Dental IT

What Dental IT does

Dental IT Ltd is a Sheffield-headquartered, privately held managed IT services provider that has served exclusively the UK and Ireland dental practice market since 2006. Founded by Liam McNaughton after heading technical support at Global Internet, the company delivers a vertically specialised portfolio spanning helpdesk support (7am-7pm, 7 days a week), proprietary cloud-based network monitoring (Souter), proprietary chat-based ticketing (Flare), layered cybersecurity (firewall, EDR/MDR, PAM via AutoElevate, Cyber Essentials certification), local and cloud backup (Veeam + MSP360 with object-lock immutability), VoIP telephony (Zoom Phone from £16+VAT/extension/month), broadband and connectivity, and full IT installations for new and refit practices. The company's differentiator versus generalist MSPs is twenty years of accumulated domain knowledge across UK dental practice management systems (SOE Exact, Dentally, Carestream R4, Pearl, Orthotrac) and digital imaging platforms (Sidexis, Vixwin, Examine Pro, Schick CDR, etc.), supporting hundreds of practices and 2,000+ monitored endpoints with a zero-ransomware-loss track record for customers following its security advice.

Revenue is generated through recurring monthly managed-service subscriptions, hardware sales (HP ProLiant servers, Dell PowerEdge, HP/Lenovo workstations, NAS, switches, firewalls), one-time project and installation revenue for new builds, refits and squat practices, and subscription add-ons for its AI phone analytics product DentalDial.AI (£16+VAT/extension plus optional £20+VAT/month Power Pack). Go-to-market is direct, led by the Managing Director with a free 100-point network audit as the primary top-of-funnel conversion, supplemented by an outbound field engineering team, inside sales via phone/WhatsApp/email, and an affiliate/referral channel through Medifinance and BH Projects Group. The company serves three customer segments: independent single-site practices, corporate dental groups undergoing acquisition-driven estate expansion (e.g., Dental Partners, 60+ practices), and squat/new practice startups requiring greenfield IT design. Dental IT operates as a sister company to Tenacity IT within the McNaughton ownership group, with no external institutional investment, no disclosed funding rounds, and no M&A activity on record.

Name

Dental IT

Legal name

Dental IT Ltd

Website

https://dentalit.ltd.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Dental IT Ltd is a Sheffield-headquartered, privately held managed IT services provider exclusively serving UK and Ireland dental practices, delivering managed support, proprietary monitoring (Souter), AI phone analytics (DentalDial.AI), cybersecurity, backups, VoIP, broadband, and full practice installations to hundreds of independent and corporate dental group customers.

Ownership category

akta.pro rank

Product category

Dental Practice Managed IT Services

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Surgical & Medical Instruments & Apparatus (3841), Dental Equipment & Supplies (3843), Services-Prepackaged Software (7372)

akta.pro primary industry

Emergency Dental Triage & Tele-Dentistry Services (HLABALAJ)

Keywords

• Managed IT services
• Dental practice IT support
• VoIP phone systems
• Cybersecurity services
• Cloud backup

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Support Services: Ongoing managed IT support for dental practices including helpdesk (7am-7pm, 7 days/week), monitoring, security, backups, and maintenance. Revenue is recurring, typically billed monthly or annually as part of service agreements.
2. IT Hardware Sales: Supply and installation of IT hardware including HP and Dell servers, HP/Lenovo workstations, HP printers and scanners, NAS devices, managed switches, commercial-grade routers/firewalls, and wireless access points. One-time capital sale alongside ongoing managed services.
3. DentalDial.AI: AI phone system app add-on for dental practices using Zoom phone system. Revenue from per-extension monthly subscription (£16 + VAT per extension) plus optional Power Pack upgrade (£20 + VAT per month).
4. IT Installation and Project Services: New practice setup, squat practice builds, refits, and IT refresh projects. One-time professional services revenue for specifying, supplying, building and installing complete IT infrastructure.
5. Broadband and Connectivity: Sourcing and managing internet connectivity for dental practices including FTTC, FTTP, leased lines, and 4G/5G failover. Revenue from monthly broadband contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dental IT provides managed IT support, network monitoring, cybersecurity, backup, IT hardware installation, broadband, and VoIP phone services exclusively to dental practices across the UK and Ireland. Its proprietary tooling includes the Souter monitoring platform, the Flare ticket system, and DentalDial.AI (an AI phone analytics app that integrates Zoom or Sangoma Switchvox with Practice Management Systems such as Dentally). Services are delivered by Sheffield-based engineers with deep knowledge of UK dental Practice Management Systems (SOE Exact, Dentally, Carestream R4, etc.) and digital imaging platforms.

Product overview

Dental IT is a specialist managed IT service provider for dental practices, offering a portfolio of 21 IT services built around a core managed IT support offering. The portfolio includes VoIP phone systems (from £16+VAT/extension/month) and the proprietary AI phone add-on DentalDial.AI, which integrates with Zoom or Sangoma Switchvox to connect calls with Practice Management Systems. Supporting services span network monitoring (via proprietary tool Souter), cybersecurity (EDR/MDR, PAM, firewall management), cloud services (AWS/Azure), backup systems (local NAS with Veeam + cloud with MSP360), IT installations, broadband, Active Directory/Entra identity management, and specialist services for squat practices, corporate dental groups, digital imaging, DPMS integration, and staff training. All services are delivered by Sheffield-based engineers with dental-industry expertise.

Differentiator

Problem solved

Functional benefit

Brands

• DentalDial.AI: AI-powered phone system app for dental practices that integrates with Zoom phone systems and Dentally practice management software. Provides call summaries, treatment extraction, staff performance metrics, marketing ROI analysis, and customer service insights. Shortlisted for App of the Year 2025 at the Dental Industry Awards.

Products and services

• Managed IT Support Services (Helpdesk) Recurring managed IT support for UK dental practices, including a 7am-7pm, 7-day-a-week helpdesk with out-of-hours emergency cover, on-site field engineering, remote troubleshooting and dedicated support for dental Practice Management Systems and digital imaging platforms.
• Souter (Network Monitoring) Proprietary cloud-based network monitoring software that monitors servers, workstations, backups, HP/Dell hardware agents, disk space, Windows updates and firewall status 24x7. Includes the 'HHF' (Haven't Heard From) feature that raises tickets when applications stop sending notifications entirely, designed to reduce false positives in dental practice environments.
• Cybersecurity Services Layered cybersecurity services including commercial firewall management, email security, endpoint detection and response (EDR), managed detection and response (MDR) with 24/7 expert analysis, privileged access management via AutoElevate, staff security training, phishing simulations and Cyber Essentials/CE+ certification support.
• Backup Systems Comprehensive backup solutions combining image-based local backup to NAS devices via Veeam with encrypted offsite backup via MSP360 (formerly CloudBerry), immutability/object lock protection, encryption in transit and at rest, and daily monitoring to ensure recoverability.
• IT Installations One-time specification, supply and installation of IT infrastructure including HP ProLiant and Dell PowerEdge servers with SAS drives and RAID, HP and Lenovo workstations (AIO and tower), NAS devices, managed switches, HP printers and scanners, commercial-grade routers and firewalls, and enterprise WiFi access points.
• Internet and Broadband Sourcing and management of business broadband connections including FTTP, FTTC, leased lines, ADSL, G.Fast and 4G/5G failover, with automatic failover configuration and SLA management. Service starts from £26.30 per month with a fixed IP address and unlimited usage.
• VoIP Phone Systems Cloud-based VoIP phone service from £16+VAT per extension per month, including unlimited UK landline and mobile calls, unlimited inbound calls, unlimited call recordings, IVR, call queues, business hour routing, music on hold, and Zoom Phone integration with optional AI transcription and summarisation. A Power Pack is available at £20+VAT per month for enhanced supervisor reporting.
• Network Audit Remote, free-of-charge 100+ point network audit covering infrastructure, server components, software, cyber protection, hardware, cloud integration, dental Practice Management Systems, email, remote access and Microsoft 365 apps; used as the entry-point engagement for new dental practice customers.
• DentalDial.AI AI-powered phone analytics application that connects Zoom or Sangoma Switchvox phone systems with dental Practice Management Systems (e.g., Dentally), providing real-time patient record access during calls, automatic call summaries, transcriptions, staff performance metrics, marketing ROI measurement, and treatment extraction. Priced from £16 + VAT per extension per month plus an optional £20 + VAT per month Power Pack.
• IT Support for Corporate Dental Groups Scaled IT support for multi-site corporate dental groups covering acquisition due-diligence IT audits, estate-wide standardisation, centralised helpdesk, cloud and identity management at scale, and single-point-of-contact reporting across the group estate.
• IT Support for Squat (New) Dental Practices End-to-end IT consultancy and installation service for new squat dental practices, covering structured cabling design, server cabinet specification, broadband sourcing, server and workstation specification, phone systems, and project management from planning through to go-live.
• Digital Imaging Integration and Support Expert support for dental digital imaging hardware and software platforms (Romexis, iDixel, Vatech, Soredex, Dürr, Gendex, Carestream, Sirona/Sidexis, Sopro, etc.), including software migration and hardware diagnosis capabilities.
• Disaster Recovery and Break/Fix On-site break/fix services with guaranteed same-day hardware replacement, provision of loan equipment (PCs, switches, servers), disaster recovery protocols from NAS or cloud backup, and 4G/5G loan router provision during fixed-line outages.
• Cloud Services (AWS / Azure) Cloud strategy, migration and management services covering virtualised and cloud-hosted servers on AWS and Azure, hybrid cloud setups, Amazon Route 53 DNS, and cloud backup and disaster recovery for dental practices.
• Cyber Essentials Certification Guided Cyber Essentials (CE) and Cyber Essentials Plus (CE+) certification for dental practices, including external and internal network vulnerability testing, to meet cyber insurance and NHS procurement requirements.
• IT Compliance Services Compliance advisory covering GDPR and data protection, NHS DSP Toolkit, ISO 27001 alignment, asset registers, antivirus reporting, backup architecture, email encryption and password policies.

Quantifiable outcome

• Zero ransomware-related data losses across the entire customer base
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ZoomcoreTechnology or IntegrationZoom provides the underlying VoIP phone platform (Zoom Phone) which Dental IT deploys for dental practices. DentalDial.AI integrates with Zoom Phone to provide AI-powered call summaries, analytics, and practice management system integration. Zoom Contact Centre also powers Dental IT's internal helpdesk call management.
• DentallycoreTechnology or IntegrationDentally is the cloud-based dental practice management system that DentalDial.AI integrates with, enabling real-time call view and automatic contact sync. Dental IT also supports Dentally as a DPMS within their managed IT services.
• CarestreamcoreTechnology or IntegrationCarestream R4 practice management system and Carestream Imaging digital imaging platform are supported by Dental IT engineers as part of managed IT services. Case studies (Marlow Dental Centre) reference integration with Carestream.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is one of the public cloud platforms Dental IT uses for cloud-hosted and virtual servers for dental practices. Amazon Route 53 DNS service is used for DNS management.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure is used for cloud-hosted and virtual server infrastructure for dental practices and groups. Microsoft 365, Entra ID (Azure AD), and Intune are supported as core identity and productivity platforms.
• MedifinanceminorGTM or Marketing PartnerMedifinance (dental finance provider) is an affiliate partner referring dental practices to Dental IT. Commission-based compensation or cross-promotional marketing offered in return.
• BH Projects GroupminorGTM or Marketing PartnerBH Projects Group (dental practice project management consultancy) is an affiliate partner referring new and existing dental practices to Dental IT. Dental IT works with experienced project managers from BH Projects on squat practice builds.
• HP (ProLiant)coreTechnology or IntegrationHP ProLiant servers are the primary server platform specified and installed by Dental IT. HP agents are monitored through Souter. HP OpenManage server agents are supported.
• Dell (PowerEdge)coreTechnology or IntegrationDell PowerEdge servers are supported by Dental IT. Dell OpenManage server agents are integrated with Souter monitoring platform.
• VeeamcoreTechnology or IntegrationVeeam Backup and Recovery is supported as a third-party agent within Dental IT's monitoring platform. Used for image-based local backup to NAS devices.
• MSP360 (formerly CloudBerry)coreTechnology or IntegrationMSP360 is used for cloud backup and disaster recovery services, providing encrypted offsite backup of practice data with encryption in transit and at rest.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Weave Communications: Dental and healthcare-focused patient communication and phone system platform with call analytics; overlaps with Dental IT's VoIP and DentalDial.AI product surface area for the same buyer persona.
• Vyne Dental: US dental-specific IT, claims and communication platform serving dental practices and DSOs; comparable as a vertical-specialist tech + communications provider to the dental market Dental IT serves.
• Planet DDS (Denticon): Cloud-based dental practice management and imaging platform serving group dental practices; comparable in targeting multi-site dental operators with integrated software + services offerings.
• Curve Dental: US cloud-native dental practice management software provider; comparable in the dental-specific SaaS/integrations layer that Dental IT's DentalDial.AI and Souter occupy, and a potential international benchmark.

Broad incumbents

• Carestream Dental: Global dental imaging and practice management vendor whose R4 PMS and imaging software Dental IT supports; competes for IT-influenced spend at dental practices and could bundle managed IT around its installed base.
• Dentsply Sirona: Global dental equipment and digital workflow vendor (Sidexis imaging) that Dental IT integrates with; comparable in serving dental digital infrastructure budgets at the same practices, though not a direct IT services rival.
• Henry Schein One: Large dental practice management and technology provider (Dentally, Software of Excellence) serving many of the same UK practices Dental IT supports — both a partner and a potential competitor for the IT-services wallet.

Direct peers

• Blue Stream Technology: UK-based managed IT and telephony provider with a stated focus on dental practices, supplying IT support, VoIP and connectivity to UK dental clinics — directly comparable vertical-specialist MSP.
• ProDental IT: UK dental-specific IT support and managed services firm offering helpdesk, networking and practice management support to dental practices — directly comparable in vertical, geography and service mix.
• Surgery Connect: UK provider of phone systems and unified communications targeted at dental and healthcare practices, overlapping with Dental IT's VoIP and DentalDial.AI communications offering for the same buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRSQiZCIKcc4BwiuOqAEJJA
• Facebookfacebook.com/dentalitltd
• LinkedInlinkedin.com/company/dental-it-ltd
• Xx.com/DentalITLtd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental IT