Erimover

What Erimover does

Erimover Oy Ab is a privately-held Finnish wellness and fitness services provider headquartered in Helsinki, founded in 2013. The company delivers over 100 uniquely conceptualized exercise and wellness programs — spanning guided group classes, coaching, break exercise, expert lectures, team building, body composition measurements, content production, and SUP/stand-up paddleboarding — through a network of more than 300 trained instructors including exercise advisors, exercise scientists, nutrition advisors, physiotherapists, and chiropractors. Erimover reports delivering 2,500+ fitness sessions per month and claims 99% production reliability on regular fitness center classes, supported by a proprietary "7K" service delivery framework covering Coordination, concept Development, training, monitoring, Coverage, Partnership, and Experience.

The business model is professional-services based, with revenue generated through hourly and per-unit pricing (e.g., guided fitness classes starting at €75/hr, customer service staffing starting at €26/hr, SUP tours starting at €30/person, content production starting at €150 per blog post). The go-to-market is sales-led for B2B clients, supplemented by a structured channel partner program through which event venues, hotels, activity parks, fitness centers, and similar resellers bundle Erimover's services into their own packages. Six customer segments are addressed horizontally: corporate/enterprise, fitness centers, channel partners, public sector, activity parks, and individual consumers. Erimover is operationally domestic (Finland) and operates from a single Helsinki headquarters address (Vattuniemenkatu), with no app, no API, no patents, and no disclosed funding rounds; the company appears to be founder-controlled and growing organically with 251–500 employees.

Name

Erimover

Legal name

Erimover Oy Ab

Website

https://erimover.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Erimover is a Finnish wellness and fitness services provider delivering 100+ exercise and wellbeing programs through 300+ trained instructors to corporate clients, fitness centers, channel partners, public sector organizations, activity parks, and individuals in Finland.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Professional and Management Development Training (61143)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Corporate wellness services
• Guided fitness classes
• Workplace exercise programs
• Fitness instructor network
• Team building activities

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Hourly Rates: Erimover charges per hour for guided fitness classes, customer service, sports monitoring, and course instruction. Pricing varies by service type and delivery mode (on-site vs. remote). Revenue is generated per service event rather than as a subscription.
2. Content Production: One-time fees for blog posts, videos, and other wellness content produced for corporate intranets, newsletters, and social media channels.
3. Equipment Rental: Rental of SUP boards and mobile SUP kiosks for events, retreats, or independent use, charged on a per-unit or per-day basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Erimover is a Finnish wellness and fitness service provider delivering more than 100 conceptualized exercise and wellness programs — including guided group exercise classes, workplace break exercise, team building, coaching, expert lectures, health measurements, SUP sessions, and fitness-center customer service staffing — through a network of 300+ trained instructors to corporate clients, fitness centers, public-sector buyers, activity parks, channel partners, and individual consumers.

Product overview

Erimover is a wellness and fitness service provider offering over 100 conceptualized exercise and wellness services. The portfolio includes guided exercise classes (Ohjatut liikuntatunnit), coaching services (Valmennuspalvelut), expert lectures and workshops (Asiantuntijaluennot), break exercise programs (Taukoliikunta), content production, SUP services, and workplace wellness solutions (Työhyvinvointi). Services are delivered through a network of over 300 professional instructors and are offered to businesses, fitness centers, channel partners, public sector, activity parks, and individuals. The company operates on a service-delivery model rather than a software platform, providing in-person, remote, and hybrid wellness solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Exercise Classes (Ohjatut liikuntatunnit) Over 100 conceptualized group exercise classes ranging from yoga to high-energy workouts, including special classes such as bubbles&yoga and beer&yoga, delivered at workplaces, fitness centers, activity parks, and venues.
• Team Building Customized team activities combining exercise, fun, and teamwork development designed to bring energy and team spirit to corporate groups.
• Expert Lectures and Workshops (Asiantuntijaluennot ja workshopit) Expert lectures and practical workshops on wellness, stress management, and coping that support daily wellbeing and work capacity for organizations and their employees.
• Break Exercise (Taukoliikunta) Quick, low-threshold movement sessions delivered at the workplace to refresh mind and body, promoting concentration, stamina, and wellbeing during the workday.
• Coaching Services (Valmennuspalvelut) Individual and small group coaching supporting goal-oriented development and improving work capacity and overall wellness.
• Measurements and Testing (Mittaukset ja testaukset) Comprehensive wellness measurements including InBody body composition assessments, fitness tests, and mobility analyses for organizations and individuals.
• Content Production (Sisällöntuotanto) Expert wellness content produced for company intranets, newsletters, and social media channels, including blog posts, videos, and infographics. Blog posts start at €150 + VAT and videos at €350 + VAT.
• SUP (Stand Up Paddleboarding) Summer SUP services including board rentals (from €15 + VAT per person), guided sessions (from €25 + VAT per person), and tours (from €30 + VAT per person) for beginners and experienced participants.
• Fitness Center Customer Service (Liikuntakeskuksen asiakaspalvelu) Comprehensive customer service and group-exercise staffing solutions for fitness centers, including recruitment, onboarding, scheduling, substitute coverage, and remote customer service, delivered under the proprietary 7K service model. Pricing starts at €25–€28 + VAT per hour.
• Exercise Supervision and Guidance (Liikunnanvalvonta ja -ohjaus) Sports monitoring, safety supervision, courses, and guided exercise sessions for activity parks, with hourly pricing starting at €50 + VAT and guided classes at €75 + 14% VAT.
• Workplace Wellness (Työhyvinvointi) Bundled workplace wellness service for corporate clients combining break exercises, wellness lectures, team building, coaching, and measurements into a single coordinated program; mobile fitness sessions start at €100 + VAT.

Quantifiable outcome

• 2,500+ fitness sessions delivered monthly
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Biitsi (Suomen Beach Volley Oy)coreChannel Partner/ Reseller/ Distributor · 1 January 2018Biitsi is a Helsinki-based event services company (Pasila & Salmisaari) with approximately 30–40 employees, operating indoor beach volleyball facilities and corporate event venues. Erimover has been Biitsi's channel partner since 2018, supplying wellness content (yoga, Pilates, body care, dance) that Biitsi integrates into corporate recreation days and events. Erimover provides the content; Biitsi provides the facilities — together they create experiential wellness events.
• Trainer4YousupportingStrategic or Co-development PartnerTrainer4You is part of Erimover's corporate group and provides professional training and education for fitness and wellness professionals. Erimover's staff benefit from Trainer4You's training programs, which include dozens of courses per year, giving Erimover's team preferential access to continuing education for instructors.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Smartum: Finland-based employee benefit platform that issues wellness, sports, and culture vouchers accepted at a network of Finnish service providers. Comparable because Smartum effectively sits between Erimover and many of its Finnish corporate buyers, shaping demand for the same workplace-wellness spend.
• ePassi: Finnish/Nordic employee benefits platform providing sports, wellness, and lunch vouchers to corporate clients. Comparable to Erimover as a complementary distribution and payment layer for the same workplace-wellness wallet that funds Erimover's services.

Broad incumbents

• Virgin Pulse: Large global corporate wellbeing platform combining digital programs, benefits navigation, and live services for enterprise HR. Comparable to Erimover in target buyer (corporate HR) and core value prop (driving down sick leave via employee wellness), but operates at vastly greater scale and as a software-led platform.
• Limeade: US-headquartered employee experience and wellbeing platform selling to large employers. Comparable to Erimover in addressing the same corporate wellness budget, but Limeade is software-first while Erimover is service-delivery-first.

Direct peers

• Wellable: Corporate wellness program provider combining a benefits platform with on-site and live wellness services for employers. Comparable to Erimover across the same buyer type and hybrid digital-plus-live service mix, albeit primarily in the US market.
• Wellhub (formerly Gympass): Global corporate fitness and wellbeing benefit marketplace that connects employers to gyms, studios, and wellness apps. Comparable to Erimover because both sell B2B access to physical wellness services to corporate buyers, although Wellhub operates a digital platform rather than a managed-instructor service.
• Previa: Nordic occupational health and workplace wellbeing provider delivering health profiles, lectures, training, and rehabilitation to corporate and public-sector clients. Direct analogue to Erimover's workplace wellness offering, though Previa is broader in clinical scope.
• Feelgood: Swedish corporate health services provider offering onsite health profiles, training, and rehabilitation to Nordic employers. Closely comparable to Erimover's corporate wellness segment in customer type and service mix, with a similar Nordic B2B go-to-market.

Others

• Les Mills: Global group fitness content creator and instructor education provider used by thousands of gyms worldwide. Comparable because Les Mills competes with Erimover's group exercise programming at the content/concept layer, even though it licenses rather than delivers services directly.
• Trainer4You: Finnish fitness and wellness professional training provider that sits within Erimover's corporate group. Comparable because it directly supplies Erimover's instructor pipeline, but is a B2C/B2B education provider rather than a competing wellness services business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ErimoverOyAb
• Facebookfacebook.com/feelgoodgostrong

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erimover