Reachbird

What Reachbird does

Reachbird solutions GmbH is a Munich-based influencer marketing agency founded in 2019 and operating as a wholly-owned subsidiary of adesso SE, one of Germany's largest IT services and consulting companies with more than 12,000 employees. The company delivers end-to-end influencer marketing services to enterprise brands and government clients across the DACH region (Germany, Austria, Switzerland), spanning strategy consulting, creator selection, campaign management, content coordination, and performance reporting. Its service portfolio is organized around four pillars: traditional influencer campaign management, a specialized Inform & Educate unit for regulated industries (healthcare, pharmaceuticals, finance, insurance), a UGC service unit for paid content production from nano and micro creators, and an Agency Partner Program that enables other agencies to white-label or co-sell its services.

The operational backbone is RTECH, Reachbird's proprietary campaign management platform that supports data-driven creator matching, automated briefing, centralized content approvals, and KPI transparency dashboards. The platform integrates licensed AI capabilities, including OpenAI's ChatGPT for generating influencer profile texts (with editorial review prior to publication) and third-party data enrichment via Modash. The company maintains office presence in Munich (headquarters), Berlin, and Cologne.

Reachbird's go-to-market is sales-led and consultancy-driven, with no self-serve product offering; pricing is project-based or retainer, determined through direct consultation. Its public customer roster includes Siemens, PayPal, Roche, E.ON, Unilever, Bayer, Huawei, Decathlon, MediaMarkt Saturn, VisitBerlin, Vorarlberg Tourism, WWF, and Feldschlösschen, indicating penetration across large-cap enterprise and public-sector marketing budgets. Eva-Maria Hanel serves as Managing Director (Geschäftsführerin). The company has not raised external venture or private equity capital and operates as an internally-funded subsidiary within the adesso group.

Name

Reachbird

Legal name

Reachbird solutions GmbH

Website

https://reachbird.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Reachbird is a Munich-based, adesso SE-owned influencer marketing agency serving enterprise and public-sector clients across DACH with end-to-end campaign management, a proprietary RTECH platform, and specialized units for regulated industries and UGC content.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAHAA

Influencer Strategy & Campaign Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

SECONDARYBPAFAHAF

Influencer Campaign Operations & Managed Services

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

SECONDARYBPAFAHAI

Influencer Measurement, Attribution & Analytics

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

Keywords

• Influencer marketing services
• Campaign management platform
• Creator marketing agency
• User generated content
• Brand collaboration software

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Influencer Campaign Management: Full-service management of influencer marketing campaigns including strategy development, creator selection, briefing, content coordination, and performance reporting. Revenue is generated through service fees for campaign execution.
2. Strategy Consulting: Advisory services for influencer marketing strategy development and campaign conceptualization, offered both as standalone services and as part of comprehensive campaign packages.
3. Agency Partner Program: Partnership model where other agencies can access Reachbird's services, tools, and expertise to offer influencer marketing to their own clients. Includes strategy support, pitch materials, and dedicated account management.
4. UGC Content Production: Creation of user-generated content assets by nano/micro-creators for use in advertising or brand channels, delivering guaranteed quantities of professionally produced content aligned with client briefings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Reachbird is a full-service influencer marketing agency that plans, executes, and reports end-to-end influencer campaigns for enterprise brands and partner agencies across the DACH region. Its offerings span strategy consulting, creator selection, campaign management, content creation including user-generated content (UGC), and performance reporting, all enabled by its proprietary RTECH campaign management platform and a dedicated Inform & Educate unit for regulated industries.

Product overview

Reachbird is a full-service influencer marketing agency offering holistic solutions from strategy to reporting. The portfolio combines a proprietary technology platform (RTECH) with specialized service units: Inform & Educate for socially responsible campaigns, UGC for authentic content creation by nano/micro creators, and traditional campaign management services. RTECH serves as the central platform enabling data-driven creator selection, transparent campaign tracking, and workflow automation, while the service units provide specialized expertise for different marketing needs.

Differentiator

Problem solved

Functional benefit

Brands

• RTECH: Proprietary influencer marketing platform for campaign management, creator selection, and data analysis
• Inform & Educate
• User Generated Content (UGC)

Products and services

• RTECH Campaign Management Platform

Quantifiable outcome

• UGC performs up to 6x better than traditional advertising according to consumer studies
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered supporting.

• StorybloksupportingTechnology or IntegrationStoryblok provides the Content Management System (CMS) used to build and manage Reachbird's website and digital content. The platform enables dynamic content delivery and visual editing capabilities.
• ModashsupportingTechnology or IntegrationThird-party service provider used by Reachbird for influencer data enrichment and supplementary profile text creation within the RTECH platform.
• OpenAIsupportingTechnology or IntegrationProvider of ChatGPT AI technology used by Reachbird to generate creative, audience-oriented, and high-quality profile texts for influencers in the RTECH platform. AI-generated content is editorially reviewed before use.
• MailChimpsupportingTechnology or IntegrationEmail marketing service platform used by Reachbird for newsletter distribution and campaign communications.
• PodigeesupportingTechnology or IntegrationPodcast hosting service used by Reachbird for hosting and distributing the Reachbird Podcast.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CreatorIQ: Enterprise SaaS platform for influencer marketing that provides creator discovery, campaign management, analytics, and measurement. Direct functional overlap with RTECH and Reachbird's campaign management offering, though CreatorIQ is platform-first and Reachbird is service-first.
• Aspire (formerly AspireIQ): Influencer marketing platform offering creator marketplace, campaign management, and analytics. Comparable in combining SaaS tooling with managed services capabilities targeting enterprise and mid-market brands.
• Traackr: Influencer marketing platform focused on creator discovery, brand safety, and performance analytics. Competes for the same enterprise influencer marketing budgets with similar SaaS-plus-services positioning.
• Upfluence: Influencer marketing platform combining creator search, campaign management, and e-commerce integration. Offers both self-serve SaaS and managed services, closely paralleling Reachbird's hybrid model.
• Kolsquare: European influencer marketing SaaS platform headquartered in France. Directly comparable to Reachbird in serving European enterprise clients with creator analytics, campaign management, and influencer search tools.
• Reachhero: Munich-based influencer marketing platform and agency with comparable DACH market focus and SaaS-plus-services model. Most direct regional peer given shared geography and overlapping enterprise client base.

Emerging players

• HypeAuditor: AI-based influencer analytics and fraud detection platform. Comparable through creator data enrichment capabilities that overlap with RTECH's Modash integration and creator matching functionality.

Others

• Modash: Creator discovery and analytics platform used by Reachbird as a third-party data provider. Relevant peer as an enabling infrastructure layer; competing solutions could threaten or complement Reachbird's tech stack.

Broad incumbents

• Publicis Groupe: Global advertising and marketing services holding company with influencer marketing capabilities embedded across its agencies (e.g., Leo Burnett, Saatchi). Competes for the same enterprise brand marketing budgets with broader service portfolios.
• Dentsu: Global advertising and marketing services group with significant influencer and content marketing capabilities. Competes for enterprise brand spend with a comprehensive service portfolio beyond influencer marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reachbird-io
• Instagraminstagram.com/reachbird
• TikToktiktok.com/@reachbird_agency
• Xx.com/reachbird_io
• Facebookfacebook.com/reachbird

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reachbird