Eleanor
Eleanor is a UK-based SaaS platform that unifies guest experience and resort operations into a single system — replacing up to seven separate apps — for luxury resorts, resort groups, and boutique hotels across Africa, Asia, the Middle East, and the Caribbean.
- Company typePrivate
- Founded2018
- HeadquartersStamford, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Eleanor does
Eleanor (legal entity Eleanor Enterprises Ltd) is a privately held UK SaaS company, founded in 2018 and headquartered in Stamford, Lincolnshire, that builds a unified guest experience management platform designed specifically for luxury and upper-upscale resorts. The platform replaces what the company estimates are up to seven separate operational applications — pre-arrival communication, upselling, digital registration, F&B/spa/excursion bookings, chat, surveys, and a task/guest-request module — with a single cloud-based system that integrates two-way with Oracle Opera PMS via the hconnect OXI/OHIP interface. The technology stack runs on AWS and Salesforce Heroku with Cloudflare CDN, and the platform supports a branded guest mobile app alongside a web-based HQ dashboard for resort staff.
The company sells through a consultative direct enterprise sales motion: prospects schedule an intro call and demo, Eleanor handles on-site setup and training, and ongoing care is provided 7 days a week by human operators rather than bots. Pricing is quote-based annual subscription, with implementation and training bundled in; pricing is not publicly disclosed. Eleanor targets luxury resorts as its primary segment, with secondary segments in resort groups (multi-property deployments such as Crown & Champa Resorts) and design-led boutique hotels (Latitude Hotels). Named customers include Emerald Faarufushi Resort (Maldives), Domina Coral Bay Resort (Egypt), Crown & Champa Resorts (Maldives/Sri Lanka region), and Latitude Hotels (Malawi, Zambia, Uganda), collectively supporting more than 10,000 guest-facing employees across Africa, Asia, the Middle East, and the Caribbean.
Eleanor is founder-led by co-founder and CEO Darren Caple and co-founder/lead developer Roman Avsec. It has been recognized as runner-up at the HotelTechAwards Best Concierge Software category for three consecutive years (2024, 2025, 2026), holds HTR Level II Global Customer Support Certification, and won 1st Place at ITG Global. The company has raised approximately £265K across three seed rounds from Haatch (2019, 2020, 2021) and operates with a lean 1-10 person team. Its AI capabilities are limited to third-party integrations (Microsoft Azure AI Document Intelligence for OCR, DeepL for translation) rather than proprietary models.
Eleanor firmographics
Firmographics- Name
- Eleanor
- Legal name
- ELEANOR ENTERPRISES LTD
- Website
- https://bookwitheleanor.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eleanor is a UK-based SaaS platform that unifies guest experience and resort operations into a single system — replacing up to seven separate apps — for luxury resorts, resort groups, and boutique hotels across Africa, Asia, the Middle East, and the Caribbean.
- Ownership category
- akta.pro rank
Eleanor industry classification
Industry- Product category
- Hospitality Guest Experience Software
- NAICS
- Traveler Accommodation (7211), Tour Operators (56152)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Guest Management (Invitations, RSVPs, Seating, Check-in) (HSACAAAJ)
- akta.pro secondary industries
- Tour/Activities/Attractions Reservation Systems (THALADAG), Lodging Booking & Accommodation Management (HSACAKAC)
Keywords
Where Eleanor is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Eleanor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Eleanor operates as a cloud-based SaaS platform with a subscription revenue model. The platform is priced as an all-in-one solution that typically replaces up to 7 separate systems, providing cost efficiency compared to multiple software subscriptions. Implementation, training, and support are included as part of the service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise resort platform - quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Eleanor product offering
Product offeringCore offering
Eleanor is a cloud-based SaaS guest experience management platform designed specifically for luxury resorts. It unifies pre-arrival communication, upselling, digital registration, restaurant/spa/activity bookings, itinerary planning, chat, in-stay feedback, and guest request and task management into a single system that typically replaces up to seven separate applications. The platform includes a branded resort mobile app for guests and a comprehensive HQ dashboard for staff, and integrates two-way with Property Management Systems such as Opera.
Product overview
Eleanor is a single, unified guest experience management platform designed specifically for luxury resorts. The core Eleanor Platform consolidates multiple operational systems into one connected environment, replacing the need for up to 7 different applications. The platform is offered as a modular architecture with the core platform plus optional add-on modules including: Eleanor HQ (Headquarters) for centralised booking and scheduling across all departments; Task & Guest Request Module for operational task management; In-Stay Short Survey for real-time guest feedback collection; Digital Contactless Check-In for paperless guest registration; Chat Feature for real-time guest-staff communication; and Logged-in Content Feature for gated content access. All modules integrate within the single platform, providing resorts with real-time visibility across departments and guest journey workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Eleanor Platform A single, unified cloud-based guest experience management platform for luxury resorts that consolidates up to 7 separate operational applications into one connected environment. Includes a branded resort mobile app for guests and a comprehensive HQ admin dashboard for staff, with two-way integration into Property Management Systems such as Opera.
- Eleanor HQ (Headquarters) Module Centralised booking and scheduling hub that lets all resort departments (F&B, Spa, Excursions, Water Sports, Diving) manage their offerings through a single web-based platform with real-time availability checking and instant booking confirmation.
- Task & Guest Request Module Centralised task management and guest request system enabling different departments (front office, housekeeping, engineering, maintenance) to manage tasks from a single dashboard with notifications, escalation parameters, KPI tracking, and reporting capabilities.
- In-Stay Short Survey Guest feedback collection module enabling resorts to send customisable surveys at pre-defined intervals (post-arrival, activity feedback, pre-departure) to capture guest sentiment and enable proactive service recovery while guests are still on-property.
- Digital Contactless Check-In Digital check-in solution enabling guests to complete registration ahead of arrival through the resort branded mobile app, offering a paperless process, improved data accuracy, GDPR compliance, and reduced front office workload.
- Chat Feature Real-time messaging capability enabling personalised communication between guests and resort staff through the mobile application, supporting pre-arrival queries, in-stay assistance, and upselling opportunities.
- Logged-in Content Feature Content access control feature enabling resorts to restrict sensitive information (pricing, exclusive offers) to logged-in guests only, protecting commercial strategies while enhancing guest experience.
Quantifiable outcome
- Up to 30% increase in incremental revenue through upselling opportunities
- +4 more outcomes
Companies that use Eleanor
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Eleanor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
Eleanor partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core infrastructure, core integration and supporting.
- Googlecore infrastructureGoogle Analytics and Firebase Analytics for website and application analytics. Google Fonts for web font display. Google reCAPTCHA for spam prevention. Google Adsense for advertising. Part of standard technology stack for web presence and analytics.
- Amazon Web Services (AWS)core infrastructureAWS provides database hosting and compute processing for Eleanor services. EU region hosting specified.
- Salesforce Herokucore infrastructureApplication hosting through Salesforce Heroku platform for Eleanor application infrastructure.
- hconnectcore integrationPMS interface provider for Opera OXI and OHIP connectivity. Enables two-way integration between Eleanor and Opera Property Management System used by many luxury resorts.
- Microsoft AzuresupportingAzure AI Document Intelligence and OCR services for extracting data from documents in the Eleanor service, enabling automated data capture from guest documents.
- DeepLsupportingMachine translation of text content in the Eleanor service, enabling multi-language support for international resort guests.
- IntercomsupportingChat support platform for employee communication within Eleanor HQ and potentially for customer support chat functionality.
- Cloudflarecore infrastructureContent delivery network (CDN), security, and delivery services for application and web kiosk content.
- MailgunsupportingEmail notification service for sending automated emails from the Eleanor platform.
- HubSpotsupportingMarketing automation platform for automated email marketing campaigns and customer engagement tracking.
- SlacksupportingInternal team messaging, collaboration, and operational notifications for Eleanor staff. Clarified that Slack is not used to host production application or customer databases.
- SiteGroundsupportingWebsite hosting provider. Note: No Eleanor proprietary production data is hosted on SiteGround.
- AsanasupportingProject management, task tracking, and operational collaboration for Eleanor internal teams.
- FacebooksupportingSocial media integration for display of recent social posts and social share buttons on the website.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Eleanor competitors and assessment
Company assessmentDirect peers
- Hotelkit: Internal communication and task management platform for hotels and resort groups; overlaps with Eleanor's chat, messaging, and task functionality. Competes for the same operational-staff buyer.
- Revinate: Guest experience and CRM platform for hotels; overlaps with Eleanor's guest communication, surveys, and pre-arrival messaging workflows.
- Quore: Hotel operations and housekeeping management platform; overlapping use cases with Eleanor's task/request modules and a comparable SMB-to-mid-market hotel focus.
- TrustYou: Guest feedback and survey platform that competes with Eleanor's In-Stay Survey module and broader guest-experience analytics capabilities.
- Whistle (Cloudbeds): Guest messaging platform integrated into Cloudbeds' PMS stack; overlaps with Eleanor's chat/messaging feature for guest-staff communication.
- Knowcross: Hotel operations software covering housekeeping, maintenance, and guest request management; competes with Eleanor's task and request modules in upscale and luxury hotel segments.
- ALICE (by Shiji): Hotel operations and guest engagement platform acquired by Shiji that competes directly with Eleanor's task management, guest request, and concierge modules. Closely aligned business model and target customer (hotel/resort operations teams).
- Optii Solutions: Hotel operations platform focused on housekeeping, maintenance, and service delivery workflows — overlapping significantly with Eleanor's Task & Guest Request Module. Targets similar mid-to-upscale hotel and resort operators.
Broad incumbents
- Mews: Cloud-native PMS and hospitality operations platform expanding into guest experience and automation; broader incumbent with overlapping capabilities though centered on PMS rather than dedicated resort operations.
- Shiji Group: Global hospitality technology platform offering PMS, POS, guest experience, and operations solutions; broader portfolio that overlaps Eleanor's functionality but is not focused exclusively on luxury resorts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eleanor social profiles
Digital presenceEleanor compliance and trust
Trust signalCompliance2 records
Eleanor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eleanor leadership team
Management profileNumber of profiles
Profiles2 records
Eleanor funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eleanor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eleanor
What does Eleanor do?
Eleanor is a cloud-based SaaS guest experience management platform designed specifically for luxury resorts. It unifies pre-arrival communication, upselling, digital registration, restaurant/spa/activity bookings, itinerary planning, chat, in-stay feedback, and guest request and task management into a single system that typically replaces up to seven separate applications. The platform includes a branded resort mobile app for guests and a comprehensive HQ dashboard for staff, and integrates two-way with Property Management Systems such as Opera.
Is Eleanor a public or private company?
Eleanor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eleanor founded?
Eleanor was founded in 2018. It employs 1 to 10 people.
Where is Eleanor based?
Eleanor is headquartered in Stamford, United Kingdom, in the Europe region.
How does Eleanor make money?
One revenue line is on record: saaS Platform Subscription.
Who are Eleanor's main competitors?
Direct peers on record are Hotelkit, Revinate, Quore, TrustYou, Whistle (Cloudbeds), Knowcross, ALICE (by Shiji) and Optii Solutions. Broad incumbents are Mews and Shiji Group.
Does Eleanor have an API?
No public API is recorded for Eleanor.
What industry is Eleanor in?
Eleanor's product category is Hospitality Guest Experience Software. Its primary akta.pro industry code is HSACAAAJ, Guest Management (Invitations, RSVPs, Seating, Check-in), with a secondary code of THALADAG, Tour/Activities/Attractions Reservation Systems. Its NAICS code is 7211 and its SIC code is 7372.