Locations Property Management
Locations Property Management is a Honolulu-based residential and affordable-housing property management company serving Oahu, Hawaii, operating as the property management division of Locations LLC with 350+ employees across five offices and using AppFolio Property Manager as its core platform.
- Company typePrivate
- Founded1979
- HeadquartersHonolulu, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Locations Property Management does
Locations Property Management is the property management division of Locations LLC, a privately held Hawaii real estate company founded in 1969, with the management division established in 1979. The company provides residential property management services across the island of Oahu from five physical offices in Honolulu, employing more than 350 real estate associates and staff, and is self-described as the largest locally owned property management firm in Hawaii. Core service lines include residential property management (marketing, tenant screening, rent collection, maintenance coordination, and accounting) and affordable housing management for HCDA Reserved Housing and HHFDC reserved-housing programs at named developments including Six Eighty Ala Moana, The Flats at Pu'unui, and Keauhou Lane.
The technology backbone is the AppFolio Property Manager platform, which powers both the tenant-facing portal (online rent payment, maintenance requests, digital lease signing via web and iOS/Android apps) and the owner portal (financial statements, document access, 24/7 account monitoring). Marketing distribution extends beyond the company's locationsrentals.com website to the Oahu MLS, Rentals.com, apartments.com, rental publications, a 24-hour FOR RENT hotline, and referrals from the parent company's internal network of 350+ real estate associates plus the military off-base housing office. Pricing follows the industry-standard property management fee of 10% of gross annual rent, supplemented by a $30 per-adult application fee, security deposits, and ancillary pet deposits, producing a recurring transaction- and subscription-based revenue model.
Locations Property Management firmographics
Firmographics- Name
- Locations Property Management
- Legal name
- Locations LLC
- Website
- https://locationsrentals.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Locations Property Management is a Honolulu-based residential and affordable-housing property management company serving Oahu, Hawaii, operating as the property management division of Locations LLC with 350+ employees across five offices and using AppFolio Property Manager as its core platform.
- Ownership category
- akta.pro rank
Locations Property Management industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industries
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD), Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where Locations Property Management is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Locations Property Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property Management Fees: Industry standard property management fee of 10 percent of the property's gross annual rent. This fee structure incentivizes property managers to find and retain qualified tenants.
- Application Fees: Rental application fee of $30 per adult applicant (18 years and older) to process applications and run credit/background checks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Property Management - 10% of annual rent |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Locations Property Management product offering
Product offeringCore offering
Locations Property Management provides full-service residential property management on Oahu for property owners, handling marketing, tenant screening, leasing, rent collection, maintenance coordination, and accounting services. It also manages affordable housing units under HCDA and HHFDC reserved housing programs, and operates AppFolio-powered online tenant and owner portals for digital rent payment, maintenance requests, and financial reporting.
Product overview
Locations Property Management is a property management company operating as the Property Management Division of Locations, one of Hawaii's leading real estate companies. The company offers two primary service lines: (1) Residential Property Management services including marketing, tenant relations, property maintenance, and accounting/financial services delivered through licensed property managers; and (2) Affordable Housing Management for HCDA and HHFDC reserved housing programs. The company also provides technology-enabled self-service platforms including an Online Tenant Portal (web and mobile apps for iOS/Android) and an Owner Portal for financial monitoring. The underlying property management technology is powered by AppFolio Property Manager, with marketing extending to third-party platforms including Rentals.com and apartments.com. Additional services include tenant screening with credit/background checks and rental market analysis using monthly market surveys.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Management Comprehensive property management services for residential rental properties on Oahu, including marketing, tenant screening, lease management, rent collection, maintenance coordination, and accounting services, delivered for property owners and investors.
- Affordable Housing Management Specialized property management services for affordable housing programs, including HCDA Reserved Housing and HHFDC reserved housing properties such as Six Eighty Ala Moana, The Flats at Pu'unui, and Keauhou Lane, targeted at income-qualified residents.
- Property Marketing Services Property marketing services including comprehensive market research, listing on the company website, Oahu MLS, rental publications, and third-party listing websites (Rentals.com, apartments.com) to minimize vacancy time and maximize rental income.
- Tenant Screening Services Comprehensive tenant qualification including credit reports, national background checks, income verification (3:1 income to rent ratio requirement), criminal background checks, and landlord reference checks to identify qualified tenants.
- Property Maintenance Coordination Property maintenance coordination including minor repairs, periodic inspections, emergency after-hour service, and coordination with licensed vendors and contractors.
- Accounting and Financial Services Financial management for property owners including computerized cash flow statements, rent collection, direct deposit of net proceeds, coordination of operating expenses, and tax document preparation including General Excise Tax filing.
- Rental Market Analysis Expert rental market research and analysis through monthly surveys of rents and availability, providing property owners with competitive pricing intelligence to list properties at optimal market rates.
- Online Tenant Portal Web and mobile platform for tenants to pay rent online, submit maintenance requests, communicate with management, and manage their rental account, available via iOS and Android apps powered by AppFolio.
- Owner Portal Online portal for property owners to view financial statements, access documents, set up payment options, and monitor their investment properties with 24/7 access to financial summaries and tax statements.
- Rental Listings Website Company website (locationsrentals.com) displaying available residential and affordable rental properties with search filters, detailed listings, virtual tours, and online rental applications, powered by AppFolio.
Quantifiable outcome
- Minimal vacancy time through effective marketing
- +2 more outcomes
Companies that use Locations Property Management
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Locations Property Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Locations Property Management partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AppFoliocoreAppFolio provides the property management technology platform powering Locations Property Management's tenant portal, rent collection, maintenance tracking, and owner reporting systems. The platform enables online rent payments, maintenance requests, and digital lease management.
- HCDA (Hawaii Community Development Authority)coreHCDA Reserved Housing program for affordable rentals including Six Eighty Ala Moana property management
- HHFDC (Hawaii Housing Finance and Development Corporation)coreHHFDC reserved housing program for affordable rentals including The Flats at Pu'unui and Keauhou Lane properties
- Military Off-Base Housing OfficeminorFree rental listings at military off-base housing office to reach military personnel seeking housing
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Locations Property Management competitors and assessment
Company assessmentBroad incumbents
- Greystar Real Estate Partners: Largest US apartment and property management operator with institutional scale and proprietary technology. Represents the type of well-capitalized national incumbent that could enter or expand in Hawaii, applying pressure on locally owned operators like Locations.
- WinnCompanies: National property management firm with deep affordable housing and LIHTC expertise. Comparable to Locations' affordable housing vertical (HCDA/HHFDC programs), representing a potential competitor for regulated housing management contracts.
- Asset Living: Major US multifamily property management firm with technology-enabled operations and broad geographic footprint. Represents the kind of national platform with scale advantages that could challenge regional managers like Locations.
- FirstService Residential: Large North American residential property manager serving thousands of communities. While primarily focused on HOA and condominium management, its scale and technology platform represent a competitive benchmark for residential property management operations.
Direct peers
- Island Sotheby's International Realty: Hawaii luxury real estate firm with property management operations across Oahu and Neighbor Islands. Competes for higher-end residential rental management with similar multi-channel marketing approach.
- Hawaii Life Real Estate Brokers: Hawaii-focused real estate brokerage with property management services across the islands. Overlaps with Locations on Oahu residential rental management and investment property referrals, with a comparable integrated brokerage-plus-management model.
- Coldwell Banker Pacific Properties: Major Hawaii-based real estate brokerage offering property management services on Oahu. Competes directly for residential rental listings and landlord clients, with similar multi-branch Oahu presence.
- Berkshire Hathaway HomeServices Hawaii Realty: Hawaii real estate brokerage operating across Oahu with property management arms. Comparable integrated model targeting investor-owners seeking both brokerage and ongoing rental management services.
- Elite Pacific Properties: Hawaii-based luxury real estate brokerage and property management firm operating across Oahu, Maui, Kauai, and Big Island. Directly competes with Locations Property Management for residential rental management mandates and investor clients on Oahu.
Regional players
- Engel & Völkers Honolulu: International luxury real estate brand with Hawaii operations focused on high-end residential sales and some rental management. Comparable as an integrated brokerage-management firm in the Honolulu market, competing for upscale rental listings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Locations Property Management social profiles
Digital presenceLocations Property Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locations Property Management leadership team
Management profileNumber of profiles
Locations Property Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locations Property Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locations Property Management
What does Locations Property Management do?
Locations Property Management provides full-service residential property management on Oahu for property owners, handling marketing, tenant screening, leasing, rent collection, maintenance coordination, and accounting services. It also manages affordable housing units under HCDA and HHFDC reserved housing programs, and operates AppFolio-powered online tenant and owner portals for digital rent payment, maintenance requests, and financial reporting.
Is Locations Property Management a public or private company?
Locations Property Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Locations Property Management founded?
Locations Property Management was founded in 1979. It employs 501 to 1,000 people.
Where is Locations Property Management based?
Locations Property Management is headquartered in Honolulu, United States, in the North America region.
How does Locations Property Management make money?
Two revenue lines are on record. Property Management Fees are the primary driver. The others are application Fees.
Who are Locations Property Management's main competitors?
Broad incumbents on record are Greystar Real Estate Partners, WinnCompanies, Asset Living and FirstService Residential. Direct peers are Island Sotheby's International Realty, Hawaii Life Real Estate Brokers, Coldwell Banker Pacific Properties, Berkshire Hathaway HomeServices Hawaii Realty and Elite Pacific Properties. Engel & Völkers Honolulu is listed as a regional player.
Does Locations Property Management have an API?
No public API is recorded for Locations Property Management.
What industry is Locations Property Management in?
Locations Property Management's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8). Its NAICS code is 531311 and its SIC code is 6531.