Full Plate Living

What Full Plate Living does

Full Plate Living is a non-profit health and nutrition membership platform operated as a project of the Ardmore Institute of Health, a foundation that has promoted lifestyle change since 1947. The program, established in 2020, delivers a structured curriculum teaching the proprietary 75/25 plate method — a high-fiber eating framework in which 75% of the plate consists of water-fiber foods (fruits, vegetables, beans, cooked whole grains) and 25% is reserved for other foods. The core product is a seven-module self-paced online course delivered through Kajabi, supplemented by bonus courses on diabetes management and weight loss, a weekly newsletter, a recipe database, and a private Facebook community.

The platform also serves clinicians and employers through dedicated offerings: Shared Medical Appointments curricula in 1, 4, and 8-session lengths (English and Spanish) with done-for-you slide decks and patient handouts; AAFP-approved CME training; a new GLP-1 prescribing CME course; free Facilitator Training certification; and Group Programs for community and corporate settings. The program is certified by the American College of Lifestyle Medicine, and a study published in the American Journal of Health Promotion documented participant weight loss and increased energy.

Commercially, Full Plate Living charges no fees — no subscriptions, upsells, or hidden costs — and is funded entirely by the Ardmore Institute of Health. Go-to-market is multi-channel: a community-led consumer motion driven by member referrals, a clinician referral motion with printed prescriptions and EMR-friendly QR codes, and an enterprise employer channel with named partners including AdventHealth. There is no venture, private equity, or public ownership.

Name

Full Plate Living

Legal name

Full Plate Living

Website

https://fullplateliving.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Full Plate Living is a non-profit, free online membership platform operated by the Ardmore Institute of Health, teaching high-fiber eating via the 75/25 plate method to individual consumers, clinicians, and employers.

Ownership category

akta.pro rank

Product category

Lifestyle Medicine / Preventive Health Education

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Lifestyle medicine programs
• High-fiber nutrition education
• Shared medical appointments
• Wellness coaching resources
• Preventive health platform

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Non-profit Free Service Model: Full Plate Living is a completely free membership service operated as a project of Ardmore Institute of Health, a non-profit organization. The program is funded by a private foundation dedicated to improving people's health. There is no revenue generation from members - no subscriptions, upsells, or fees of any kind.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Full Plate Living is a free online membership program that teaches a high-fiber eating system using the proprietary 75/25 plate method. The Core Program is a seven-module self-paced video curriculum, with bonus courses (Reimagining Diabetes, Reimagining Weight Loss), workshops, recipes, and a private Facebook community. Clinicians and employers access specialized curricula including Shared Medical Appointments (SMA), Facilitator Training, and AAFP-approved CME trainings in English and Spanish.

Product overview

Full Plate Living is a free, comprehensive health and nutrition membership platform offered by the non-profit Ardmore Institute of Health. The platform uses a platform-plus-modules architecture centered on the Core Program—a seven-module self-paced online course teaching the 75/25 plate method for high-fiber eating. After completing initial modules, members unlock additional products including Reimagining Diabetes and Reimagining Weight Loss bonus courses, live expert-led Workshops, and access to a Recipe database and private Community. For healthcare providers and employers, the platform offers specialized programs including Shared Medical Appointments (SMA) with accompanying CME trainings, Facilitator Training for group leaders, and both English and Spanish Group Programs. The ecosystem also includes the New York Times bestselling Full Plate Diet Book as a free digital download.

Differentiator

Problem solved

Functional benefit

Brands

• Full Plate Living Core Program: The foundational seven-module self-paced online program teaching the Full Plate Living approach to healthy eating with high-fiber foods.
• Reimagining Diabetes
• Reimagining Weight Loss
• Shared Medical Appointments (SMA)
• Group Program
• Facilitator Training
• Full Plate Diet

Products and services

• Full Plate Living Core Program Seven-module self-paced online program teaching the proprietary 75/25 plate method for high-fiber eating, targeting individuals seeking weight loss, better blood sugar control, and increased energy.
• Reimagining Diabetes Bonus online course for members who have completed the Core Program, focused on stopping or reversing the progression of diabetes through the Full Plate Living system.
• Reimagining Weight Loss Bonus online course based on the New York Times bestselling book The Full Plate Diet, designed to supercharge the core approach for lasting weight loss results.
• Shared Medical Appointments (SMA) Scripted 1, 4, and 8-session group medical visit programs for clinicians, featuring done-for-you slide decks, presenter notes, and patient handouts in English and Spanish, enabling insurance billing for group medical visits.
• SMA CME Training Free two-credit CME training approved by the AAFP Credit System teaching clinicians how to implement and run effective Shared Medical Appointments using the Full Plate Living approach.
• GLP-1 CME Training Free CME training focused on prescribing GLP-1 receptor agonist medications and integrating lifestyle interventions for sustainable weight loss and patient success.
• Facilitator Training Free seven-module certification program training individuals to confidently lead Full Plate Living group programs, including resources and real-world facilitation tips.
• Group Program Eight-week group program combining the Full Plate Living approach with interactive exercises, accountability, and community support, led by a trained facilitator in-person or virtually.
• Programa Grupal (Spanish Group Program) Professionally translated Spanish version of the Group Program, making it possible to teach Full Plate Living principles in Spanish.
• Citas Médicas Compartidas (Spanish SMA) Spanish version of Shared Medical Appointments featuring professionally translated scripts and slides for teaching the Full Plate Living program in clinical settings.
• Full Plate Diet Book New York Times Best Seller available as a free digital download, part of the Full Plate Diet Digital Package including the audiobook, authored as the foundation of the program.

Quantifiable outcome

• Participants lost weight and reported increased energy and improved confidence in making healthy food choices (published in American Journal of Health Promotion)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ardmore Institute of HealthcoreStrategic or Co-development PartnerFull Plate Living is a project of Ardmore Institute of Health, a non-profit organization dedicated to promoting healthy lifestyles as the preferred method to prevent, treat, and reverse chronic diseases. AIH has been promoting lifestyle change since 1947, works to address health inequities, and positively influence social determinants of health. AIH provides the funding and governance for Full Plate Living as part of its mission.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lifesum: Subscription-based nutrition and meal-planning app with personalized recommendations. Comparable to Full Plate Living on meal-planning coaching and grocery guidance components of its curriculum.
• MyFitnessPal: Largest consumer nutrition-tracking platform with free tier and premium coaching content. Comparable on free nutrition education, recipe content, and reach, though focused on tracking rather than behavior-change curriculum.
• Virta Health: Telehealth diabetes-reversal program combining nutrition (low-carb) with continuous remote monitoring and clinician oversight. Overlaps with Full Plate Living's Reimagining Diabetes course and GLP-1 integration strategy at a much larger commercial scale.

Direct peers

• Ornish Lifestyle Medicine: Clinically-validated lifestyle medicine program for chronic-disease reversal that is reimbursed by Medicare and used in provider settings. Closely comparable to Full Plate Living on clinical integration, curriculum structure, and chronic-disease focus (cardiovascular, diabetes).
• Noom: Paid, app-based behavior-change nutrition and weight-management program with human coaching — directly comparable to Full Plate Living's coaching-and-curriculum model, differing mainly in price (paid subscription vs. free, non-profit funding) and proprietary mobile app.
• WW (Weight Watchers): Long-established subscription weight-management and healthy-eating program with community and clinician-adjacent offerings. Comparable to Full Plate Living on nutrition coaching and community support, but monetized and brand-driven rather than free and foundation-funded.

Emerging players

• PlateJoy: Personalized meal-planning subscription service with health-condition-specific plans. Comparable to Full Plate Living on the meal-planning and grocery-guidance modules, but commercial and health-condition-driven rather than free and lifestyle-prevention-driven.
• EatLove: Personalized nutrition recommendation platform used by health plans and providers. Comparable as an emerging nutrition-coaching infrastructure vendor with B2B healthcare distribution.

Others

• American College of Lifestyle Medicine: The medical specialty society that certifies lifestyle medicine programs. Full Plate Living's ACLM certification is granted by this body, making it a governing / ecosystem peer rather than direct competitor.
• Ardmore Institute of Health: The parent 501(c)(3) foundation that funds and governs Full Plate Living. Operates adjacent chronic-disease prevention programs and lifestyle-medicine research; relevant as parent/sibling rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/fullplateliving
• Xx.com/fullplatediet
• Facebookfacebook.com/FullPlateLiving
• LinkedInlinkedin.com/company/full-plate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Plate Living