What Safety Training Seminars does

Safety Training Seminars is a woman-owned American Heart Association Training Center (License #20784) founded in 1989 and headquartered in California, offering AHA-certified CPR, BLS, ACLS, PALS, and NRP courses alongside American Red Cross CPR/First Aid and American Academy of Pediatrics NRP programs. The company delivers training via a blended learning model — Self-Guided Learning online coursework followed by brief 30-minute hands-on skills testing at CPR Verification Stations equipped with Voice-Assisted Manikins (VAMs) provided through Laerdal Medical and RQI Partners — with same-day AHA certification cards issued upon completion. Course fees range from $40 for online-only options to $290 for advanced certifications, structured as one-time transactions with a separate discounted group/corporate training stream for healthcare facilities, dental offices, schools, and other organizations.

The company operates over 100 training locations across California and has expanded into the West Pacific (42 cities across 10 states), South Central (25 locations across 5 states), and Midwest (40 locations across 13 states), serving healthcare professionals (the primary segment), childcare providers, the general public, and profession-specific verticals including Coast Guard, fitness instructors, bus drivers, and acupuncturists. Distribution is direct-to-consumer through the safetytrainingseminars.com website, phone, and email, supported by location-based SEO and a 20,000+ Google review base. Named enterprise customers include Sanford Health, Avera, UW Health, Froedtert, Mayo Clinic, Texas Medical Center, Ochsner, Baylor Scott & White, Northwestern Medicine, Cleveland Clinic, OU Health, and UAMS, though these reflect healthcare professionals being certified rather than disclosed enterprise contract concentration.

The business is privately held with no disclosed funding rounds, no parent company, and no public ticker; ownership and leadership reside with founder Laura Seidel. Revenue mechanics are purely transactional — certification course fees plus skills testing sessions — with the RQI program offering the closest analog to recurring revenue via ongoing CPR competency maintenance. The company holds no patents, no AI/ML capabilities, and no API integrations; competitive positioning rests on AHA regulatory licensure, physical distribution density, same-day card issuance, and a Low Price Guarantee matched against competitor pricing for identical AHA classes.

Name

Safety Training Seminars

Legal name

Safety Training Seminars

Website

https://safetytrainingseminars.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Safety Training Seminars is a woman-owned AHA Training Center (License #20784) founded in 1989 that delivers blended CPR, BLS, ACLS, PALS, and NRP certification courses to healthcare professionals, childcare providers, and the general public across 100+ California locations and multiple U.S. regions.

Ownership category

akta.pro rank

Product category

CPR and Life Support Certification Training

NAICS

Educational Services (61), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industry

Emergency Response, Fire Safety & Evacuation (EDABAEAE)

Keywords

• CPR certification training
• Basic life support
• Advanced cardiac life support
• Pediatric advanced life support
• First aid certification

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Certification Course Fees: One-time fees for CPR, BLS, ACLS, PALS, NRP, and First Aid certification courses. Customers pay upfront for course access and receive AHA certification upon completion. Revenue is transaction-based with no recurring component.
2. Skills Testing Sessions: Fees for in-person skills verification sessions at CPR Verification Stations. Students complete hands-on testing after online coursework completion.
3. Group/Corporate Training: Discounted group training sessions for organizations including hospitals, dental offices, schools, and businesses requiring multiple employees to be certified.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Safety Training Seminars delivers American Heart Association-certified CPR, BLS, ACLS, PALS, and NRP courses alongside Red Cross CPR & First Aid classes through a blended Self-Guided Learning model that combines online coursework with brief 30-minute hands-on skills sessions at company-operated CPR Verification Stations. Customers receive same-day official AHA eCards valid for two years, with course fees priced individually and discounted group training available for organizations across California and an expanding multi-state footprint.

Product overview

Safety Training Seminars operates as a multi-location training services company offering a comprehensive portfolio of American Heart Association (AHA) and Red Cross certification courses. The core offering consists of BLS CPR, ACLS, PALS, and NRP certification programs delivered through a blended learning model combining online coursework (Self-Guided Learning) with hands-on skills testing at CPR Verification Station learning centers. The product line spans healthcare professional certifications (BLS, ACLS, PALS, NRP), general public courses (CPR & First Aid via Red Cross), and specialized industry verticals including childcare (EMSA), bus drivers, Coast Guard, fitness instructors, and acupuncturists. Additional offerings include RQI classes using Voice-Assisted Manikins (VAMs), standalone skills testing for those who completed online coursework elsewhere, and group training services for organizations. With 100+ California locations and operations extending to 42 cities across 10 states, the company provides certification valid for two years with same-day card issuance.

Differentiator

Problem solved

Functional benefit

Brands

• CPR Verification Station: A learning center where students complete hands-on CPR skills testing after finishing online coursework, providing a structured environment for demonstrating CPR techniques, AED usage, airway management, and emergency response procedures.

Products and services

• BLS CPR (Basic Life Support) Certification

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• American Heart Association (AHA)coreStrategic or Co-development Partner · 1 January 1989Official AHA Training Center (#20784) licensed to teach BLS, ACLS, PALS, CPR, and First Aid courses following AHA guidelines. All certifications issued are official AHA credentials valid for two years and accepted nationwide by hospitals and healthcare facilities.
• American Academy of Pediatrics (AAP)coreStrategic or Co-development PartnerAuthorized provider of NRP (Neonatal Resuscitation Program) certification courses for healthcare professionals who care for newborns.
• American Red CrossminorStrategic or Co-development PartnerOffers Red Cross online CPR AED, First Aid, Bloodborne Pathogens, Opioid Overdose/Naloxone, and Pet First Aid courses as alternative certification options.
• Laerdal Medical / RQI PartnerscoreTechnology or IntegrationPartnership with Laerdal and RQI Partners to provide Voice-Assisted Manikins (VAMs) for skills testing. VAMs provide real-time feedback on compression depth, recoil, rate, and ventilation during training sessions.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• In-Pulse CPR: AHA-affiliated training center providing BLS, ACLS, PALS, and First Aid certification at multiple on-site and mobile locations. Competes directly with STS for healthcare professional and workplace customers.
• ProTrainings: Online and blended CPR/First Aid/BLS training provider serving individuals, healthcare workers, and workplaces. Directly comparable to STS for self-paced online coursework with in-person skills testing components.
• National CPR Foundation: Online-focused CPR, BLS, ACLS, and First Aid certification provider with skills testing components. Competes primarily on convenience and price; overlapping customer base but lighter in-person footprint than STS.
• CPR Professors: AHA Training Center offering BLS, ACLS, PALS, and CPR/First Aid certification through blended learning and on-site group training. Direct competitor serving healthcare professionals and enterprise customers in similar geographies.
• Code One CPR Training: Multi-location AHA Training Center operating in multiple U.S. states offering BLS, ACLS, PALS, and Heartsaver courses via blended learning with skills testing — a direct operational analog to Safety Training Seminars.
• Health & Safety Institute (HSI): Major training organization offering CPR, BLS, ACLS, PALS, First Aid, and AED certification through a national network of authorized training centers. Competes head-to-head with STS for healthcare and workplace safety customers and provides similar blended learning and skills testing services.

Emerging players

• RQI Partners: Joint venture of AHA and Laerdal offering the RQI (Resuscitation Quality Improvement) subscription program — currently a technology partner of STS for Voice-Assisted Manikins and a potential future competitor as hospitals bring RQI in-house.

Broad incumbents

• American Red Cross: National non-profit offering CPR, First Aid, BLS, and AED certification courses through in-person and blended learning formats across the U.S. Operates as a broader humanitarian organization but is a direct competitor in CPR training and STS already offers Red Cross courses as an alternative option.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsAVC7pp0pv2iImpkJ5WeVw
• Facebookfacebook.com/SafetyTrainingSeminars
• LinkedInlinkedin.com/company/safetytrainingseminars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Training Seminars