Brandherde

What Brandherde does

Brandherde (legal entity: brandherde Büro für Kreation, Kommunikation und Konzepte GmbH) is a Heidelberg-based full-service creative and communications agency operating as a privately held German GmbH. The firm delivers cross-media brand experiences across five integrated service pillars: live events (corporate events, conferences, jubilees, hybrid and digital events), film and moving image (image films, explainer videos, recruiting films), digital (campaigns, corporate identity, websites, social media), print (annual reports, brochures, posters), and strategic ideas/consulting. It is led by founder and Managing Director Holger Erdrich, with a core team of 1–10 employees supplemented by a project-based expert network (e.g., Shycollective for film, i-group for TYPO3 web development, Nicarus for editorial, Citydruck for print production).

The company's notable technical asset is HYVEN, a proprietary 3D event and learning experience platform enabling virtual and hybrid corporate events. Other differentiated offerings include the Backstage Dinner live culinary-theatrical format and the Treibhaus creative space concept. Brandherde monetizes through project-based professional services fees and retainer arrangements, billing customized to scope; no public pricing or subscription/SaaS pricing exists for HYVEN within the available data. Go-to-market is direct sales via website, phone, email, WhatsApp, and Calendly, supplemented by inbound channels including LinkedIn, Instagram, Google Ads, and a Brevo newsletter, with B2B visitor identification via Lead Forensics.

The agency serves primarily mid-to-large enterprises and convention-sector organizations across the DACH region, with a client roster that includes SAP, Beiersdorf, EDEKA, Kneipp, dwpbank, Volkswagen Kurpfalz, Trumpler, Syntax Systems, tts, the German Convention Bureau (GCB), and the Heidelberg Laureate Forum Foundation. Geographic reach spans Germany and adjacent DACH markets (Austria, Switzerland). There is no disclosed institutional investment, M&A activity, or AI/ML capability.

Name

Brandherde

Legal name

brandherde Büro für Kreation, Kommunikation und Konzepte GmbH

Website

https://brandherde.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

brandherde is a Heidelberg-based, founder-led creative agency serving DACH-region enterprises with cross-media brand experiences spanning live events, film, digital campaigns, print, and proprietary virtual event platforms like HYVEN.

Ownership category

akta.pro rank

Product category

Creative & Marketing Agency Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAF

Content Marketing & Branded Content Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Creative agency services
• Event management
• Corporate event production
• Brand communication
• Film production services

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Event Management & Production: Project-based professional services for corporate events including conferences, seminars, anniversaries, and hybrid events. Revenue generated through service fees, production costs, and project management.
2. Creative Services (Branding, Film, Digital, Print): Cross-media creative agency services including corporate identity development, film production, digital campaigns, and print materials. Billed as project fees or retainer arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Brandherde is a full-service cross-media creative agency delivering event management, film/video production, digital campaigns, print design, and strategic creative concepts for corporate clients. The agency produces corporate events, jubilees, conferences, hybrid and digital events, image and explainer films, websites, social media campaigns, and print materials. It also operates the proprietary HYVEN 3D event platform and signature live formats such as Backstage Dinner.

Product overview

Brandherde is a full-service creative and communications agency based in Heidelberg, Germany, operating as a single integrated offering rather than a modular platform. The agency's services span five core pillars: (1) Event/Live Experience — corporate events, trade shows, conferences, jubilees, hybrid and digital events; (2) Film/Moving Image — image films, explainer videos, recruiting films, anniversary films; (3) Digital — campaigns, corporate identity, website development; (4) Print — print materials, brochures, annual reports; (5) Ideas — strategic creative concepts and innovations. Notable named offerings include the hyven 3D Learning Experience Platform (digital event/virtual event platform) and the Backstage Dinner live experience format. The agency positions itself as a cross-media brand experience specialist, serving B2B clients across industries including finance, manufacturing, technology, and culture.

Differentiator

Problem solved

Functional benefit

Products and services

• hyven 3D Event Platform Proprietary 3D learning experience and digital event platform that enables companies to host virtual events, webinars, and corporate learning experiences in an immersive online environment. Used by Brandherde for its own digital and hybrid event clients.
• Backstage Dinner Live Experience Format
• Event & Live Experience Services
• Film & Moving Image Services
• Digital Services
• Print Services
• Strategic Ideas & Consulting

Quantifiable outcome

• Social media campaign for Chemieverbände RP recruiting film reached approximately 400,000 viewers (eyes)
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Shycollective (SHY)coreStrategic or Co-development PartnerFilm production partner for Bewegtbild (moving image) projects. Collaborated on Chemieverbände RP recruiting film with storyboard development and filming in Freiburg. Primary creative partner for film/video content production.
• i-group (Bad Schönborn)coreTechnology or IntegrationTYPO3 web development partner for HLF website projects. Collaborated on developing three websites for Heidelberg Laureate Forum Foundation with 7-month development timeline.
• ReachbirdminorStrategic or Co-development PartnerSocial media marketing partner for Chemieverbände RP campaign. Jointly planned social media campaign targeting Instagram, TikTok, and YouTube for apprenticeship recruitment.
• Nicarus GmbHminorStrategic or Co-development PartnerContent/writing partner for Volksbank Kurpfalz Geschäftsbericht 2022 project. Provided editorial content for the annual report.
• CitydruckminorChannel Partner/ Reseller/ DistributorPrinting and binding partner for Volksbank Kurpfalz Geschäftsbericht 2022. Responsible for print production and bookbinding.
• Alexander GrüberminorStrategic or Co-development PartnerPhotography partner for Volksbank Kurpfalz Geschäftsbericht 2022. Provided professional photography services for the annual report.
• Büro HinterlandminorStrategic or Co-development PartnerGraphic design partner for Heidelberg Innovation Park (hip) project. Collaborated on developing graphic elements that visualize the park's values and different industries.
• hyvencoreTechnology or IntegrationProprietary 3D event platform developed and owned by brandherde for digital and hybrid events, corporate learning experiences, and virtual event worlds.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Europe's largest partner-managed agency group, headquartered in Munich, with full-service creative, content and experience offerings; overlaps with brandherde's integrated event, film, digital, and print model.
• MCI Group: Global meetings, events and association management group with strong DACH and events/conferences presence; competes for the same corporate event and convention business as brandherde.
• Jung von Matt: One of Germany's largest independent full-service creative/advertising agencies with strong content-marketing and brand-experience capabilities; directly comparable to brandherde at the category level though operating at materially greater scale across DACH and beyond.
• Territory (Gruner + Jahr / Bertelsmann): Large DACH marketing-services network spanning content, brand experience, digital and events; relevant peer for brandherde's cross-media brand-experience positioning at greater scale.
• MSL Germany: Publicis-owned PR and content agency in Germany delivering integrated content, brand storytelling and corporate communications work, closely overlapping brandherde's content/branded-content positioning.
• Scholz & Friends: Major German full-service creative agency with strong corporate and brand-experience work; comparable to brandherde as a content/branding-focused agency serving large DACH enterprises.

Direct peers

• Zum Goldenen Hirschen: Independent German full-service agency group covering creative, content, digital and events for enterprise clients; closely comparable in service mix and independence-driven model.
• marbet: Germany-based live-marketing and event agency focused on corporate events, trade shows and brand experiences; closest direct peer to brandherde's live-experience pillar, with similar enterprise client base.
• Kolmer Leotutiu (Kolmer/Fleet Events): DACH event and live-marketing agency producing corporate events, conferences and hybrid formats; directly comparable peer to brandherde's event/live-experience core offering.
• Kolle Rebbe: Hamburg-based independent creative agency with strong branded content and integrated campaign work; operates at a similar indie creative-agency profile to brandherde in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brandherde-gmbh-crossmediale-markenerlebnisse
• Instagraminstagram.com/kreativagentur_brandherde
• Xx.com/brandherde
• Facebookfacebook.com/brandherde

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandherde