officebroker.io
OfficeBroker.io is an independent London-based office brokerage, operated as a sole proprietorship, that curates and shortlists design-led serviced, managed, and coworking spaces in Central London for startup and SME tenants (teams of 4-35), earning revenue from workspace provider referral fees and premium listing subscriptions.
- Company typePrivate
- Founded2023
- HeadquartersWare, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What officebroker.io does
OfficeBroker.io is an independent office brokerage platform connecting startups and SMEs with design-led serviced offices, managed offices, and coworking spaces across Central London. The company operates as a sole proprietorship under founder Julian Hindley, who serves as the sole broker handling enquiries, shortlisting, viewings, and negotiations for teams of approximately 4 to 35 people seeking flexible workspace up to 3,000 square feet. Its core offering is a curated workspace search and shortlisting service that compares options across multiple providers and presents vetted shortlists, emphasizing curation over the volume of listings typical of aggregator marketplaces.
The platform's product portfolio includes three core workspace categories — coworking spaces, serviced offices, and managed offices — supplemented by two listing products for workspace operators: a free Standard Listing package and a £29.99/month Standard Plus premium tier that offers top search placement (limited to three per location), enhanced imagery, floor plans, and virtual tour links. The underlying technology is a web-based brokerage platform supporting listing management, enquiry handling, and Google Maps integration; no proprietary AI, advanced automation, or mobile applications are disclosed.
OfficeBroker.io monetizes primarily through tenant referral fees paid by workspace providers for successful introductions, with secondary recurring revenue from premium listing subscriptions. The service is free for tenants, and the company reports typical client rent savings of approximately 15% through informed negotiation. Distribution relies on content marketing, SEO targeting London office search terms, and a LinkedIn presence. The company maintains partnerships with 13+ leading workspace operators including British Land, Landsec, WeWork, FORA, Workspace Group, Huckletree, Uncommon, Industrious, TOG, Orega, Landmark, Beaumont, and x+why. No external funding has been raised and no revenue has been disclosed.
officebroker.io firmographics
Firmographics- Name
- officebroker.io
- Legal name
- Julian Hindley (trading as OfficeBroker.io)
- Website
- https://officebroker.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OfficeBroker.io is an independent London-based office brokerage, operated as a sole proprietorship, that curates and shortlists design-led serviced, managed, and coworking spaces in Central London for startup and SME tenants (teams of 4-35), earning revenue from workspace provider referral fees and premium listing subscriptions.
- Ownership category
- akta.pro rank
officebroker.io industry classification
Industry- Product category
- Office Space Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Office Brokerage (BPAJABAA)
- akta.pro secondary industry
- Workplace Experience & Concierge Services (BPABAFAG)
Keywords
Where officebroker.io is headquartered
LocationHeadquarters
- HQ city
- Ware
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
officebroker.io business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Tenant Referral Fees: Workspace providers pay Office Broker for successful tenant introductions. This is the primary revenue stream, structured as transaction-based fees paid when a business secures office space through the platform.
- Standard Listing Subscriptions: Workspace providers can list their spaces on the platform for free with basic Standard listings. This generates listings inventory at no cost.
- Standard Plus Premium Listings: Premium tier listings at £29.99 per month per listing, providing enhanced visibility through top search result placement. Requires minimum 3-month commitment with monthly rollover thereafter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free search service for businesses |
| Subscription | Monthly | Standard Listing - Free basic presence |
| Subscription | Annual | Standard Plus - Premium visibility (£29.99/month) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
officebroker.io product offering
Product offeringCore offering
officebroker.io is an independent office broker that connects Central London startups and SMEs with design-led serviced offices, managed offices, and coworking spaces through curated shortlists rather than exhaustive listings. The service runs from initial brief through viewings, pricing, and negotiation, is free for tenants, and is monetized via workspace provider referral fees and premium listing subscriptions. The brokerage aggregates inventory from leading operators (WeWork, FORA, British Land, Landsec, TOG, Industrious, Huckletree, Uncommon, Orega, Landmark, Beaumont, Workspace Group, x+why, LABS) and provides access to off-market opportunities.
Product overview
OfficeBroker.io is an independent office broker platform serving startups and SMEs in Central London. The core offering is a workspace search and shortlisting service that compares serviced offices, managed offices, and coworking spaces, presenting curated shortlists rather than overwhelming users with hundreds of listings. The product portfolio includes three main workspace types: Coworking Spaces for flexibility and smaller teams, Serviced Offices for plug-and-play teams of 2-50, and Managed Offices for private tailored spaces. For workspace providers, the platform offers Standard and Standard Plus listing packages that give operators visibility in front of actively seeking businesses. The company also provides educational content through guides covering office leasing trends and workspace comparisons.
Differentiator
Problem solved
Functional benefit
Products and services
- Workspace Search & Shortlisting Service Independent office broker service that compares serviced offices, managed offices, and coworking spaces across Central London and presents carefully curated shortlists based on team requirements. Handles the full process from initial brief through viewings, pricing, negotiation, and final agreement. Free for tenants.
- Standard Listing Base listing package for workspace operators at £0 per month, including a 200–400 word overview, 3 optimized images, Google Maps integration, and multi-category listing presence.
- Standard Plus Listing Premium subscription listing package at £29.99 per month per listing, providing top search ranking within the chosen location (capped at 3 per location), up to 10 high-quality images, downloadable floor plans, and virtual tour links. Requires minimum 3-month commitment with 30-day cancellation notice.
- Guides, Insights & Practical Advice (Blog) Educational blog content covering office leasing trends, workspace comparisons (e.g. serviced vs managed offices), WeWork guides, startup setup advice, and other practical guides for businesses researching Central London office space.
Quantifiable outcome
- Clients typically save around 15% on rent through better-informed decisions and negotiation support.
- +1 more outcomes
Companies that use officebroker.io
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
officebroker.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
officebroker.io partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- British LandcoreBritish Land is one of the largest listed property developers in the UK. Office Broker features British Land's workspace offerings including Storey, Broadgate Tower, and various managed office spaces across Central London. The partnership provides Office Broker clients access to premium British Land spaces.
- LandseccoreLandsec is a leading UK commercial property company. Office Broker lists Landsec properties including 1 New Change, MYO St Paul's, and other premium serviced office spaces. Partnership provides access to Landsec's portfolio of design-led workspaces.
- WeWorkmajorGlobal flexible workspace provider. Office Broker features WeWork locations including Devonshire Square, St Katharine's Way, and other London properties. WeWork is featured in case study content and workspace spotlights on the platform.
- FORAmajorPremium flexible workspace operator. Office Broker lists FORA spaces including 29 Throgmorton Street (former London Stock Exchange building) and 60 London Wall. Partnership provides access to FORA's enterprise-grade workspace solutions.
- Workspace GroupmajorEstablished UK workspace provider. Office Broker features Workspace Group's Salisbury House and The Frames properties. Partnership provides access to characterful workspace in historic buildings.
- HuckletreemajorDesign-led workspace provider focused on tech and creative sectors. Office Broker features Huckletree's 1 Primrose Street location, a 35,000 sq ft workspace at the intersection of London's finance and tech hubs.
- UncommonmajorDesign-focused workspace operator. Listed as trusted workspace provider on homepage. Office Broker features Uncommon's Holborn and Liverpool Street locations, highlighted in workspace spotlights for design quality.
- x+whyminorFlexible workspace brand listed as trusted provider on homepage. Partnership provides additional workspace option in Office Broker's curated portfolio.
- IndustriousmajorPremium workspace operator. Office Broker features Industrious locations including 30 Crown Place and 70 St Mary Axe. Partnership provides access to Industrious's hospitality-led workspace experience.
- TOG (The Office Group)majorUK workspace provider. Office Broker features TOG locations including 50 Liverpool Street, 29 Throgmorton Street, and 3 Lloyd's Avenue. Partnership provides access to TOG's portfolio of contemporary workspaces.
- OregamajorServiced office provider. Office Broker features Orega locations including 51 Lime Street, 70 Gracechurch Street, and 70 Mark Lane. Partnership provides access to Orega's range of flexible office solutions.
- LandmarkmajorWorkspace provider. Office Broker features Landmark locations including 110 Bishopsgate, 125 Old Broad Street, 75 King William Street, and 78 Cannon Street. Partnership provides access to Landmark's City Core portfolio.
- BeaumontmajorPremium workspace provider. Office Broker features Beaumont locations including 80 Coleman Street, 34 Lime Street, and 27 Clements Lane. Partnership provides access to Beaumont's Grade II listed and characterful office spaces.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
officebroker.io competitors and assessment
Company assessmentOthers
- The Office Group (TOG): Major UK flexible office operator (a named partner of officebroker.io). Enables comparability through the workspace supply side they partner with while representing the direct sales channel that could disintermediate brokers.
- WeWork: Global flexible office provider that officebroker.io lists as a major partner. Relevant as a competing direct-sales channel and as one of the largest inventory sources for the broker.
- Landsec (Landmark, Myo): UK REIT operating flexible workspace brands including Myo. Comparable as a key inventory partner and direct-sales competitor in Central London office space.
- British Land (Storey): UK REIT and major Central London landlord operating the Storey flexible-workspace brand. Comparable as both a key partner supplying inventory and a potential direct-sales competitor to brokers.
Emerging players
- Deskpass: Global flexible workspace marketplace offering on-demand coworking bookings. Adjacent to officebroker.io's curation thesis but emphasizes day-pass and membership product rather than full-office leasing.
Direct peers
- Office Freedom: UK office broker specializing in serviced office and coworking space. Directly comparable in tenant-side brokerage across London postcodes with similar transaction-fee revenue model.
- Flexioffices: UK serviced office broker with extensive London coverage and provider relationships. Comparable in target market (SMEs/startups) and consultative sales approach.
- Workthere (JLL): JLL-led flexible office search platform with curated listings across UK and Europe. Overlaps officebroker.io in curated shortlist model targeting SMEs and startups.
- Instant Offices: One of the largest global office brokerage marketplaces, connecting tenants with serviced, managed, and coworking space. Directly comparable to officebroker.io in serviced-office intermediation, with broader geographic coverage.
- Hubble HQ (Hubble Pass): UK-based flexible office marketplace offering curated shortlists of coworking and serviced offices in London and other UK cities. Closest domestic peer in curated/independent broker positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
officebroker.io social profiles
Digital presenceofficebroker.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
officebroker.io leadership team
Management profileNumber of profiles
Profiles1 record
officebroker.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
officebroker.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about officebroker.io
What does officebroker.io do?
officebroker.io is an independent office broker that connects Central London startups and SMEs with design-led serviced offices, managed offices, and coworking spaces through curated shortlists rather than exhaustive listings. The service runs from initial brief through viewings, pricing, and negotiation, is free for tenants, and is monetized via workspace provider referral fees and premium listing subscriptions. The brokerage aggregates inventory from leading operators (WeWork, FORA, British Land, Landsec, TOG, Industrious, Huckletree, Uncommon, Orega, Landmark, Beaumont, Workspace Group, x+why, LABS) and provides access to off-market opportunities.
Is officebroker.io a public or private company?
officebroker.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was officebroker.io founded?
officebroker.io was founded in 2023. It employs 1 to 10 people.
Where is officebroker.io based?
officebroker.io is headquartered in Ware, United Kingdom, in the Europe region.
How does officebroker.io make money?
Three revenue lines are on record. Tenant Referral Fees are the primary driver. The others are standard Listing Subscriptions and standard Plus Premium Listings.
Who are officebroker.io's main competitors?
Others on record are The Office Group (TOG), WeWork, Landsec (Landmark, Myo) and British Land (Storey). Deskpass is listed as an emerging player. Direct peers are Office Freedom, Flexioffices, Workthere (JLL), Instant Offices and Hubble HQ (Hubble Pass).
Does officebroker.io have an API?
No public API is recorded for officebroker.io.
What industry is officebroker.io in?
officebroker.io's product category is Office Space Brokerage. Its primary akta.pro industry code is BPAJABAA, Office Brokerage, with a secondary code of BPABAFAG, Workplace Experience & Concierge Services. Its NAICS code is 5312 and its SIC code is 6531.