Ornish Lifestyle Medicine

What Ornish Lifestyle Medicine does

Ornish Lifestyle Medicine is a privately held, founder-led healthcare company that delivers Dr. Ornish's Program for Reversing Heart Disease, a 9-week intensive online lifestyle intervention structured around four pillars (Eat Well, Move More, Stress Less, Love More) and developed over more than 45 years of peer-reviewed clinical research conducted through the Preventive Medicine Research Institute in collaboration with Harvard Medical School, UCSF, and other academic institutions. The program combines live online classes, an on-demand video practice library, group psychosocial support, and remote vital monitoring via a participant welcome kit (heart rate and blood pressure sensors) to prevent and reverse coronary heart disease progression without medication or surgery. The company is headquartered in Sausalito, California, and is led by founder and CEO Dr. Dean Ornish.

The business model is built on intensive cardiac rehabilitation reimbursement from three payors (Medicare, Blue Shield of California, and Aetna), with patient acquisition driven primarily by a physician referral network in which referring clinicians complete a referral in approximately five minutes while Ornish handles evaluation, billing, and insurance claims processing. Program delivery is operated through a white-label telehealth partnership with Carda Health, which provides national virtual reach, an online application flow, and the operational infrastructure for live classes and welcome kit fulfillment. Ancillary revenue and engagement surfaces include the Empower patient portal, a professional certification program for healthcare providers, the Ornish Living digital content magazine, a 12-Day Lifestyle Retreat, and the national bestseller book 'UnDo It!'. Ornish reports serving more than 17,000 patients cumulatively, 90% one-year adherence, 82% reversal of coronary artery blockages, and 90% reduction in reported angina within 9 weeks of program completion.

Name

Ornish Lifestyle Medicine

Legal name

Ornish Lifestyle Medicine

Website

https://ornish.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Ornish Lifestyle Medicine delivers Dr. Ornish's 9-week online Program for Reversing Heart Disease, an intensive lifestyle intervention reimbursed by Medicare, Blue Shield of California, and Aetna, and distributed via a Carda Health telehealth partnership to physician-referred cardiac patients.

Ownership category

akta.pro rank

Product category

Cardiac Rehabilitation Services

NAICS

Offices of Physicians (62111)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Cardiology Telemedicine Platforms (HLALAGAB)

akta.pro secondary industries

Cardiometabolic Nutrition (Heart Health, Cholesterol, Hypertension) (HSADAFAG), Chronic Disease Management & Remote Patient Monitoring (RPM) (HSABACAD), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Lifestyle medicine
• Cardiac rehabilitation
• Heart disease reversal
• Intensive cardiac rehab
• Lifestyle intervention

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Intensive Cardiac Rehabilitation Program: The 9-week Ornish Lifestyle Medicine program generates revenue through reimbursement from Medicare, Blue Shield of California, and Aetna for eligible cardiac patients. The program is classified as intensive cardiac rehabilitation covered by these insurers.
2. Professional Certification: Revenue generated from healthcare professionals seeking certification to deliver the Ornish program at their institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ornish Lifestyle Medicine delivers Dr. Ornish's Program for Reversing Heart Disease™, a 9-week intensive online cardiac rehabilitation program that combines plant-based nutrition, moderate cardio and strength training, stress management techniques (yoga, meditation), and group psychosocial support. The program is delivered virtually through a partnership with Carda Health and includes live online classes, an on-demand practice library, and a welcome kit with heart rate and blood pressure monitoring sensors. The company also offers a Professional Certification Program for healthcare providers seeking to deliver the Ornish program at their institutions.

Product overview

Ornish Lifestyle Medicine offers Dr. Ornish's Program for Reversing Heart Disease™ as a single unified core product—a 9-week intensive cardiac rehabilitation program delivered online through a partnership with Carda Health. The program integrates four pillars: Eat Well (plant-based nutrition), Move More (moderate cardio and strength training), Stress Less (yoga, meditation, and relaxation), and Love More (psychosocial support and group connection). Supplementary offerings include the Empower patient portal, a LIVE and OnDemand video class library, a Welcome Kit with tracking sensors (heart rate monitor and blood pressure cuff), the Ornish Living digital magazine content platform, the 'UnDo It!' bestselling book, professional certification for healthcare providers, and a 12-Day Lifestyle Retreat. The program is reimbursed by Medicare, BlueShield of California, and Aetna.

Differentiator

Problem solved

Functional benefit

Products and services

• Dr. Ornish's Program for Reversing Heart Disease™ A 9-week intensive online lifestyle medicine program that combines plant-based nutrition guidance, moderate cardio and strength training, stress management techniques including yoga and meditation, and group psychosocial support to prevent and reverse the progression of coronary heart disease without medication or surgery. Designed for patients with qualifying cardiac diagnoses, reimbursed by Medicare, Blue Shield of California, and Aetna.
• Empower Platform Patient access portal enabling participants to log in, track program progress, and engage with Ornish Lifestyle Medicine program resources online.
• Professional Certification Program Training and certification program for healthcare professionals (cardiologists, internists, and other providers) to become qualified to deliver the Ornish Lifestyle Medicine program at their institutions. Includes the methodology, protocols, and ongoing support required to operate an Ornash-certified site.
• 12-Day Lifestyle Retreat An intensive residential retreat experience combining the Ornish lifestyle medicine principles (plant-based eating, exercise, stress management, and group support) in a dedicated retreat setting.

Quantifiable outcome

• 82% of participants achieved reversal of coronary artery blockages
• +8 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Carda HealthcoreGTM or Marketing PartnerCarda Health is the primary delivery partner for Dr. Ornish's Program for Reversing Heart Disease. The partnership enables expanded national access to the program through virtual/telehealth delivery. Carda Health handles program delivery including live online classes, welcome kit distribution, and vital monitoring while Ornish provides the methodology and brand.
• Blue Shield of CaliforniacoreChannel Partner/ Reseller/ DistributorBlue Shield of California is an independent member of the Blue Shield Association and contracts with Ornish Lifestyle Medicine to provide intensive cardiac rehabilitation to eligible members. The online program is available to eligible Blue Shield of California members at no additional cost.
• MedicarecoreChannel Partner/ Reseller/ DistributorMedicare reimburses the Ornish Lifestyle Medicine program as intensive cardiac rehabilitation for eligible beneficiaries with qualifying cardiac diagnoses including stable angina, post-coronary bypass surgery, post-stent placement, heart failure, and heart attack survivors.
• AetnacoreChannel Partner/ Reseller/ DistributorAetna reimburses the Ornish 9-week online intensive cardiac rehabilitation program for eligible cardiac patients meeting program criteria.
• Preventive Medicine Research InstitutecoreStrategic or Co-development PartnerThe non-profit Preventive Medicine Research Institute (PMRI), founded by Dr. Dean Ornish, conducts the landmark research underlying the Ornish Lifestyle Medicine program. PMRI collaborates with Harvard Medical School, the University of California San Francisco, and other leading academic institutions on peer-reviewed randomized controlled trials.
• Harvard Medical SchoolmajorStrategic or Co-development PartnerDr. Dean Ornish and colleagues at the non-profit Preventive Medicine Research Institute collaborate with Harvard Medical School researchers on studies scientifically proving the Ornish program's effectiveness in preventing and reversing chronic diseases.
• University of California, San Francisco (UCSF)majorStrategic or Co-development PartnerUCSF researchers collaborate with Dr. Dean Ornish and the Preventive Medicine Research Institute on peer-reviewed studies demonstrating the program's effects on heart disease reversal and other chronic conditions.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moving Analytics: Moving Analytics provides a digital cardiac rehabilitation platform delivered via telehealth to health systems and payers. It directly competes with Ornish in the reimbursed intensive cardiac rehabilitation category, using a similar virtual delivery model with remote monitoring.
• Vida Health: Vida Health provides virtual care for chronic conditions including cardiac health, diabetes, and hypertension using a coaching + RPM model. It sells into payers and employers in the same reimbursed lifestyle-medicine category as Ornish.
• Carda Health: Carda Health is the virtual care delivery partner for Ornish Lifestyle Medicine and operates as a telehealth cardiology platform. While technically a delivery partner rather than a pure competitor, it operates the same clinical workflow — remote cardiac rehab, RPM, and virtual cardiology visits — that Ornish could otherwise have built in-house.
• Wellframe: Wellframe is a digital health management platform that delivers virtual cardiac care and chronic condition support. It targets similar payers and health systems with a comparable telehealth + RPM model, making it a directly competing digital cardiac rehab vendor.
• Omada Health: Omada Health is a digital chronic disease prevention and management platform covering diabetes, hypertension, and cardiac risk. It uses a similar virtual coaching + monitoring model and sells to the same payer and employer buyer as Ornish.

Emerging players

• Heartbeat Health: Heartbeat Health is a virtual cardiology practice offering telehealth cardiology consultations, RPM, and preventive cardiac care. It overlaps with Ornish on cardiology delivery and remote monitoring, though it is positioned as a clinician network rather than a structured lifestyle program.

Broad incumbents

• Cleveland Clinic Cardiac Rehabilitation: Cleveland Clinic operates one of the leading traditional in-person intensive cardiac rehabilitation programs in the U.S. It represents the incumbent facility-based model that Ornish's virtual outpatient approach is designed to displace or complement.
• Noom: Noom is a broader behavior-change and weight-management platform used by employers and payers for chronic disease prevention. While not cardiology-specific, it competes for the same lifestyle-medicine reimbursement and corporate wellness budget that Ornish targets.
• Teladoc Health (including Livongo): Teladoc Health is a broad virtual care incumbent that includes chronic condition management (via the Livongo acquisition) covering cardiac, diabetes, and hypertension. It overlaps with Ornish across chronic disease lifestyle coaching and RPM.
• Sharecare: Sharecare is a digital health and wellness platform that sells enterprise wellness, chronic condition, and lifestyle programs to employers and health plans. It competes for the same corporate wellness and condition-management spend as Ornish.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DeanOrnishMD
• YouTubeyoutube.com/user/DrDeanOrnish
• Facebookfacebook.com/pages/Dean-Ornish-MD/131659478210

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ornish Lifestyle Medicine