquartered in Helsinki, Finland, in the Europe region.
How does Erimover make money?
Three revenue lines are on record. Professional Services - Hourly Rates are the primary driver. The others are content Production and equipment Rental.
Who are Erimover's main competitors?
Regional players on record are Smartum and ePassi. Broad incumbents are Virgin Pulse and Limeade. Direct peers are Wellable, Wellhub (formerly Gympass), Previa and Feelgood. Others are Les Mills and Trainer4You.
Does Erimover have an API?
No public API is recorded for Erimover.
What industry is Erimover in?
Erimover's product category is Corporate Wellness Services. Its primary akta.pro industry code is HSADAGAL, Corporate/Workplace Wellness Coaching. Its NAICS code is 61162 and its SIC code is 8090.