LifeTek

What LifeTek does

LifeTek Inc. is a private for-profit training organization founded in 1976 and headquartered in Puyallup, Washington, with 101–250 employees. The company operates an American Heart Association (AHA) Training Center and is an authorized provider for the American Red Cross, delivering CPR, BLS, ACLS, PALS, First Aid, babysitting, and workplace safety courses primarily across western Washington through multiple classroom sites and on-site delivery. The business also operates under the trade name Lifework Education.

LifeTek monetizes through per-seat course fees paid by individuals, healthcare professionals, and corporate/organizational clients, with instructors delivering in-person classroom sessions plus blended eLearning components. Its instructor workforce averages more than 16 years of teaching experience, and the company runs both scheduled public classes and contracted on-site training for businesses, including youth-facing programs such as babysitting certification. Distribution spans multiple physical training locations across western Washington, including sites in Puyallup, Tumwater, Bellevue, and a venue at St. Anne's Hospital in Burien. A 2018 partnership with EMTA extended its workplace training channel.

The business model is service-based, anchored by credentialed instructors and licensed curriculum from AHA and the Red Cross, with no disclosed proprietary technology platform beyond standard eLearning delivery tools. Revenue mechanics are driven by class frequency, course mix (basic CPR commands lower per-seat prices than advanced ACLS/PALS), and corporate contract volume; no public financials are disclosed.

Name

LifeTek

Legal name

LifeTek Inc.

Website

https://lifetekinc.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

LifeTek Inc., founded in 1976 and headquartered in Puyallup, Washington, is an AHA Training Center and Red Cross authorized provider delivering CPR, BLS, ACLS, PALS, First Aid, babysitting, and workplace safety courses to individuals, healthcare professionals, and businesses across western Washington.

Ownership category

akta.pro rank

Headquarters

HQ city

Puyallup

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Fees and Certifications: LifeTek generates revenue through course registration fees for BLS, ACLS, PALS, First Aid/CPR/AED, babysitting, workplace training, and instructor courses. Students pay for classroom, online, or blended training options and receive certification cards upon successful completion.
2. Instructor Products and eCards: Revenue from selling instructor-priced products, student manuals, and eCards to certified instructors through their instructor store.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

LifeTek is an American Heart Association Training Center and Red Cross Authorized Provider that delivers certified life-saving training courses, including BLS CPR, ACLS, PALS, First Aid/CPR/AED, babysitting/child care, and workplace safety programs. Courses are delivered through classroom instruction at multiple western Washington locations, AHA HeartCode online/blended learning, and mobile on-site training for businesses and groups, with successful participants receiving AHA eCards or Red Cross certification valid for two years.

Product overview

LifeTek is an American Heart Association Training Center and Red Cross Authorized Provider offering a comprehensive portfolio of life-saving training courses throughout the Pacific Northwest. The core offerings include healthcare provider courses (BLS CPR, ACLS, PALS) and non-healthcare courses (First Aid CPR/AED, Babysitting, Workplace Training). These are delivered through classroom instruction, online/blended learning (AHA HeartCode), and on-site training formats. Additional offerings include instructor certification programs for AHA, Red Cross, and EMTA, as well as eCards and certification cards for course completion. The company operates across multiple western Washington locations and serves as a mobile training provider for businesses and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• BLS CPR for Healthcare Providers

Quantifiable outcome

• Over 98% certification success rate

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Emergency Medical Training Associates (EMTA)coreStrategic or Co-development Partner · 1 January 2018LifeTek partnered with EMTA in 2018 to expand workplace training options. EMTA started in 1987 and provides comprehensive safety training to business, industry, and the general public. Their Emergency Care Basics (ECB) course meets OSHA and L&I requirements and can be customized to meet organizational needs.
• American Heart Association (AHA)coreStrategic or Co-development PartnerLifeTek is an American Heart Association Training Center. They offer AHA-certified courses including BLS for Healthcare Providers, ACLS, and PALS. The AHA provides course materials, eCard systems, instructor network access, and scientific guidelines that LifeTek delivers through their training programs.
• American Red CrosscoreStrategic or Co-development PartnerLifeTek is a Red Cross Authorized Provider offering Red Cross First Aid CPR/AED courses and babysitting/child care courses. The Red Cross provides course curriculum, certification cards, and training standards that LifeTek delivers through their western Washington training locations.
• Kaiser PermanenteminorChannel Partner/ Reseller/ DistributorKaiser Permanente Capitol Hill location (201 16th Ave. E., Seattle, WA 98112) serves as one of LifeTek's classroom training venues where healthcare and community courses are held.

Scale indicators4 records

Expansion highlights4 records

Emerging players

• ProTrainings: ProTrainings is a digital-first CPR, First Aid, and healthcare certification platform that competes with LifeTek's blended learning offering. It targets the same individual and SMB customers but primarily through online, self-paced certification.
• National CPR Foundation: National CPR Foundation offers online CPR and First Aid certification aimed at individuals and small businesses. It competes with LifeTek's blended learning track, particularly for price-sensitive, self-directed learners.

Regional players

• In-Pulse CPR: In-Pulse CPR is a regional CPR and First Aid training provider with multiple classroom locations and on-site services. It is structurally comparable to LifeTek but operates in different U.S. regions, so it does not directly compete in the Pacific Northwest.
• Safety Training Seminars: Safety Training Seminars operates AHA-aligned training centers in Northern California offering BLS, ACLS, PALS, and First Aid courses. It is a comparable regional training center model to LifeTek but in a different geographic market.

Direct peers

• Code One CPR Training: Code One is an AHA-aligned training center operating multiple classroom locations across the U.S. It matches LifeTek's model of in-person BLS, ACLS, and PALS certification with scheduled skills sessions and on-site corporate training.
• EMS Safety Services: EMS Safety Services provides CPR, First Aid, and AED training programs through a network of authorized instructors, comparable to LifeTek in targeting workplace safety and healthcare professionals with portable certification.
• HSI (Health & Safety Institute): HSI operates a national network of authorized training centers delivering CPR, First Aid, and workplace safety courses — a direct competitor to LifeTek's AHA/Red Cross-based training model, with similar blended learning and instructor-channel offerings.

Broad incumbents

• American Red Cross: LifeTek is a Red Cross Authorized Provider, and the Red Cross itself offers First Aid, CPR/AED, and babysitting training nationally through its own channels. It is comparable as both a content licensor and a parallel training provider competing for the same customers.
• HealthStream: HealthStream is a larger healthcare workforce education platform that includes CPR, BLS, and resuscitation training modules for hospital systems. It is comparable to LifeTek as a provider of healthcare certification training, though operating at greater enterprise scale.
• American Heart Association: The AHA defines the BLS, ACLS, and PALS curricula that LifeTek delivers and operates its own training network. It is comparable to LifeTek as both the upstream licensor of LifeTek's core product and a direct provider of competing training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LifeTekInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LifeTek