The Leadership Network

What The Leadership Network does

Gemba, operating under the leadership of the entity referenced as The Leadership Network, is a UK-headquartered enterprise software company that has built a VR and mixed reality training platform for global workforce development. Founded in 2016 with headquarters at 3 Old Street Yard in London and a second office in Newcastle Upon Tyne, the company delivers customizable VR tools, immersive training spaces, gamified exercises, train-the-trainer sessions, and mixed-reality experiences designed to replace or augment in-person corporate training. Its named customers include Mercedes-Benz, Johnson & Johnson, Coca-Cola, Aptiv, Caterpillar, Kohler, Johnson Controls, and Toyota, spanning automotive, manufacturing, consumer goods, building technologies, and pharmaceuticals.

The platform is structured around three product surfaces: the core Gemba Platform for VR training delivery, Workshops for hands-on VR exercises, and Masterclasses for expert-led virtual sessions. The underlying technology stack combines virtual reality hardware delivery with mixed reality features and a customizable content library, supported by regular platform updates. Distribution is entirely direct: enterprise field sales targeting large multinational corporations, with quote-based pricing and customer engagements initiated through demo requests and contact forms. Marketing relies on case-study content (prominently featuring Aptiv, Coca-Cola, and J&J), virtual masterclasses, LinkedIn and Facebook presence, and earned media coverage.

Gemba monetizes through VR-as-a-Service (VRaaS), a subscription-style recurring model that lets enterprises scale global training without proportional cost increases. The company has raised approximately $18 million across disclosed funding events in January 2018 and February 2023, and operates as a privately held UK entity. Its value proposition rests on quantified outcomes (5x speed to competence, 80% efficiency versus traditional methods, up to one ton of CO2 saved per person per session, and 2M+ training sessions delivered) rather than disclosed financial metrics, reflecting an enterprise sales motion built on reference customers and ROI storytelling rather than transparent pricing.

Name

The Leadership Network

Legal name

Gemba

Website

https://theleadershipnetwork.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Gemba is a UK-based VR and mixed reality enterprise training platform serving global manufacturers and corporations, delivering customizable immersive training programs to clients including Mercedes-Benz, Coca-Cola, Johnson & Johnson, and Aptiv via a subscription VRaaS model.

Ownership category

akta.pro rank

Product category

VR Enterprise Training Software

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Computer Training (611420)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industry

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

Keywords

• VR enterprise training
• Virtual reality training
• Immersive learning platform
• Workforce training software
• Enterprise learning solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. VR-as-a-Service (VRaaS): Enterprise VR training platform provided as a service, delivering virtual reality training experiences to corporate workforces at scale. The VR-as-a-service model enables enterprises to scale training programs without scaling costs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Leadership Network operates the Gemba Platform, a VR-powered enterprise training system that delivers customizable virtual reality and mixed reality tools, exercises, and immersive spaces for workforce development. The offering is delivered as a service (VRaaS) that lets enterprises scale training globally without scaling costs, supported by Workshops for hands-on VR exercises and Masterclasses for expert-led virtual training sessions.

Product overview

Gemba is a VR-powered enterprise training platform that delivers world-class training through an integrated portfolio of products. The core Gemba Platform provides customizable VR tools, exercises, and immersive training spaces, supplemented by Workshops for hands-on VR exercises and Masterclasses for expert-led training sessions. The platform enables organizations to scale training globally without scaling costs, with features including accessible anywhere training, adaptable training spaces, gamified exercises, and advanced mixed reality capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Gemba Platform: VR-powered enterprise training platform with customizable VR tools, exercises, and immersive spaces for workforce training

Products and services

• Gemba Platform VR-powered enterprise training platform delivering immersive, customizable VR tools, exercises, and immersive spaces for workforce training at scale. Targeted at large global enterprises for safety standardisation, leadership development, and operational excellence training.
• Workshops VR-based workshop sessions enabling hands-on training exercises and skill development in virtual environments for enterprise learners.
• Masterclasses Expert-led virtual training sessions delivered via the Gemba VR platform for advanced skill transfer and leadership development among enterprise workforces.
• VR-as-a-Service (VRaaS) Subscription-based service delivery of the Gemba VR training platform enabling enterprises to scale training programs globally without scaling costs.

Quantifiable outcome

• 5x faster progress in training compared to real-world training
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• AptivcoreStrategic or Co-development Partner · 18 September 2023Strategic partnership powering global lean excellence and the future of electric vehicles. Gemba's VR training platform is used to train Aptiv's workforce globally on EV manufacturing and lean methodologies.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Labster: VR simulation platform focused on science and healthcare education and training; partial overlap with Gemba's J&J healthcare use cases and similar VR-based enterprise learning technology stack.

Broad incumbents

• Skillsoft: Established corporate digital learning provider with content across leadership, technology, and compliance; relevant as a broader incumbent Gemba competes against in enterprise learning budgets.
• PwC: Global consulting firm with an active VR/metaverse enterprise training practice serving its multinational clients; a broader incumbent that can bundle immersive training with advisory engagements competing for similar budgets.
• Cornerstone OnDemand: Large-scale enterprise learning and talent management platform; broader incumbent in corporate training where Gemba positions as a specialized immersive layer or replacement for legacy content.
• Deloitte: Global professional services firm operating enterprise immersive learning and VR training initiatives; competes indirectly for the same enterprise training mandates and large-scale transformation projects.

Direct peers

• Interplay Learning: VR-based training for skilled trades and technical workforce (HVAC, electrical, etc.); comparable VR training-as-a-service business model targeting enterprise workforces similar to Gemba's manufacturing accounts.
• STRIVR: US-based VR enterprise training platform focused on workforce upskilling for sports, retail, and Fortune 500 operators; competes head-to-head with Gemba in immersive enterprise learning and uses similar VR hardware-agnostic delivery.
• Mursion: VR-based simulation platform specializing in leadership and soft-skills training for enterprises; overlaps with Gemba's leadership development and people-skills use cases via simulated virtual humans.
• Talespin: Enterprise XR (VR/AR) training and simulation platform targeting soft skills, leadership, and workforce development; directly competes with Gemba's customizable VR training library and Fortune 500 go-to-market.
• Immerse: Enterprise VR language and soft-skills training platform with global B2B deployments; closely comparable to Gemba in subscription VRaaS model, customizable content, and multinational customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebooken-gb.facebook.com/thegemba1
• LinkedInlinkedin.com/company/thegemba
• Xx.com/leadersfeed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Leadership Network