Auksjonen
Auksjonen is Norway's largest online auction marketplace, enabling private individuals, businesses, and bankruptcy estates to buy and sell used vehicles, machinery, and equipment through timed auctions across 11 categories.
- Company typePrivate
- Founded2011
- HeadquartersTønsberg, Norway
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Auksjonen does
Auksjonen.no AS operates Norway's largest online auction marketplace, founded in 2011 and headquartered in Sem (Tønsberg), Norway. The platform enables private individuals, businesses, and bankruptcy estates to list used vehicles, machinery, and equipment for sale via timed online auctions and fixed-price (Kjøp Nå) formats, with buyers placing bids manually or through an automated autobud proxy system. Core product categories span 11 verticals: cars, construction equipment, general marketplace, motorcycles, boats, caravans, trucks/trailers, agricultural equipment, industrial assets, medical equipment, and surplus goods.
The underlying technology combines a real-time bidding engine, a live budlogg (bid log) tracker, automated auction extensions, and a Klientkonto client-account payment system held at DNB that releases funds only after buyer acceptance. Auksjonen cross-lists auctions on FINN.no through an integration partnership, and operates a separate Meglertjenester (broker) service for managed sales of higher-value or complex inventory. Physical inspection is supported at the Sem location during business hours.
The business model is transaction-based: Auksjonen charges sellers an auction fee of 10% (standard businesses, capped at NOK 5,000-10,000) or 20% (bankruptcy estates, capped at NOK 10,000), with a buyer's premium and administration fees applied on the buyer side. Private sellers list free of charge, while professional sellers and institutional consignors (including bankruptcy estates and financing companies) are the higher-revenue segment. The company does not disclose revenue, has no external funding rounds, and operates with a 1-10 employee footprint.
Auksjonen firmographics
Firmographics- Name
- Auksjonen
- Legal name
- Auksjonen.no AS
- Website
- https://auksjonen.no
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Auksjonen is Norway's largest online auction marketplace, enabling private individuals, businesses, and bankruptcy estates to buy and sell used vehicles, machinery, and equipment through timed auctions across 11 categories.
- Ownership category
- akta.pro rank
Auksjonen industry classification
Industry- Product category
- Online Auction Marketplace
- NAICS
- Used Merchandise Retailers (459510), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
- akta.pro secondary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
Keywords
Where Auksjonen is headquartered
LocationHeadquarters
- HQ city
- Tønsberg
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Auksjonen business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Others
Revenue model
- Auction Fees / Commission: Auksjonen charges sellers an auction fee as a percentage of the final sale price, typically 10-20% depending on seller type, with various caps. For business sellers, fees are often 10% with max 5,000-10,000. For bankruptcy estates, fees are 20% with max 10,000. Administration fees also apply.
- Buyer's Premium: Buyers pay a buyer's premium on winning bids, with fees ranging from 4,200 to percentage-based charges depending on item category.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Private seller listings - free to list |
| Transaction based/ take rate | Pay-as-you-go | Business seller listings - 10% auction fee |
| Transaction based/ take rate | Pay-as-you-go | Bankruptcy estate sales - 20% auction fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Auksjonen product offering
Product offeringCore offering
Auksjonen operates Norway's largest online auction marketplace, enabling private individuals, businesses, and bankruptcy estates to sell used vehicles, machinery, and equipment through timed online auctions and fixed-price ('Kjøp Nå') listings. The platform supports automated bidding via Autobud, secures transactions through a DNB-held client account (Klientkonto), and cross-lists auctions on FINN.no for extended reach across 11 product categories.
Product overview
Auksjonen operates Norway's largest online auction marketplace at auksjonen.no, offering a platform for buying and selling used vehicles, machinery, and equipment. The core product is the auction marketplace itself, supported by autobud (automatic bidding) for competitive bidding, Klientkonto (client account payment held at DNB) for secure transaction handling, and Meglertjenester (broker services) connecting sellers — businesses, bankruptcy estates, and private individuals — with professional auctioneers. Listings span 11 distinct categories: Bil (cars), Bygg og anlegg (construction), Torget (general), MC (motorcycles), Båt (boats), Caravan, Lastebil og henger (trucks/trailers), Landbruk (agriculture), Industri (industry), Overskuddsvarer (surplus goods), and Medisinsk (medical equipment). Both timed auctions and 'Kjøp Nå' fixed-price formats are supported.
Differentiator
Problem solved
Functional benefit
Products and services
- Auksjonen.no Online Auction Marketplace
- Meglertjenester Auction Brokerage Services
- Klientkonto Client Account Payment Service
Quantifiable outcome
- 87,000 monthly bidders providing active competition for items
- +1 more outcomes
Companies that use Auksjonen
Customer profileSegments3 records
Ideal customer profiles3 records
Auksjonen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Auksjonen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FINN.nocoreFINN.no is Norway's largest classifieds marketplace. Auksjonen.no has an integration/partnership where auction listings automatically appear on FINN.no, providing additional marketing reach and exposure to FINN.no's large user base. This cross-listing benefits sellers by expanding their potential buyer pool beyond auksjonen.no visitors.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Auksjonen competitors and assessment
Company assessmentDirect peers
- Tradera: Sweden's largest dedicated online auction marketplace (owned by PayEx/EQT). Comparable to Auksjonen as an auction-led marketplace spanning consumer goods, vehicles, and specialty items with similar take-rate economics.
- Agronetto: European online marketplace for used agricultural machinery and equipment. Comparable to Auksjonen's Landbruk category, serving farmers and contractors buying/selling tractors, implements, and farm equipment via auction and listing.
- Mascus: Online marketplace specializing in used construction equipment, machinery, and trucks across Europe. Closely comparable to Auksjonen's Bygg og anlegg and Industri categories with overlapping auction and listing functionality for heavy equipment.
- KVD (Kvarndammen): Sweden's leading online vehicle remarketing and auction platform for used cars, trucks, and machinery. Directly comparable to Auksjonen's Bil, Lastebil, and Bygg og anlegg verticals, with similar take-rate model and professional buyer focus.
- Truck1: European online marketplace for trucks, trailers, construction equipment, and agricultural machinery. Comparable to Auksjonen's Lastebil og henger and Bygg og anlegg categories, serving cross-border B2B buyers of heavy vehicles.
Regional players
- Blocket: Sweden's largest online classifieds and marketplace with strong auction functionality for vehicles and goods. Directly comparable to Auksjonen as a Nordic online auction/classifieds platform, though operating at much larger scale across Sweden.
- DBA.dk: Denmark's leading online classifieds marketplace with auction functionality for used goods and vehicles. Comparable to Auksjonen as a Nordic auction/classifieds platform serving consumer and B2B sellers in vehicles, machinery, and equipment.
- AutoProff: Scandinavian online platform for vehicle valuation, listing, and auction, particularly strong in Denmark and Norway. Comparable to Auksjonen's Bil category with overlapping professional buyer and dealer segments.
Broad incumbents
- FINN.no: Norway's dominant general classifieds platform and Auksjonen's key distribution partner. Comparable because it hosts vehicle, equipment, and goods listings with some auction capability, but is much broader in scope and serves as both channel and potential competitor.
- eBay: Global generalist online auction and marketplace platform. Comparable to Auksjonen as a pioneer in online auction mechanics (autobid-style proxy bidding), but operates at vastly greater scale across multiple geographies and categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Auksjonen social profiles
Digital presenceAuksjonen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auksjonen leadership team
Management profileNumber of profiles
Profiles1 record
Auksjonen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auksjonen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auksjonen
What does Auksjonen do?
Auksjonen operates Norway's largest online auction marketplace, enabling private individuals, businesses, and bankruptcy estates to sell used vehicles, machinery, and equipment through timed online auctions and fixed-price ('Kjøp Nå') listings. The platform supports automated bidding via Autobud, secures transactions through a DNB-held client account (Klientkonto), and cross-lists auctions on FINN.no for extended reach across 11 product categories.
Is Auksjonen a public or private company?
Auksjonen is a private company. It is classified as unknown and is currently operating.
When was Auksjonen founded?
Auksjonen was founded in 2011. It employs 1 to 10 people.
Where is Auksjonen based?
Auksjonen is headquartered in Tønsberg, Norway, in the Europe region.
How does Auksjonen make money?
Two revenue lines are on record. Auction Fees / Commission is the primary driver. The others are buyer's Premium.
Who are Auksjonen's main competitors?
Direct peers on record are Tradera, Agronetto, Mascus, KVD (Kvarndammen) and Truck1. Regional players are Blocket, DBA.dk and AutoProff. Broad incumbents are FINN.no and eBay.
Does Auksjonen have an API?
No public API is recorded for Auksjonen.
What industry is Auksjonen in?
Auksjonen's product category is Online Auction Marketplace. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online), with a secondary code of CRAFAAAC, Auction-based Generalist Marketplaces. Its NAICS code is 459510 and its SIC code is 5082.