Flowertown
Flowertown is a private cannabis-focused content publishing platform founded in 2017 and headquartered in Playa Vista, California, with a stated mission to move cannabis discourse from niche to mainstream audiences. It operates with 11-50 employees under a lean executive structure.
- Company typePrivate
- Founded2017
- HeadquartersPlaya Vista, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Flowertown firmographics
Firmographics- Name
- Flowertown
- Website
- https://flowertown.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Unknown
- Headcount range
- 11–50 employees
- Short description
- Flowertown is a private cannabis-focused content publishing platform founded in 2017 and headquartered in Playa Vista, California, with a stated mission to move cannabis discourse from niche to mainstream audiences. It operates with 11-50 employees under a lean executive structure.
- Ownership category
- akta.pro rank
Where Flowertown is headquartered
LocationHeadquarters
- HQ city
- Playa Vista
- HQ country
- United States
- HQ region
- North America
Markets served
Flowertown business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Flowertown product offering
Product offeringCore offering
Flowertown is a content publishing platform that produces and distributes editorial content aimed at changing the cannabis conversation from a niche subject to a mainstream one. The company creates and publishes cannabis-related media content for a consumer audience, operating as a digital media company within the cannabis information space.
Differentiator
Problem solved
Functional benefit
Products and services
- Flowertown Cannabis Content Platform A digital content publishing platform that produces and distributes editorial content aimed at mainstreaming the cannabis conversation for general consumer audiences.
Companies that use Flowertown
Customer profileIdeal customer profiles1 record
Flowertown technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flowertown competitors and assessment
Company assessmentDirect peers
- Leafly: Leafly is the leading cannabis information platform, combining editorial content with dispensary listings and reviews. It is the most direct comparable to Flowertown, sharing both consumer audience and cannabis-adjacent advertiser base.
- PotGuide: PotGuide combines editorial content with dispensary listings and cannabis travel information — a directly comparable content-plus-utility platform serving consumers.
- MJBizDaily (Marijuana Business Daily): MJBizDaily is a cannabis industry news and events business targeting trade audiences. While more B2B-skewed, it competes for cannabis industry advertising spend and mindshare.
- Green Entrepreneur: Green Entrepreneur covers cannabis business and lifestyle content, overlapping with Flowertown's editorial positioning and target reader.
- High Times: High Times is a long-running cannabis media brand covering culture, news, and product reviews. It is a direct peer as a long-form cannabis publisher targeting mainstream-leaning audiences.
- Weedmaps: Weedmaps operates a cannabis marketplace layered with editorial content, brand and dispensary advertising, and consumer-facing information — a directly comparable content-plus-monetization model.
- Merry Jane: Merry Jane is a cannabis lifestyle and news platform with a 'mainstream cannabis conversation' editorial positioning closely aligned with Flowertown's stated mission.
- Cannabis Now: Cannabis Now is a multi-platform cannabis publication covering news, culture, business, and policy. It competes for the same cannabis-curious audience and advertiser pool.
Emerging players
- Cannabis Business Times: Cannabis Business Times is a B2B trade publication covering cultivation, retail, and regulation. It is comparable to Flowertown as a cannabis-focused content business, though it targets industry professionals rather than mainstream consumers.
- The Cannigma: The Cannigma is an evidence-based cannabis content publisher focused on science, health, and policy. It overlaps with Flowertown's editorial mission while taking a more niche, science-led approach.
Market position
Customer concentration
Flowertown social profiles
Digital presenceFlowertown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowertown leadership team
Management profileNumber of profiles
Profiles2 records
Flowertown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowertown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowertown
What does Flowertown do?
Flowertown is a content publishing platform that produces and distributes editorial content aimed at changing the cannabis conversation from a niche subject to a mainstream one. The company creates and publishes cannabis-related media content for a consumer audience, operating as a digital media company within the cannabis information space.
When was Flowertown founded?
Flowertown was founded in 2017. It employs 11 to 50 people.
Where is Flowertown based?
Flowertown is headquartered in Playa Vista, United States, in the North America region.
Who are Flowertown's main competitors?
Direct peers on record are Leafly, PotGuide, MJBizDaily (Marijuana Business Daily), Green Entrepreneur, High Times, Weedmaps, Merry Jane and Cannabis Now. Emerging players are Cannabis Business Times and The Cannigma.
Does Flowertown have an API?
No public API is recorded for Flowertown.